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ダイレクトメール広告の2032年までの世界市場機会と戦略:1) タイプ別タイプ別:ポストカード、セルフメーラー、レターと封筒、次元メーラー、カタログ2)エンドユーザー別:小売、銀行・金融機関、運輸、メディア・エンターテイメント、政府3)企業規模別:大企業、中小企業:大企業; 中小企業Covering:Rr Donnelley; Quad/ Graphics; Iwco Direct (Steel Connect, Inc); Cenveo; Valassis Communications Inc.


Direct Mail Advertising Global Market Opportunities And Strategies To 2032 Including: 1) By Type: Postcards; Self-Mailers; Letters And Envelop; Dimensional Mailers; Catalogs2) By End User: Retail; Banks And Financial Institutions; Transportation; Media And Entertainment; Government3) By Enterprise Size: Large Enterprise; Small And Medium EnterpriseCovering: Rr Donnelley; Quad/ Graphics; Iwco Direct (Steel Connect, Inc); Cenveo; Valassis Communications Inc.

この調査レポートは、COVID-19の閉鎖から立ち上がる世界のダイレクトメール広告市場を評価するために必要な重要な情報を提供します。 購入の理由 - 12地域をカバーするこの市場に関する最も包括的なレポート... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
The Business Research Company (TBRC)
ザ・ビジネスリサーチカンパニー
2023年5月19日 US$4,000
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら
303 英語

 

サマリー

この調査レポートは、COVID-19の閉鎖から立ち上がる世界のダイレクトメール広告市場を評価するために必要な重要な情報を提供します。

購入の理由
- 12地域をカバーするこの市場に関する最も包括的なレポートにより、真にグローバルな視点を得ることができます。
- 市場がコロナウイルスによってどのような影響を受けているのか、また、ウイルスの影響が和らぐにつれて市場がどのように立ち上がり、成長していくのかを理解することができます。
- 現地のデータと分析に基づき、地域別および国別の戦略を策定します。
- 投資の対象となる成長セグメントを特定する。
- 予測データと市場を形成するドライバーとトレンドを活用し、競合他社を凌駕する。
- 最新の市場調査結果に基づいて顧客を理解する。
- 主要な競合他社とのパフォーマンスの比較
- 主要データセット間の関係を活用し、優れた戦略を立てる。
- 信頼性の高い高品質なデータと分析により、社内外のプレゼンテーションをサポートします。


説明
ダイレクトメール広告の最大かつ急成長中の市場はどこか?経済全体、人口動態、他の類似市場との関連は?今後どのような力が市場を形成していくのか?ビジネスリサーチ社のダイレクトメール広告市場グローバルレポートは、これらすべての質問とその他多くの質問に回答します。
当レポートでは、市場の特徴、規模と成長、セグメンテーション、地域別および国別内訳、競合情勢、市場シェア、市場の動向と戦略について取り上げています。市場の歴史をたどり、地域別の市場成長を予測しています。また、ダイレクトメール広告市場全体の中で同市場を位置づけ、他市場との比較も行っています。

