Summary

Saudi Arabia home fragrances market is anticipated to grow at a significant CAGR during the forecast period. The growth can be attributed to the rising demand for room fresheners and fragrance modulators with an aim to keep the ambiance clean and refreshed. Saudi Arabia has a history of inclination towards aromatic fragrances for religious purposes. Essential oils, scented candles, etc., have remained a part of Saudi Arabia's culture since ancient times. New and improved home fragrance products infused with essential oils such as eucalyptus, jasmine, lavender, etc., to lighten up the mood and create a stress-free environment are driving the growth of Saudi Arabia home fragrances market. Besides, increased personalization of products and the growing use of natural ingredients in home fragrances are propelling the growth of Saudi Arabia home fragrances market.
Moreover, the rising demand for customized scented candles and aromatherapy and the growing varieties of aesthetically pleasing products contribute to the growth of the Saudi Arabia home fragrances market. Companies are offering customers the flexibility to choose the shape, size, color, texture, and around of their home fragrance items that suit their unique taste and personal preferences. Moreover, an increasing number of research and development activities along with technological advancements are propelling the growth of Saudi Arabia home fragrances market. Growing number of programs and schemes introduced by consumers by the spa industry is expected to increase the demand for home fragrances in Saudi Arabia through 2027.
The Saudi Arabia home fragrances market is segmented as product type, fragrances, end-user, distribution channel, competitional landscape, regional distribution. Based on product type, the market is further divided into sprays, sachets, electric air fresheners, and others like scented candles, scented oils, etc. Sprays are anticipated to hold the largest share in Saudi Arabia home fragrances market due to their ease of usability and wider accessibility for consumers. Electric air fresheners are projected to register the fastest growth during the forecast period.
Rezaroma (Reza Hygiene), Johnson Saudi co. Ltd, Reckitt Benckiser (Arabia) FZE (RB), Procter & Gamble Saudi Arabia, Ajmal International Trading Co. (LLC), The Fragrance Kitchen, ALREHAB perfumes, Zohoor Alreef, Saudi Arabia, Mushir Alam Perfume Industry, Henkel Jebel Ali FZCO, Kelvin Natural Mint Pvt. Ltd., Kshrey Inc. (Supplier), AJWA Group, Cargill Saudi Arabia (Supplier), Godrej & Boyce Mfg. Co. Ltd. are major market players in the Saudi Arabia home fragrances market. New product developments and mergers & acquisitions are some of the strategies adopted by the market players in the Saudi Arabia home fragrances market to sustain growth.
Years considered for this report:
Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2023-2027
Objective of the Study:
• To analyze the historical growth of the market size of Saudi Arabia home fragrances market from 2017 to 2021.
• To estimate and forecast the market size of Saudi Arabia home fragrances market from 2022 to 2027 and growth rate until 2027.
• To classify and forecast Saudi Arabia home fragrances market based on type, distribution channel, competitional landscape, and regional distribution.
• To identify dominant region or segment in the Saudi Arabia home fragrances market.
• To identify drivers and challenges for Saudi Arabia home fragrances market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Saudi Arabia home fragrances market.
• To identify and analyze the profile of leading players operating in Saudi Arabia home fragrances market.
• To identify key sustainable strategies adopted by market players in Saudi Arabia home fragrances market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.
TechSci Research calculated the market size of Saudi Arabia home fragrances market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
• Home fragrances manufacturers, end users, and other stakeholders
• Distributors and suppliers of the products and other stakeholders
• Organizations, forums, and alliances related to home fragrances
• Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, Saudi Arabia home fragrances market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
• Saudi Arabia Home Fragrances Market, By Product Type:
o Sprays
o Sachets
o Electric Air Fresheners
o Others
o Scented Candles
o Scented Oils
• Saudi Arabia Home Fragrances Market, By Fragrances:
o Lemon
o Lavender
o Jasmine
o Rose
o Sandalwood
o Vanilla
o Others
• Saudi Arabia Home Fragrances Market, By End User:
o Home Care
o Healthcare
o Hospitality
o Museums
o Commercial
o Others
• Saudi Arabia Home Fragrances Market, By Distribution Channel:
o Store-based Retail
o Non-Store-based Retail
• Saudi Arabia Home Fragrances Market, By Region:
o Western
o Eastern
o Northern & Central
o Southern
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Saudi Arabia home fragrances market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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