精密農業市場:製品別(ハードウェア{ドローン、GPS、収量モニター、センサー}、ソフトウェア、サービス)、技術別(ガイダンス技術、リモートセンシング技術、可変レート技術)、用途別、地域別 - 2031年までの世界予測Precision Farming Market by Offering (Hardware {Drones, GPS, Yield Monitors, Sensors}, Software, Services), Technology (Guidance Technology, Remote Sensing Technology and Variable Rate Technology), Application and Region - Global Forecast to 2031 世界の精密農業市場は、2023年の97億米ドルから2031年には219億米ドルに成長すると予測されており、2023年から2031年までの年平均成長率は10.7%と予想されている。 "世界的な食糧生産需要の増加が精密農業市場... もっと見る
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サマリー世界の精密農業市場は、2023年の97億米ドルから2031年には219億米ドルに成長すると予測されており、2023年から2031年までの年平均成長率は10.7%と予想されている。"世界的な食糧生産需要の増加が精密農業市場の成長を牽引 " 精密農業市場の成長は、世界的な人口増加と限られた耕作地による食糧需要の増加が原動力となっている。精密農業技術は、効率的な資源利用、収量向上、コスト削減、データ主導の意思決定を可能にし、持続的に需要を満たすための農法を最適化する。政府や組織が持続可能な農業を優先する中、精密農業はこれらの目標に合致しているため、その採用がさらに加速され、環境への影響を最小限に抑えながら食糧生産を増大させる極めて重要なソリューションとなっている。 "2023年から2031年の間に精密農業市場で最も高いCAGRを記録するのはサービス分野である。 精密農業市場拡大の主な原動力は、人件費削減のための最先端技術の迅速な統合である。さらに、農業におけるモノのインターネット(IoT)デバイスの利用拡大、精密農業に関連する大幅なコスト削減、気候変動と食糧需要への対応の必要性、精密農法に対する世界的な政府の支持などが、この成長に寄与している。とはいえ、最新の農業機器の初期費用が高いことや、農家の技術的熟練度が低いことなどの課題が、市場の発展を妨げると予想される。 「2023年から2031年の間に精密農業市場で最も高いCAGRを示す可変レート技術 " 可変レート技術(VRT)は、スタンドアロン型VRTと統合型可変レート技術の両方を含むため、予測期間中に最も高いCAGRで成長すると予測されている。これらの技術は、GPS/GNSSデバイスに組み込むことができます。VRT技術主導の農業ソリューションに不可欠な構成要素には、ハンドヘルド・コンピュータ、ソフトウェア、コントローラ、全地球測位システム(GPS)が含まれる。VRTテクノロジーは投入資材の適応性を高め、農家が特定の場所に投入する資材の量を調整することを可能にする。VRTベースのツールの中核構成要素は、コンピューター、ソフトウェア、コントローラー、差動全地球測位システム(DGPS)で構成されている。VRTは自律的に機能することも、GPS/GNSS統合と連動して機能することもできる。VRTを機器に実装すると、圃場全体にわたって投入資材の散布量を動的に調整できるようになり、投入資材の使用量と環境への影響を減らし、効率を高め、経済的な利点をもたらすような、現場に応じた圃場管理が容易になる。さらに、この技術は、機械投資、排水システムの配置、パドックのレイアウト、肥料の配分など、経営上の選択を支援し、全体的な生産性と収益性を向上させます。 「天候追跡・予測アプリケーションは2023年から2031年にかけて最も高いCAGRで成長する " 気象追跡・予測アプリケーションは、予測期間中に最も高いCAGRで成長する見込みである。これは極めて重要なパラメータである。精密農業のこの側面は、気温、降雨量、風速と風向き、日射量など、天候に関するリアルタイムな洞察を提供する。ハンドヘルド機器から現場気象観測所まで、さまざまなツールがこの用途に役立っている。天候追跡は、農家の家族の福祉と事業の継続の両方を守るため、厳しく潜在的に危険な状況を予測した積極的な意思決定を可能にする。 「アジア太平洋地域の精密農業市場は2023年から2031年にかけて最も高いCAGRを記録する アジア太平洋地域の精密農業市場は、中国、日本、インド、ベトナム、韓国などの国々で最も重要な位置を占める農業分野での自動化に対する旺盛な需要に牽引され、大きな成長を目撃することになるだろう。中国、韓国、タイなどの技術先進国を含むアジア太平洋地域は、精密農業技術、特にドローンの採用が急増すると予想されている。さらに、日本を含むアジアの先進諸国は、自律走行トラクターの導入を優先している。急速な人口増加、利用可能な耕地、補助金を通じた政府の支援といった要因が重なり合い、アジア太平洋地域で精密農業が広く採用されている。注目すべきは、農業の自動化を促進する政府の取り組みが果たす重要な役割であり、この地域における精密農業市場の拡大を実質的に後押ししている。 主要参入企業のプロフィール - 企業別:ティア1 = 35%、ティア2 = 40%、ティア3 = 25 - 役職別Cレベル・エグゼクティブ=30%、ディレクター=40%、その他(セールス、マーケティング、プロダクト・マネージャー、各組織のメンバー)=30 - 地域別米州=40%、欧州=32%、アジア太平洋地域=23%、その他の地域=5 本レポートに掲載されている主要プレイヤー 精密農業市場は、Deere & Company(米国)、Trimble Inc.(米国)、AGCO Corporation(米国)、AgJunction LLC(米国)、Raven Industries, Inc.(米国)、AG Leader Technology社(米国)、Teejet Technologies社(米国)、Topcon社(米国)、Taranis社(イスラエル)、AgEagle Aerial Systems社(米国)、ec2ce社(スペイン)、Descartes Labs社(米国)、Granular社(米国)、Hexagon AB社(ブラジル)、Climate LLC社(米国)、CropX社(イスラエル)などである。 調査範囲 本レポートでは、精密農業市場について、技術(ガイダンス、リモートセンシング技術、可変レート技術)、用途(収量モニタリング、作物スカウティング、フィールドマッピング、可変レートアプリケーション、天候追跡と予測、在庫管理、農作業管理、財務管理)、提供(ハードウェア、ソフトウェア、サービス)、地域(南北アメリカ、ヨーロッパ、アジア太平洋、その他の地域)に基づく詳細な洞察を提供しています。 また、精密農業市場における市場促進要因、阻害要因、機会、課題についても包括的にレビューしています。また、これらの市場の量的側面に加えて質的側面もカバーしています。 レポートを購入する理由 本レポートは、市場全体とサブセグメントの収益数の最も近い近似値に関する情報を提供し、この市場のリーダー/新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、より多くの洞察を得ることで、事業の位置づけを高め、適切な市場参入戦略を計画するのに役立ちます。また、本レポートは、関係者が精密農業市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供するのに役立ちます。 本レポートは、以下のポイントに関する洞察を提供します: - 主な促進要因(人件費削減のための精密農業における先端技術の急速な採用、農業分野でのモノのインターネット(IoT)デバイスの採用増加、精密農業に伴う大幅なコスト削減、気候変動と食糧需要の増加に対応する必要性、世界各国政府による精密農業技術の推進の増加、精密農業技術と既存の農業機械との統合)、阻害要因(精密農業機器の高コスト、小規模な土地保有と熟練労働者の限られた利用可能性;精密農業のためのインターネット接続とインフラの信頼性の低さ)、機会(農業業界における技術的に先進的な機器やツールの採用の増加、精密農業機器とスマートフォンアプリケーションの統合、精密農業におけるAIベースのソリューションの使用の増加、持続可能な農業への需要の高まりに伴うデジタル農業プラットフォームの使用の増加)、課題(複数の農場データの収集と分析の難しさ、精密農業業界における標準化の欠如、データプライバシーを欠き、セキュリティ上の懸念の増大)。 - 製品開発/イノベーション:精密農業市場における今後の技術、研究開発活動、新製品発売に関する詳細な洞察 - 市場開発:有利な市場に関する包括的な情報 - 当レポートは、様々な地域の精密農業市場を分析しています。 - 市場の多様化:精密農業市場における新製品、未開拓地域、最近の開発、投資に関する詳細な情報 - 競争力の評価:Deere & Company(米国)、Trimble Inc.(米国)、AGCO Corporation(米国)、AgJunction LLC(米国)、Raven Industries, Inc.(米国)、AG Leader Technology(米国)、Teejet Technologies(米国)、Topcon(米国)、Taranis(イスラエル)、AgEagle Aerial Systems Inc(米国)、ec2ce(スペイン)、Descartes Labs, Inc.(米国)、Granular Inc.(米国)、Hexagon AB(ブラジル)、Climate LLC(米国)、CropX Inc.(イスラエル)など。 目次1 INTRODUCTION 311.1 STUDY OBJECTIVES 31 1.2 MARKET DEFINITION 31 1.3 MARKET SCOPE 32 1.3.1 MARKETS COVERED 32 FIGURE 1 PRECISION FARMING MARKET: SEGMENTATION 32 1.3.2 REGIONAL SCOPE 33 1.3.3 INCLUSIONS AND EXCLUSIONS 33 1.3.4 YEARS CONSIDERED 34 1.4 CURRENCY CONSIDERED 34 1.5 STAKEHOLDERS 34 1.6 SUMMARY OF CHANGES 35 1.7 RECESSION IMPACT 36 2 RESEARCH METHODOLOGY 37 2.1 RESEARCH DATA 37 FIGURE 2 PRECISION FARMING MARKET: RESEARCH DESIGN 37 2.1.1 SECONDARY DATA 38 2.1.1.1 Secondary sources 38 2.1.2 PRIMARY DATA 39 2.1.2.1 Primary interviews with experts 39 2.1.2.2 Breakdown of primary interviews 39 2.1.2.3 Key data from primary sources 40 2.1.2.4 Key industry insights 40 2.2 MARKET SIZE ESTIMATION 41 FIGURE 3 PROCESS FLOW OF MARKET SIZE ESTIMATION 41 2.2.1 TOP-DOWN APPROACH 41 2.2.1.1 Approach to capture market size by top-down analysis (supply side) 42 FIGURE 5 TOP-DOWN APPROACH: MARKET SIZE ESTIMATION METHODOLOGY APPROACH 1 (SUPPLY SIDE) 43 FIGURE 6 TOP-DOWN APPROACH: MARKET SIZE ESTIMATION METHODOLOGY APPROACH 2 (SUPPLY SIDE) 43 2.2.2 BOTTOM-UP APPROACH 44 2.2.2.1 Approach to capture market size by bottom-up analysis (demand side) 44 FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 - DEMAND SIDE 45 2.3 GROWTH FORECAST 45 2.4 DATA TRIANGULATION 46 FIGURE 9 DATA TRIANGULATION METHODOLOGY 47 2.5 RESEARCH ASSUMPTIONS 48 TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY 48 2.6 RESEARCH LIMITATIONS 48 2.7 RISK FACTORS 49 FIGURE 10 RISK ASSESSMENT 49 3 EXECUTIVE SUMMARY 51 FIGURE 11 PRECISION FARMING MARKET, 2019–2031 (USD MILLION) 51 FIGURE 12 HARDWARE SEGMENT TO HOLD LARGEST SHARE OF PRECISION FARMING MARKET, BY OFFERING, DURING FORECAST PERIOD 52 FIGURE 13 GUIDANCE TECHNOLOGY TO CLAIM LARGEST MARKET SHARE DURING FORECAST PERIOD 52 FIGURE 14 YIELD MONITORING APPLICATION TO SECURE LARGEST MARKET SHARE DURING FORECAST PERIOD 53 FIGURE 15 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN GLOBAL PRECISION FARMING MARKET DURING FORECAST PERIOD 54 4 PREMIUM INSIGHTS 55 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PRECISION FARMING MARKET 55 FIGURE 16 RISING PREFERENCE FOR PRECISION FARMING AMONG FARMERS/GROWERS TO OFFER GROWTH OPPORTUNITIES FOR MARKET PLAYERS 55 4.2 PRECISION FARMING MARKET, BY OFFERING 55 FIGURE 17 HARDWARE SEGMENT TO DOMINATE MARKET THROUGHOUT FORECAST PERIOD 55 4.3 PRECISION FARMING MARKET, BY APPLICATION 56 FIGURE 18 YIELD MONITORING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2031 56 4.4 PRECISION FARMING MARKET, BY TECHNOLOGY 56 FIGURE 19 GUIDANCE TECHNOLOGY SEGMENT TO DOMINATE MARKET THROUGHOUT FORECAST PERIOD 56 4.5 COUNTRY-WISE PRECISION FARMING MARKET GROWTH 57 FIGURE 20 AMERICAS TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 57 5 MARKET OVERVIEW 58 5.1 INTRODUCTION 58 5.2 MARKET DYNAMICS 58 FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 58 5.2.1 DRIVERS 59 5.2.1.1 Rapid adoption of advanced technologies in precision farming to