本レポートは以下の章をカバーしています。
-イントロダクションと市場特性
ダイレクトメール広告市場に関する定義や解説、市場の対象となるセグメンテーションについて簡単に紹介しています。
-主要トレンド
世界のダイレクトメール広告市場を形成している主なトレンドを紹介します。また、今後の市場動向についても解説します。
-世界の市場規模と成長
世界の過去(2017年~2022年)、予測(2022年~2027年)、(2027年~2032年)市場価値、過去および予測期間における市場の成長を支え、コントロールする促進要因と阻害要因を紹介します。
-地域別分析
地域別の過去(2017-2022年)、予測(2022-2027年)、(2027-2032年)市場価値と成長率、市場シェア比較。
-市場セグメンテーション
市場におけるタイプ別、エンドユーザー別、企業規模別の市場価値(2017-2032年)と各セグメント別の分析を収録。
-地域別市場規模と成長
地域別の市場規模(2022年)、過去(2017年~2022年)および予測(2022年~2027年)、(2027年~2032年)の市場価値、地域内の国々の成長と市場シェア比較。本レポートには、アジア太平洋、西欧、東欧、北米、南米、中東、アフリカの全地域と各地域内の主要国に関する情報が含まれています。
-競争環境
市場の競争状況、推定市場占有率、主要企業の会社プロファイルの詳細を掲載しています。
-主要なM&A
本レポートでカバーしている市場における最近のM&Aに関する情報を掲載しています。本セクションでは、近年の市場を形成したM&Aに関する主要な財務情報を提供します。
-市場機会と戦略
調査結果に基づく市場機会と戦略について、国やセグメントごとの成長機会や、それらの市場で取るべき戦略に関する情報を記載しています。
-結論と提言
ダイレクトメール広告プロバイダーに対する、製品・サービスの提供地域拡大、マーケティング戦略、ターゲット層などの提言が記載されています。
-付録
このセクションでは、本レポートで使用されているNAICSコード、略語、通貨コードの詳細を記載しています。

対象範囲
対象市場
1) タイプ別ハガキ; セルフメーラー; 手紙と封筒; 次元メーラー; カタログ
2) エンドユーザー別:小売、銀行・金融機関、運輸、メディア・エンターテイメント、政府、その他のエンドユーザー
3) 企業規模別大企業;中小企業

言及された企業Rr Donnelley; Quad/ Graphics; Iwco Direct (Steel Connect, Inc); Cenveo; Valassis Communications Inc.

国中国、オーストラリア、インド、インドネシア、日本、韓国、アメリカ、ブラジル、フランス、ドイツ、イギリス、ロシア

地域アジア太平洋; 西ヨーロッパ; 東ヨーロッパ; 北アメリカ; 南アメリカ; 中東; アフリカ

時系列:過去5年間および過去10年間の予測。

データデータ:市場規模と成長率の関連市場に対する比率、GDP比率、一人当たりの支出、ダイレクトメール広告指標の比較。

データ区分:国・地域の過去データと予測データ、競合他社の市場シェア、市場セグメント。

ソーシングと参照:レポート全体のデータと分析は、エンドノートを使用しています。



当レポートでは、ダイレクトメール広告市場について説明し、歴史的期間と呼ばれる2017年~2022年、予測期間と呼ばれる2022年~2027年、さらに2027年~2032年の予測を掲載しています。本レポートでは、各地域および各地域内の主要経済圏における市場を評価しています。

世界のダイレクトメール広告市場は、2017年以降年平均成長率(CAGR)2.0%で増加し、2022年には約741億8,000万ドルの規模に達した。同市場は、2022年の741億8,000万ドルから2027年には839億7,100万ドルへと2.5%の成長率で拡大すると予測される。その後、2027年からCAGR 3.8%で成長し、2032年には1,012億6,850万ドルに達すると予想される。

歴史的期間の成長は、新興市場の力強い経済成長、投資の増加、電子商取引の普及率の上昇、印刷市場の成長、広告費の増加によってもたらされた。歴史的期間の成長にマイナスの影響を与えた要因は、データプライバシー問題、環境問題、COVID-19の影響、広告費の高騰であった。

今後は、政府支援の増加、ダイレクトメール広告に関連するメリット、都市化の進展、ダイレクトメール広告に対する消費者の嗜好の高まりが市場を牽引するだろう。今後のダイレクトメール広告市場の成長を阻害する要因としては、インターネット普及率の上昇、デジタル化の進展、ロシア・ウクライナ戦争の影響などが挙げられる。

ダイレクトメール広告市場は、タイプ別にポストカード、セルフメーラー、レター&エンベロープ、ディメンジョンメーラー、カタログに区分される。ダイレクトメール広告市場のタイプ別では、セルフメーラー市場が最大のセグメントで、2022年には市場全体の36.5%にあたる270億4,410万ドルを占める。ディメンジョナルメーラー市場は、年平均成長率2.7%で今後最も急成長するセグメントと予想される。

