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パフォーマンスマーケティングソフトウェア市場(コンポーネント:ソフトウェアとサービス、デプロイメント:クラウドとオンプレミス) - 世界の産業分析、サイズ、シェア、成長、トレンド、および予測、2022-2031年


Performance Marketing Software Market (Component: Software and Services; and Deployment: Cloud and On-premises) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

パフォーマンスマーケティングソフトウェア市場 - レポートの範囲 TMRの調査レポート「世界のパフォーマンスマーケティングソフトウェア市場」は、2022年から2031年までの予測期間における市場の指標について貴... もっと見る

 

 

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Transparency Market Research
トランスペアレンシーマーケットリサーチ
2023年1月30日 US$5,795
シングルユーザライセンス
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280 英語

 

サマリー

パフォーマンスマーケティングソフトウェア市場 - レポートの範囲
TMRの調査レポート「世界のパフォーマンスマーケティングソフトウェア市場」は、2022年から2031年までの予測期間における市場の指標について貴重な洞察を得るために、過去だけでなく現在の成長動向と機会についても調査しています。本レポートでは、2022年を基準年、2031年を予測年として、2017年から2031年までの期間における世界のパフォーマンスマーケティングソフトウェア市場の収益を掲載しています。また、2022年から2031年までのパフォーマンスマーケティングソフトウェアの世界市場の年間複合成長率(CAGR %)を掲載しています。

本レポートは、広範な調査を経て作成されました。主要なオピニオンリーダー、業界リーダー、オピニオンメーカーへのインタビューなど、調査作業の大部分を一次調査が占めています。二次調査では、主要企業の製品資料、年次報告書、プレスリリース、関連文書などを参照し、パフォーマンスマーケティングソフトウェア市場を把握した。

二次調査には、インターネット上の情報源、政府機関、ウェブサイト、業界団体の統計データも含まれます。アナリストは、トップダウンアプローチとボトムアップアプローチを組み合わせて、パフォーマンスマーケティングソフトウェアの世界市場の様々な属性を調査しました。

本レポートには、調査範囲に含まれる様々なセグメントの成長動向のスナップショットとともに、詳細なエグゼクティブサマリーが含まれています。さらに、世界のパフォーマンスマーケティングソフトウェア市場における競争ダイナミクスの変化にも光を当てています。これらは、既存の市場関係者だけでなく、世界のパフォーマンスマーケティングソフトウェア市場への参入を検討している企業にとっても、貴重なツールとなります。

本レポートでは、世界のパフォーマンスマーケティングソフトウェア市場の競争環境について掘り下げています。世界のパフォーマンスマーケティングソフトウェア市場で活動する主要なプレーヤーが特定され、それぞれのプレーヤーが様々な属性でプロファイリングされています。会社概要、財務状況、最近の動向、SWOTは、本レポートで紹介されている世界のパフォーマンス・マーケティング・ソフトウェア市場のプレイヤーの属性です。

研究方法論
調査方法は、徹底的な一次調査と二次調査を組み合わせて、市場のパフォーマンスマーケティングソフトウェアを分析する予定です。

二次調査

二次調査には、企業の文献、技術文書、特許データ、インターネット上の情報源、政府ウェブサイト、業界団体、機関などの統計データなどの検索が含まれます。これは、正確なデータを入手し、業界関係者の洞察を得て、ビジネスチャンスを認識するための最も信頼性が高く、効果的で成功した方法であることが証明されています。

一般的に参照する二次研究資料ですが、これらに限定されるものではありません:

企業ウェブサイト、プレゼンテーション、アニュアルレポート、ホワイトペーパー、テクニカルペーパー、製品パンフレット
社内外の独自データベースや関連特許の紹介
各国政府資料、統計データベース、マーケットレポートなど
市場に参入している企業に特化したニュース記事、プレスリリース、ウェブキャストを配信しています。