reduce cost 59 5.2.1.2 Increased adoption of IoT devices in agricultural applications 59 5.2.1.3 High pressure on governments and farmers to meet surging demand for food 60 5.2.1.4 Integration of precision farming technologies into existing farm machinery 60 FIGURE 22 DRIVERS: PRECISION FARMING MARKET 61 5.2.2 RESTRAINTS 61 5.2.2.1 High costs of precision farming equipment 61 5.2.2.2 Small size of landholdings and limited availability of skilled workforce 61 FIGURE 23 RESTRAINTS: PRECISION FARMING MARKET 62 5.2.3 OPPORTUNITIES 62 5.2.3.1 Adoption of data analytics in agriculture sector 62 5.2.3.2 Emergence of multiple user-friendly smartphone applications for farmers 63 5.2.3.3 Rising use of AI-based solutions in precision farming 63 5.2.3.4 Adoption of digital technologies in sustainable farming 63 FIGURE 24 OPPORTUNITIES: PRECISION FARMING MARKET 64 5.2.4 CHALLENGES 64 5.2.4.1 Difficulties in collecting and analyzing data from multiple farms 64 5.2.4.2 Lack of standardized protocols and technologies 64 5.2.4.3 Data privacy issues and security concerns 65 5.2.4.4 Lesser reliability of internet connectivity and infrastructure for precision farming 65 FIGURE 25 CHALLENGES: PRECISION FARMING MARKET 66 5.3 VALUE CHAIN ANALYSIS 66 FIGURE 26 PRECISION FARMING MARKET: VALUE CHAIN ANALYSIS 67 5.4 ECOSYSTEM MAPPING 68 TABLE 2 ROLE OF KEY PLAYERS IN PRECISION FARMING ECOSYSTEM 68 FIGURE 27 KEY PLAYERS IN PRECISION FARMING ECOSYSTEM 69 5.5 PRICING ANALYSIS 70 FIGURE 28 PRICING ANALYSIS OF PRECISION FARMING 70 5.6 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 71 FIGURE 29 REVENUE SHIFT AND NEW REVENUE POCKETS FOR PLAYERS IN PRECISION FARMING MARKET 72 5.7 TECHNOLOGY ANALYSIS 72 5.7.1 ARTIFICIAL INTELLIGENCE 72 5.7.2 IOT 73 5.7.3 AGRICULTURAL DRONES/UNMANNED AERIAL VEHICLES (UAVS) 73 5.7.4 BLOCKCHAIN TECHNOLOGY 73 5.7.5 AUTONOMOUS FARM MACHINERY 74 5.8 CASE STUDY ANALYSIS 74 5.8.1 ACCENTURE HELPS PROAGRICA GATHER CRITICAL AGRICULTURAL DATA INSIGHTS 74 5.8.2 AGCO HELPS FARMERS REDUCE INPUT COSTS AND ENHANCE REVENUE BY INTEGRATING FARMING EQUIPMENT INTO SINGLE PLATFORM 75 5.8.3 AGJUNCTION HELPS EFARMERS DEVELOP AFFORDABLE AUTOSTEER 75 5.9 PORTER’S FIVE FORCE ANALYSIS 76 TABLE 3 PORTER’S FIVE FORCES IMPACT ON PRECISION FARMING MARKET 76 FIGURE 30 PRECISION FARMING MARKET: PORTER’S FIVE FORCES ANALYSIS 77 5.9.1 INTENSITY OF COMPETITIVE RIVALRY 77 5.9.2 THREAT OF SUBSTITUTES 78 5.9.3 BARGAINING POWER OF BUYERS 78 5.9.4 BARGAINING POWER OF SUPPLIERS 79 5.9.5 THREAT OF NEW ENTRANTS 79 5.10 KEY STAKEHOLDERS AND BUYING CRITERIA 80 5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS 80 FIGURE 31 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS 80 TABLE 4 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 80 5.10.2 BUYING CRITERIA 81 FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE END USERS 81 TABLE 5 KEY BUYING CRITERIA, BY END USERS 81 5.11 TRADE ANALYSIS 82 5.11.1 IMPORT DATA 82 FIGURE 33 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8433, BY COUNTRY, 2018–2022 (USD MILLION) 82 TABLE 6 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8433, BY COUNTRY, 2018–2022 (USD MILLION) 82 5.11.2 EXPORT DATA 83 FIGURE 34 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8433, BY COUNTRY, 2018–2022 (USD MILLION) 83 TABLE 7 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8433, BY COUNTRY, 2018–2022 (USD MILLION) 83 5.12 PATENT ANALYSIS 84 TABLE 8 PRECISION FARMING MARKET: INNOVATIONS AND PATENT REGISTRATIONS, 2020–2023 84 TABLE 9 TOP 20 US PATENT OWNERS IN LAST 10 YEARS, 2013–2022 88 FIGURE 35 TOP 10 COMPANIES WITH LARGEST NUMBER OF PATENT APPLICATIONS FOR PRECISION FARMING, (2013–2022) 89 FIGURE 36 NUMBER OF PATENTS GRANTED FROM 2013–2022 89 5.13 KEY CONFERENCES AND EVENTS, 2023–2024 90 5.14 REGULATORY LANDSCAPE 91 5.14.1 CARBON POLICY TRENDS IN AGRICULTURE 91 5.14.2 GROWING CLIMATE SOLUTIONS ACT 91 5.14.3 REGULATIONS IN PRECISION FARMING AND SMART GREENHOUSES 91 TABLE 10 REGULATIONS: PRECISION FARMING AND SMART GREENHOUSES 91 5.14.4 NORTH AMERICA 92 5.14.5 EUROPE 93 5.14.6 ASIA PACIFIC 94 5.14.6.1 China 94 5.14.6.2 India 96 TABLE 11 AGRICULTURE SUBSIDIES FOR INDIAN FARMERS FROM CENTRAL AND STATE GOVERNMENTS (USD BILLION) 97 5.14.6.3 Greenhouse farming subsidy in India 99 5.14.7 REST OF THE WORLD 101 6 PRECISION FARMING MARKET, BY OFFERING 102 6.1 INTRODUCTION 103 TABLE 12 PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 103 FIGURE 37 SERVICES SEGMENT TO RECORD HIGHEST CAGR IN PRECISION FARMING MARKET DURING FORECAST PERIOD 103 TABLE 13 PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 104 6.2 HARDWARE 104 TABLE 14 PRECISION FARMING MARKET, BY HARDWARE, 2019–2022 (USD MILLION) 104 TABLE 15 PRECISION FARMING MARKET, BY HARDWARE, 2023–2031 (USD MILLION) 104 TABLE 16 HARDWARE: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 105 TABLE 17 HARDWARE: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 105 TABLE 18 HARDWARE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 105 TABLE 19 HARDWARE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 106 6.2.1 AUTOMATION AND CONTROL SYSTEMS 106 TABLE 20 AUTOMATION AND CONTROL SYSTEMS: PRECISION FARMING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 106 TABLE 21 AUTOMATION AND CONTROL SYSTEMS: PRECISION FARMING MARKET, BY DEVICE TYPE, 2023–2031 (USD MILLION) 107 TABLE 22 AUTOMATION AND CONTROL SYSTEMS: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 107 TABLE 23 AUTOMATION AND CONTROL SYSTEMS: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 108 6.2.1.1 Displays 108 6.2.1.1.1 Ability to present complex data in user-friendly manner to boost demand 108 6.2.1.2 Guidance and steering systems 109 6.2.1.2.1 Strong focus on reducing fuel consumption and enhancing resource efficiency to drive market 109 6.2.1.3 GPS/GNSS devices 109 6.2.1.3.1 Rising use of GPS/GNSS devices in variable rate applications to drive market 109 6.2.1.4 Drones/UAVs 110 6.2.1.4.1 Increasing adoption of drones in identifying pests and weeds to fuel market growth 110 TABLE 24 DRONES/UAVS: PRECISION FARMING MARKET, BY VOLUME, 2019–2022 (MILLION UNITS) 111 TABLE 25 DRONES/UAVS: PRECISION FARMING MARKET, BY VOLUME, 2023–2031 (MILLION UNITS) 111 6.2.1.5 Irrigation controllers 111 6.2.1.5.1 Pressing need for efficient water management to drive market 111 6.2.1.6 Handheld mobile devices/handheld computers 112 6.2.1.6.1 Operational flexibility and ease of operation to foster segmental growth 112 6.2.1.7 Flow and application control devices 112 6.2.1.7.1 Rising focus of farmers on optimal resource management to contribute to market growth 112 6.2.1.8 Others 113 6.2.2 SENSING AND MONITORING DEVICES 113 TABLE 26 SENSING AND MONITORING DEVICES: PRECISION FARMING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 113 TABLE 27 SENSING AND MONITORING DEVICES: PRECISION FARMING MARKET, BY DEVICE TYPE, 2023–2031 (USD MILLION) 114 TABLE 28 SENSING AND MONITORING DEVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 114 TABLE 29 SENSING AND MONITORING DEVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 114 6.2.2.1 Yield monitors 115 6.2.2.1.1 High emphasis on improving profitability and sustainable farming practices to drive market 115 6.2.2.2 Soil sensors 115 