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トランザクションメールとマーケティングメールの世界市場 2024-2028


Global Transactional and Marketing Emails Market 2024-2028

トランザクションメールとマーケティングメールの世界市場 2024-2028 トランザクションおよびマーケティングEメール市場は、2023年から2028年にかけて165億9000万米ドルの成長が予測され、予測期間中のCAGRは13.... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
TechNavio
テクナビオ
2023年11月23日 US$2,500
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164 英語

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サマリー

トランザクションメールとマーケティングメールの世界市場 2024-2028
トランザクションおよびマーケティングEメール市場は、2023年から2028年にかけて165億9000万米ドルの成長が予測され、予測期間中のCAGRは13.61%で加速すると予測されています。当レポートでは、トランザクショナルメールおよびマーケティングメール市場について、市場規模や予測、トレンド、成長促進要因、課題などの全体的な分析に加え、約25のベンダーを網羅したベンダー分析も掲載しています。
現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場を牽引しているのは、Eメールマーケティングによるオーディエンスの取り込みへの関心の高まり、Eメールキャンペーンの高い利益率と費用対効果、Eメールユーザーの増加です。
Technavioのトランザクションメールおよびマーケティングメール市場は以下のようにセグメント化されています:
用途別
- マーケティング
- トランザクション
エンドユーザー別
- 中小企業
- 大企業
- 政府機関
地域別
- APAC
- 北米
- 欧州
- 南米
- 中東・アフリカ
本調査では、今後数年間におけるトランザクションメールおよびマーケティングメール市場の成長を促進する主な理由の1つとして、マーケティングメールにおけるインタラクティブ要素の利用拡大を挙げている。また、ビッグデータとAIの出現、モバイルプラットフォーム向けのEメール最適化の需要の高まりは、市場の大きな需要につながるでしょう。
当レポートでは、トランザクショナルメールおよびマーケティングメール市場について、以下の分野をカバーしています:
- トランザクションメールとマーケティングメール市場の規模
- トランザクションおよびマーケティングメール市場予測
- トランザクションおよびマーケティングメール市場の産業分析
堅牢なベンダー分析は、クライアントが市場での地位を向上させるために設計されており、これに伴い、本レポートでは、ActiveCampaign LLC、AlternativeTo、Amazon.com Inc、Constant Contact Inc.、DMi Partners Inc.、Elastic Email Inc.、Ignite Visibility LLC、Inbox Army LLC、Intuit Inc.、Klaviyo Inc.、MailerSend Inc.、MessageBird BV、MH Digital Consulting Group LLC、Netcore Cloud Pvt. Ltd.、Oracle Corp.、Salesforce Inc.、SAP SE、Sendinblue SAS、Twilio Inc.、Sinch ABなどです。また、トランザクションおよびマーケティングメール市場分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を立て、来るべき成長機会をすべて活用するのに役立つものです。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/transactional-and-marketing-emails-market-industry-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Global transactional and marketing emails market 2018 - 2022
o Exhibit 18: Historic Market Size - Data Table on global transactional and marketing emails market 2018 - 2022 ($ billion)
o 4.2 Application Segment Analysis 2018 - 2022
o Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
o 4.3 End-user Segment Analysis 2018 - 2022
o Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
o 4.4 Geography Segment Analysis 2018 - 2022
o Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
o 4.5 Country Segment Analysis 2018 - 2022
o Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
• 6 Market Segmentation by Application
o 6.1 Market segments
o Exhibit 30: Chart on Application - Market share 2023-2028 (%)
o Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
o 6.2 Comparison by Application
o Exhibit 32: Chart on Comparison by Application
o Exhibit 33: Data Table on Comparison by Application
o 6.3 Marketing - Market size and forecast 2023-2028
o Exhibit 34: Chart on Marketing - Market size and forecast 2023-2028 ($ billion)
o Exhibit 35: Data Table on Marketing - Market size and forecast 2023-2028 ($ billion)
o Exhibit 36: Chart on Marketing - Year-over-year growth 2023-2028 (%)
o Exhibit 37: Data Table on Marketing - Year-over-year growth 2023-2028 (%)
o 6.4 Transactions - Market size and forecast 2023-2028
o Exhibit 38: Chart on Transactions - Market size and forecast 2023-2028 ($ billion)
o Exhibit 39: Data Table on Transactions - Market size and forecast 2023-2028 ($ billion)
o Exhibit 40: Chart on Transactions - Year-over-year growth 2023-2028 (%)
o Exhibit 41: Data Table on Transactions - Year-over-year growth 2023-2028 (%)
o 6.5 Market opportunity by Application
o Exhibit 42: Market opportunity by Application ($ billion)
o Exhibit 43: Data Table on Market opportunity by Application ($ billion)
• 7 Market Segmentation by End-user
o 7.1 Market segments
o Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
o Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
o 7.2 Comparison by End-user
o Exhibit 46: Chart on Comparison by End-user
o Exhibit 47: Data Table on Comparison by End-user
o 7.3 SMEs - Market size and forecast 2023-2028
o Exhibit 48: Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
o Exhibit 49: Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
o Exhibit 50: Chart on SMEs - Year-over-year growth 2023-2028 (%)
o Exhibit 51: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
o 7.4 Large enterprises - Market size and forecast 2023-2028
