サマリー

日本の性玩具市場 2023-2027
日本の性玩具市場は2022-2027年に8億9656万米ドル成長し、予測期間中のCAGRは10.11%で加速すると予測される。当レポートでは、日本の性玩具市場について、市場規模や予測、トレンド、成長促進要因、課題などの全体的な分析に加え、約25のベンダーを網羅したベンダー分析も掲載しています。
現在の市場シナリオ、最新動向と促進要因、全体的な市場環境に関する最新分析を提供しています。市場を牽引しているのは、日本における性玩具導入につながるED症例の増加、性玩具を販売するeコマースプラットフォームの急成長、遠隔操作可能な性玩具の需要拡大である。
Technavioの日本の性玩具市場は以下のように区分される：
流通チャネル別
- オンライン
- オフライン
製品別
- 大人用バイブレーター
- ディルド
- 勃起リング
- セックスドール 他
地域別
- アジア太平洋地域
本調査では、今後数年間における日本の性玩具市場の成長を促進する主な理由の一つとして、性玩具への露出の増加を挙げている。また、性玩具の健康上の利点に対する意識の高まりと先進的な性玩具の開発は、市場の大きな需要につながる。
日本の性玩具市場に関する本レポートは、以下の分野をカバーしている：
- 日本の性玩具市場規模
- 日本の性玩具市場予測
- 日本の性玩具市場産業分析
強固なベンダー分析は、クライアントが市場での地位を向上させるのに役立つよう設計されており、これに沿って、本レポートでは、BMSファクトリー、Church and Dwight Co. Inc.、Doc Johnson Enterprises、FUN FACTORY GmbH、Kanojo Toys、Luvu Brands Inc.、TENGA Co. Ltd.など、日本の性玩具市場をリードするベンダー数社の詳細な分析を提供しています。また、日本の性玩具市場の分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を立て、来るべき成長機会をすべて活用するのに役立つものである。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、以下をご覧ください - [https://www.technavio.com/report/sex-toys-market-industry-in-Japan-analysis](https://www.technavio.com/report/sex-toys-market-industry-in-japan-analysis)
当出版社では、利益、価格設定、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

ページTOPに戻る

目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Country Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market Segmentation by Distribution Channel
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
o Exhibit 06: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 07: Parent market
o Exhibit 08: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 09: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 10: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 11: Chart on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 12: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 13: Chart on Japan: Year-over-year growth 2022-2027 (%)
o Exhibit 14: Data Table on Japan: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Sex toys market in japan 2017 - 2021
o Exhibit 15: Historic Market Size - Data Table on sex toys market in japan 2017 - 2021 ($ million)
o 4.2 Distribution Channel Segment Analysis 2017 - 2021
o Exhibit 16: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
o 4.3 Product Segment Analysis 2017 - 2021
o Exhibit 17: Historic Market Size - Product Segment 2017 - 2021 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 21: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 22: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 23: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Distribution Channel
o 6.1 Market segments
o Exhibit 25: Chart on Distribution Channel - Market share 2022-2027 (%)
o Exhibit 26: Data Table on Distribution Channel - Market share 2022-2027 (%)
o 6.2 Comparison by Distribution Channel
o Exhibit 27: Chart on Comparison by Distribution Channel
o Exhibit 28: Data Table on Comparison by Distribution Channel
o 6.3 Online - Market size and forecast 2022-2027
o Exhibit 29: Chart on Online - Market size and forecast 2022-2027 ($ million)
o Exhibit 30: Data Table on Online - Market size and forecast 2022-2027 ($ million)
o Exhibit 31: Chart on Online - Year-over-year growth 2022-2027 (%)
o Exhibit 32: Data Table on Online - Year-over-year growth 2022-2027 (%)
o 6.4 Offline - Market size and forecast 2022-2027
o Exhibit 33: Chart on Offline - Market size and forecast 2022-2027 ($ million)
o Exhibit 34: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
o Exhibit 35: Chart on Offline - Year-over-year growth 2022-2027 (%)
o Exhibit 36: Data Table on Offline - Year-over-year growth 2022-2027 (%)
o 6.5 Market opportunity by Distribution Channel
o Exhibit 37: Market opportunity by Distribution Channel ($ million)
o Exhibit 38: Data Table on Market opportunity by Distribution Channel ($ million)
• 7 Market Segmentation by Product