6.2.2.2.1 Potential to provide real-time soil information for analysis to fuel demand 115 TABLE 30 SOIL SENSORS: PRECISION FARMING MARKET, BY SENSOR TYPE, 2019–2022 (USD MILLION) 116 TABLE 31 SOIL SENSORS: PRECISION FARMING MARKET, BY SENSOR TYPE, 2023–2031 (USD MILLION) 116 6.2.2.2.2 Moisture sensors 116 6.2.2.2.3 Temperature sensors 117 6.2.2.2.4 Nutrient sensors 117 6.2.2.3 Water sensors 118 6.2.2.3.1 Contribution to optimized water management and reduced resource wastage to drive market 118 6.2.2.4 Climate sensors 118 6.2.2.4.1 Uncertainties related to weather and climate predictions to boost demand 118 6.3 SOFTWARE 118 TABLE 32 SOFTWARE: PRECISION FARMING MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION) 119 TABLE 33 SOFTWARE: PRECISION FARMING MARKET, BY DEPLOYMENT TYPE, 2023–2031 (USD MILLION) 119 TABLE 34 SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 120 TABLE 35 SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 120 TABLE 36 SOFTWARE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 120 TABLE 37 SOFTWARE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 121 6.3.1 LOCAL/WEB-BASED SOFTWARE 121 6.3.1.1 Easy accessibility of web-based delivery model to drive market 121 TABLE 38 LOCAL/WEB-BASED SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 122 TABLE 39 LOCAL/WEB-BASED SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 122 6.3.2 CLOUD-BASED SOFTWARE 122 6.3.2.1 Growing popularity of software-as-a-service model to fuel demand for cloud technology 122 TABLE 40 CLOUD-BASED SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 123 TABLE 41 CLOUD-BASED SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 123 6.4 SERVICES 124 TABLE 42 SERVICES: PRECISION FARMING MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 124 TABLE 43 SERVICES: PRECISION FARMING MARKET, BY SERVICE TYPE, 2023–2031 (USD MILLION) 124 TABLE 44 SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 124 TABLE 45 SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 125 TABLE 46 SERVICES: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 125 TABLE 47 SERVICES: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 125 6.4.1 SYSTEM INTEGRATION AND CONSULTING SERVICES 126 6.4.1.1 Contribution to improved resource management and sustainable agriculture practices to drive market 126 TABLE 48 SYSTEM INTEGRATION AND CONSULTING SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 126 TABLE 49 SYSTEM INTEGRATION AND CONSULTING SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 126 6.4.2 MANAGED SERVICES 127 6.4.2.1 Increasing demand for cloud-based software and platforms to contribute to market growth 127 TABLE 50 MANAGED SERVICES: PRECISION FARMING MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 127 TABLE 51 MANAGED SERVICES: PRECISION FARMING MARKET, BY SERVICE TYPE, 2023–2031 (USD MILLION) 127 TABLE 52 MANAGED SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 128 TABLE 53 MANAGED SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 128 6.4.2.2 Farm operation services 128 6.4.2.3 Data services 129 6.4.2.4 Analytics services 129 6.4.3 CONNECTIVITY SERVICES 130 6.4.3.1 Ability to control precision farming technologies from centralized location to drive market 130 TABLE 54 CONNECTIVITY SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 130 TABLE 55 CONNECTIVITY SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 130 6.4.4 ASSISTED PROFESSIONAL SERVICES 131 6.4.4.1 Significant focus on amplifying crop yields with optimized resource to create demand 131 TABLE 56 ASSISTED PROFESSIONAL SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 131 TABLE 57 ASSISTED PROFESSIONAL SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 131 6.4.4.2 Supply chain management services 131 6.4.4.3 Climate information services 132 6.4.4.4 Other assisted professional services 132 6.4.5 MAINTENANCE AND SUPPORT SERVICES 133 6.4.5.1 Increased operational efficiency and reduced disruptions to drive market 133 TABLE 58 MAINTENANCE AND SUPPORT SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 134 TABLE 59 MAINTENANCE AND SUPPORT SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 134 7 PRECISION FARMING MARKET, BY TECHNOLOGY 135 7.1 INTRODUCTION 136 TABLE 60 PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 136 FIGURE 38 VARIABLE RATE TECHNOLOGY TO EXHIBIT HIGHEST CAGR IN PRECISION FARMING MARKET DURING FORECAST PERIOD 136 TABLE 61 PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 137 7.2 GUIDANCE TECHNOLOGY 137 7.2.1 ABILITY TO COLLECT VITAL INFORMATION DURING OPERATIONS TO RESULT IN HIGH ADOPTION 137 TABLE 62 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 138 TABLE 63 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 138 TABLE 64 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 138 TABLE 65 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 139 TABLE 66 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 139 TABLE 67 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 139 7.2.2 GPS/GNSS-BASED GUIDANCE TECHNOLOGY 139 7.2.2.1 Growing requirement for high-precision field maps and geospatial databases to facilitate market growth 139 7.2.3 GIS-BASED GUIDANCE TECHNOLOGY 140 7.2.3.1 Integration of spatial data sources such as satellite imagery into farming tools to drive market 140 7.3 REMOTE SENSING TECHNOLOGY 141 7.3.1 SURGING DEMAND FOR COMPREHENSIVE REMOTE DATA COLLECTION TO BOOST DEMAND 141 TABLE 68 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 142 TABLE 69 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 143 TABLE 70 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 143 TABLE 71 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 143 TABLE 72 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 143 TABLE 73 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 144 7.3.2 HANDHELD OR GROUND-BASED SENSING 144 7.3.2.1 High convenience of handheld sensors to boost demand 144 7.3.3 SATELLITE OR AERIAL SENSING 145 7.3.3.1 Increased need for data-rich insights to drive market 145 TABLE 74 TYPES OF SATELLITE REMOTE SENSING IMAGE RESOLUTION 146 7.4 VARIABLE RATE TECHNOLOGY 146 7.4.1 AMPLIFIED YIELD POTENTIAL AND MINIMIZED ENVIRONMENTAL IMPACT TO DRIVE MARKET 146 TABLE 75 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 147 TABLE 76 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 147 TABLE 77 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 148 TABLE 78 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 148 TABLE 79 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 148 TABLE 80 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 148 7.4.2 MAP-BASED 149 7.4.2.1 Enhanced decision-making with data-driven insights to boost demand 149 7.4.3 SENSOR-BASED 149 7.4.3.1 Integration of sensor-powered IoT and AI solutions to drive market 149 8 PRECISION FARMING MARKET, BY APPLICATION 151 8.1 INTRODUCTION 152 TABLE 81 PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 152 FIGURE 39 WEATHER TRACKING AND FORECASTING APPLICATIONS TO RECORD HIGHEST CAGR FROM 2023 TO 2031 153 TABLE 82 PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 153 8.2 YIELD MONITORING 154 8.2.1 INCREASING DEMAND FOR REAL-TIME DATA ON YIELDS AND HARVESTED CROPS