Summary

In-flight Retail Advertising Market Research Report By Advertising Medium (Digital Screens, Print Media, In-flight Magazines, Onboard Announcements), By End User (Airlines, Advertising Agencies, Retail Brands), By Type of Advertising (Product Advertising, Service Advertising, Brand Awareness), By Target Audience (Leisure Travelers, Business Travelers, Families) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Market Overview
In 2022, the estimated size of the in-flight retail advertising market was $7.53 billion in USD. The In-flight Retail Advertising Market is anticipated to expand from 7.91 (USD Billion) in 2023 to 12.3 (USD Billion) by 2032. During the forecast period (2024-2032), the In-flight Retail Advertising Market is anticipated to experience a compound annual growth rate (CAGR) of approximately 5.03%.
The global increase in passenger traffic and the growing demand for personalized advertising are significantly driving the development of the in-flight retail advertising market. Airlines are utilizing in-flight advertising to improve the passenger experience and generate additional revenue streams.
Airlines can now provide more precise advertising options as a result of technological advancements, which guarantees that brands effectively reach their target audience. Airlines can monitor consumer behavior through improved data analytics, which offers them valuable insights into customer preferences and trends.
In addition, the trend toward digitization creates new opportunities for interactive advertising formats, including mobile integrations and digital displays, which enhance the in-flight experience.
Furthermore, the integration of advertising services with loyalty programs fosters the interaction between passengers and brands, resulting in a mutually beneficial situation for both airlines and advertisers. In the realm of in-flight retail advertising, there have been recent developments, including an emphasis on experiential marketing.

Market segment insights
The In-flight Retail Advertising Market is predominantly driven by a variety of advertising mediums that significantly influence the passenger experience and generate substantial revenue for airlines. Several mediums, including Digital Screens, Print Media, In-flight Magazines, and Onboard Announcements, are critical in this market.
Airlines, advertising agencies, and retail brands are among the main players in the End User category, each of which is instrumental in the market's growth.
The market dynamics are significantly influenced by the type of advertising, which encompasses a variety of forms, including Product Advertising, Service Advertising, and Brand Awareness.
The market's expansion can be ascribed to the growing number of air travelers, which encompasses a diverse audience that includes families, business travelers, and leisure travelers.

Regional Perspectives
In this context, North America dominated the market with a substantial share, valued at 3.15 USD Billion in 2023 and projected to reach 5.0 USD Billion in 2032. This region is bolstered by a high volume of air traffic and the prevalence of well-established airlines that employ innovative advertising strategies.
In 2023, Europe maintained a valuable position of 2.5 USD billion, which suggests a strong demand for in-flight advertising in the face of competitive air travel dynamics.
The In-flight Retail Advertising Market segmentation emphasizes these regional distinctions, indicating that North America and Europe are the dominant players. Conversely, APAC presents a swiftly expanding landscape that has the potential to increase its market share in the future.

Major Players
Spotlight Media, Inmarsat, Media in Air, Airline Advertising Network, In-flight Media, Routehappy, Eagle Entertainment, TAM Integration, AIM Altitude, and SkyMedia are among the key companies in the in-flight retail advertising market.