具体的な二次資料

- 業界の情報源
o WorldWideScience.org
o Elsevier, Inc.
o 米国国立衛生研究所(NIH)
o PubMed
o NCBI
o ヘルスケアサービス部門
- 貿易データソース
o トレードマップ
o 国連コムトレード
o トレードアトラス
- 会社情報
o OneSource Business Browser
オ・フーバーズ
o ファクティバ
O ブルームバーグ
- M&A(合併・買収
o トムソンM&Aについて
o MergerStat
o プロファウンド

一次調査

調査期間中、幅広い業界関係者やオピニオンリーダーとの綿密なインタビューやディスカッションを実施しました。調査の大部分は一次調査であり、二次調査によって補完されています。

データおよび分析の検証のため、業界関係者やコメンテーターへの一次インタビューを継続的に実施しています。典型的なリサーチ・インタビューは、以下のような機能を果たしています:

市場規模、市場動向、成長トレンド、競争環境、展望などに関する生の情報を提供します。
二次調査結果の検証・強化に役立つ
分析チームの専門知識と市場理解のさらなる発展
地域ごとの市場、カテゴリー、セグメント、サブセグメントについて、電子メールでのやりとり、電話取材、対面取材を含むプライマリーリサーチを実施。
このようなプロセスに通常参加する参加者は、これらに限定されるものではありません:

業界関係者の方マーケティング/プロダクトマネージャー、マーケットインテリジェンスマネージャー、リージョナルセールスマネージャー
購買・調達担当者、技術担当者、販売代理店
外部の専門家:投資銀行、バリュエーション専門家、特定市場に特化したリサーチ・アナリスト
各業界に対応した各分野の専門家であるキーオピニオンリーダー。
主な参加者のリスト(ただし、これらに限定されない):

アドバンスト・オンコセラピーPLC
Danfysik A/S
株式会社日立製作所
IBA ワールドワイド
メビオンメディカルシステムズ株式会社

データの三角測量:二次資料・一次資料」から抽出された情報は、四半期ごとに更新される「TMR Knowledge Repository」と照合されます。

市場推定:市場規模の推定には、製品の特徴、技術の更新、地理的存在、製品需要、販売データ(金額または数量)、過去の前年比成長率などの詳細な調査が含まれます。また、市場規模や予測を導き出すために、他のアプローチも活用した。ハードデータがない場合は、包括的なデータセットを作成するためにモデリング技法を採用した。厳密な方法論を採用し、入手可能なハードデータと以下のデータタイプを相互参照し、推定値を作成した:

人口動態データ:医療費支出、インフレ率、その他
産業指標研究開発投資、技術段階、インフラ、部門成長、設備など
市場予測:市場の促進要因、阻害要因/課題、機会を考慮し、他のセグメント/サブセグメントに対する優位性/不利性を考慮した上で、様々なセグメントの市場予測を導き出します。ビジネス環境、過去の販売パターン、アンメットニーズ、競争力、国別の手術データなども、市場予測を導き出すために考慮される重要な要素のひとつです。