ダイレクトメール広告市場は、エンドユーザー別に小売、銀行・金融機関、運輸、メディア・娯楽、政府、その他のエンドユーザーに区分される。ダイレクトメール広告市場のエンドユーザー別では、小売市場が最大セグメントで、2022年には市場全体の24.7%にあたる182億9,400万ドルを占める。運輸市場は、年平均成長率2.9%で今後最も急成長するセグメントと予想される。

ダイレクトメール広告市場は、企業規模別に大企業と中小企業に区分される。中小企業市場は、企業規模別ダイレクトメール広告市場において最大のセグメントであり、2022年には市場全体の75.54%にあたる560億3,688万ドルを占める。中小企業市場は、年平均成長率2.5%で今後最も急成長するセグメントと予想される。

西ヨーロッパはダイレクトメール広告市場で最大の地域であり、2022年の世界市場の30.0%を占めた。次いでアジア太平洋地域、北米、その他の地域と続く。今後、ダイレクトメール広告市場で急成長する地域は東欧とアジア太平洋地域で、2022~2027年の年平均成長率はそれぞれ3.5%と3.2%となる。

世界のダイレクトメール広告市場は非常に断片化されており、多数の小規模なプレーヤーが市場に進出している。同市場における上位10社の競合企業は、2021年には市場全体の2.76%を占めていた。RR Donnelleyが市場シェア0.75%で最大、次いでQuad/Graphicsが0.67%、IWCO Direct(Steel Connect, Inc)が0.55%、Cenveoが0.36%、Valassis Communications Inc.が0.33%、Modern Postcardが0.04%、Postcard Maniaが0.03%、Hibbertが0.01%、Harte Hanksが0.01%、Gunderson Directが0.01%となっている。

ダイレクトメール広告市場のタイプ別では、2027年までに34億7,870万ドルの世界年間売上高を獲得するセルフメーラー市場に最大のビジネスチャンスが生まれるだろう。エンドユーザー別のダイレクトメール広告市場における最大のビジネスチャンスは、2027年までに28億2,230万ドルの世界年間売上高を獲得する小売市場で生まれるだろう。企業規模別のダイレクトメール広告市場における最大のビジネスチャンスは、2027年までに世界の年間売上高で76億2,770万ドルを獲得する中小企業市場で生まれるだろう。ダイレクトメール広告の市場規模が最も拡大するのは米国で22億4620万ドルである。

ダイレクトメール広告市場の市場トレンドに基づく戦略には、ダイレクトメール自動化プラットフォームへの注力、AI(人工知能)搭載アプリへの注力、革新的なプラットフォームの立ち上げ、技術の進歩、3Dダイレクトメールキャンペーンなどが含まれる。

ダイレクトメール広告業界のプレーヤーが採用する戦略には、製品設計を強化し、より良いユーザー体験を創出するための新しいソリューションの立ち上げに注力すること、パーソナライズされたダイレクトマーケティングキャンペーンを可能にする新しいソリューションの立ち上げに注力すること、データ主導のパフォーマンスマーケティングサービスを改善するための提携やパートナーシップに注力すること、マーケティング担当者が消費者の意図を理解し、投資収益率(ROI)を改善するための新製品の立ち上げに注力することなどが含まれる。

ビジネスリサーチカンパニーは、この機会を活用するために、ダイレクトメール広告会社に対して、ダイレクトメール自動化プラットフォームに注力すること、AI搭載アプリへの注力を高めること、革新的なプラットフォームの立ち上げに注力すること、3Dダイレクトメールキャンペーンに注力すること、急成長するダイレクトメール広告タイプに注力すること、新興市場で拡大すること、先進国市場に引き続き注力すること、価格競争力のある製品を提供すること、展示会やイベントに参加すること、急成長するエンドユーザーに引き続き注力すること、中小企業をターゲットにすることを推奨している。