TO STRENGTHEN SEGMENTAL GROWTH 154 TABLE 83 BENEFITS OF YIELD MONITORING 154 TABLE 84 YIELD MONITORING: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 155 TABLE 85 YIELD MONITORING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 156 TABLE 86 YIELD MONITORING APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 156 TABLE 87 YIELD MONITORING APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 156 8.2.2 ON-FARM YIELD MONITORING 156 8.2.3 OFF-FARM YIELD MONITORING 157 8.3 CROP SCOUTING 158 8.3.1 RISING NEED TO MANAGE CROPS EFFECTIVELY TO BOOST DEMAND 158 TABLE 88 CROP SCOUTING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 158 TABLE 89 CROP SCOUTING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 159 8.3.2 PRE-SEEDING CROP SCOUTING 159 8.3.3 POST-SEEDING CROP SCOUTING 159 8.3.4 CROP MONITORING 159 8.4 FIELD MAPPING 160 8.4.1 INCREASING DEMAND FOR SOIL IDENTIFICATION TO SUPPORT MARKET GROWTH 160 TABLE 90 FIELD MAPPING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 160 TABLE 91 FIELD MAPPING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 161 TABLE 92 FIELD MAPPING APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 161 TABLE 93 FIELD MAPPING APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 161 8.4.2 BOUNDARY MAPPING 161 8.4.3 DRAINAGE MAPPING 162 8.5 VARIABLE RATE APPLICATION 162 8.5.1 GROWING NEED FOR COST AND RESOURCE EFFICIENCY TO BOOST DEMAND 162 TABLE 94 VARIABLE RATE APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 163 TABLE 95 VARIABLE RATE APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 163 TABLE 96 VARIABLE RATE APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 163 TABLE 97 VARIABLE RATE APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 164 8.5.2 PRECISION IRRIGATION 164 8.5.3 PRECISION SEEDING 164 8.5.4 PRECISION FERTILIZATION 164 8.5.4.1 Nitrogen VRA 165 8.5.4.2 Phosphorous VRA 166 8.5.4.3 Lime VRA 166 8.5.5 OTHER VARIABLE RATE APPLICATIONS 166 8.6 WEATHER TRACKING AND FORECASTING 167 8.6.1 INCREASING CLIMATE VARIABILITY TO DRIVE MARKET 167 TABLE 98 WEATHER TRACKING AND FORECASTING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 168 TABLE 99 WEATHER TRACKING AND FORECASTING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 168 8.7 INVENTORY MANAGEMENT 168 8.7.1 GROWING DEMAND FOR GPS FOR INVENTORY MANAGEMENT TO PROPEL MARKET 168 TABLE 100 INVENTORY MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 169 TABLE 101 INVENTORY MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 169 8.8 FARM LABOR MANAGEMENT 169 8.8.1 INCREASING NEED FOR EFFECTIVE HANDLING OF LABOR TO DRIVE DEMAND 169 TABLE 102 FARM LABOR MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 170 TABLE 103 FARM LABOR MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 171 8.9 FINANCIAL MANAGEMENT 171 8.9.1 RISING USE OF FINANCIAL MANAGEMENT SOLUTIONS BY FARMERS OR GROWERS TO MAKE STRATEGIC DECISIONS TO DRIVE MARKET 171 TABLE 104 FINANCIAL MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 172 TABLE 105 FINANCIAL MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 172 8.10 OTHERS 172 TABLE 106 OTHERS: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 173 TABLE 107 OTHERS: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 173 9 PRECISION FARMING MARKET, BY REGION 174 9.1 INTRODUCTION 175 TABLE 108 PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 175 FIGURE 40 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 175 TABLE 109 PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 176 9.2 AMERICAS 177 9.2.1 IMPACT OF RECESSION ON MARKET IN AMERICAS 177 FIGURE 41 AMERICAS: PRECISION FARMING MARKET SNAPSHOT 178 TABLE 110 AMERICAS: PRECISION FARMING MARKET, 2019–2022 (USD MILLION) 178 TABLE 111 AMERICAS: PRECISION FARMING MARKET, 2023–2031 (USD MILLION) 179 TABLE 112 AMERICAS: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 179 TABLE 113 AMERICAS: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 179 TABLE 114 AMERICAS: PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 179 TABLE 115 AMERICAS: PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 180 TABLE 116 AMERICAS: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 180 TABLE 117 AMERICAS: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 180 9.2.2 NORTH AMERICA 181 TABLE 118 NORTH AMERICA: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 181 TABLE 119 NORTH AMERICA: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 181 9.2.2.1 US 182 9.2.2.1.1 Presence of established players in country to boost market 182 9.2.2.2 Canada 182 9.2.2.2.1 Favorable government initiatives to promote innovative agriculture activities to drive market 182 9.2.2.3 Mexico 183 9.2.2.3.1 Growing collaborations among players and supportive government initiatives to fuel market 183 9.2.3 SOUTH AMERICA 184 TABLE 120 SOUTH AMERICA: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 184 TABLE 121 SOUTH AMERICA: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 184 9.2.3.1 Brazil 185 9.2.3.1.1 Increasing adoption of autonomous harvesting technology by commercial farmers to drive growth 185 9.2.3.2 Argentina 185 9.2.3.2.1 High agricultural production, along with large agricultural machinery manufacturing, to boost market 185 9.2.3.3 Rest of South America 186 9.3 EUROPE 186 9.3.1 IMPACT OF RECESSION ON MARKET IN EUROPE 186 FIGURE 42 EUROPE: PRECISION FARMING MARKET SNAPSHOT 187 TABLE 122 EUROPE: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 187 TABLE 123 EUROPE: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 188 TABLE 124 EUROPE: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 188 TABLE 125 EUROPE: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 188 TABLE 126 EUROPE: PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 189 TABLE 127 EUROPE: PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 189 TABLE 128 EUROPE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 189 TABLE 129 EUROPE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 190 9.3.2 UK 190 9.3.2.1 Active participation of universities in UK to develop advanced precision farming tools to drive market growth 190 9.3.3 GERMANY 190 9.3.3.1 Technological advancements in agriculture sector to drive market 190 9.3.4 FRANCE 191 9.3.4.1 Increasing startup companies in agriculture sector to support market growth 191 9.3.5 ITALY 192 9.3.5.1 Rapid agricultural innovations in country to drive market 192 9.3.6 NETHERLANDS 192 9.3.6.1 Launch of harvesting robots to offer lucrative opportunities 192 9.3.7 REST OF EUROPE 192 9.4 ASIA PACIFIC 193 9.4.1 IMPACT OF RECESSION ON MARKET IN ASIA PACIFIC 193 FIGURE 43 ASIA PACIFIC: PRECISION FARMING MARKET SNAPSHOT 194 TABLE 130 ASIA PACIFIC: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 195 TABLE 131 ASIA PACIFIC: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 195 TABLE 132 ASIA PACIFIC: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 195 TABLE 133 ASIA PACIFIC: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 196 TABLE 134 ASIA PACIFIC: PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 196 TABLE 135 ASIA PACIFIC: PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 197 TABLE 136 ASIA PACIFIC: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 