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目次

1. Preface
    1.1. Market Introduction
    1.2. Market Segmentation
    1.3. Key Research Objectives
2. Assumptions and Research Methodology
    2.1. Research Methodology
        2.1.1. List of Primary and Secondary Sources
    2.2. Key Assumptions for Data Modelling
3. Executive Summary: Global Performance Marketing Software Market
4. Market Overview
    4.1. Market Definition
    4.2. Technology/ Product Roadmap
    4.3. Market Factor Analysis
        4.3.1. Forecast Factors
        4.3.2. Ecosystem/Value Chain Analysis
        4.3.3. Market Dynamics (Growth Influencers)
            4.3.3.1. Drivers
            4.3.3.2. Restraints
            4.3.3.3. Opportunities
            4.3.3.4. Impact Analysis of Drivers and Restraints
    4.4. COVID-19 Impact Analysis
        4.4.1. Impact of COVID-19 on Performance Marketing Software Market
    4.5. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)
        4.5.1. By Component
        4.5.2. By Deployment
        4.5.3. By Enterprise Size
        4.5.4. By Industry Vertical
5. Global Performance Marketing Software Market Analysis and Forecast
    5.1. Market Revenue Analysis (US$ Mn), 2016-2031
        5.1.1. Historic Growth Trends, 2016-2021
        5.1.2. Forecast Trends, 2022-2031
6. Global Performance Marketing Software Market Analysis, by Component
    6.1. Overview and Definitions
    6.2. Key Segment Analysis
    6.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Component, 2018 - 2031
        6.3.1. Software
        6.3.2. Services
            6.3.2.1. Implementation & Integration
            6.3.2.2. Support & Maintenance
7. Global Performance Marketing Software Market Analysis, by Deployment
    7.1. Overview and Definitions
    7.2. Key Segment Analysis
    7.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Deployment, 2018 - 2031
        7.3.1. Cloud
        7.3.2. On-premise
8. Global Performance Marketing Software Market Analysis, by Enterprise Size
    8.1. Overview and Definitions
    8.2. Key Segment Analysis
    8.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Enterprise Size, 2018 - 2031
        8.3.1. Large Enterprises
        8.3.2. Small & Medium-sized Enterprises (SMEs)
9. Global Performance Marketing Software Market Analysis, by Industry Vertical
    9.1. Overview and Definitions
    9.2. Key Segment Analysis
    9.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Industry Vertical, 2018 - 2031
        9.3.1. BFSI
        9.3.2. Retail & E-commerce
        9.3.3. Media & Entertainment
        9.3.4. Healthcare
        9.3.5. IT & Telecom
        9.3.6. Travel & Hospitality
        9.3.7. Others
10. Global Performance Marketing Software Market Analysis and Forecast, by Region
    10.1. Key Findings
    10.2. Market Size (US$ Mn) Forecast by Region, 2018-2031
        10.2.1. North America
        10.2.2. Europe
        10.2.3. Asia Pacific
        10.2.4. Middle East & Africa
        10.2.5. South America
11. North America Performance Marketing Software Market Analysis and Forecast
    11.1. Regional Outlook
    11.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        11.2.1. By Component
        11.2.2. By Deployment
        11.2.3. By Enterprise Size
        11.2.4. By Industry Vertical
    11.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        11.3.1. U.S.
        11.3.2. Canada
        11.3.3. Mexico
12. Europe Performance Marketing Software Market Analysis and Forecast
    12.1. Regional Outlook
    12.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        12.2.1. By Component
        12.2.2. By Deployment
        12.2.3. By Enterprise Size
        12.2.4. By Industry Vertical
    12.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        12.3.1. Germany
        12.3.2. U.K.
        12.3.3. France
        12.3.4. Italy
        12.3.5. Spain
        12.3.6. Rest of Europe
13. Asia Pacific Performance Marketing Software Market Analysis and Forecast
    13.1. Regional Outlook
    13.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        13.2.1. By Component
        13.2.2. By Deployment
        13.2.3. By Enterprise Size
        13.2.4. By Industry Vertical
    13.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        13.3.1. China
        13.3.2. India
        13.3.3. Japan
        13.3.4. ASEAN
        13.3.5. Rest of Asia Pacific
14. Middle East & Africa Performance Marketing Software Market Analysis and Forecast
