Summary

According to PayNXT360, BNPL payments in the region are expected to grow by 22.4% on an annual basis to reach US$15.5 billion in 2024.

The medium to long-term growth story of the BNPL industry in the region remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 16.1% during 2024-2029. The BNPL gross merchandise value in the region will increase from US$12.6 billion in 2023 to reach US$32.6 billion by 2029.The buy now pay later market is poised to grow at an accelerated pace in the Middle East and Africa markets over the medium term. The growth will be driven by the rising credit demand among consumers across age groups. In the Middle East, for instance, consumers are using the payment solution for luxury as well as essentials-related purchases. This trend is projected to continue in 2024, aiding the broader industry growth.

In Africa, too, the demand for credit is driving the adoption of buy now pay later schemes. With a significant chunk of the regional population falling in the unbanked and underbanked category, the adoption is poised to grow over the medium term. Overall, PayNXT360 maintains a positive growth outlook for the buy now pay later industry in the Middle East and Africa region over the next three to four years.

BNPL firms are raising capital to meet the growing demand for installment payment solutions in the Middle East

With adoption rising and the sector poised to record strong growth, BNPL providers in the Middle East are raising funding rounds from venture capital and private equity firms to accelerate the growth of their gross merchandise value.
• Tabby, one of the leading UAE-based BNPL firms, announced that the firm had secured US$700 million in debt financing from JPMorgan, while also extending its Series D round to US$250 million in November 2023. The capital round further strengthens the position of Tabby in the domestic and regional markets, where it manages more than US$6 billion in annualized transaction volume. Tabby, notably, serves more than 10 million users and has partnered with over 30,000 brands. The firm has been innovating with its product lineup, as it seeks to better meet the evolving needs of its users.
• Tamara, in December 2023, announced that the firm had raised US$340 million as part of its Series C funding round, at a valuation of more than US$1 billion. The capital round was led by investors like SNB Capital and Sanabil Investments. Pinnacle Capital, Impulse, and Shorooq Partners also participated in the Series C round. The firm, in November 2023, also raised US$250 million in debt financing. Tamara has been growing at a rapid rate in the region. With a presence in Saudi Arabia, Kuwait, and the Emirates, it has more than 10 million registered users and over 30,000 merchant partners.

From the short to medium-term perspective, PayNXT360 expects more firms to raise capital across the region. These will subsequently aid innovation and the competitive landscape of the fast-growing BNPL industry in the Middle East.

Firms are forging strategic alliances to widen the distribution of their BNPL product offering in Africa

With demand for BNPL rising among South African consumers, providers are entering into strategic partnerships to widen the distribution of their product, while targeting higher gross merchandise value.
• PayJustNow, one of the leading BNPL providers in South Africa, partnered with retailer Makro in November 2023. The collaboration will enable BNPL users to make in-store payments at all of the 22 stores across the country. With this partnership, PayJustNow has extended its presence to over 2,500 retail brands, including names like Samsung, Game, and PnP Clothing.
PayJustNow has been growing at a rapid rate in the South African market. The firm registered its 1 million user at the end of August 2023. This is significantly higher compared to 649,000 users at the end of 2022. With slow economic growth and inflationary pressure, the number of users is expected to rise further in 2024, supporting the growth of the broader BNPL industry in Africa.

BNPL regulatory activities are picking up pace in the Middle East market amid rising consumer adoption

The UAE Central Bank, in December 2023, announced new regulations to oversee BNPL services. According to the Central Bank, businesses providing BNPL services must operate as agents of licensed banks or financial institutions, with approval from the central bank. Fintech companies in the BNPL sector can also offer short-term credit services after obtaining a license as restricted license finance companies. Unlicensed entities providing short-term credit must either apply for a license or collaborate with licensed banks to continue their services. The central bank has defined short-term credit as credit granted for up to 12 months for purchasing goods or services without interest, collateral, or a security deposit.