197 TABLE 137 ASIA PACIFIC: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 197 9.4.2 CHINA 198 9.4.2.1 Government incentives and developments in agriculture field to drive market 198 9.4.3 JAPAN 198 9.4.3.1 Application of precision technology through robotic equipment to drive market 198 9.4.4 AUSTRALIA 199 9.4.4.1 Initiatives by organizations for development of agriculture sector to drive market 199 9.4.5 INDIA 199 9.4.5.1 Government initiatives and growing collaborations among players to benefit market 199 9.4.6 SOUTH KOREA 200 9.4.6.1 Establishment of smart farming villages with advanced technologies to drive market 200 9.4.7 REST OF ASIA PACIFIC 200 9.5 REST OF THE WORLD 201 9.5.1 IMPACT OF RECESSION ON MARKET IN REST OF THE WORLD 201 TABLE 138 REST OF THE WORLD: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 201 FIGURE 44 RUSSIA HELD LARGEST MARKET SHARE IN REST OF THE WORLD IN 2022 202 TABLE 139 REST OF THE WORLD: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 202 TABLE 140 REST OF THE WORLD: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 202 TABLE 141 REST OF THE WORLD: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 203 TABLE 142 REST OF THE WORLD: PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 203 TABLE 143 REST OF THE WORLD: PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 204 TABLE 144 REST OF THE WORLD: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 204 TABLE 145 REST OF THE WORLD: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 204 9.5.2 MIDDLE EAST 205 9.5.2.1 Growing partnership by government with private sector players in precision farming market to drive market 205 9.5.3 AFRICA 205 9.5.3.1 Growing use of drones and other agricultural machinery to strengthen market in Africa 205 9.5.4 RUSSIA 206 9.5.4.1 Government initiatives to promote precision farming to drive market 206 10 COMPETITIVE LANDSCAPE 207 10.1 OVERVIEW 207 10.2 KEY STRATEGIES ADOPTED BY MAJOR PLAYERS 207 TABLE 146 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PRECISION FARMING PROVIDERS 207 10.2.1 PRODUCT PORTFOLIO 208 10.2.2 REGIONAL FOCUS 209 10.2.3 MANUFACTURING FOOTPRINT 209 10.2.4 ORGANIC/INORGANIC GROWTH STRATEGIES 209 10.3 MARKET SHARE ANALYSIS, 2022 209 TABLE 147 PRECISION FARMING MARKET: DEGREE OF COMPETITION, 2022 210 10.4 FIVE-YEAR COMPANY REVENUE ANALYSIS OF TOP COMPANIES, 2018–2022 211 FIGURE 45 FIVE-YEAR COMPANY REVENUE ANALYSIS OF LEADING MARKET PLAYERS 211 10.5 COMPANY EVALUATION MATRIX, 2022 213 10.5.1 STARS 213 10.5.2 EMERGING LEADERS 214 10.5.3 PERVASIVE PLAYERS 214 10.5.4 PARTICIPANTS 214 FIGURE 46 PRECISION FARMING: COMPANY EVALUATION MATRIX, 2022 215 10.5.5 PRECISION FARMING MARKET: COMPANY FOOTPRINT 216 TABLE 148 COMPANY FOOTPRINT 216 TABLE 149 OFFERING FOOTPRINT 217 TABLE 150 APPLICATION FOOTPRINT 218 TABLE 151 REGION FOOTPRINT 219 10.6 STARTUPS/SMES EVALUATION MATRIX, 2022 220 10.6.1 PROGRESSIVE COMPANIES 220 10.6.2 RESPONSIVE COMPANIES 220 10.6.3 DYNAMIC COMPANIES 220 10.6.4 STARTING BLOCKS 220 FIGURE 47 PRECISION FARMING MARKET: STARTUPS/SMES EVALUATION MATRIX, 2022 221 10.7 COMPETITIVE BENCHMARKING 222 TABLE 152 PRECISION FARMING MARKET: LIST OF KEY STARTUPS 222 TABLE 153 PRECISION FARMING MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 223 10.8 COMPETITIVE SCENARIOS AND TRENDS 223 10.8.1 PRODUCT LAUNCHES 223 TABLE 154 PRECISION FARMING MARKET: PRODUCT LAUNCHES, 2020–2023 224 10.8.2 DEALS 226 TABLE 155 PRECISION FARMING MARKET: DEALS, 2020–2023 226 11 COMPANY PROFILES 230 11.1 KEY PLAYERS 230 (Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))* 11.1.1 DEERE & COMPANY 230 TABLE 156 DEERE & COMPANY: COMPANY OVERVIEW 230 FIGURE 48 DEERE & COMPANY: COMPANY SNAPSHOT 231 11.1.2 TRIMBLE INC. 236 TABLE 157 TRIMBLE INC.: COMPANY OVERVIEW 236 FIGURE 49 TRIMBLE INC.: COMPANY SNAPSHOT 237 11.1.3 AGCO CORPORATION 245 TABLE 158 AGCO CORPORATION: COMPANY OVERVIEW 245 FIGURE 50 AGCO CORPORATION: COMPANY SNAPSHOT 246 11.1.4 RAVEN INDUSTRIES, INC. (CNH INDUSTRIAL N.V.) 251 TABLE 159 RAVEN INDUSTRIES, INC.: COMPANY OVERVIEW 251 FIGURE 51 RAVEN INDUSTRIES, INC. (CNH INDUSTRIAL N.V.): COMPANY SNAPSHOT 252 11.1.5 AGJUNCTION LLC 257 TABLE 160 AGJUNCTION LLC: COMPANY OVERVIEW 257 11.1.6 AG LEADER TECHNOLOGY 262 TABLE 161 AG LEADER TECHNOLOGY: COMPANY OVERVIEW 262 11.1.7 AGEAGLE AERIAL SYSTEMS INC 265 TABLE 162 AGEAGLE AERIAL SYSTEMS INC: COMPANY OVERVIEW 265 FIGURE 52 AGEAGLE AERIAL SYSTEMS INC: BUSINESS OVERVIEW 266 11.1.8 TOPCON 269 TABLE 163 TOPCON: COMPANY OVERVIEW 269 11.1.9 CLIMATE LLC 273 TABLE 164 CLIMATE LLC: BUSINESS OVERVIEW 273 11.1.10 TEEJET TECHNOLOGIES 276 TABLE 165 TEEJET TECHNOLOGIES: COMPANY OVERVIEW 276
SummaryThe global precision farming market is projected to grow from USD 9.7 billion in 2023 to USD 21.9 billion by 2031; it is expected to grow at a CAGR of 10.7% from 2023 to 2031. Table of Contents1 INTRODUCTION 311.1 STUDY OBJECTIVES 31 1.2 MARKET DEFINITION 31 1.3 MARKET SCOPE 32 1.3.1 MARKETS COVERED 32 FIGURE 1 PRECISION FARMING MARKET: SEGMENTATION 32 1.3.2 REGIONAL SCOPE 33 1.3.3 INCLUSIONS AND EXCLUSIONS 33 1.3.4 YEARS CONSIDERED 34 1.4 CURRENCY CONSIDERED 34 1.5 STAKEHOLDERS 34 1.6 SUMMARY OF CHANGES 35 1.7 RECESSION IMPACT 36 2 RESEARCH METHODOLOGY 37 2.1 RESEARCH DATA 37 FIGURE 2 PRECISION FARMING MARKET: RESEARCH DESIGN 37 2.1.1 SECONDARY DATA 38 2.1.1.1 Secondary sources 38 2.1.2 PRIMARY DATA 39 2.1.2.1 Primary interviews with experts 39 2.1.2.2 Breakdown of primary interviews 39 2.1.2.3 Key data from primary sources 40 2.1.2.4 Key industry insights 40 2.2 MARKET SIZE ESTIMATION 41 FIGURE 3 PROCESS FLOW OF MARKET SIZE ESTIMATION 41 2.2.1 TOP-DOWN APPROACH 41 2.2.1.1 Approach to capture market size by top-down analysis (supply side) 42 FIGURE 5 TOP-DOWN APPROACH: MARKET SIZE ESTIMATION METHODOLOGY APPROACH 1 (SUPPLY SIDE) 43 FIGURE 6 TOP-DOWN APPROACH: MARKET SIZE ESTIMATION METHODOLOGY APPROACH 2 (SUPPLY SIDE) 43 2.2.2 BOTTOM-UP APPROACH 44 2.2.2.1 Approach to capture market size by bottom-up analysis (demand side) 44 FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 - DEMAND SIDE 45 2.3 GROWTH FORECAST 45 2.4 DATA TRIANGULATION 46 FIGURE 9 DATA TRIANGULATION METHODOLOGY 47 2.5 RESEARCH ASSUMPTIONS 48 TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY 48 2.6 RESEARCH LIMITATIONS 48 2.7 RISK FACTORS 49 FIGURE 10 RISK ASSESSMENT 49 3 EXECUTIVE SUMMARY 51 FIGURE 11 PRECISION FARMING MARKET, 2019–2031 (USD MILLION) 51 FIGURE 12 HARDWARE SEGMENT TO HOLD LARGEST SHARE OF PRECISION FARMING MARKET, BY OFFERING, DURING FORECAST PERIOD 52 FIGURE 13 GUIDANCE TECHNOLOGY TO CLAIM LARGEST MARKET SHARE DURING FORECAST PERIOD 52 FIGURE 14 YIELD MONITORING APPLICATION TO SECURE LARGEST MARKET SHARE DURING FORECAST PERIOD 53 FIGURE 15 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN GLOBAL PRECISION FARMING MARKET DURING FORECAST PERIOD 54 4 PREMIUM INSIGHTS 55 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PRECISION FARMING MARKET 55 FIGURE 16 RISING PREFERENCE FOR PRECISION FARMING AMONG FARMERS/GROWERS TO OFFER GROWTH OPPORTUNITIES FOR MARKET PLAYERS 55 4.2 PRECISION FARMING MARKET, BY OFFERING 55 FIGURE 17 HARDWARE SEGMENT TO DOMINATE MARKET THROUGHOUT FORECAST PERIOD 55 4.3 PRECISION FARMING MARKET, BY