o Exhibit 52: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
o Exhibit 53: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
o Exhibit 54: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
o Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
o 7.5 Government - Market size and forecast 2023-2028
o Exhibit 56: Chart on Government - Market size and forecast 2023-2028 ($ billion)
o Exhibit 57: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
o Exhibit 58: Chart on Government - Year-over-year growth 2023-2028 (%)
o Exhibit 59: Data Table on Government - Year-over-year growth 2023-2028 (%)
o 7.6 Market opportunity by End-user
o Exhibit 60: Market opportunity by End-user ($ billion)
o Exhibit 61: Data Table on Market opportunity by End-user ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
o Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 9.2 Geographic comparison
o Exhibit 65: Chart on Geographic comparison
o Exhibit 66: Data Table on Geographic comparison
o 9.3 APAC - Market size and forecast 2023-2028
o Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
o Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
o Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
o Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
o 9.4 North America - Market size and forecast 2023-2028
o Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
o Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
o Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
o Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
o 9.5 Europe - Market size and forecast 2023-2028
o Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
o Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
o Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
o Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
o 9.6 South America - Market size and forecast 2023-2028
o Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
o Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
o Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
o Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
o 9.7 Middle East and Africa - Market size and forecast 2023-2028
o Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
o Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
o Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o 9.8 US - Market size and forecast 2023-2028
o Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
o Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
o Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
o Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
o 9.9 China - Market size and forecast 2023-2028
o Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
o Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
o Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
o Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
o 9.10 Japan - Market size and forecast 2023-2028
o Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
o Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
o Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
o Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
o 9.11 Germany - Market size and forecast 2023-2028
o Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
o Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
o Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
o Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
o 9.12 France - Market size and forecast 2023-2028
o Exhibit 103: Chart on France - Market size and forecast 2023-2028 ($ billion)
o Exhibit 104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
o Exhibit 105: Chart on France - Year-over-year growth 2023-2028 (%)
o Exhibit 106: Data Table on France - Year-over-year growth 2023-2028 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2023 and 2028
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 112: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 113: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 12.3 ActiveCampaign LLC
o Exhibit 115: ActiveCampaign LLC - Overview
o Exhibit 116: ActiveCampaign LLC - Product / Service
o Exhibit 117: ActiveCampaign LLC - Key news
o Exhibit 118: ActiveCampaign LLC - Key offerings
o 12.4 Amazon.com Inc.
o Exhibit 119: Amazon.com Inc. - Overview
o Exhibit 120: Amazon.com Inc. - Business segments
o Exhibit 121: Amazon.com Inc. - Key news
o Exhibit 122: Amazon.com Inc. - Key offerings
o Exhibit 123: Amazon.com Inc. - Segment focus
o 12.5 Constant Contact Inc.