The Saudi Central Bank, in December 2023, also announced new regulations for the fast-growing BNPL industry. The rules announced by the Central Bank include provisions regarding licensing requirements and other regulatory measures such as information security standards, internal policies, and measures to combat financial crimes. Furthermore, requirements have been announced to better protect consumers. This includes defining limits for credit and activities. The new regulations announced by the Central Bank are expected to support and contribute towards the sustainable growth of the market over the medium term.

The BNPL payment industry in Africa & Middle East has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

This title from PayNXT360 is a bundled offering, combining the following 8 reports (490 tables and 630 charts):

1. Africa & Middle East Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
2. Egypt Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
3. Israel Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
4. Kenya Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
5. Nigeria Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
6. Saudi Arabia Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
7. South Africa Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
8. United Arab Emirates Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook


• Get a comprehensive understanding of market dynamics for Buy Now Pay Later: Identify market opportunities, major trends, and forecasting (2020-2029). Understand market trends through crucial KPIs like Gross Merchandise Value, Volume, and Average Value per Transaction, to stay ahead of the curve.

• Insights by end-use sectors: Evaluate new opportunities across multiple end-use sectors, and obtain market dynamics by end-use sectors in order to swiftly catch up with the latest and upcoming developments in BNPL markets.

• Market-specific strategies: Identify growth segments focused on specific opportunities, and analysing market-specific risks and important trends in the BNPL sector with our exclusive blend of quantitative forecasting and innovative insights.

• Gain knowledge of consumer attitudes and actions: This report identifies and interprets important Buy Now Pay Later KPIs, such as spend by age, gender, and income level, using data from a proprietary survey.

• Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of BNPL market spend and major opportunities in Africa & Middle East.

ページTOPに戻る

Table of Contents

This title from PayNXT360 is a bundled offering, combining the following 9 reports, covering 464 tables and 600 figures:

1. Africa & Middle East Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
2. Egypt Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
3. Israel Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
4. Kenya Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
5. Nigeria Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
6. Saudi Arabia Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
7. South Africa Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
8. United Arab Emirates Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

All global, regional, and country reports mentioned above will have the following tables of contents:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer

2 Buy Now Pay Later Industry Attractiveness
2.1 Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Buy Now Pay Later—Transaction Volume Trend Analysis, 2020-2029

3 Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2020-2029
3.2 Buy Now Pay Later Share by Revenue Segments, 2020-2029
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2020-2029
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2020-2029
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2020-2029
3.3 Buy Now Pay Later Active Consumer Base, 2020-2029
3.4 Buy Now Pay Later Bad Debt, 2020 – 2024 – 2029

4 Buy Now Pay Later Spend Analysis by Business Model, 2020-2029
4.1 Buy Now Pay Later Two-Party Business Model, 2020-2029
4.2 Buy Now Pay Later Three-Party Business Model, 2020-2029

5 Buy Now Pay Later Spend Analysis by Purpose, 2020-2029
5.1 Buy Now Pay Later Convenience, 2020-2029
5.2 Buy Now Pay Later Credit, 2020-2029

6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2020-2029
6.1 Buy Now Pay Later by Open Loop System, 2020-2029
6.2 Buy Now Pay Later by Closed Loop System, 2020-2029

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2020-2029
7.1 Buy Now Pay Later by Standalone, 2020-2029
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2020-2029
7.3 Buy Now Pay Later by Marketplaces, 2020-2029

8 Buy Now Pay Later Spend Analysis by Sales Channel
8.1 Buy Now Pay Later Market Share by Sales Channel, 2020-2029
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2020-2029
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2020-2029

9 Buy Now Pay Later Snapshot by End-Use Sector, 2020-2029
9.1 Buy Now Pay Later Market Share by End-Use Sector, 2023
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment, 2023

10 Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029
10.1 Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2020-2029
10.3 Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2020-2029

11 Buy Now Pay Later Market Size and Forecast by Retail Product Categories
11.1 Buy Now Pay Later Share by Retail Product Category, 2023
11.2 Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
11.5 Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis, 2020-2029
11.6 Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis, 2020-2029
11.7 Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis, 2020-2029
11.8 Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis, 2020-2029
11.9 Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis, 2020-2029

12 Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029
12.1 Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
12.2 Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2020-2029
12.3 Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2020-2029