ページTOPに戻る

Table of Contents

TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
1.1. MARKET OVERVIEW
1.2. KEY FINDINGS
1.3. MARKET SEGMENTATION
1.4. COMPETITIVE LANDSCAPE
1.5. CHALLENGES AND OPPORTUNITIES
1.6. FUTURE OUTLOOK
2. MARKET INTRODUCTION
2.1. DEFINITION
2.2. SCOPE OF THE STUDY
2.2.1. RESEARCH OBJECTIVE
2.2.2. ASSUMPTION
2.2.3. LIMITATIONS
3. RESEARCH METHODOLOGY
3.1. OVERVIEW
3.2. DATA MINING
3.3. SECONDARY RESEARCH
3.4. PRIMARY RESEARCH
3.4.1. PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS
3.4.2. BREAKDOWN OF PRIMARY RESPONDENTS
3.5. FORECASTING MODEL
3.6. MARKET SIZE ESTIMATION
3.6.1. BOTTOM-UP APPROACH
3.6.2. TOP-DOWN APPROACH
3.7. DATA TRIANGULATION
3.8. VALIDATION
4. MARKET DYNAMICS
4.1. OVERVIEW
4.2. DRIVERS
4.3. RESTRAINTS
4.4. OPPORTUNITIES
5. MARKET FACTOR ANALYSIS
5.1. VALUE CHAIN ANALYSIS
5.2. PORTER'S FIVE FORCES ANALYSIS
5.2.1. BARGAINING POWER OF SUPPLIERS
5.2.2. BARGAINING POWER OF BUYERS
5.2.3. THREAT OF NEW ENTRANTS
5.2.4. THREAT OF SUBSTITUTES
5.2.5. INTENSITY OF RIVALRY
5.3. COVID-19 IMPACT ANALYSIS
5.3.1. MARKET IMPACT ANALYSIS
5.3.2. REGIONAL IMPACT
5.3.3. OPPORTUNITY AND THREAT ANALYSIS
6. INFLIGHT RETAIL ADVERTISING MARKET, BY ADVERTISING MEDIUM (USD BILLION)
6.1. DIGITAL SCREENS
6.2. PRINT MEDIA
6.3. IN-FLIGHT MAGAZINES
6.4. ONBOARD ANNOUNCEMENTS
7. INFLIGHT RETAIL ADVERTISING MARKET, BY END USER (USD BILLION)
7.1. AIRLINES
7.2. ADVERTISING AGENCIES
7.3. RETAIL BRANDS
8. INFLIGHT RETAIL ADVERTISING MARKET, BY TYPE OF ADVERTISING (USD BILLION)
8.1. PRODUCT ADVERTISING
8.2. SERVICE ADVERTISING
8.3. BRAND AWARENESS
9. INFLIGHT RETAIL ADVERTISING MARKET, BY TARGET AUDIENCE (USD BILLION)
9.1. LEISURE TRAVELERS
9.2. BUSINESS TRAVELERS
9.3. FAMILIES
10. INFLIGHT RETAIL ADVERTISING MARKET, BY REGIONAL (USD BILLION)
10.1. NORTH AMERICA
10.1.1. US
10.1.2. CANADA
10.2. EUROPE
10.2.1. GERMANY
10.2.2. UK
10.2.3. FRANCE
10.2.4. RUSSIA
10.2.5. ITALY
10.2.6. SPAIN
10.2.7. REST OF EUROPE
10.3. APAC
10.3.1. CHINA
10.3.2. INDIA
10.3.3. JAPAN
10.3.4. SOUTH KOREA
10.3.5. MALAYSIA
10.3.6. THAILAND
10.3.7. INDONESIA
10.3.8. REST OF APAC
10.4. SOUTH AMERICA
10.4.1. BRAZIL
10.4.2. MEXICO
10.4.3. ARGENTINA
10.4.4. REST OF SOUTH AMERICA
10.5. MEA
10.5.1. GCC COUNTRIES
10.5.2. SOUTH AFRICA
10.5.3. REST OF MEA
11. COMPETITIVE LANDSCAPE
11.1. OVERVIEW
11.2. COMPETITIVE ANALYSIS
11.3. MARKET SHARE ANALYSIS
11.4. MAJOR GROWTH STRATEGY IN THE INFLIGHT RETAIL ADVERTISING MARKET
11.5. COMPETITIVE BENCHMARKING
11.6. LEADING PLAYERS IN TERMS OF NUMBER OF DEVELOPMENTS IN THE INFLIGHT RETAIL ADVERTISING MARKET
11.7. KEY DEVELOPMENTS AND GROWTH STRATEGIES
11.7.1. NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT
11.7.2. MERGER & ACQUISITIONS
11.7.3. JOINT VENTURES
11.8. MAJOR PLAYERS FINANCIAL MATRIX
11.8.1. SALES AND OPERATING INCOME
11.8.2. MAJOR PLAYERS R&D EXPENDITURE. 2023
12. COMPANY PROFILES
12.1. SPOTLIGHT MEDIA
12.1.1. FINANCIAL OVERVIEW
12.1.2. PRODUCTS OFFERED
12.1.3. KEY DEVELOPMENTS
12.1.4. SWOT ANALYSIS
12.1.5. KEY STRATEGIES
12.2. INMARSAT
12.2.1. FINANCIAL OVERVIEW
12.2.2. PRODUCTS OFFERED
12.2.3. KEY DEVELOPMENTS
12.2.4. SWOT ANALYSIS
12.2.5. KEY STRATEGIES
12.3. MEDIA IN AIR
12.3.1. FINANCIAL OVERVIEW
12.3.2. PRODUCTS OFFERED
12.3.3. KEY DEVELOPMENTS
12.3.4. SWOT ANALYSIS
12.3.5. KEY STRATEGIES
12.4. AIRLINE ADVERTISING NETWORK
12.4.1. FINANCIAL OVERVIEW
12.4.2. PRODUCTS OFFERED
12.4.3. KEY DEVELOPMENTS
12.4.4. SWOT ANALYSIS
12.4.5. KEY STRATEGIES
12.5. INFLIGHT MEDIA
12.5.1. FINANCIAL OVERVIEW
12.5.2. PRODUCTS OFFERED
12.5.3. KEY DEVELOPMENTS
12.5.4. SWOT ANALYSIS
12.5.5. KEY STRATEGIES
12.6. ROUTEHAPPY
12.6.1. FINANCIAL OVERVIEW
12.6.2. PRODUCTS OFFERED
12.6.3. KEY DEVELOPMENTS
12.6.4. SWOT ANALYSIS
12.6.5. KEY STRATEGIES
12.7. GLOBAL EAGLE ENTERTAINMENT
12.7.1. FINANCIAL OVERVIEW
12.7.2. PRODUCTS OFFERED
12.7.3. KEY DEVELOPMENTS
12.7.4. SWOT ANALYSIS
12.7.5. KEY STRATEGIES
12.8. TAM INTEGRATION
12.8.1. FINANCIAL OVERVIEW
12.8.2. PRODUCTS OFFERED
12.8.3. KEY DEVELOPMENTS
12.8.4. SWOT ANALYSIS
12.8.5. KEY STRATEGIES
12.9. AIM ALTITUDE
12.9.1. FINANCIAL OVERVIEW
12.9.2. PRODUCTS OFFERED
12.9.3. KEY DEVELOPMENTS
12.9.4. SWOT ANALYSIS
12.9.5. KEY STRATEGIES
12.10. SKYMEDIA
12.10.1. FINANCIAL OVERVIEW
12.10.2. PRODUCTS OFFERED
12.10.3. KEY DEVELOPMENTS
12.10.4. SWOT ANALYSIS
12.10.5. KEY STRATEGIES
13. APPENDIX
13.1. REFERENCES
13.2. RELATED REPORTS