    14.1. Regional Outlook
    14.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        14.2.1. By Component
        14.2.2. By Deployment
        14.2.3. By Enterprise Size
        14.2.4. By Industry Vertical
    14.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        14.3.1. Saudi Arabia
        14.3.2. United Arab Emirates
        14.3.3. South Africa
        14.3.4. Rest of Middle East & Africa
15. South America Performance Marketing Software Market Analysis and Forecast
    15.1. Regional Outlook
    15.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        15.2.1. By Component
        15.2.2. By Deployment
        15.2.3. By Enterprise Size
        15.2.4. By Industry Vertical
    15.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        15.3.1. Brazil
        15.3.2. Argentina
        15.3.3. Rest of South America
16. Competition Landscape
    16.1. Market Competition Matrix, by Leading Players
    16.2. Market Revenue Share Analysis (%), by Leading Players (2021)
    16.3. Competitive Scenario
        16.3.1. List of Emerging, Prominent and Leading Players
        16.3.2. Major Mergers & Acquisitions, Expansions, Partnership, Contacts, Deals, etc.
17. Company Profiles
    17.1. Offer18
        17.1.1. Business Overview
        17.1.2. Company Revenue
        17.1.3. Product Portfolio
        17.1.4. Geographic Footprint
        17.1.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.2. Scaleo
        17.2.1. Business Overview
        17.2.2. Company Revenue
        17.2.3. Product Portfolio
        17.2.4. Geographic Footprint
        17.2.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.3. Offerslook (Maas Pvt. Limited)
        17.3.1. Business Overview
        17.3.2. Company Revenue
        17.3.3. Product Portfolio
        17.3.4. Geographic Footprint
        17.3.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.4. CAKE Software, Inc.
        17.4.1. Business Overview
        17.4.2. Company Revenue
        17.4.3. Product Portfolio
        17.4.4. Geographic Footprint
        17.4.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.5. Affise
        17.5.1. Business Overview
        17.5.2. Company Revenue
        17.5.3. Product Portfolio
        17.5.4. Geographic Footprint
        17.5.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.6. Refersion Inc.
        17.6.1. Business Overview
        17.6.2. Company Revenue
        17.6.3. Product Portfolio
        17.6.4. Geographic Footprint
        17.6.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.7. TUNE, Inc.
        17.7.1. Business Overview
        17.7.2. Company Revenue
        17.7.3. Product Portfolio
        17.7.4. Geographic Footprint
        17.7.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.8. Trackier (Cloudstuff Technology Pvt. Ltd.)
        17.8.1. Business Overview
        17.8.2. Company Revenue
        17.8.3. Product Portfolio
        17.8.4. Geographic Footprint
        17.8.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.9. Everflow
        17.9.1. Business Overview
        17.9.2. Company Revenue
        17.9.3. Product Portfolio
        17.9.4. Geographic Footprint
        17.9.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.10. Voluum (CentralNic Group Plc)
        17.10.1. Business Overview
        17.10.2. Company Revenue
        17.10.3. Product Portfolio
        17.10.4. Geographic Footprint
        17.10.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.11. Binom LP
        17.11.1. Business Overview
        17.11.2. Company Revenue
        17.11.3. Product Portfolio
        17.11.4. Geographic Footprint
        17.11.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.12. Post Affiliate Pro
        17.12.1. Business Overview
        17.12.2. Company Revenue
        17.12.3. Product Portfolio
        17.12.4. Geographic Footprint
        17.12.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.13. Clickmeter
        17.13.1. Business Overview
        17.13.2. Company Revenue
        17.13.3. Product Portfolio
        17.13.4. Geographic Footprint
        17.13.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.14. Others
        17.14.1. Business Overview
        17.14.2. Company Revenue
        17.14.3. Product Portfolio
        17.14.4. Geographic Footprint
        17.14.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
18. Key Takeaways