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目次

1. Executive Summary
2. Table Of Contents
3. List Of Figures
4. List Of Tables
5. Report Structure
6. Introduction And Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Direct Mail Advertising Market Definition And Segmentations
6.4. Market Segmentation By Type
6.4.1. Postcards
6.4.2. Self-Mailers
6.4.3. Letters And Envelop
6.4.4. Dimensional Mailers
6.4.5. Catalogs
6.5. Market Segmentation By End-User
6.5.1. Retail
6.5.2. Banks & Financial Institutions
6.5.3. Transportation
6.5.4. Media & Entertainment
6.5.5. Government
6.5.6. Other End-Users
6.6. Market Segmentation By Enterprise Size
6.6.1. Large Enterprise
6.6.2. Small And Medium Enterprise
7. Major Market Trends
7.1. Direct Mail Automation Platforms
7.2. Focus On AI-Powered Apps
7.3. Launch Of Innovative Platforms
7.4. Technological Advancements
7.5. 3D Direct Mail Campaigns
8. Global Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, 2017 – 2022, Value ($ Million)
8.2.1. Market Drivers 2017 – 2022
8.2.2. Market Restraints 2017 – 2022
8.3. Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
8.3.1. Market Drivers 2022 – 2027
8.3.2. Market Restraints 2022 – 2027
9. Global Direct Mail Advertising Market Segmentation
9.1. Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
9.2. Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
9.3. Global Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
10. Direct Mail Advertising Market, Regional and Country Analysis
10.1. Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
10.2. Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes Levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.4. Asia-Pacific Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.5. Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.6. Asia-Pacific Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.7. Asia-Pacific Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.8. Asia-Pacific Direct Mail Advertising Market: Country Analysis
11.9. China Market
11.10. Summary
11.11. Market Overview
11.11.1. Country Information
11.11.2. Market Information
11.11.3. Background Information
11.11.4. Government Initiatives
11.11.5. Regulations
11.11.6. Regulatory Bodies
11.11.7. Major Associations
11.11.8. Taxes levied
11.11.9. Corporate Tax Structure
11.11.10. Investments
11.11.11. Major Companies
11.12. China Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.13. China Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.14. China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.15. China Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.16. China Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.17. India Market
11.18. India Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.19. India Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.20. India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.21. India Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.22. India Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.23. Japan Market
11.24. Japan Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.25. Japan Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.26. Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.27. Japan Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.28. Japan Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.29. Australia Market
11.30. Australia Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.31. Australia Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.32. Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.33. Australia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.34. Australia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.35. Indonesia Market
11.36. Indonesia Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.37. Indonesia Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.38. Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.39. Indonesia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.40. Indonesia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.41. South Korea Market
11.42. South Korea Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.43. South Korea Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.44. South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.45. South Korea Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.46. South Korea Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.4. Western Europe Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.5. Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.6. Western Europe Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.7. Western Europe Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.8. Western Europe Direct Mail Advertising Market: Country Analysis
12.9. UK Market
12.10. UK Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.11. UK Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.12. UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.13. UK Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.14. UK Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.15. Germany Market
12.16. Germany Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.17. Germany Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.18. Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.19. Germany Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.20. Germany Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.21. France Market
12.22. France Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.23. France Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.24. France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.25. France Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.26. France Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
13.4. Eastern Europe Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
13.5. Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.6. Eastern Europe Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.7. Eastern Europe Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.8. Eastern Europe Direct Mail Advertising Market: Country Analysis
13.9. Russia Market
13.10. Russia Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
13.11. Russia Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
13.12. Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.13. Russia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.14. Russia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. North America Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
14.4. North America Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
14.5. North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.6. North America Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.7. North America Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.8. North America Direct Mail Advertising Market: Country Analysis
14.9. USA Market
14.10. Summary
14.11. Market Overview
14.11.1. Country Information
14.11.2. Market Information
14.11.3. Background Information
14.11.4. Government Initiatives
14.11.5. Regulations
14.11.6. Regulatory Bodies
14.11.7. Major Associations
14.11.8. Taxes Levied
14.11.9. Corporate Tax Structure
14.11.10. Investments
14.11.11. Major Companies
14.12. USA Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
14.13. USA Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
14.14. USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.15. USA Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.16. USA Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulations
15.2.6. Regulatory Bodies
15.2.7. Major Associations
15.2.8. Taxes Levied
15.2.9. Corporate Tax Structure
15.2.10. Investments
15.2.11. Major Companies
15.3. South America Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
15.4. South America Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
15.5. South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.6. South America Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.7. South America Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.8. South America Direct Mail Advertising Market: Country Analysis
15.9. Brazil Market
15.10. Brazil Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
15.11. Brazil Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
15.12. Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.13. Brazil Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.14. Brazil Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. Middle East Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
16.4. Middle East Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
16.5. Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16.6. Middle East Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16.7. Middle East Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Association
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investments
17.2.11. Major Companies
17.3. Africa Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
17.4. Africa Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
17.5. Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17.6. Africa Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17.7. Africa Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
18. Competitive Landscape And Company Profiles
18.1. Company Profiles
18.2. RR Donnelley
18.2.1. Company Overview
18.2.2. Products And Services
18.2.3. Business Strategy
18.2.4. Financial Overview
18.3. Quad/Graphics, Inc
18.3.1. Company Overview
18.3.2. Products And Services
18.3.3. Business Strategy
18.3.4. Financial Overview
18.4. Steel Connect, Inc
18.4.1. Company Overview
18.4.2. Products And Services
18.4.3. Business Strategy
18.4.4. Financial Overview
18.5. Cenveo
18.5.1. Company Overview
18.5.2. Products And Services
18.5.3. Financial Overview
18.6. Valassis Communications Inc.
18.6.1. Company Overview
18.6.2. Products And Services
18.6.3. Business Strategy
18.6.4. Financial Overview
19. Key Mergers And Acquisitions
19.1. AUDIENCEX Acquired Bigbuzz Marketing Group
19.2. Franklin Madison Acquired SeQuel Response
19.3. Nahan Acquired Mail Division Assets Of Intellus Marketing
19.4. Direct Marketing Solutions Acquired Mailing Services Of Pittsburgh’s Pennsylvania Plant Assets
20. Opportunities And Strategies
20.1. Global Direct Mail Advertising Market In 2027 – Countries Offering Most New Opportunities
20.2. Global Direct Mail Advertising Market In 2027 – Segments Offering Most New Opportunities
20.3. Global Direct Mail Advertising Market In 2027 – Growth Strategies
20.3.1. Market Trend Based Strategies
20.3.2. Competitor Strategies
21. Direct Mail Advertising Market, Conclusions And Recommendations
21.1. Conclusions
21.2. Recommendations
21.2.1. Product
21.2.2. Place
21.2.3. Price
21.2.4. Promotion
21.2.5. People
22. Appendix
22.1. Market Data Sources
22.2. Research Methodology
22.3. Currencies
22.4. The Business Research Company
22.5. Copyright and Disclaimer