o Exhibit 124: Constant Contact Inc. - Overview
o Exhibit 125: Constant Contact Inc. - Product / Service
o Exhibit 126: Constant Contact Inc. - Key offerings
o 12.6 DMi Partners Inc.
o Exhibit 127: DMi Partners Inc. - Overview
o Exhibit 128: DMi Partners Inc. - Product / Service
o Exhibit 129: DMi Partners Inc. - Key offerings
o 12.7 Elastic Email Inc.
o Exhibit 130: Elastic Email Inc. - Overview
o Exhibit 131: Elastic Email Inc. - Product / Service
o Exhibit 132: Elastic Email Inc. - Key offerings
o 12.8 Ignite Visibility LLC
o Exhibit 133: Ignite Visibility LLC - Overview
o Exhibit 134: Ignite Visibility LLC - Product / Service
o Exhibit 135: Ignite Visibility LLC - Key offerings
o 12.9 Intuit Inc.
o Exhibit 136: Intuit Inc. - Overview
o Exhibit 137: Intuit Inc. - Business segments
o Exhibit 138: Intuit Inc. - Key offerings
o Exhibit 139: Intuit Inc. - Segment focus
o 12.10 Klaviyo Inc.
o Exhibit 140: Klaviyo Inc. - Overview
o Exhibit 141: Klaviyo Inc. - Product / Service
o Exhibit 142: Klaviyo Inc. - Key offerings
o 12.11 MessageBird BV
o Exhibit 143: MessageBird BV - Overview
o Exhibit 144: MessageBird BV - Product / Service
o Exhibit 145: MessageBird BV - Key offerings
o 12.12 Oracle Corp.
o Exhibit 146: Oracle Corp. - Overview
o Exhibit 147: Oracle Corp. - Business segments
o Exhibit 148: Oracle Corp. - Key news
o Exhibit 149: Oracle Corp. - Key offerings
o Exhibit 150: Oracle Corp. - Segment focus
o 12.13 Salesforce Inc.
o Exhibit 151: Salesforce Inc. - Overview
o Exhibit 152: Salesforce Inc. - Product / Service
o Exhibit 153: Salesforce Inc. - Key news
o Exhibit 154: Salesforce Inc. - Key offerings
o 12.14 SAP SE
o Exhibit 155: SAP SE - Overview
o Exhibit 156: SAP SE - Business segments
o Exhibit 157: SAP SE - Key news
o Exhibit 158: SAP SE - Key offerings
o Exhibit 159: SAP SE - Segment focus
o 12.15 Sendinblue SAS
o Exhibit 160: Sendinblue SAS - Overview
o Exhibit 161: Sendinblue SAS - Product / Service
o Exhibit 162: Sendinblue SAS - Key offerings
o 12.16 Sinch AB
o Exhibit 163: Sinch AB - Overview
o Exhibit 164: Sinch AB - Business segments
o Exhibit 165: Sinch AB - Key offerings
o Exhibit 166: Sinch AB - Segment focus
o 12.17 Twilio Inc.