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図表リスト

List of Tables

Table 1: Acronyms Used in Performance Marketing Software Market

Table 2: North America Performance Marketing Software Market Revenue Analysis, by Country, 2022 - 2031 (US$ Mn)

Table 3: Europe Performance Marketing Software Market Revenue Analysis, by Country, 2022 - 2031 (US$ Mn)

Table 4: Asia Pacific Performance Marketing Software Market Revenue Analysis, by Country, 2022 - 2031 (US$ Mn)

Table 5: Middle East & Africa Performance Marketing Software Market Revenue Analysis, by Country, 2021 and 2031 (US$ Mn)

Table 6: South America Performance Marketing Software Market Revenue Analysis, by Country, 2022 - 2031 (US$ Mn)

Table 7: Forecast Factors: Relevance and Impact (1/2)

Table 8: Forecast Factors: Relevance and Impact (2/2)

Table 9: Impact Analysis of Drivers & Restraints

Table 10: Global Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 11: Global Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 12: Global Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 13: Global Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 14: Global Performance Marketing Software Market Volume (US$ Mn) Forecast, by Region, 2018 - 2031

Table 15: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 16: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 17: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 18: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 19: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 20: U.S. Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 21: Canada Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 22: Mexico Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 23: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 24: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 25: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 26: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 27: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 28: Germany Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 29: U.K. Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 30: France Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 31: Italy Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 32: Spain Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 33: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 34: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 35: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 36: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 37: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 38: China Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 39: India Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 40: Japan Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 41: ASEAN Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 42: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 43: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 44: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 45: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 46: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 47: Saudi Arabia Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 48: United Arab Emirates Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 49: South Africa Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 50: South America Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 51: South America a Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 52: South America Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 53: South America Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 54: South America Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 55: Brazil Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 56: Argentina Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 57: Mergers & Acquisitions, Partnerships (1/2)

Table 58: Mergers & Acquisitions, Partnership (2/2)

 

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Summary

Performance Marketing Software Market – Scope of Report
TMR’s report on the global performance marketing software market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2022 to 2031. The report provides revenue of the global performance marketing software market for the period 2017–2031, considering 2022 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global performance marketing software market from 2022 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the performance marketing software market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global performance marketing software market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report sheds light on the changing competitive dynamics in the global performance marketing software market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global performance marketing software market.

The report delves into the competitive landscape of the global performance marketing software market. Key players operating in the global performance marketing software market have been identified and each one of these has been profiled, in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are attributes of players in the global performance marketing software market profiled in this report.

RESEARCH METHODOLOGY
The research methodology will be a combination of exhaustive primary and secondary research to analyze the market performance marketing software.

Secondary Research

Secondary research includes a search of company literature, technical writing, patent data, Internet sources, and statistical data from government websites, trade associations, and agencies. This has proven to be the most reliable, effective, and successful approach for obtaining precise data, capturing industry participants’ insights, and recognizing business opportunities.

Secondary research sources that we typically refer, but are not limited to:

Company websites, presentations, annual reports, white papers, technical paper, product brochure
Internal and external proprietary databases and relevant patents
National government documents, statistical databases, and market reports
News articles, press releases, and webcasts specific to companies operating in the market

Specific Secondary Sources:

• Industry Sources:
o WorldWideScience.org
o Elsevier, Inc.
o National Institutes of Health (NIH)
o PubMed
o NCBI
o Department of Health Care Service
• Trade Data Sources
o Trade Map
o UN Comtrade
o Trade Atlas
• Company Information
o OneSource Business Browser
o Hoover’s
o Factiva
o Bloomberg
• Mergers & Acquisitions
o Thomson Mergers & Acquisitions
o MergerStat
o Profound

Primary Research

During the course of research, we conduct in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represents bulk of research efforts, supplemented by extensive secondary research.

We conduct primary interviews on the ongoing basis with industry participants and commentators to validate data and analysis. A typical research interview fulfills the following functions:

Provides first-hand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
Helps in validating and strengthening secondary research findings
Further develops the analysis team’s expertise and market understanding
Primary research involves e-mail interactions, telephonic interviews, as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies
Participants who typically take part in such a process include, but are not limited to:

Industry participants: Marketing/product managers, market intelligence managers, and regional sales managers
Purchasing/Sourcing managers, technical personnel, distributors
Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets
Key opinion leaders specializing in different areas corresponding to different industry verticals
List of primary participants, but not limited to:

Advanced Oncotherapy PLC
Danfysik A/S
Hitachi, Ltd.
IBA Worldwide
Mevion Medical Systems, Inc.

Data Triangulation: Information culled from “Secondary & Primary Sources” is cross-checked with “TMR Knowledge Repository”, which is updated every quarter.