o 7.1 Market segments
o Exhibit 39: Chart on Product - Market share 2022-2027 (%)
o Exhibit 40: Data Table on Product - Market share 2022-2027 (%)
o 7.2 Comparison by Product
o Exhibit 41: Chart on Comparison by Product
o Exhibit 42: Data Table on Comparison by Product
o 7.3 Adult vibrators - Market size and forecast 2022-2027
o Exhibit 43: Chart on Adult vibrators - Market size and forecast 2022-2027 ($ million)
o Exhibit 44: Data Table on Adult vibrators - Market size and forecast 2022-2027 ($ million)
o Exhibit 45: Chart on Adult vibrators - Year-over-year growth 2022-2027 (%)
o Exhibit 46: Data Table on Adult vibrators - Year-over-year growth 2022-2027 (%)
o 7.4 Dildos - Market size and forecast 2022-2027
o Exhibit 47: Chart on Dildos - Market size and forecast 2022-2027 ($ million)
o Exhibit 48: Data Table on Dildos - Market size and forecast 2022-2027 ($ million)
o Exhibit 49: Chart on Dildos - Year-over-year growth 2022-2027 (%)
o Exhibit 50: Data Table on Dildos - Year-over-year growth 2022-2027 (%)
o 7.5 Erection rings - Market size and forecast 2022-2027
o Exhibit 51: Chart on Erection rings - Market size and forecast 2022-2027 ($ million)
o Exhibit 52: Data Table on Erection rings - Market size and forecast 2022-2027 ($ million)
o Exhibit 53: Chart on Erection rings - Year-over-year growth 2022-2027 (%)
o Exhibit 54: Data Table on Erection rings - Year-over-year growth 2022-2027 (%)
o 7.6 Sex dolls and others - Market size and forecast 2022-2027
o Exhibit 55: Chart on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
o Exhibit 56: Data Table on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
o Exhibit 57: Chart on Sex dolls and others - Year-over-year growth 2022-2027 (%)
o Exhibit 58: Data Table on Sex dolls and others - Year-over-year growth 2022-2027 (%)
o 7.7 Market opportunity by Product
o Exhibit 59: Market opportunity by Product ($ million)
o Exhibit 60: Data Table on Market opportunity by Product ($ million)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Drivers, Challenges, and Trends
o 9.1 Market drivers
o 9.2 Market challenges
o 9.3 Impact of drivers and challenges
o Exhibit 62: Impact of drivers and challenges in 2022 and 2027
o 9.4 Market trends
• 10 Vendor Landscape
o 10.1 Overview
o 10.2 Vendor landscape
o Exhibit 63: Overview on Criticality of inputs and Factors of differentiation
o 10.3 Landscape disruption
o Exhibit 64: Overview on factors of disruption
o 10.4 Industry risks
o Exhibit 65: Impact of key risks on business
• 11 Vendor Analysis
o 11.1 Vendors covered
o Exhibit 66: Vendors covered
o 11.2 Market positioning of vendors
o Exhibit 67: Matrix on vendor position and classification
o 11.3 BMS Factory
o Exhibit 68: BMS Factory - Overview
o Exhibit 69: BMS Factory - Product / Service
o Exhibit 70: BMS Factory - Key offerings
o 11.4 Church and Dwight Co. Inc.
o Exhibit 71: Church and Dwight Co. Inc. - Overview
o Exhibit 72: Church and Dwight Co. Inc. - Business segments
o Exhibit 73: Church and Dwight Co. Inc. - Key offerings
o Exhibit 74: Church and Dwight Co. Inc. - Segment focus
o 11.5 Doc Johnson Enterprises
o Exhibit 75: Doc Johnson Enterprises - Overview
o Exhibit 76: Doc Johnson Enterprises - Product / Service
o Exhibit 77: Doc Johnson Enterprises - Key offerings
o 11.6 FUN FACTORY GmbH
o Exhibit 78: FUN FACTORY GmbH - Overview
o Exhibit 79: FUN FACTORY GmbH - Product / Service
o Exhibit 80: FUN FACTORY GmbH - Key offerings
o 11.7 Kanojo Toys
o Exhibit 81: Kanojo Toys - Overview
o Exhibit 82: Kanojo Toys - Product / Service
o Exhibit 83: Kanojo Toys - Key offerings
o 11.8 Luvu Brands Inc.
o Exhibit 84: Luvu Brands Inc. - Overview
o Exhibit 85: Luvu Brands Inc. - Business segments
o Exhibit 86: Luvu Brands Inc. - Key offerings
o Exhibit 87: Luvu Brands Inc. - Segment focus
o 11.9 TENGA Co. Ltd.
