Summary

Global tissue paper market was valued USD49.6 billion and is expected to reach USD67.98 billion by the end of 2026, growing at a CAGR of 5.63% through 2026. Tissue papers are used to maintain personal hygiene and the cleanliness of the environment. Wet wipes, toilet paper, paper towels, and napkins are among the products in this category, which are used on a daily basis. Tissue papers have become an integral part of people's daily life. Apart from preserving hygiene, the items serve a variety of other goals, including cleanliness, excellent health, and illness prevention, among others.

Some of the major trends in this market include growing population, growing urbanization, innovative products offered by the companies and increasing demand for tissue paper products due to rising concerns regarding health and hygiene. People's growing awareness towards the importance of maintaining personal hygiene is further driving the demand for the items available in this market. Moreover, factors like healthy and ethical lifestyle and growing disposable income will further enhance the growth of this market through 2026.

In terms of end user, the global tissue paper market is categorized into residential, hospital, food and beverage industry, and others. Among them, residential segment represents the highest market share of around 39% of the global tissue paper market because of the changing lifestyle, habits and growing concern about health & hygiene among the consumers.

In terms of region, the global tissue paper market is categorized into Asia-Pacific, North America, Europe, South America, and Middle East & Africa. Among these regions, North America dominates the global tissue paper market and the growth of tissue paper products here is largely dependent upon the population of the continent. In 2016, the North American regional market had a value share of 32.42 percent in the worldwide tissue paper market, which is predicted to drop to 29.84 percent by the end of the forecast period in 2026. However, the Asia Pacific tissue paper market, which was predicted to be close behind North America in 2020, will see strong growth in the forecast period and hold the largest value share of around 32.66 percent by 2026. It is the United States that holds the largest share of the tissue paper industry in terms of the country in the year 2020 and it is expected to maintain the first position in the market considering the GDP and the food consumption pattern. After the United States, China holds the second position at the global level.

Today, the global tissue paper market has become an attractive destination for investments and several large multinational companies are entering this market. Some of the major companies are Kimberly-Clark Corporation, Essity Aktiebolag (publ), Vinda International Holdings Limited, The Procter & Gamble Company, Hengan International Group Company Ltd., Clearwater Paper Corporation, Unicharm Corporation, Sofidel Group, Kruger Inc., and MPI Papermills Inc. The global tissue paper market is highly fragmented due to many local and international players.

Years considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021E
Forecast Period: 2022F–2026F
Objective of the Study:
• To analyze the historical growth in the market size of global tissue paper market from 2016 to 2020.
• To estimate and forecast the market size of global tissue paper market from 2021 to 2026 and growth rate until 2026.
• To classify and forecast global tissue paper market based on by product, by end user, by distribution channel, by region, and by company.
• To identify dominant region or segment in the global tissue paper market.
• To identify drivers and challenges for global tissue paper market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global tissue paper market.
• To identify and analyze the profile of leading players operating in global tissue paper market.
• To identify key sustainable strategies adopted by market players in global tissue paper market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distributors, and presence of all major players across the country.

TechSci Research calculated the market size of the global tissue paper market using a bottom-up approach, wherein data for the various segment was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these segments for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.

Key Target Audience:
• Manufacturers, distributors, and end-users
• Market research and consulting firms
• Government bodies such as regulating authorities and policymakers
• Organizations, forums, and alliances related to tissue paper market

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, end-users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:
In this report, global Tissue Paper market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Global Tissue Paper Market, By Product:
o Toilet Paper
o Kitchen Towel
o Facial Tissues
o Napkins
o Others
• Global Tissue Paper Market, By End User:
o Residential
o Hospital
o Food and Beverage Industry
o Others
• Global Tissue Paper Market, By Distribution Channel:
o Hypermarket/ Supermarket
o Departmental Stores
o Pharmacy/Drug Stores
o Online Sales Channel
o Others
• Global Tissue Paper Market, By Region:
o North America
 United States
 Canada
 Mexico
o Asia-Pacific
 China
 Japan
 South Korea
 Australia
 India
o Europe
 Germany
 United Kingdom
 France
 Italy
 Spain
o South America
 Brazil
 Argentina
 Chile
o Middle East and Africa
 South Africa
 Saudi Arabia
 Iran
 Egypt