o Exhibit 167: Twilio Inc. - Overview
o Exhibit 168: Twilio Inc. - Product / Service
o Exhibit 169: Twilio Inc. - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 170: Inclusions checklist
o Exhibit 171: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 172: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 173: Research methodology
o Exhibit 174: Validation techniques employed for market sizing
o Exhibit 175: Information sources
o 13.5 List of abbreviations
o Exhibit 176: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Historic Market Size - Data Table on global transactional and marketing emails market 2018 - 2022 ($ billion)
Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Application - Market share 2023-2028 (%)
Exhibits31: Data Table on Application - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Application
Exhibits33: Data Table on Comparison by Application
Exhibits34: Chart on Marketing - Market size and forecast 2023-2028 ($ billion)
Exhibits35: Data Table on Marketing - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Chart on Marketing - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Marketing - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Transactions - Market size and forecast 2023-2028 ($ billion)
Exhibits39: Data Table on Transactions - Market size and forecast 2023-2028 ($ billion)
Exhibits40: Chart on Transactions - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Transactions - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Application ($ billion)
Exhibits43: Data Table on Market opportunity by Application ($ billion)
Exhibits44: Chart on End-user - Market share 2023-2028 (%)
Exhibits45: Data Table on End-user - Market share 2023-2028 (%)
Exhibits46: Chart on Comparison by End-user
Exhibits47: Data Table on Comparison by End-user
Exhibits48: Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
Exhibits49: Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Chart on SMEs - Year-over-year growth 2023-2028 (%)
Exhibits51: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
Exhibits52: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits53: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits55: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits56: Chart on Government - Market size and forecast 2023-2028 ($ billion)
Exhibits57: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
Exhibits58: Chart on Government - Year-over-year growth 2023-2028 (%)
Exhibits59: Data Table on Government - Year-over-year growth 2023-2028 (%)
Exhibits60: Market opportunity by End-user ($ billion)
Exhibits61: Data Table on Market opportunity by End-user ($ billion)
Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits65: Chart on Geographic comparison
Exhibits66: Data Table on Geographic comparison
Exhibits67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits69: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits77: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits91: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits93: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits94: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits97: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits103: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibits104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibits105: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibits106: Data Table on France - Year-over-year growth 2023-2028 (%)
Exhibits107: Market opportunity By Geographical Landscape ($ billion)
Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits109: Impact of drivers and challenges in 2023 and 2028
Exhibits110: Overview on Criticality of inputs and Factors of differentiation
Exhibits111: Overview on factors of disruption
Exhibits112: Impact of key risks on business
Exhibits113: Vendors covered
Exhibits114: Matrix on vendor position and classification
Exhibits115: ActiveCampaign LLC - Overview
Exhibits116: ActiveCampaign LLC - Product / Service
Exhibits117: ActiveCampaign LLC - Key news
Exhibits118: ActiveCampaign LLC - Key offerings
Exhibits119: Amazon.com Inc. - Overview
Exhibits120: Amazon.com Inc. - Business segments
Exhibits121: Amazon.com Inc. - Key news
Exhibits122: Amazon.com Inc. - Key offerings
Exhibits123: Amazon.com Inc. - Segment focus
Exhibits124: Constant Contact Inc. - Overview
Exhibits125: Constant Contact Inc. - Product / Service
Exhibits126: Constant Contact Inc. - Key offerings
Exhibits127: DMi Partners Inc. - Overview
Exhibits128: DMi Partners Inc. - Product / Service
Exhibits129: DMi Partners Inc. - Key offerings
Exhibits130: Elastic Email Inc. - Overview
Exhibits131: Elastic Email Inc. - Product / Service
Exhibits132: Elastic Email Inc. - Key offerings
Exhibits133: Ignite Visibility LLC - Overview
Exhibits134: Ignite Visibility LLC - Product / Service
Exhibits135: Ignite Visibility LLC - Key offerings
Exhibits136: Intuit Inc. - Overview
Exhibits137: Intuit Inc. - Business segments
Exhibits138: Intuit Inc. - Key offerings
Exhibits139: Intuit Inc. - Segment focus
Exhibits140: Klaviyo Inc. - Overview
Exhibits141: Klaviyo Inc. - Product / Service
Exhibits142: Klaviyo Inc. - Key offerings
Exhibits143: MessageBird BV - Overview
Exhibits144: MessageBird BV - Product / Service
Exhibits145: MessageBird BV - Key offerings
Exhibits146: Oracle Corp. - Overview
Exhibits147: Oracle Corp. - Business segments
Exhibits148: Oracle Corp. - Key news
Exhibits149: Oracle Corp. - Key offerings
Exhibits150: Oracle Corp. - Segment focus
Exhibits151: Salesforce Inc. - Overview
Exhibits152: Salesforce Inc. - Product / Service
Exhibits153: Salesforce Inc. - Key news
Exhibits154: Salesforce Inc. - Key offerings
Exhibits155: SAP SE - Overview
Exhibits156: SAP SE - Business segments
Exhibits157: SAP SE - Key news
Exhibits158: SAP SE - Key offerings
Exhibits159: SAP SE - Segment focus
Exhibits160: Sendinblue SAS - Overview
Exhibits161: Sendinblue SAS - Product / Service
Exhibits162: Sendinblue SAS - Key offerings
Exhibits163: Sinch AB - Overview
Exhibits164: Sinch AB - Business segments
Exhibits165: Sinch AB - Key offerings
Exhibits166: Sinch AB - Segment focus
Exhibits167: Twilio Inc. - Overview
Exhibits168: Twilio Inc. - Product / Service
Exhibits169: Twilio Inc. - Key offerings
Exhibits170: Inclusions checklist
Exhibits171: Exclusions checklist
Exhibits172: Currency conversion rates for US$
Exhibits173: Research methodology
Exhibits174: Validation techniques employed for market sizing
Exhibits175: Information sources
Exhibits176: List of abbreviations

 

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Summary

Global Transactional And Marketing Emails Market 2024-2028
The transactional and marketing emails market is forecasted to grow by USD 16.59 bn during 2023-2028, accelerating at a CAGR of 13.61% during the forecast period. The report on the transactional and marketing emails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing focus on engaging audience through email marketing, high roi and cost-effectiveness of email campaigns, and increase in email users.