o Exhibit 88: TENGA Co. Ltd. - Overview
o Exhibit 89: TENGA Co. Ltd. - Product / Service
o Exhibit 90: TENGA Co. Ltd. - Key offerings
• 12 Appendix
o 12.1 Scope of the report
o 12.2 Inclusions and exclusions checklist
o Exhibit 91: Inclusions checklist
o Exhibit 92: Exclusions checklist
o 12.3 Currency conversion rates for US$
o Exhibit 93: Currency conversion rates for US$
o 12.4 Research methodology
o Exhibit 94: Research methodology
o Exhibit 95: Validation techniques employed for market sizing
o Exhibit 96: Information sources
o 12.5 List of abbreviations
o Exhibit 97: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits5: Executive Summary - Chart on Market Segmentation by Product
Exhibits6: Executive Summary - Chart on Vendor Market Positioning
Exhibits7: Parent market
Exhibits8: Market Characteristics
Exhibits9: Offerings of vendors included in the market definition
Exhibits10: Market segments
Exhibits11: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits12: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits13: Chart on Japan: Year-over-year growth 2022-2027 (%)
Exhibits14: Data Table on Japan: Year-over-year growth 2022-2027 (%)
Exhibits15: Historic Market Size - Data Table on sex toys market in japan 2017 - 2021 ($ million)
Exhibits16: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
Exhibits17: Historic Market Size - Product Segment 2017 - 2021 ($ million)
Exhibits18: Five forces analysis - Comparison between 2022 and 2027
Exhibits19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits21: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits22: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits23: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits24: Chart on Market condition - Five forces 2022 and 2027
Exhibits25: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibits26: Data Table on Distribution Channel - Market share 2022-2027 (%)
Exhibits27: Chart on Comparison by Distribution Channel
Exhibits28: Data Table on Comparison by Distribution Channel
Exhibits29: Chart on Online - Market size and forecast 2022-2027 ($ million)
Exhibits30: Data Table on Online - Market size and forecast 2022-2027 ($ million)
Exhibits31: Chart on Online - Year-over-year growth 2022-2027 (%)
Exhibits32: Data Table on Online - Year-over-year growth 2022-2027 (%)
Exhibits33: Chart on Offline - Market size and forecast 2022-2027 ($ million)
Exhibits34: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
Exhibits35: Chart on Offline - Year-over-year growth 2022-2027 (%)
Exhibits36: Data Table on Offline - Year-over-year growth 2022-2027 (%)
Exhibits37: Market opportunity by Distribution Channel ($ million)
Exhibits38: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits39: Chart on Product - Market share 2022-2027 (%)
Exhibits40: Data Table on Product - Market share 2022-2027 (%)
Exhibits41: Chart on Comparison by Product
Exhibits42: Data Table on Comparison by Product
Exhibits43: Chart on Adult vibrators - Market size and forecast 2022-2027 ($ million)
Exhibits44: Data Table on Adult vibrators - Market size and forecast 2022-2027 ($ million)
Exhibits45: Chart on Adult vibrators - Year-over-year growth 2022-2027 (%)
Exhibits46: Data Table on Adult vibrators - Year-over-year growth 2022-2027 (%)
Exhibits47: Chart on Dildos - Market size and forecast 2022-2027 ($ million)
Exhibits48: Data Table on Dildos - Market size and forecast 2022-2027 ($ million)
Exhibits49: Chart on Dildos - Year-over-year growth 2022-2027 (%)
Exhibits50: Data Table on Dildos - Year-over-year growth 2022-2027 (%)
Exhibits51: Chart on Erection rings - Market size and forecast 2022-2027 ($ million)
Exhibits52: Data Table on Erection rings - Market size and forecast 2022-2027 ($ million)
Exhibits53: Chart on Erection rings - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Erection rings - Year-over-year growth 2022-2027 (%)
Exhibits55: Chart on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
Exhibits56: Data Table on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
Exhibits57: Chart on Sex dolls and others - Year-over-year growth 2022-2027 (%)
Exhibits58: Data Table on Sex dolls and others - Year-over-year growth 2022-2027 (%)
Exhibits59: Market opportunity by Product ($ million)
Exhibits60: Data Table on Market opportunity by Product ($ million)
Exhibits61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits62: Impact of drivers and challenges in 2022 and 2027
Exhibits63: Overview on Criticality of inputs and Factors of differentiation
Exhibits64: Overview on factors of disruption
Exhibits65: Impact of key risks on business
Exhibits66: Vendors covered
Exhibits67: Matrix on vendor position and classification
Exhibits68: BMS Factory - Overview
Exhibits69: BMS Factory - Product / Service
Exhibits70: BMS Factory - Key offerings
Exhibits71: Church and Dwight Co. Inc. - Overview
Exhibits72: Church and Dwight Co. Inc. - Business segments
Exhibits73: Church and Dwight Co. Inc. - Key offerings
Exhibits74: Church and Dwight Co. Inc. - Segment focus
Exhibits75: Doc Johnson Enterprises - Overview
Exhibits76: Doc Johnson Enterprises - Product / Service
Exhibits77: Doc Johnson Enterprises - Key offerings
Exhibits78: FUN FACTORY GmbH - Overview
Exhibits79: FUN FACTORY GmbH - Product / Service
Exhibits80: FUN FACTORY GmbH - Key offerings
Exhibits81: Kanojo Toys - Overview
Exhibits82: Kanojo Toys - Product / Service
Exhibits83: Kanojo Toys - Key offerings
Exhibits84: Luvu Brands Inc. - Overview
Exhibits85: Luvu Brands Inc. - Business segments
Exhibits86: Luvu Brands Inc. - Key offerings
Exhibits87: Luvu Brands Inc. - Segment focus
Exhibits88: TENGA Co. Ltd. - Overview
Exhibits89: TENGA Co. Ltd. - Product / Service
Exhibits90: TENGA Co. Ltd. - Key offerings
Exhibits91: Inclusions checklist
Exhibits92: Exclusions checklist
Exhibits93: Currency conversion rates for US$
Exhibits94: Research methodology
Exhibits95: Validation techniques employed for market sizing
Exhibits96: Information sources
Exhibits97: List of abbreviations