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in global tissue paper market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Global Tissue Paper Market
4. Executive Summary
5. Voice of Customer
5.1. Frequency of Purchase
5.2. Factors Affecting Purchase Decision
5.3. Challenges Post Purchase
5.4. Preferred Distribution Channel
6. Global Tissue Paper Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, Others (Wipes, Decorative Tissue, etc.))
6.2.2. By End User (Residential, Hospital, Food and Beverage Industry, and Others (Malls and Multiplex, Schools, Colleges, etc.))
6.2.3. By Distribution Channel (Hypermarket/Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel and Others (Direct Sellers, General Merchandized Retailers, etc.))
6.2.4. By Region (North America, Asia-Pacific, Europe, South America, Middle East and Africa)
6.2.5. By Company (2020)
6.3. Market Map
7. North America Tissue Paper Market Outlook
7.1. Market Size and Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product
7.2.2. By End User
7.2.3. By Distribution Channel
7.2.4. By Country
7.3. North America: Country Analysis
7.3.1. United States Tissue Paper Market Outlook
7.3.1.1. Market Size and Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share and Forecast
7.3.1.2.1. By Product
7.3.1.2.2. By End User
7.3.1.2.3. By Distribution Channel
7.3.2. Canada Tissue Paper Market Outlook
7.3.2.1. Market Size and Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share and Forecast
7.3.2.2.1. By Product
7.3.2.2.2. By End User
7.3.2.2.3. By Distribution Channel
7.3.3. Mexico Tissue Paper Market Outlook
7.3.3.1. Market Size and Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share and Forecast
7.3.3.2.1. By Product
7.3.3.2.2. By End User
7.3.3.2.3. By Distribution Channel
8. Asia-Pacific Tissue Paper Market Outlook
8.1. Market Size and Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product
8.2.2. By End User
8.2.3. By Distribution Channel
8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Tissue Paper Market Outlook
8.3.1.1. Market Size and Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share and Forecast
8.3.1.2.1. By Product
8.3.1.2.2. By End User
8.3.1.2.3. By Distribution Channel
8.3.2. Japan Tissue Paper Market Outlook
8.3.2.1. Market Size and Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share and Forecast
8.3.2.2.1. By Product
8.3.2.2.2. By End User
8.3.2.2.3. By Distribution Channel
8.3.3. South Korea Tissue Paper Market Outlook
8.3.3.1. Market Size and Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share and Forecast
8.3.3.2.1. By Product
8.3.3.2.2. By End User
8.3.3.2.3. By Distribution Channel
8.3.4. Australia Tissue Paper Market Outlook
8.3.4.1. Market Size and Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share and Forecast
8.3.4.2.1. By Product
8.3.4.2.2. By End User
8.3.4.2.3. By Distribution Channel
8.3.5. India Tissue Paper Market Outlook
8.3.5.1. Market Size and Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share and Forecast
8.3.5.2.1. By Product
8.3.5.2.2. By End User
8.3.5.2.3. By Distribution Channel
9. Europe Tissue Paper Market Outlook
9.1. Market Size and Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product
9.2.2. By End User
9.2.3. By Distribution Channel
9.2.4. By Country
9.3. Europe: Country Analysis
9.3.1. Germany Tissue Paper Market Outlook
9.3.1.1. Market Size and Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share and Forecast
9.3.1.2.1. By Product
9.3.1.2.2. By End User
9.3.1.2.3. By Distribution Channel
9.3.2. United Kingdom Tissue Paper Market Outlook
9.3.2.1. Market Size and Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share and Forecast
9.3.2.2.1. By Product
9.3.2.2.2. By End User
9.3.2.2.3. By Distribution Channel
9.3.3. France Tissue Paper Market Outlook
9.3.3.1. Market Size and Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share and Forecast
9.3.3.2.1. By Product
9.3.3.2.2. By End User
9.3.3.2.3. By Distribution Channel
9.3.4. Italy Tissue Paper Market Outlook
9.3.4.1. Market Size and Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share and Forecast
9.3.4.2.1. By Product
9.3.4.2.2. By End User
9.3.4.2.3. By Distribution Channel
9.3.5. Spain Tissue Paper Market Outlook
9.3.5.1. Market Size and Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share and Forecast
9.3.5.2.1. By Product
9.3.5.2.2. By End User
9.3.5.2.3. By Distribution Channel
10. South America Tissue Paper Market Outlook
10.1. Market Size and Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product
10.2.2. By End User
10.2.3. By Distribution Channel
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Tissue Paper Market Outlook
10.3.1.1. Market Size and Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share and Forecast
10.3.1.2.1. By Product
10.3.1.2.2. By End User
10.3.1.2.3. By Distribution Channel
10.3.2. Argentina Tissue Paper Market Outlook
10.3.2.1. Market Size and Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share and Forecast
10.3.2.2.1. By Product
10.3.2.2.2. By End User
10.3.2.2.3. By Distribution Channel
10.3.3. Chile Tissue Paper Market Outlook
10.3.3.1. Market Size and Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share and Forecast
10.3.3.2.1. By Product
10.3.3.2.2. By End User
10.3.3.2.3. By Distribution Channel
11. Middle East & Africa Tissue Paper Market Outlook
11.1. Market Size and Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Product
11.2.2. By End User
11.2.3. By Distribution Channel
11.2.4. By Country
11.3. Middle East & Africa: Country Analysis
11.3.1. South Africa Tissue Paper Market Outlook
11.3.1.1. Market Size and Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share and Forecast
11.3.1.2.1. By Product
11.3.1.2.2. By End User
11.3.1.2.3. By Distribution Channel
11.3.2. Saudi Arabia Tissue Paper Market Outlook
11.3.2.1. Market Size and Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share and Forecast
11.3.2.2.1. By Product
11.3.2.2.2. By End User
11.3.2.2.3. By Distribution Channel
11.3.3. Iran Tissue Paper Market Outlook
11.3.3.1. Market Size and Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share and Forecast
11.3.3.2.1. By Product
11.3.3.2.2. By End User
11.3.3.2.3. By Distribution Channel
11.3.4. Egypt Tissue Paper Market Outlook
11.3.4.1. Market Size and Forecast
11.3.4.1.1. By Value
11.3.4.2. Market Share and Forecast
11.3.4.2.1. By Product
11.3.4.2.2. By End User
11.3.4.2.3. By Distribution Channel
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
14. Competitive Landscape
14.1. Kimberly-Clark Corporation
14.2. Essity Aktiebolag (publ)
14.3. Vinda International Holdings Limited
14.4. The Procter & Gamble Company
14.5. Hengan International Group Company Ltd.
14.6. Clearwater Paper Corporation
14.7. Unicharm Corporation
14.8. Sofidel Group
14.9. Kruger Inc.
14.10. MPI Papermills Inc.
15. Strategic Recommendations
16. About Us & Disclaimer