Market Estimation: Market size estimations involved in-depth study of product features, technology updates, geographic presence, product demand, sales data (value or volume), historical year-on-year growth, and others. Other approaches were also utilized to derive market size and forecasts. Where no hard data was available, we employed modeling techniques in order to produce comprehensive datasets. A rigorous methodology has been adopted, wherein the available hard data are cross-referenced with the following data types to produce estimates:

Demographic Data: Healthcare expenditure, inflation rates, and others
Industry Indicators: R&D investment, technology stage, and infrastructure, sector growth, and facilities
Market Forecasting: Market forecasts for various segments are derived taking into account drivers, restraints/challenges, and opportunities prevailing in the market and considering advantages/disadvantages of segments/sub-segments over other segments/sub-segments. Business environment, historical sales pattern, unmet needs, competitive intensity, and country-wise surgery data are some of the other pivotal factors, which are considered to derive market forecasts.



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Table of Contents

1. Preface
    1.1. Market Introduction
    1.2. Market Segmentation
    1.3. Key Research Objectives
2. Assumptions and Research Methodology
    2.1. Research Methodology
        2.1.1. List of Primary and Secondary Sources
    2.2. Key Assumptions for Data Modelling
3. Executive Summary: Global Performance Marketing Software Market
4. Market Overview
    4.1. Market Definition
    4.2. Technology/ Product Roadmap
    4.3. Market Factor Analysis
        4.3.1. Forecast Factors
        4.3.2. Ecosystem/Value Chain Analysis
        4.3.3. Market Dynamics (Growth Influencers)
            4.3.3.1. Drivers
            4.3.3.2. Restraints
            4.3.3.3. Opportunities
            4.3.3.4. Impact Analysis of Drivers and Restraints
    4.4. COVID-19 Impact Analysis
        4.4.1. Impact of COVID-19 on Performance Marketing Software Market
    4.5. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)
        4.5.1. By Component
        4.5.2. By Deployment
        4.5.3. By Enterprise Size
        4.5.4. By Industry Vertical
5. Global Performance Marketing Software Market Analysis and Forecast
    5.1. Market Revenue Analysis (US$ Mn), 2016-2031
        5.1.1. Historic Growth Trends, 2016-2021
        5.1.2. Forecast Trends, 2022-2031
6. Global Performance Marketing Software Market Analysis, by Component
    6.1. Overview and Definitions
    6.2. Key Segment Analysis
    6.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Component, 2018 - 2031
        6.3.1. Software
        6.3.2. Services
            6.3.2.1. Implementation & Integration
            6.3.2.2. Support & Maintenance
7. Global Performance Marketing Software Market Analysis, by Deployment
    7.1. Overview and Definitions
    7.2. Key Segment Analysis
    7.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Deployment, 2018 - 2031
        7.3.1. Cloud
        7.3.2. On-premise
8. Global Performance Marketing Software Market Analysis, by Enterprise Size
    8.1. Overview and Definitions
    8.2. Key Segment Analysis
    8.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Enterprise Size, 2018 - 2031
        8.3.1. Large Enterprises
        8.3.2. Small & Medium-sized Enterprises (SMEs)
9. Global Performance Marketing Software Market Analysis, by Industry Vertical
    9.1. Overview and Definitions
    9.2. Key Segment Analysis
    9.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Industry Vertical, 2018 - 2031
        9.3.1. BFSI
        9.3.2. Retail & E-commerce
        9.3.3. Media & Entertainment
        9.3.4. Healthcare
        9.3.5. IT & Telecom
        9.3.6. Travel & Hospitality
        9.3.7. Others
10. Global Performance Marketing Software Market Analysis and Forecast, by Region
    10.1. Key Findings
    10.2. Market Size (US$ Mn) Forecast by Region, 2018-2031
        10.2.1. North America
        10.2.2. Europe
        10.2.3. Asia Pacific
        10.2.4. Middle East & Africa
        10.2.5. South America
11. North America Performance Marketing Software Market Analysis and Forecast
    11.1. Regional Outlook
    11.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        11.2.1. By Component
        11.2.2. By Deployment
        11.2.3. By Enterprise Size
        11.2.4. By Industry Vertical
    11.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        11.3.1. U.S.
        11.3.2. Canada
        11.3.3. Mexico
12. Europe Performance Marketing Software Market Analysis and Forecast
    12.1. Regional Outlook
    12.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        12.2.1. By Component
        12.2.2. By Deployment
        12.2.3. By Enterprise Size
        12.2.4. By Industry Vertical
    12.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        12.3.1. Germany
        12.3.2. U.K.
        12.3.3. France
        12.3.4. Italy
        12.3.5. Spain