13 Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029
13.1 Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis, 2020-2029
13.2 Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis, 2020-2029
13.3 Buy Now Pay Later Travel – Transaction Volume Trend Analysis, 2020-2029

14 Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029
14.1 Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis, 2020-2029
14.2 Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis, 2020-2029
14.3 Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis, 2020-2029

15 Buy Now Pay Later in Service: Market Size and Forecast, 2020-2029
15.1 Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis, 2020-2029
15.2 Buy Now Pay Later Service – Average Value Per Transaction Trend Analysis, 2020-2029
15.3 Buy Now Pay Later Service – Transaction Volume Trend Analysis, 2020-2029

16 Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029
16.1 Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis, 2020-2029
16.2 Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis, 2020-2029
16.3 Buy Now Pay Later Automotive – Transaction Volume Trend Analysis, 2020-2029

17 Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029
17.1 Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2020-2029
17.2 Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2020-2029
17.3 Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2020-2029

18 Buy Now Pay Later in Others: Market Size and Forecast, 2020-2029
18.1 Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis, 2020-2029
18.2 Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis, 2020-2029
18.3 Buy Now Pay Later Others – Transaction Volume Trend Analysis, 2020-2029

19 Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2020-2029
19.1 Buy Now Pay Later Spend Share by Age Group, 2023
19.1.1 Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.2 Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.3 Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.4 Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
19.2 Buy Now Pay Later Spend Share by Default Rate by Age Group, 2023
19.3 Buy Now Pay Later Share by Income, 2023
19.3.1 Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis, 2020-2029
19.3.2 Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis, 2020-2029
19.3.3 Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis, 2020-2029
19.4 Buy Now Pay Later Gross Merchandise Value Share by Gender, 2023
19.5 Buy Now Pay Later Adoption Rationale, 2023
19.6 Buy Now Pay Later Market – Spend by Average Monthly Expense Segments, 2023

20 Further Reading
20.1 About PayNXT360
20.2 Related Research

ページTOPに戻る

List of Tables/Graphs

This bundled offering has 58 tables across 8 regional and country reports. All regional and country reports will have the following tables:

Table 1: Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 2: Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 4: Buy Now Pay Later – Revenues (US$ Million), 2020-2029
Table 5: Buy Now Pay Later – Merchant Commission (US$ Million), 2020-2029
Table 6: Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2020-2029
Table 7: Buy Now Pay Later Pay Now – Other Income (US$ Million), 2020-2029
Table 8: Buy Now Pay Later – Active Consumer Base (Thousand), 2020-2029
Table 9: Buy Now Pay Later – Bad Debt (US$ Million), 2022-2024-2029
Table 10: Buy Now Pay Later – Two-Party Business Model (US$ Million), 2020-2029
Table 11: Buy Now Pay Later – Three-Party Business Model (US$ Million), 2020-2029
Table 12: Buy Now Pay Later – Convenience (US$ Million), 2020-2029
Table 13: Buy Now Pay Later – Credit (US$ Million), 2020-2029
Table 14: Buy Now Pay Later – Open Loop System (US$ Million), 2020-2029
Table 15: Buy Now Pay Later – Closed Loop System (US$ Million), 2020-2029
Table 16: Buy Now Pay Later – Standalone (US$ Million), 2020-2029
Table 17: Buy Now Pay Later – Banks & Payment Service Providers (US$ Million), 2020-2029
Table 18: Buy Now Pay Later – Marketplaces (US$ Million), 2020-2029
Table 19: Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2020-2029
Table 20: Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2020-2029
Table 21: Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 22: Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 23: Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 24: Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 25: Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 26: Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 27: Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 28: Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 29: Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 30: Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 31: Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 32: Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 33: Buy Now Pay Later Retail Shopping Home Improvement – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 34: Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 35: Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 36: Buy Now Pay Later Travel – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 37: Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 38: Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 39: Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 40: Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 41: Buy Now Pay Later Service– Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 42: Buy Now Pay Later Service – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 43: Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 45: Buy Now Pay Later Automotive – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 46: Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 47: Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 48: Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 49: Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 51: Buy Now Pay Later Others – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 52: Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 56: Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 57: Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 58: Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029