Technavio's transactional and marketing emails market is segmented as below:
By Application
• Marketing
• Transactions
By End-user
• SMEs
• Large enterprises
• Government
By Geographical Landscape
• APAC
• North America
• Europe
• South America
• Middle East and Africa
This study identifies the growing use of interactive elements in marketing emails as one of the prime reasons driving the transactional and marketing emails market growth during the next few years. Also, emergence of big data and AI and growing demand for email optimization for mobile platforms will lead to sizable demand in the market.
The report on the transactional and marketing emails market covers the following areas:
• Transactional and marketing emails market sizing
• Transactional and marketing emails market forecast
• Transactional and marketing emails market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading transactional and marketing emails market vendors that include ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., MailerSend Inc., MessageBird BV, MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Twilio Inc., and Sinch AB. Also, the transactional and marketing emails market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/transactional-and-marketing-emails-market-industry-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Global transactional and marketing emails market 2018 - 2022
o Exhibit 18: Historic Market Size - Data Table on global transactional and marketing emails market 2018 - 2022 ($ billion)
o 4.2 Application Segment Analysis 2018 - 2022
o Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
o 4.3 End-user Segment Analysis 2018 - 2022
o Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
o 4.4 Geography Segment Analysis 2018 - 2022
o Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
o 4.5 Country Segment Analysis 2018 - 2022
o Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
• 6 Market Segmentation by Application
o 6.1 Market segments
o Exhibit 30: Chart on Application - Market share 2023-2028 (%)
o Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
o 6.2 Comparison by Application
o Exhibit 32: Chart on Comparison by Application
o Exhibit 33: Data Table on Comparison by Application
o 6.3 Marketing - Market size and forecast 2023-2028
o Exhibit 34: Chart on Marketing - Market size and forecast 2023-2028 ($ billion)
o Exhibit 35: Data Table on Marketing - Market size and forecast 2023-2028 ($ billion)
o Exhibit 36: Chart on Marketing - Year-over-year growth 2023-2028 (%)
o Exhibit 37: Data Table on Marketing - Year-over-year growth 2023-2028 (%)
o 6.4 Transactions - Market size and forecast 2023-2028
o Exhibit 38: Chart on Transactions - Market size and forecast 2023-2028 ($ billion)
o Exhibit 39: Data Table on Transactions - Market size and forecast 2023-2028 ($ billion)
o Exhibit 40: Chart on Transactions - Year-over-year growth 2023-2028 (%)
o Exhibit 41: Data Table on Transactions - Year-over-year growth 2023-2028 (%)
o 6.5 Market opportunity by Application
o Exhibit 42: Market opportunity by Application ($ billion)
o Exhibit 43: Data Table on Market opportunity by Application ($ billion)
• 7 Market Segmentation by End-user
o 7.1 Market segments
o Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
o Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
o 7.2 Comparison by End-user
o Exhibit 46: Chart on Comparison by End-user
o Exhibit 47: Data Table on Comparison by End-user
o 7.3 SMEs - Market size and forecast 2023-2028
o Exhibit 48: Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
o Exhibit 49: Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
o Exhibit 50: Chart on SMEs - Year-over-year growth 2023-2028 (%)
o Exhibit 51: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
o 7.4 Large enterprises - Market size and forecast 2023-2028
o Exhibit 52: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
o Exhibit 53: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
o Exhibit 54: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
o Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
o 7.5 Government - Market size and forecast 2023-2028
o Exhibit 56: Chart on Government - Market size and forecast 2023-2028 ($ billion)
o Exhibit 57: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
o Exhibit 58: Chart on Government - Year-over-year growth 2023-2028 (%)
o Exhibit 59: Data Table on Government - Year-over-year growth 2023-2028 (%)
o 7.6 Market opportunity by End-user