 

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Summary

Direct Mail Advertising Global Market Opportunities And Strategies To 2032 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global direct mail advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase
• Gain a truly global perspective with the most comprehensive report available on this market covering 12 geographies.
• Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market research findings.
• Benchmark performance against key competitors.
• Utilize the relationships between key data sets for superior strategizing.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis


Description:
Where is the largest and fastest-growing market for direct mail advertising? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The direct mail advertising market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider direct mail advertising market; and compares it with other markets.

The report covers the following chapters
•Introduction and Market Characteristics
Brief introduction to the segmentations covered in the market, definitions and explanations about the direct mail advertising market.
•Key Trends
Highlights the major trends shaping the global direct mail advertising market. This section also highlights likely future developments in the market.
•Global Market Size and Growth
Global historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
•Regional Analysis
Historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values and growth and market share comparison by region.
•Market Segmentation
Contains the market values (2017-2032) and analysis for each segment by type, by end-user, and by enterprise size in the market.
•Regional Market Size and Growth
Regional market size (2022), historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
•Competitive Landscape
Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
•Key Mergers and Acquisitions
Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
•Market Opportunities And Strategies
Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
•Conclusions And Recommendations
This section includes recommendations for direct mail advertising providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
•Appendix
This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope
Markets Covered:
1) By Type: Postcards; Self-Mailers; Letters And Envelop; Dimensional Mailers; Catalogs
2) By End User: Retail; Banks And Financial Institutions; Transportation; Media And Entertainment; Government; Other End-Users
3) By Enterprise Size: Large Enterprise; Small And Medium Enterprise

