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アジア太平洋地域のプリペイドカードとデジタルウォレットのビジネスと投資機会に関するデータブック - 市場規模と予測, 消費者の意識と行動, 小売消費額


Asia Pacific Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

レポート内容 PayNXT360によると、アジア太平洋地域のプリペイドカード市場（金額ベース）は2017年から2021年の間にCAGR9.8％で増加しました。2022年から2026年の予測期間では、CAGR12.0%を記録し、2022年の59... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
PayNXT360
ペイネクスト360 		2022年1月10日 US$7,900
ライセンス・価格情報
注文方法はこちら 		1,315 英語

　

サマリー

レポート内容

PayNXT360によると、アジア太平洋地域のプリペイドカード市場（金額ベース）は2017年から2021年の間にCAGR9.8％で増加しました。2022年から2026年の予測期間では、CAGR12.0%を記録し、2022年の5988億3000万米ドルから増加し、2026年には9409億8000万米ドルに達すると予測されます。

2021年、アジア太平洋地域でプリペイドカードの需要が大幅に増加した。新興市場のフィンテック企業は、製品ポートフォリオの拡充と新市場への進出のため、多額の投資を集めました。この地域の主要なデジタルウォレットは、主に普及率の上昇と技術の進歩により、過去4～6四半期にかなりの市場シェアを獲得しました。さらに、同地域における電子商取引市場の力強い成長とキャッシュレス決済手段の需要に伴い、PayNXT360はプリペイドカード部門が大きな恩恵を受けると予想しています。

デジタルウォレットはインド市場でプリペイドカードを発売するためにパートナーシップを構築している

国内ではオンラインと実店舗を通じたデジタル決済の需要が高まっており、デジタルウォレットプロバイダーはより多くの市場シェアを獲得するため、革新的なプリペイドカードソリューションを発表しています。例えば

- 2021年11月、インドのデジタルウォレット企業であるMobikwikは、インド国家支払公社（NPCI）およびアクシス銀行と協力し、MobiKwik RuPayプリペイドカードを導入しました。
- このプリペイドカードとウォレットにより、お客様はMobiKwikの加盟店ネットワークを含む多くの国の4000万以上の加盟店にアクセスすることができます。
- プリペイドカードは、ウォレットの残高から最大₹2lakh（～US$2,690）までの残高が反映されます。
- プリペイドカードの利用者は、デジタルウォレットのBuy Now Pay Later商品であるMobiKwik Zipの利用資格が自動的に得られるため、ウォレット内に₹30,000クレジット（~US$400）を獲得することができます。

中国中央銀行が人民元デジタルウォレットアプリを導入

中国は、ウォレットアプリのリリースを通じて、デジタル化を進めていく予定です。例えば

- 2022年1月、中国人民銀行（PBOC）は、デジタル人民元ウォレットアプリを各種アプリストアで配信開始しました。
- このアプリは、同銀行がデジタルウォレット、交換所、デジタル通貨による流通サービスの試行を実施するのに役立つ。
- しかも、このアプリは、国家デジタル通貨を開発したPBOCのデジタル通貨研究所が開発したものである。

世界のテクノロジープロバイダーが中国での市場拡大を目指し、暗号連動型プリペイドカードを発売中

中国では、暗号ベースのプリペイドカードの需要が、過去4四半期で何倍にも増えました。市場の魅力が高まる中、世界のテクノロジープロバイダーは、中国の消費者を引きつけるために暗号ベースのプリペイドカードソリューションを発表しています。例えば、以下のようなものです。

- 2021年12月、Mastercard, は香港の暗号金融会社Amber Groupと提携し、個人と企業の両方に向けた暗号通貨連動型プリペイドカードを発売しました。
- この提携により、ユーザーはビットコインやその他のデジタル通貨を不換紙幣に変換することができるようになります。
- さらに、カード所有者は、Mastercardでの支払いが可能な場所であれば、オンラインプラットフォームや実店舗の小売店での取引にこれらのプリペイドカードを使用することができます。

日本のプリペイドカード会社がおサイフケータイ会社と統合し、より多くの消費者を取り込むために

若い世代がデジタル決済に魅力を感じるようになり、日本のプリペイドカード会社は、消費者に受け入れられやすくするために、モバイルウォレット会社と提携し、国内の顧客基盤を拡大しようとしています。例えば、以下のようなことです。