o Exhibit 60: Market opportunity by End-user ($ billion)
o Exhibit 61: Data Table on Market opportunity by End-user ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
o Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 9.2 Geographic comparison
o Exhibit 65: Chart on Geographic comparison
o Exhibit 66: Data Table on Geographic comparison
o 9.3 APAC - Market size and forecast 2023-2028
o Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
o Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
o Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
o Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
o 9.4 North America - Market size and forecast 2023-2028
o Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
o Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
o Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
o Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
o 9.5 Europe - Market size and forecast 2023-2028
o Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
o Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
o Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
o Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
o 9.6 South America - Market size and forecast 2023-2028
o Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
o Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
o Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
o Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
o 9.7 Middle East and Africa - Market size and forecast 2023-2028
o Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
o Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
o Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o 9.8 US - Market size and forecast 2023-2028
o Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
o Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
o Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
o Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
o 9.9 China - Market size and forecast 2023-2028
o Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
o Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
o Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
o Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
o 9.10 Japan - Market size and forecast 2023-2028
o Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
o Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
o Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
o Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
o 9.11 Germany - Market size and forecast 2023-2028
o Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
o Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
o Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
o Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
o 9.12 France - Market size and forecast 2023-2028
o Exhibit 103: Chart on France - Market size and forecast 2023-2028 ($ billion)
o Exhibit 104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
o Exhibit 105: Chart on France - Year-over-year growth 2023-2028 (%)
o Exhibit 106: Data Table on France - Year-over-year growth 2023-2028 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2023 and 2028
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 112: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 113: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 12.3 ActiveCampaign LLC
o Exhibit 115: ActiveCampaign LLC - Overview
o Exhibit 116: ActiveCampaign LLC - Product / Service
o Exhibit 117: ActiveCampaign LLC - Key news
o Exhibit 118: ActiveCampaign LLC - Key offerings
o 12.4 Amazon.com Inc.
o Exhibit 119: Amazon.com Inc. - Overview
o Exhibit 120: Amazon.com Inc. - Business segments
o Exhibit 121: Amazon.com Inc. - Key news
o Exhibit 122: Amazon.com Inc. - Key offerings
o Exhibit 123: Amazon.com Inc. - Segment focus
o 12.5 Constant Contact Inc.
o Exhibit 124: Constant Contact Inc. - Overview
o Exhibit 125: Constant Contact Inc. - Product / Service
o Exhibit 126: Constant Contact Inc. - Key offerings
o 12.6 DMi Partners Inc.
o Exhibit 127: DMi Partners Inc. - Overview
o Exhibit 128: DMi Partners Inc. - Product / Service
o Exhibit 129: DMi Partners Inc. - Key offerings
o 12.7 Elastic Email Inc.
o Exhibit 130: Elastic Email Inc. - Overview
o Exhibit 131: Elastic Email Inc. - Product / Service
o Exhibit 132: Elastic Email Inc. - Key offerings
o 12.8 Ignite Visibility LLC
o Exhibit 133: Ignite Visibility LLC - Overview
o Exhibit 134: Ignite Visibility LLC - Product / Service
o Exhibit 135: Ignite Visibility LLC - Key offerings
o 12.9 Intuit Inc.