Companies Mentioned: Rr Donnelley; Quad/ Graphics; Iwco Direct (Steel Connect, Inc); Cenveo; Valassis Communications Inc.

Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time-series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; direct mail advertising indicators comparison.

Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.



This report describes and explains the direct mail advertising market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.

The global direct mail advertising market reached a value of nearly $74,180.0 million in 2022, having increased at a compound annual growth rate (CAGR) of 2.0% since 2017. The market is expected to grow from $74,180.0 million in 2022 to $83,971.0 million in 2027 at a rate of 2.5%. The market is then expected to grow at a CAGR of 3.8% from 2027 and reach $101,268.5 million in 2032.

Growth in the historic period resulted from strong economic growth in emerging markets, an increase in investments, a rise in e-commerce penetration, growth in the printing market and a rise in advertisement expenditure. Factors that negatively affected growth in the historic period were data privacy issues, environmental problems, the COVID-19 impact and the high cost of advertising.

Going forward, increasing government support, benefits associated with direct mail advertising, rising urbanization and an increasing consumer preference for direct mail advertising will drive the market. Factors that could hinder the growth of the direct mail advertising market in the future include an increase in internet penetration, a rise in digitization and the Russia-Ukraine war impact.

The direct mail advertising market is segmented by type into postcards, self-mailers, letters and envelop, dimensional mailers and catalogs. The self-mailers market was the largest segment of the direct mail advertising market by type, accounting for $27,044.1 million or 36.5% of the total market in 2022. The dimensional mailers market is expected to be the fastest-growing segment going forward at a CAGR of 2.7%.

The direct mail advertising market is segmented by end-user into retail, banks and financial institutions, transportation, media and entertainment, government and other end-users. The retail market was the largest segment of the direct mail advertising market by end-user, accounting for $18,294.0 million or 24.7% of the total market in 2022. The transportation market is expected to be the fastest-growing segment going forward at a CAGR of 2.9%.

The direct mail advertising market is segmented by enterprise size into large enterprise and small and medium enterprise. The small and medium enterprise market was the largest segment of the direct mail advertising market by enterprise size, accounting for $56,036.88 million or 75.54% of the total market in 2022. The small and medium enterprise market is expected to be the fastest-growing segment going forward at a CAGR of 2.5%.

Western Europe was the largest region in the direct mail advertising market, accounting for 30.0% of the global market in 2022. It was followed by Asia Pacific, North America and the other regions. Going forward, the fastest growing regions in the direct mail advertising market will be Eastern Europe and Asia Pacific, where growth will be at CAGRs of 3.5% and 3.2% respectively from 2022-2027.

The global direct mail advertising market is highly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 2.76% of the total market in 2021. RR Donnelley was the largest competitor with 0.75% share of the market, followed by Quad/Graphics with 0.67%, IWCO Direct (Steel Connect, Inc) with 0.55%, Cenveo with 0.36%, Valassis Communications Inc. with 0.33%, Modern Postcard with 0.04%, Postcard Mania with 0.03%, Hibbert with 0.01%, Harte Hanks with 0.01%, and Gunderson Direct with 0.01%.

The top opportunities in the direct mail advertising market by type will arise in the self-mailers market, which will gain $3,478.7 million of global annual sales by 2027. The top opportunities in the direct mail advertising market by end-user will arise in the retail market, which will gain $2,822.3 million of global annual sales by 2027. The top opportunities in the direct mail advertising market by enterprise size will arise in the small and medium enterprise market, which will gain $7,627.7 million of global annual sales by 2027. The direct mail advertising market size will gain the most in the USA at $2,246.2 million.