- 2021年10月、日本のプリペイドカードWAONとnanacoは、これらのプリペイドカードでApple Payを開始し、電子マネーシステムを仲間入りさせた。当初、これらのプリペイドカードはGoogle Payのユーザーが利用していたが、今回の提携からイオンのWAONとセブン＆アイ・ホールディングスのnanacoは、iPhoneやApple Watchのユーザーも利用できるようになった。
- さらに、このプラットフォームに特化して利用できる機能として、iOS 15ではプラスチックカードを直接ウォレットに転送できるようになるという。これは、財布に収納したクレジットカードではなく、現金でチャージすることを好む人にとって便利な機能です。また、WAONとnanacoでは、新しいカードを直接ウォレットに追加できるようになり、これはアカウントを作成することなく行うことができるようになる。
- 日本のWAONカードユーザーは、Walletアプリの「電子マネー」オプションのファシリティを得ることができます。追加することで、取引履歴の閲覧、カードのオートチャージ提供、カードポイントの2重取りなどの機能を利用できるようになる。

本レポートでは、プリペイドカードやデジタルウォレットによる消費について、小売店や企業の消費者セグメントを網羅し、データを中心に詳しく分析しています。さらに、アジア太平洋地域の消費者行動や小売店での消費動向のスナップショットも提供しています。国別の100以上のKPIにより、プリペイドカードおよびデジタルウォレットカードの市場ダイナミクスを包括的に理解することができます。

- 市場のダイナミクスアジア太平洋地域のプリペイドカードおよびデジタルウォレット業界の規模および構造、業界力学、市場動向、消費者態度および行動、競争環境について包括的な見解を提供します。

- デジタルウォレットのセグメント。デジタルウォレットの5つの主要な消費カテゴリーにおける取引額、取引量、1件あたりの平均金額を提供します。小売、旅行、エンターテインメントとゲーム、レストラン、リチャージと請求書払いなどです。

- オープンループとクローズドループプリペイドカード：市場の推計と予測で機会を評価する 13のオープンループとクローズドループプリペイド市場セグメント。カード発行枚数、取引数、ロードバリュー、取引額の4つの重要なKPIを詳述。

- 消費者の意識と行動。独自の調査結果をもとに、年齢別、性別、所得水準別の消費額など、プリペイドの主要なKPIを特定し、解釈しています。

- 小売店での消費額。小売店での支出を11のカテゴリーに分類し、消費者行動とプリペイドカード支出の力学の変化に関する詳細な洞察を提供します。

PayNXT360の本タイトルは、1つの地域レポートと10カ国のレポートを組み合わせたバンドル製品です。

1.アジア太平洋地域のプリペイドカードとデジタルウォレットのビジネスと投資機会データブック
2.オーストラリア プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
3.中国 プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
4.インド プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
5.インドネシア プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
6.日本 プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
7.マレーシアのプリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
8.フィリピン プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
9.シンガポールのプリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
10.韓国 プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
11.タイ プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook

対象範囲

本レポートでは、プリペイドカードやデジタルウォレットによる消費について、小売店や企業の消費者セグメントを対象に、データを中心に詳しく分析しています。さらに、消費者行動や小売店での消費動向のスナップショットも提供しています。100以上のKPIにより、プリペイドカードとデジタルウォレットカードの市場ダイナミクスを包括的に理解することができます。

デジタルウォレットの市場規模・予測
- 取引額推移の分析
- トランザクション量トレンド分析
- 平均トランザクション単価

デジタルウォレットの主要セグメント別市場規模および予測
- 小売ショッピング（金額、数量、平均値）
- 旅行（金額、数量、平均値）
- エンターテインメントとゲーム（金額、数量、平均値）
- 飲食店（金額、数量、平均値）
- リチャージと請求書払い（金額、数量、平均値）

プリペイドカード産業の市場魅力
- ロードバリュー・トレンド分析
- トランザクションバリューのトレンド分析
- トランザクション量トレンド分析
- 平均取引額
- カード枚数

機能属性別市場シェア分析 - オープンループ vs. クローズドループ、2016年～2025年

プリペイドカードのカテゴリー別市場シェア分析

オープンループ型プリペイドカードの今後の成長ダイナミクス、2016年～2025年
- 取引額推移の分析
- トランザクション量トレンド分析
- 平均取引額
- カード枚数

クローズドループプリペイドカードの今後の成長ダイナミクス、2016年～2025年
- 取引額推移分析
- トランザクション量トレンド分析
- 平均トランザクション単価
- カード枚数