        12.3.6. Rest of Europe
13. Asia Pacific Performance Marketing Software Market Analysis and Forecast
    13.1. Regional Outlook
    13.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        13.2.1. By Component
        13.2.2. By Deployment
        13.2.3. By Enterprise Size
        13.2.4. By Industry Vertical
    13.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        13.3.1. China
        13.3.2. India
        13.3.3. Japan
        13.3.4. ASEAN
        13.3.5. Rest of Asia Pacific
14. Middle East & Africa Performance Marketing Software Market Analysis and Forecast
    14.1. Regional Outlook
    14.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        14.2.1. By Component
        14.2.2. By Deployment
        14.2.3. By Enterprise Size
        14.2.4. By Industry Vertical
    14.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        14.3.1. Saudi Arabia
        14.3.2. United Arab Emirates
        14.3.3. South Africa
        14.3.4. Rest of Middle East & Africa
15. South America Performance Marketing Software Market Analysis and Forecast
    15.1. Regional Outlook
    15.2. Performance Marketing Software Market Size (US$ Mn) Analysis and Forecast, 2018 - 2031
        15.2.1. By Component
        15.2.2. By Deployment
        15.2.3. By Enterprise Size
        15.2.4. By Industry Vertical
    15.3. Performance Marketing Software Market Size (US$ Mn) Forecast, by Country, 2018 - 2031
        15.3.1. Brazil
        15.3.2. Argentina
        15.3.3. Rest of South America
16. Competition Landscape
    16.1. Market Competition Matrix, by Leading Players
    16.2. Market Revenue Share Analysis (%), by Leading Players (2021)
    16.3. Competitive Scenario
        16.3.1. List of Emerging, Prominent and Leading Players
        16.3.2. Major Mergers & Acquisitions, Expansions, Partnership, Contacts, Deals, etc.
17. Company Profiles
    17.1. Offer18
        17.1.1. Business Overview
        17.1.2. Company Revenue
        17.1.3. Product Portfolio
        17.1.4. Geographic Footprint
        17.1.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.2. Scaleo
        17.2.1. Business Overview
        17.2.2. Company Revenue
        17.2.3. Product Portfolio
        17.2.4. Geographic Footprint
        17.2.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.3. Offerslook (Maas Pvt. Limited)
        17.3.1. Business Overview
        17.3.2. Company Revenue
        17.3.3. Product Portfolio
        17.3.4. Geographic Footprint
        17.3.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.4. CAKE Software, Inc.
        17.4.1. Business Overview
        17.4.2. Company Revenue
        17.4.3. Product Portfolio
        17.4.4. Geographic Footprint
        17.4.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.5. Affise
        17.5.1. Business Overview
        17.5.2. Company Revenue
        17.5.3. Product Portfolio
        17.5.4. Geographic Footprint
        17.5.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.6. Refersion Inc.
        17.6.1. Business Overview
        17.6.2. Company Revenue
        17.6.3. Product Portfolio
        17.6.4. Geographic Footprint
        17.6.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.7. TUNE, Inc.
        17.7.1. Business Overview
        17.7.2. Company Revenue
        17.7.3. Product Portfolio
        17.7.4. Geographic Footprint
        17.7.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.8. Trackier (Cloudstuff Technology Pvt. Ltd.)
        17.8.1. Business Overview
        17.8.2. Company Revenue
        17.8.3. Product Portfolio
        17.8.4. Geographic Footprint
        17.8.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.9. Everflow
        17.9.1. Business Overview
        17.9.2. Company Revenue
        17.9.3. Product Portfolio
        17.9.4. Geographic Footprint
        17.9.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.10. Voluum (CentralNic Group Plc)
        17.10.1. Business Overview
        17.10.2. Company Revenue
        17.10.3. Product Portfolio
        17.10.4. Geographic Footprint
        17.10.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.11. Binom LP
        17.11.1. Business Overview
        17.11.2. Company Revenue
        17.11.3. Product Portfolio
        17.11.4. Geographic Footprint
        17.11.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.12. Post Affiliate Pro
        17.12.1. Business Overview
        17.12.2. Company Revenue
        17.12.3. Product Portfolio
        17.12.4. Geographic Footprint
        17.12.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.13. Clickmeter
        17.13.1. Business Overview
        17.13.2. Company Revenue
        17.13.3. Product Portfolio
        17.13.4. Geographic Footprint
        17.13.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
    17.14. Others
        17.14.1. Business Overview
        17.14.2. Company Revenue
        17.14.3. Product Portfolio
        17.14.4. Geographic Footprint
        17.14.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation, etc.
18. Key Takeaways