Market-trend-based strategies for the direct mail advertising market include focus on direct mail automation platforms, focus on AI (artificial intelligence)-powered apps, launch of innovative platforms, technological advancements and 3D direct mail campaigns.

Player-adopted strategies in the direct mail advertising industry include focus on launching new solutions to enhance product designs and create better user experiences, focus on launching new solutions to enable personalized direct marketing campaigns, focus on collaborations and partnerships to improve the data-driven performance marketing services and focus on launching new products to help marketers understand consumer intents and improve their return on investments (ROI).

To take advantage of the opportunities, The Business Research Company recommends the direct mail advertising companies to focus on direct mail automation platforms, increase focus on AI-powered apps, focus on launch of innovative platforms, focus on 3D direct mail campaigns, focus on fast-growing direct mail advertising types, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, participate in trade shows and events, continue to focus on fast-growing end-users and target small and medium enterprises.



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Table of Contents

1. Executive Summary
2. Table Of Contents
3. List Of Figures
4. List Of Tables
5. Report Structure
6. Introduction And Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Direct Mail Advertising Market Definition And Segmentations
6.4. Market Segmentation By Type
6.4.1. Postcards
6.4.2. Self-Mailers
6.4.3. Letters And Envelop
6.4.4. Dimensional Mailers
6.4.5. Catalogs
6.5. Market Segmentation By End-User
6.5.1. Retail
6.5.2. Banks & Financial Institutions
6.5.3. Transportation
6.5.4. Media & Entertainment
6.5.5. Government
6.5.6. Other End-Users
6.6. Market Segmentation By Enterprise Size
6.6.1. Large Enterprise
6.6.2. Small And Medium Enterprise
7. Major Market Trends
7.1. Direct Mail Automation Platforms
7.2. Focus On AI-Powered Apps
7.3. Launch Of Innovative Platforms
7.4. Technological Advancements
7.5. 3D Direct Mail Campaigns
8. Global Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, 2017 – 2022, Value ($ Million)
8.2.1. Market Drivers 2017 – 2022
8.2.2. Market Restraints 2017 – 2022
8.3. Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
8.3.1. Market Drivers 2022 – 2027
8.3.2. Market Restraints 2022 – 2027
9. Global Direct Mail Advertising Market Segmentation
9.1. Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
9.2. Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
9.3. Global Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
10. Direct Mail Advertising Market, Regional and Country Analysis
10.1. Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
10.2. Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes Levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.4. Asia-Pacific Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.5. Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.6. Asia-Pacific Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.7. Asia-Pacific Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.8. Asia-Pacific Direct Mail Advertising Market: Country Analysis
11.9. China Market
11.10. Summary
11.11. Market Overview
11.11.1. Country Information
11.11.2. Market Information
11.11.3. Background Information
11.11.4. Government Initiatives
11.11.5. Regulations
11.11.6. Regulatory Bodies
11.11.7. Major Associations
11.11.8. Taxes levied
11.11.9. Corporate Tax Structure
11.11.10. Investments
11.11.11. Major Companies
11.12. China Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.13. China Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.14. China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.15. China Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.16. China Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.17. India Market
11.18. India Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.19. India Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.20. India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.21. India Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.22. India Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.23. Japan Market
11.24. Japan Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.25. Japan Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.26. Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.27. Japan Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.28. Japan Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.29. Australia Market
11.30. Australia Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.31. Australia Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.32. Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.33. Australia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.34. Australia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.35. Indonesia Market
11.36. Indonesia Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.37. Indonesia Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.38. Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.39. Indonesia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.40. Indonesia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.41. South Korea Market
11.42. South Korea Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
11.43. South Korea Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
11.44. South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.45. South Korea Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11.46. South Korea Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.4. Western Europe Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.5. Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.6. Western Europe Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.7. Western Europe Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.8. Western Europe Direct Mail Advertising Market: Country Analysis
12.9. UK Market