汎用プリペイドカードの市場規模推移と予測

ギフトカード市場規模推移・予測
機能属性別ギフトカード市場規模推移・予測
- オープンループギフトカード別
- クローズドループギフトカード別
ギフトカードの消費者セグメント別市場規模および予測
- 小売業消費者部門別
- 法人向けセグメント別
ギフトカード市場 小売カテゴリー別シェア分析
ギフトカード市場の贈答シーン別シェア分析
ギフトカード市場の購入場所別シェア分析

エンターテイメント＆ゲーミングプリペイドカードの市場規模推移と予測

ティーン・キャンパス向けプリペイドカードの市場規模推移と予測
ティーンズ・キャンパス向けプリペイドカードの機能属性別市場規模推移と予測
- オープンループのティーン＆キャンパスプリペイドカード別
- クローズドループ型ティーン＆キャンパスプリペイドカード別

事業費・管理費用プリペイドカードの市場規模推移と予測
業務・管理費用プリペイドカードの消費者セグメント別市場規模推移と予測
- 小規模事業者セグメント別
- 中堅企業セグメント別
- 企業向けセグメント別
- 政府部門別

給与用プリペイドカードの市場規模推移と予測
給与用プリペイドカードの消費者セグメント別市場規模推移と予測
- 小規模事業者向けセグメント別
- 中堅企業セグメント別
- 企業向けセグメント別
- 政府部門別

ミールプリペイドカードの市場規模推移と予測
ミールプリペイドカードの消費者セグメント別市場規模推移と予測
- 小規模事業者向けセグメント別
- 中堅・中小企業別
- 企業向けセグメント別
- 政府部門別

旅行用外国為替プリペイドカードの市場規模推移と予測
旅行用外国為替プリペイドカードの消費者セグメント別市場規模および予測
- 小売店別
- 小規模事業者向けセグメント別
- 中堅企業セグメント別
- 企業向けセグメント別
- 政府部門別

交通系プリペイドカードの市場規模推移と予測

ヘルスケア＆ウェルネスプリペイドカードの市場規模推移と予測

社会保障およびその他の政府給付プログラム プリペイドカードの市場規模および予測

燃料系プリペイドカードの市場規模推移と予測

公共料金、その他プリペイドカードの市場規模推移と予測

購入の理由

- プリペイドカードとデジタルウォレットの市場ダイナミクスを深く理解することができます。アジア太平洋地域におけるプリペイド決済手段の75以上の市場セグメントとサブセグメントにおける市場機会、産業ダイナミクス、主要トレンドとドライバーを理解する。

- 市場別戦略の策定プリペイドカードとデジタルウォレットの戦略を策定するために、成長セグメントとターゲットを特定し、市場特有の主要トレンド、ドライバー、業界におけるリスクを評価します。

- 消費者の意識と行動に関する洞察を得る。消費者の態度や行動の変化を理解し、ROIを向上させることができます。プリペイドカードやデジタルウォレットを利用した小売店での消費に関する詳細なインサイトを得ることができます。


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目次

This title from PayNXT360 is a bundled offering, combining one regional and 10 country reports:

1. Asia Pacific Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Australia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. China Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. India Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Indonesia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. Japan Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. Malaysia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. Philippines Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
9. Singapore Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
10. South Korea Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
11. Thailand Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

All regional and country reports mentioned above will have the following tables of contents:

1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer
2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026
2.2.Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026
2.3.Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Digital Wallet – Transaction Value Trend Analysis, 2017-2026
3.2.Digital Wallet – Transaction Volume Trend Analysis, 2017-2026
3.3.Digital Wallet – Average Value per Transaction, 2017-2026
3.4.Digital Wallet Market Share Analysis by Key Segments
4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026
4.1.3.Retail Payments – Average Value per Transaction, 2017-2026
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026
4.2.3.Travel Payments – Average Value per Transaction, 2017-2026
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026
5.Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Prepaid Card – Transaction Value Trend Analysis, 2017-2026
5.1.2.Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
5.1.3.Prepaid Card – Average Value per Transaction, 2017-2026
5.1.4.Prepaid Card – Number of Cards, 2017-2026
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026
5.3.Market Share Analysis by Prepaid Card Categories
6.Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026
7.Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026
8.General Purpose Prepaid Card Market Size and Forecast, 2017-2026
8.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026
8.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
8.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026
8.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026
9.Gift Card Market Size and Forecast, 2017-2026
9.1.Gift Card – Transaction Value Trend Analysis, 2017-2026
9.2.Gift Card Market Size and Forecast by Functional Attribute
9.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
9.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
9.3.Gift Card Market Size and Forecast by Consumer Segments
9.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
9.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
9.4.Gift Card Market Share Analysis by Gifting Occasion
9.4.1.Retail Gift Card Market Share Analysis by Gifting Occasion
9.4.2.Corporate Gift Card Market Share Analysis by Gifting Occasion
10.Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026
11.Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026
11.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
11.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
11.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
12.Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026
12.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026
12.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
12.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
12.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
12.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
12.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
13.Payroll Prepaid Card Market Size and Forecast, 2017-2026
13.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
13.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
13.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
13.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
13.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
14.Meal Prepaid Card Market Size and Forecast, 2017-2026
14.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
14.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
14.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
14.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
14.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
15.Travel Forex Prepaid Card Market Size and Forecast, 2017-2026
15.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026
15.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
15.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026
15.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
15.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
15.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
15.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
16.Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026
17.Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026
18.Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026
19.Fuel Prepaid Cards Market Size and Forecast, 2017-2026
20.Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026
21.Further Reading
21.1.About PayNXT360
21.2.Related Research

　

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Summary

Report Description

According to PayNXT360, the prepaid card market (value terms) in Asia Pacific increased at a CAGR of 9.8% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 12.0%, increasing from US$598.83 billion in 2022 to reach US$940.98 billion by 2026.

In 2021, the demand for prepaid cards increased significantly in the Asia-Pacific region. Fintech companies in emerging markets attracted significant investments to expand their product portfolios and foray into new markets. The region’s key digital wallets gained substantial market share in the last four to six quarters primarily due to rising adoption and technological advancements. Moreover, with the strong growth of the e-commerce market in this region and the demand for cashless payment methods, PayNXT360 expects the prepaid card segment to benefit significantly.

Digital wallets are building partnerships to launch prepaid cards in the Indian market

With higher demand for digital payments across online and brick-and-mortar stores in the country, digital wallet providers are launching innovative prepaid card solutions in order to capture more market share. For instance,

• In November 2021, Indian digital wallet company, Mobikwik, has collaborated with the National Payments Corporation of India (NPCI) and Axis Bank for the introduction of MobiKwik RuPay Prepaid Card.
• This prepaid card, together with the wallet, will provide the customers' access to more than 40 million merchants across many countries, including MobiKwik merchant network.
• The prepaid cards will reflect up to ₹2 lakh (~US$2,690) balance from the wallet balance.
• The customers of prepaid card users will get a ₹30,000 credit (~US$400) in their wallet as they will automatically qualify for MobiKwik Zip, which is the buy now pay later product of the digital wallet.

Central Bank of China introduced digital yuan wallet app

China will continue the digitization process through the release of the wallet app. For instance,

• In January 2022, The People’s Bank of China (PBOC) launched a digital yuan wallet app on various app stores.
• The app will help the bank to carry out trials of digital wallets, exchanges, and circulation services through digital currency.
• Moreover, the app was developed by PBOC’s Digital Currency Institute, which also developed the national digital currency.

Global technology providers are launching crypto linked prepaid cards to expand their market in China

In China, demand for crypto-based prepaid cards increased many folds in the last four quarters. With rising market attractiveness, global technology providers are launching crypto-based prepaid cards solutions to attract consumers in China. For instance,

• In December 2021, Mastercard, has partnered with Hong Kong-based crypto finance firm Amber Group to launch cryptocurrency-linked prepaid cards for both individuals and businesses.
• The partnership will help the users to convert Bitcoin and other digital currencies into fiat currency.
• Moreover, the cardholders can use these prepaid cards to make transactions in online platforms as well as physical retail outlets with merchants wherever Mastercard payments are accepted.