o Exhibit 136: Intuit Inc. - Overview
o Exhibit 137: Intuit Inc. - Business segments
o Exhibit 138: Intuit Inc. - Key offerings
o Exhibit 139: Intuit Inc. - Segment focus
o 12.10 Klaviyo Inc.
o Exhibit 140: Klaviyo Inc. - Overview
o Exhibit 141: Klaviyo Inc. - Product / Service
o Exhibit 142: Klaviyo Inc. - Key offerings
o 12.11 MessageBird BV
o Exhibit 143: MessageBird BV - Overview
o Exhibit 144: MessageBird BV - Product / Service
o Exhibit 145: MessageBird BV - Key offerings
o 12.12 Oracle Corp.
o Exhibit 146: Oracle Corp. - Overview
o Exhibit 147: Oracle Corp. - Business segments
o Exhibit 148: Oracle Corp. - Key news
o Exhibit 149: Oracle Corp. - Key offerings
o Exhibit 150: Oracle Corp. - Segment focus
o 12.13 Salesforce Inc.
o Exhibit 151: Salesforce Inc. - Overview
o Exhibit 152: Salesforce Inc. - Product / Service
o Exhibit 153: Salesforce Inc. - Key news
o Exhibit 154: Salesforce Inc. - Key offerings
o 12.14 SAP SE
o Exhibit 155: SAP SE - Overview
o Exhibit 156: SAP SE - Business segments
o Exhibit 157: SAP SE - Key news
o Exhibit 158: SAP SE - Key offerings
o Exhibit 159: SAP SE - Segment focus
o 12.15 Sendinblue SAS
o Exhibit 160: Sendinblue SAS - Overview
o Exhibit 161: Sendinblue SAS - Product / Service
o Exhibit 162: Sendinblue SAS - Key offerings
o 12.16 Sinch AB
o Exhibit 163: Sinch AB - Overview
o Exhibit 164: Sinch AB - Business segments
o Exhibit 165: Sinch AB - Key offerings
o Exhibit 166: Sinch AB - Segment focus
o 12.17 Twilio Inc.
o Exhibit 167: Twilio Inc. - Overview
o Exhibit 168: Twilio Inc. - Product / Service
o Exhibit 169: Twilio Inc. - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 170: Inclusions checklist
o Exhibit 171: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 172: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 173: Research methodology
o Exhibit 174: Validation techniques employed for market sizing
o Exhibit 175: Information sources
o 13.5 List of abbreviations
o Exhibit 176: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Historic Market Size - Data Table on global transactional and marketing emails market 2018 - 2022 ($ billion)
Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Application - Market share 2023-2028 (%)
Exhibits31: Data Table on Application - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Application
Exhibits33: Data Table on Comparison by Application
Exhibits34: Chart on Marketing - Market size and forecast 2023-2028 ($ billion)
Exhibits35: Data Table on Marketing - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Chart on Marketing - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Marketing - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Transactions - Market size and forecast 2023-2028 ($ billion)
Exhibits39: Data Table on Transactions - Market size and forecast 2023-2028 ($ billion)
Exhibits40: Chart on Transactions - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Transactions - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Application ($ billion)
Exhibits43: Data Table on Market opportunity by Application ($ billion)
Exhibits44: Chart on End-user - Market share 2023-2028 (%)
Exhibits45: Data Table on End-user - Market share 2023-2028 (%)
Exhibits46: Chart on Comparison by End-user
Exhibits47: Data Table on Comparison by End-user
Exhibits48: Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
Exhibits49: Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Chart on SMEs - Year-over-year growth 2023-2028 (%)
Exhibits51: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
Exhibits52: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits53: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits55: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits56: Chart on Government - Market size and forecast 2023-2028 ($ billion)
Exhibits57: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
Exhibits58: Chart on Government - Year-over-year growth 2023-2028 (%)
Exhibits59: Data Table on Government - Year-over-year growth 2023-2028 (%)
Exhibits60: Market opportunity by End-user ($ billion)