12.10. UK Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.11. UK Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.12. UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.13. UK Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.14. UK Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.15. Germany Market
12.16. Germany Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.17. Germany Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.18. Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.19. Germany Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.20. Germany Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.21. France Market
12.22. France Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
12.23. France Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
12.24. France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.25. France Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12.26. France Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
13.4. Eastern Europe Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
13.5. Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.6. Eastern Europe Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.7. Eastern Europe Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.8. Eastern Europe Direct Mail Advertising Market: Country Analysis
13.9. Russia Market
13.10. Russia Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
13.11. Russia Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
13.12. Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.13. Russia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13.14. Russia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. North America Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
14.4. North America Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
14.5. North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.6. North America Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.7. North America Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.8. North America Direct Mail Advertising Market: Country Analysis
14.9. USA Market
14.10. Summary
14.11. Market Overview
14.11.1. Country Information
14.11.2. Market Information
14.11.3. Background Information
14.11.4. Government Initiatives
14.11.5. Regulations
14.11.6. Regulatory Bodies
14.11.7. Major Associations
14.11.8. Taxes Levied
14.11.9. Corporate Tax Structure
14.11.10. Investments
14.11.11. Major Companies
14.12. USA Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
14.13. USA Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
14.14. USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.15. USA Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14.16. USA Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulations
15.2.6. Regulatory Bodies
15.2.7. Major Associations
15.2.8. Taxes Levied
15.2.9. Corporate Tax Structure
15.2.10. Investments
15.2.11. Major Companies
15.3. South America Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
15.4. South America Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
15.5. South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.6. South America Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.7. South America Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.8. South America Direct Mail Advertising Market: Country Analysis
15.9. Brazil Market
15.10. Brazil Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
15.11. Brazil Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
15.12. Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.13. Brazil Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15.14. Brazil Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. Middle East Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
16.4. Middle East Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
16.5. Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16.6. Middle East Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16.7. Middle East Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Association
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investments
17.2.11. Major Companies
17.3. Africa Direct Mail Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)
17.4. Africa Direct Mail Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)
17.5. Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17.6. Africa Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17.7. Africa Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
18. Competitive Landscape And Company Profiles
18.1. Company Profiles
18.2. RR Donnelley
18.2.1. Company Overview
18.2.2. Products And Services
18.2.3. Business Strategy
18.2.4. Financial Overview
18.3. Quad/Graphics, Inc
18.3.1. Company Overview
18.3.2. Products And Services
18.3.3. Business Strategy
18.3.4. Financial Overview
18.4. Steel Connect, Inc
18.4.1. Company Overview
18.4.2. Products And Services
18.4.3. Business Strategy
18.4.4. Financial Overview
18.5. Cenveo
18.5.1. Company Overview
18.5.2. Products And Services
18.5.3. Financial Overview
18.6. Valassis Communications Inc.
18.6.1. Company Overview
18.6.2. Products And Services
18.6.3. Business Strategy
18.6.4. Financial Overview
19. Key Mergers And Acquisitions
19.1. AUDIENCEX Acquired Bigbuzz Marketing Group
19.2. Franklin Madison Acquired SeQuel Response
19.3. Nahan Acquired Mail Division Assets Of Intellus Marketing
19.4. Direct Marketing Solutions Acquired Mailing Services Of Pittsburgh’s Pennsylvania Plant Assets
20. Opportunities And Strategies
20.1. Global Direct Mail Advertising Market In 2027 – Countries Offering Most New Opportunities
20.2. Global Direct Mail Advertising Market In 2027 – Segments Offering Most New Opportunities
20.3. Global Direct Mail Advertising Market In 2027 – Growth Strategies
20.3.1. Market Trend Based Strategies
20.3.2. Competitor Strategies
21. Direct Mail Advertising Market, Conclusions And Recommendations
21.1. Conclusions
21.2. Recommendations
21.2.1. Product
21.2.2. Place
21.2.3. Price
21.2.4. Promotion
21.2.5. People
22. Appendix
22.1. Market Data Sources
22.2. Research Methodology
22.3. Currencies
22.4. The Business Research Company
22.5. Copyright and Disclaimer

 

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