Japanese prepaid card companies integrate with mobile wallet companies to attract more consumers

With the younger generation getting attracted towards digital payments, the Japanese prepaid companies are plunging into partnerships with mobile wallet companies to increase acceptability among consumers, thereby increasing the customer base in the country. For instance,

• In October 2021, Japanese prepaid cards WAON and nanaco launched Apple Pay in these prepaid cards to integrate e-Money systems into the fold. Initially, these prepaid cards were used by Google Pay users, but from this partnership, Aeon's WAON and Seven & i Holdings' nanaco is now available to iPhone and Apple Watch users also.
• Moreover, the company will allow users to directly transfer plastic cards to wallets in iOS 15, a feature available specific to this platform. This is helpful for those who prefer recharging with cash instead of wallet-stored credit card. Also, WAON and nanaco will allow adding new cards directly to the wallet, and this can be done without the creation of an account.
• The Japanese WAON card users get a facility of the "e-Money" option in the Wallet app. The addition of the card will provide the users' facilities such as viewing of the transaction history, auto-recharging provision of cards, earning double card points, etc.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in the Asia Pacific region. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Asia Pacific.

• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.

• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.

• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

This title from PayNXT360 is a bundled offering, combining one regional and 10 country reports:

1. Asia Pacific Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Australia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. China Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. India Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Indonesia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. Japan Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. Malaysia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. Philippines Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
9. Singapore Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
10. South Korea Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
11. Thailand Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics. With over 100 KPIs, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Digital Wallet Market Size and Forecast
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Digital Wallet Market Size and Forecast by Key Segments
• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Prepaid Card Industry Market Attractiveness
• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025

Market Share Analysis by Prepaid Card Categories

Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

General Purpose Prepaid Card Market Size and Forecast

Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
• By Open Loop Gift Card
• By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
• By Retail Consumer Segment
• By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Entertainment and Gaming Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
• By Open Loop Teen and Campus Prepaid Card
• By Closed Loop Teen and Campus Prepaid Card

Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Transit and Tolls Prepaid Card Market Size and Forecast

Healthcare and Wellness Prepaid Card Market Size and Forecast

Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Fuel Prepaid Cards Market Size and Forecast

Utilities, and Other Prepaid Cards Market Size and Forecast

Reasons to buy

• In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Asia Pacific.

• Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.

• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.



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Table of Contents

This title from PayNXT360 is a bundled offering, combining one regional and 10 country reports:

1. Asia Pacific Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Australia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. China Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. India Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Indonesia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. Japan Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. Malaysia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. Philippines Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
9. Singapore Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
10. South Korea Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
11. Thailand Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

All regional and country reports mentioned above will have the following tables of contents:

1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer
2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026
2.2.Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026
2.3.Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Digital Wallet – Transaction Value Trend Analysis, 2017-2026
3.2.Digital Wallet – Transaction Volume Trend Analysis, 2017-2026
3.3.Digital Wallet – Average Value per Transaction, 2017-2026
3.4.Digital Wallet Market Share Analysis by Key Segments
4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026
4.1.3.Retail Payments – Average Value per Transaction, 2017-2026
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026
4.2.3.Travel Payments – Average Value per Transaction, 2017-2026
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026
5.Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Prepaid Card – Transaction Value Trend Analysis, 2017-2026
5.1.2.Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
5.1.3.Prepaid Card – Average Value per Transaction, 2017-2026
5.1.4.Prepaid Card – Number of Cards, 2017-2026
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026
5.3.Market Share Analysis by Prepaid Card Categories
6.Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026
7.Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026
8.General Purpose Prepaid Card Market Size and Forecast, 2017-2026
8.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026
8.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
8.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026
8.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026
9.Gift Card Market Size and Forecast, 2017-2026
9.1.Gift Card – Transaction Value Trend Analysis, 2017-2026
9.2.Gift Card Market Size and Forecast by Functional Attribute
9.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
9.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
9.3.Gift Card Market Size and Forecast by Consumer Segments
9.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
9.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
9.4.Gift Card Market Share Analysis by Gifting Occasion
9.4.1.Retail Gift Card Market Share Analysis by Gifting Occasion
9.4.2.Corporate Gift Card Market Share Analysis by Gifting Occasion
10.Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026
11.Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026
11.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
11.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
11.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
12.Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026
12.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026
12.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
12.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
12.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
12.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
12.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
13.Payroll Prepaid Card Market Size and Forecast, 2017-2026
13.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
13.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
13.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
13.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
13.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
14.Meal Prepaid Card Market Size and Forecast, 2017-2026
14.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
14.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
14.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
14.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
14.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
15.Travel Forex Prepaid Card Market Size and Forecast, 2017-2026
15.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026
15.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
15.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026
15.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
15.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
15.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
15.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
16.Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026
17.Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026
18.Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026
19.Fuel Prepaid Cards Market Size and Forecast, 2017-2026
20.Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026
21.Further Reading
21.1.About PayNXT360
21.2.Related Research

　

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