Exhibits61: Data Table on Market opportunity by End-user ($ billion)
Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits65: Chart on Geographic comparison
Exhibits66: Data Table on Geographic comparison
Exhibits67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits69: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits77: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits91: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits93: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits94: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits97: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits103: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibits104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibits105: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibits106: Data Table on France - Year-over-year growth 2023-2028 (%)
Exhibits107: Market opportunity By Geographical Landscape ($ billion)
Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits109: Impact of drivers and challenges in 2023 and 2028
Exhibits110: Overview on Criticality of inputs and Factors of differentiation
Exhibits111: Overview on factors of disruption
Exhibits112: Impact of key risks on business
Exhibits113: Vendors covered
Exhibits114: Matrix on vendor position and classification
Exhibits115: ActiveCampaign LLC - Overview
Exhibits116: ActiveCampaign LLC - Product / Service
Exhibits117: ActiveCampaign LLC - Key news
Exhibits118: ActiveCampaign LLC - Key offerings
Exhibits119: Amazon.com Inc. - Overview
Exhibits120: Amazon.com Inc. - Business segments
Exhibits121: Amazon.com Inc. - Key news
Exhibits122: Amazon.com Inc. - Key offerings
Exhibits123: Amazon.com Inc. - Segment focus
Exhibits124: Constant Contact Inc. - Overview
Exhibits125: Constant Contact Inc. - Product / Service
Exhibits126: Constant Contact Inc. - Key offerings
Exhibits127: DMi Partners Inc. - Overview
Exhibits128: DMi Partners Inc. - Product / Service
Exhibits129: DMi Partners Inc. - Key offerings
Exhibits130: Elastic Email Inc. - Overview
Exhibits131: Elastic Email Inc. - Product / Service
Exhibits132: Elastic Email Inc. - Key offerings
Exhibits133: Ignite Visibility LLC - Overview
Exhibits134: Ignite Visibility LLC - Product / Service
Exhibits135: Ignite Visibility LLC - Key offerings
Exhibits136: Intuit Inc. - Overview
Exhibits137: Intuit Inc. - Business segments
Exhibits138: Intuit Inc. - Key offerings
Exhibits139: Intuit Inc. - Segment focus
Exhibits140: Klaviyo Inc. - Overview
Exhibits141: Klaviyo Inc. - Product / Service
Exhibits142: Klaviyo Inc. - Key offerings
Exhibits143: MessageBird BV - Overview
Exhibits144: MessageBird BV - Product / Service
Exhibits145: MessageBird BV - Key offerings
Exhibits146: Oracle Corp. - Overview
Exhibits147: Oracle Corp. - Business segments
Exhibits148: Oracle Corp. - Key news
Exhibits149: Oracle Corp. - Key offerings
Exhibits150: Oracle Corp. - Segment focus
Exhibits151: Salesforce Inc. - Overview
Exhibits152: Salesforce Inc. - Product / Service
Exhibits153: Salesforce Inc. - Key news
Exhibits154: Salesforce Inc. - Key offerings
Exhibits155: SAP SE - Overview
Exhibits156: SAP SE - Business segments
Exhibits157: SAP SE - Key news
Exhibits158: SAP SE - Key offerings
Exhibits159: SAP SE - Segment focus
Exhibits160: Sendinblue SAS - Overview
Exhibits161: Sendinblue SAS - Product / Service
Exhibits162: Sendinblue SAS - Key offerings
Exhibits163: Sinch AB - Overview
Exhibits164: Sinch AB - Business segments
Exhibits165: Sinch AB - Key offerings
Exhibits166: Sinch AB - Segment focus
Exhibits167: Twilio Inc. - Overview
Exhibits168: Twilio Inc. - Product / Service
Exhibits169: Twilio Inc. - Key offerings
Exhibits170: Inclusions checklist
Exhibits171: Exclusions checklist
Exhibits172: Currency conversion rates for US$
Exhibits173: Research methodology
Exhibits174: Validation techniques employed for market sizing
Exhibits175: Information sources
Exhibits176: List of abbreviations

 

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