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List of Tables/Graphs

List of Tables

Table 1: Acronyms Used in Performance Marketing Software Market

Table 2: North America Performance Marketing Software Market Revenue Analysis, by Country, 2022 - 2031 (US$ Mn)

Table 3: Europe Performance Marketing Software Market Revenue Analysis, by Country, 2022 - 2031 (US$ Mn)

Table 4: Asia Pacific Performance Marketing Software Market Revenue Analysis, by Country, 2022 - 2031 (US$ Mn)

Table 5: Middle East & Africa Performance Marketing Software Market Revenue Analysis, by Country, 2021 and 2031 (US$ Mn)

Table 6: South America Performance Marketing Software Market Revenue Analysis, by Country, 2022 - 2031 (US$ Mn)

Table 7: Forecast Factors: Relevance and Impact (1/2)

Table 8: Forecast Factors: Relevance and Impact (2/2)

Table 9: Impact Analysis of Drivers & Restraints

Table 10: Global Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 11: Global Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 12: Global Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 13: Global Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 14: Global Performance Marketing Software Market Volume (US$ Mn) Forecast, by Region, 2018 - 2031

Table 15: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 16: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 17: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 18: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 19: North America Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 20: U.S. Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 21: Canada Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 22: Mexico Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 23: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 24: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 25: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 26: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 27: Europe Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 28: Germany Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 29: U.K. Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 30: France Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 31: Italy Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 32: Spain Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 33: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 34: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 35: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 36: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 37: Asia Pacific Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 38: China Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 39: India Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 40: Japan Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 41: ASEAN Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 42: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 43: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 44: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 45: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 46: Middle East & Africa Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 47: Saudi Arabia Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 48: United Arab Emirates Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 49: South Africa Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 50: South America Performance Marketing Software Market Value (US$ Mn) Forecast, by Component, 2018 – 2031

Table 51: South America a Performance Marketing Software Market Value (US$ Mn) Forecast, by Deployment, 2018 – 2031

Table 52: South America Performance Marketing Software Market Value (US$ Mn) Forecast, by Enterprise Size, 2018 – 2031

Table 53: South America Performance Marketing Software Market Value (US$ Mn) Forecast, by Industry Vertical, 2018 – 2031

Table 54: South America Performance Marketing Software Market Value (US$ Mn) Forecast, by Country, 2018 - 2031

Table 55: Brazil Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 56: Argentina Performance Marketing Software Market Revenue CAGR Breakdown (%), by Growth Term

Table 57: Mergers & Acquisitions, Partnerships (1/2)

Table 58: Mergers & Acquisitions, Partnership (2/2)

 

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