APPLICATION 56 FIGURE 18 YIELD MONITORING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2031 56 4.4 PRECISION FARMING MARKET, BY TECHNOLOGY 56 FIGURE 19 GUIDANCE TECHNOLOGY SEGMENT TO DOMINATE MARKET THROUGHOUT FORECAST PERIOD 56 4.5 COUNTRY-WISE PRECISION FARMING MARKET GROWTH 57 FIGURE 20 AMERICAS TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 57 5 MARKET OVERVIEW 58 5.1 INTRODUCTION 58 5.2 MARKET DYNAMICS 58 FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 58 5.2.1 DRIVERS 59 5.2.1.1 Rapid adoption of advanced technologies in precision farming to reduce cost 59 5.2.1.2 Increased adoption of IoT devices in agricultural applications 59 5.2.1.3 High pressure on governments and farmers to meet surging demand for food 60 5.2.1.4 Integration of precision farming technologies into existing farm machinery 60 FIGURE 22 DRIVERS: PRECISION FARMING MARKET 61 5.2.2 RESTRAINTS 61 5.2.2.1 High costs of precision farming equipment 61 5.2.2.2 Small size of landholdings and limited availability of skilled workforce 61 FIGURE 23 RESTRAINTS: PRECISION FARMING MARKET 62 5.2.3 OPPORTUNITIES 62 5.2.3.1 Adoption of data analytics in agriculture sector 62 5.2.3.2 Emergence of multiple user-friendly smartphone applications for farmers 63 5.2.3.3 Rising use of AI-based solutions in precision farming 63 5.2.3.4 Adoption of digital technologies in sustainable farming 63 FIGURE 24 OPPORTUNITIES: PRECISION FARMING MARKET 64 5.2.4 CHALLENGES 64 5.2.4.1 Difficulties in collecting and analyzing data from multiple farms 64 5.2.4.2 Lack of standardized protocols and technologies 64 5.2.4.3 Data privacy issues and security concerns 65 5.2.4.4 Lesser reliability of internet connectivity and infrastructure for precision farming 65 FIGURE 25 CHALLENGES: PRECISION FARMING MARKET 66 5.3 VALUE CHAIN ANALYSIS 66 FIGURE 26 PRECISION FARMING MARKET: VALUE CHAIN ANALYSIS 67 5.4 ECOSYSTEM MAPPING 68 TABLE 2 ROLE OF KEY PLAYERS IN PRECISION FARMING ECOSYSTEM 68 FIGURE 27 KEY PLAYERS IN PRECISION FARMING ECOSYSTEM 69 5.5 PRICING ANALYSIS 70 FIGURE 28 PRICING ANALYSIS OF PRECISION FARMING 70 5.6 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 71 FIGURE 29 REVENUE SHIFT AND NEW REVENUE POCKETS FOR PLAYERS IN PRECISION FARMING MARKET 72 5.7 TECHNOLOGY ANALYSIS 72 5.7.1 ARTIFICIAL INTELLIGENCE 72 5.7.2 IOT 73 5.7.3 AGRICULTURAL DRONES/UNMANNED AERIAL VEHICLES (UAVS) 73 5.7.4 BLOCKCHAIN TECHNOLOGY 73 5.7.5 AUTONOMOUS FARM MACHINERY 74 5.8 CASE STUDY ANALYSIS 74 5.8.1 ACCENTURE HELPS PROAGRICA GATHER CRITICAL AGRICULTURAL DATA INSIGHTS 74 5.8.2 AGCO HELPS FARMERS REDUCE INPUT COSTS AND ENHANCE REVENUE BY INTEGRATING FARMING EQUIPMENT INTO SINGLE PLATFORM 75 5.8.3 AGJUNCTION HELPS EFARMERS DEVELOP AFFORDABLE AUTOSTEER 75 5.9 PORTER’S FIVE FORCE ANALYSIS 76 TABLE 3 PORTER’S FIVE FORCES IMPACT ON PRECISION FARMING MARKET 76 FIGURE 30 PRECISION FARMING MARKET: PORTER’S FIVE FORCES ANALYSIS 77 5.9.1 INTENSITY OF COMPETITIVE RIVALRY 77 5.9.2 THREAT OF SUBSTITUTES 78 5.9.3 BARGAINING POWER OF BUYERS 78 5.9.4 BARGAINING POWER OF SUPPLIERS 79 5.9.5 THREAT OF NEW ENTRANTS 79 5.10 KEY STAKEHOLDERS AND BUYING CRITERIA 80 5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS 80 FIGURE 31 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS 80 TABLE 4 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 80 5.10.2 BUYING CRITERIA 81 FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE END USERS 81 TABLE 5 KEY BUYING CRITERIA, BY END USERS 81 5.11 TRADE ANALYSIS 82 5.11.1 IMPORT DATA 82 FIGURE 33 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8433, BY COUNTRY, 2018–2022 (USD MILLION) 82 TABLE 6 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8433, BY COUNTRY, 2018–2022 (USD MILLION) 82 5.11.2 EXPORT DATA 83 FIGURE 34 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8433, BY COUNTRY, 2018–2022 (USD MILLION) 83 TABLE 7 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8433, BY COUNTRY, 2018–2022 (USD MILLION) 83 5.12 PATENT ANALYSIS 84 TABLE 8 PRECISION FARMING MARKET: INNOVATIONS AND PATENT REGISTRATIONS, 2020–2023 84 TABLE 9 TOP 20 US PATENT OWNERS IN LAST 10 YEARS, 2013–2022 88 FIGURE 35 TOP 10 COMPANIES WITH LARGEST NUMBER OF PATENT APPLICATIONS FOR PRECISION FARMING, (2013–2022) 89 FIGURE 36 NUMBER OF PATENTS GRANTED FROM 2013–2022 89 5.13 KEY CONFERENCES AND EVENTS, 2023–2024 90 5.14 REGULATORY LANDSCAPE 91 5.14.1 CARBON POLICY TRENDS IN AGRICULTURE 91 5.14.2 GROWING CLIMATE SOLUTIONS ACT 91 5.14.3 REGULATIONS IN PRECISION FARMING AND SMART GREENHOUSES 91 TABLE 10 REGULATIONS: PRECISION FARMING AND SMART GREENHOUSES 91 5.14.4 NORTH AMERICA 92 5.14.5 EUROPE 93 5.14.6 ASIA PACIFIC 94 5.14.6.1 China 94 5.14.6.2 India 96 TABLE 11 AGRICULTURE SUBSIDIES FOR INDIAN FARMERS FROM CENTRAL AND STATE GOVERNMENTS (USD BILLION) 97 5.14.6.3 Greenhouse farming subsidy in India 99 5.14.7 REST OF THE WORLD 101 6 PRECISION FARMING MARKET, BY OFFERING 102 6.1 INTRODUCTION 103 TABLE 12 PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 103 FIGURE 37 SERVICES SEGMENT TO RECORD HIGHEST CAGR IN PRECISION FARMING MARKET DURING FORECAST PERIOD 103 TABLE 13 PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 104 6.2 HARDWARE 104 TABLE 14 PRECISION FARMING MARKET, BY HARDWARE, 2019–2022 (USD MILLION) 104 TABLE 15 PRECISION FARMING MARKET, BY HARDWARE, 2023–2031 (USD MILLION) 104 TABLE 16 HARDWARE: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 105 TABLE 17 HARDWARE: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 105 TABLE 18 HARDWARE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 105 TABLE 19 HARDWARE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 106 6.2.1 AUTOMATION AND CONTROL SYSTEMS 106 TABLE 20 AUTOMATION AND CONTROL SYSTEMS: PRECISION FARMING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 106 TABLE 21 AUTOMATION AND CONTROL SYSTEMS: PRECISION FARMING MARKET, BY DEVICE TYPE, 2023–2031 (USD MILLION) 107 TABLE 22 AUTOMATION AND CONTROL SYSTEMS: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 107 TABLE 23 AUTOMATION AND CONTROL SYSTEMS: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 108 6.2.1.1 Displays 108 6.2.1.1.1 Ability to present complex data in user-friendly manner to boost demand 108 6.2.1.2 Guidance and steering systems 109 6.2.1.2.1 Strong focus on reducing fuel consumption and enhancing resource efficiency to drive market 109 6.2.1.3 GPS/GNSS devices 109 6.2.1.3.1 Rising use of GPS/GNSS devices in variable rate applications to drive market 109 6.2.1.4 Drones/UAVs 110 6.2.1.4.1 Increasing adoption of drones in identifying pests and weeds to fuel market growth 110 TABLE 24 DRONES/UAVS: PRECISION FARMING MARKET, BY VOLUME, 2019–2022 (MILLION UNITS) 111 TABLE 25 DRONES/UAVS: PRECISION FARMING MARKET, BY VOLUME, 2023–2031 (MILLION UNITS) 111 6.2.1.5 Irrigation controllers 111 6.2.1.5.1 Pressing need for efficient water management to drive market 111 6.2.1.6 Handheld mobile devices/handheld computers 112 6.2.1.6.1 Operational flexibility and ease of operation to foster segmental growth 112 6.2.1.7 Flow and application control devices 112 6.2.1.7.1 Rising focus of farmers on optimal resource management to contribute to market growth 112 6.2.1.8 Others 113 6.2.2 SENSING AND MONITORING DEVICES 113 TABLE 26 SENSING AND MONITORING DEVICES: PRECISION FARMING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 113 TABLE 27 SENSING AND MONITORING DEVICES: PRECISION FARMING MARKET, BY DEVICE TYPE, 2023–2031 (USD MILLION) 114 TABLE 28 SENSING AND MONITORING DEVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 114 TABLE 29 SENSING AND MONITORING DEVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 114 6.2.2.1 Yield monitors 115 6.2.2.1.1 High emphasis on improving profitability and sustainable farming practices to drive market 115 6.2.2.2 Soil sensors 115 6.2.2.2.1 Potential to provide real-time soil information for analysis to fuel demand 115 TABLE 30 SOIL SENSORS: PRECISION FARMING MARKET, BY SENSOR TYPE, 2019–2022 (USD MILLION) 116 TABLE 31 SOIL SENSORS: PRECISION FARMING MARKET, BY SENSOR TYPE, 2023–2031 (USD MILLION) 116 6.2.2.2.2 Moisture sensors 116 6.2.2.2.3 Temperature sensors 117 6.2.2.2.4 Nutrient sensors 117 6.2.2.3 Water sensors 118 6.2.2.3.1 Contribution to optimized water management and reduced resource wastage to drive market 118 6.2.2.4 Climate sensors 118 6.2.2.4.1 Uncertainties related to weather and climate predictions to boost demand 118 6.3 SOFTWARE 118 TABLE 32 SOFTWARE: PRECISION FARMING MARKET, BY DEPLOYMENT TYPE, 2019–2022 (USD MILLION) 119 TABLE 33 SOFTWARE: PRECISION FARMING MARKET, BY DEPLOYMENT TYPE, 2023–2031 (USD MILLION) 119 TABLE 34 SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 120 TABLE 35 SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 120 TABLE 36 SOFTWARE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 120 TABLE 37 SOFTWARE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 121 6.3.1 LOCAL/WEB-BASED SOFTWARE 121 6.3.1.1 Easy accessibility of web-based delivery model to drive market 121 TABLE 38 LOCAL/WEB-BASED SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 122 TABLE 39 LOCAL/WEB-BASED SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 122 6.3.2 CLOUD-BASED SOFTWARE 122 6.3.2.1 Growing popularity of software-as-a-service model to fuel demand for cloud technology 122 TABLE 40 CLOUD-BASED SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 123 TABLE 41 CLOUD-BASED SOFTWARE: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 123 6.4 SERVICES 124 TABLE 42 SERVICES: PRECISION FARMING MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 124 TABLE 43 SERVICES: PRECISION FARMING MARKET, BY SERVICE TYPE, 2023–2031 (USD MILLION) 124 TABLE 44 SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 124 TABLE 45 SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 125 TABLE 46 SERVICES: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 125 TABLE 47 SERVICES: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 125 6.4.1 SYSTEM INTEGRATION AND CONSULTING SERVICES 126 6.4.1.1 Contribution to improved resource management and sustainable agriculture practices to drive market 126 TABLE 48 SYSTEM INTEGRATION AND CONSULTING SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 126 TABLE 49 SYSTEM INTEGRATION AND CONSULTING SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 126 6.4.2 MANAGED SERVICES 127 6.4.2.1 Increasing demand for cloud-based software and platforms to contribute to market growth 127 TABLE 50 MANAGED SERVICES: PRECISION FARMING MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 127 TABLE 51 MANAGED SERVICES: PRECISION FARMING MARKET, BY SERVICE TYPE, 2023–2031 (USD MILLION) 127 TABLE 52 MANAGED SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 128 TABLE 53 MANAGED SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 128 6.4.2.2 Farm operation services 128 6.4.2.3 Data services 129 6.4.2.4 Analytics services 129 6.4.3 CONNECTIVITY SERVICES 130 6.4.3.1 Ability to control precision farming technologies from centralized location to drive market 130 TABLE 54 CONNECTIVITY SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 130 TABLE 55 CONNECTIVITY SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 130 6.4.4 ASSISTED PROFESSIONAL SERVICES 131 6.4.4.1 Significant focus on amplifying crop yields with optimized resource to create demand 131 TABLE 56 ASSISTED PROFESSIONAL SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 131 TABLE 57 ASSISTED PROFESSIONAL SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 131 6.4.4.2 Supply chain management services 131 6.4.4.3 Climate information services 132 6.4.4.4 Other assisted professional services 132 6.4.5 MAINTENANCE AND SUPPORT SERVICES 133 6.4.5.1 Increased operational efficiency and reduced disruptions to drive market 133 TABLE 58 MAINTENANCE AND SUPPORT SERVICES: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 134 TABLE 59 MAINTENANCE AND SUPPORT SERVICES: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 134 7 PRECISION FARMING MARKET, BY TECHNOLOGY 135 7.1 INTRODUCTION 136 TABLE 60 PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 136 FIGURE 38 VARIABLE RATE TECHNOLOGY TO EXHIBIT HIGHEST CAGR IN PRECISION FARMING MARKET DURING FORECAST PERIOD 136 TABLE 61 PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 137 7.2 GUIDANCE TECHNOLOGY 137 7.2.1 ABILITY TO COLLECT VITAL INFORMATION DURING OPERATIONS TO RESULT IN HIGH ADOPTION 137 TABLE 62 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 138 TABLE 63 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 138 TABLE 64 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 138 TABLE 65 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 139 TABLE 66 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 139 TABLE 67 GUIDANCE TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 139 7.2.2 GPS/GNSS-BASED GUIDANCE TECHNOLOGY 139 7.2.2.1 Growing requirement for high-precision field maps and geospatial databases to facilitate market growth 139 7.2.3 GIS-BASED GUIDANCE TECHNOLOGY 140 7.2.3.1 Integration of spatial data sources such as satellite imagery into farming tools to drive market 140 7.3 REMOTE SENSING TECHNOLOGY 141 7.3.1 SURGING DEMAND FOR COMPREHENSIVE REMOTE DATA COLLECTION TO BOOST DEMAND 141 TABLE 68 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 142 TABLE 69 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 143 TABLE 70 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 143 TABLE 71 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 143 TABLE 72 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 143 TABLE 73 REMOTE SENSING TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 144 7.3.2 HANDHELD OR GROUND-BASED SENSING 144 7.3.2.1 High convenience of handheld sensors to boost demand 144 7.3.3 SATELLITE OR AERIAL SENSING 145 7.3.3.1 Increased need for data-rich insights to drive market 145 TABLE 74 TYPES OF SATELLITE REMOTE SENSING IMAGE RESOLUTION 146 7.4 VARIABLE RATE TECHNOLOGY 146 7.4.1 AMPLIFIED YIELD POTENTIAL AND MINIMIZED ENVIRONMENTAL IMPACT TO DRIVE MARKET 146 TABLE 75 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 147 TABLE 76 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 147 TABLE 77 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 148 TABLE 78 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 148 TABLE 79 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 148 TABLE 80 VARIABLE RATE TECHNOLOGY: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 148 7.4.2 MAP-BASED 149 7.4.2.1 Enhanced decision-making with data-driven insights to boost demand 149 7.4.3 SENSOR-BASED 149 7.4.3.1 Integration of sensor-powered IoT and AI solutions to drive market 149 8 PRECISION FARMING MARKET, BY APPLICATION 151 8.1 INTRODUCTION 152 TABLE 81 PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 152 FIGURE 39 WEATHER TRACKING AND FORECASTING APPLICATIONS TO RECORD HIGHEST CAGR FROM 2023 TO 2031 153 TABLE 82 PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 153 8.2 YIELD MONITORING 154 8.2.1 INCREASING DEMAND FOR REAL-TIME DATA ON YIELDS AND HARVESTED CROPS TO STRENGTHEN SEGMENTAL GROWTH 154 TABLE 83 BENEFITS OF YIELD MONITORING 154 TABLE 84 YIELD MONITORING: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 155 TABLE 85 YIELD MONITORING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 156 TABLE 86 YIELD MONITORING APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 156 TABLE 87 YIELD MONITORING APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 156 8.2.2 ON-FARM YIELD MONITORING 156 8.2.3 OFF-FARM YIELD MONITORING 157 8.3 CROP SCOUTING 158 8.3.1 RISING NEED TO MANAGE CROPS EFFECTIVELY TO BOOST DEMAND 158 TABLE 88 CROP SCOUTING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 158 TABLE 89 CROP SCOUTING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 159 8.3.2 PRE-SEEDING CROP SCOUTING 159 8.3.3 POST-SEEDING CROP SCOUTING 159 8.3.4 CROP MONITORING 159 8.4 FIELD MAPPING 160 8.4.1 INCREASING DEMAND FOR SOIL IDENTIFICATION TO SUPPORT MARKET GROWTH 160 TABLE 90 FIELD MAPPING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 160 TABLE 91 FIELD MAPPING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 161 TABLE 92 FIELD MAPPING APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 161 TABLE 93 FIELD MAPPING APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 161 8.4.2 BOUNDARY MAPPING 161 8.4.3 DRAINAGE MAPPING 162 8.5 VARIABLE RATE APPLICATION 162 8.5.1 GROWING NEED FOR COST AND RESOURCE EFFICIENCY TO BOOST DEMAND 162 TABLE 94 VARIABLE RATE APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 163 TABLE 95 VARIABLE RATE APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 163 TABLE 96 VARIABLE RATE APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2019–2022 (USD MILLION) 163 TABLE 97 VARIABLE RATE APPLICATION: PRECISION FARMING MARKET, BY TYPE, 2023–2031 (USD MILLION) 164 8.5.2 PRECISION IRRIGATION 164 8.5.3 PRECISION SEEDING 164 8.5.4 PRECISION FERTILIZATION 164 8.5.4.1 Nitrogen VRA 165 8.5.4.2 Phosphorous VRA 166 8.5.4.3 Lime VRA 166 8.5.5 OTHER VARIABLE RATE APPLICATIONS 166 8.6 WEATHER TRACKING AND FORECASTING 167 8.6.1 INCREASING CLIMATE VARIABILITY TO DRIVE MARKET 167 TABLE 98 WEATHER TRACKING AND FORECASTING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 168 TABLE 99 WEATHER TRACKING AND FORECASTING APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 168 8.7 INVENTORY MANAGEMENT 168 8.7.1 GROWING DEMAND FOR GPS FOR INVENTORY MANAGEMENT TO PROPEL MARKET 168 TABLE 100 INVENTORY MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 169 TABLE 101 INVENTORY MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 169 8.8 FARM LABOR MANAGEMENT 169 8.8.1 INCREASING NEED FOR EFFECTIVE HANDLING OF LABOR TO DRIVE DEMAND 169 TABLE 102 FARM LABOR MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 170 TABLE 103 FARM LABOR MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 171 8.9 FINANCIAL MANAGEMENT 171 8.9.1 RISING USE OF FINANCIAL MANAGEMENT SOLUTIONS BY FARMERS OR GROWERS TO MAKE STRATEGIC DECISIONS TO DRIVE MARKET 171 TABLE 104 FINANCIAL MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 172 TABLE 105 FINANCIAL MANAGEMENT APPLICATION: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 172 8.10 OTHERS 172 TABLE 106 OTHERS: PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 173 TABLE 107 OTHERS: PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 173 9 PRECISION FARMING MARKET, BY REGION 174 9.1 INTRODUCTION 175 TABLE 108 PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION) 175 FIGURE 40 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 175 TABLE 109 PRECISION FARMING MARKET, BY REGION, 2023–2031 (USD MILLION) 176 9.2 AMERICAS 177 9.2.1 IMPACT OF RECESSION ON MARKET IN AMERICAS 177 FIGURE 41 AMERICAS: PRECISION FARMING MARKET SNAPSHOT 178 TABLE 110 AMERICAS: PRECISION FARMING MARKET, 2019–2022 (USD MILLION) 178 TABLE 111 AMERICAS: PRECISION FARMING MARKET, 2023–2031 (USD MILLION) 179 TABLE 112 AMERICAS: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 179 TABLE 113 AMERICAS: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 179 TABLE 114 AMERICAS: PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 179 TABLE 115 AMERICAS: PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 180 TABLE 116 AMERICAS: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 180 TABLE 117 AMERICAS: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 180 9.2.2 NORTH AMERICA 181 TABLE 118 NORTH AMERICA: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 181 TABLE 119 NORTH AMERICA: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 181 9.2.2.1 US 182 9.2.2.1.1 Presence of established players in country to boost market 182 9.2.2.2 Canada 182 9.2.2.2.1 Favorable government initiatives to promote innovative agriculture activities to drive market 182 9.2.2.3 Mexico 183 9.2.2.3.1 Growing collaborations among players and supportive government initiatives to fuel market 183 9.2.3 SOUTH AMERICA 184 TABLE 120 SOUTH AMERICA: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 184 TABLE 121 SOUTH AMERICA: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 184 9.2.3.1 Brazil 185 9.2.3.1.1 Increasing adoption of autonomous harvesting technology by commercial farmers to drive growth 185 9.2.3.2 Argentina 185 9.2.3.2.1 High agricultural production, along with large agricultural machinery manufacturing, to boost market 185 9.2.3.3 Rest of South America 186 9.3 EUROPE 186 9.3.1 IMPACT OF RECESSION ON MARKET IN EUROPE 186 FIGURE 42 EUROPE: PRECISION FARMING MARKET SNAPSHOT 187 TABLE 122 EUROPE: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 187 TABLE 123 EUROPE: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 188 TABLE 124 EUROPE: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 188 TABLE 125 EUROPE: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 188 TABLE 126 EUROPE: PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 189 TABLE 127 EUROPE: PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 189 TABLE 128 EUROPE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 189 TABLE 129 EUROPE: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 190 9.3.2 UK 190 9.3.2.1 Active participation of universities in UK to develop advanced precision farming tools to drive market growth 190 9.3.3 GERMANY 190 9.3.3.1 Technological advancements in agriculture sector to drive market 190 9.3.4 FRANCE 191 9.3.4.1 Increasing startup companies in agriculture sector to support market growth 191 9.3.5 ITALY 192 9.3.5.1 Rapid agricultural innovations in country to drive market 192 9.3.6 NETHERLANDS 192 9.3.6.1 Launch of harvesting robots to offer lucrative opportunities 192 9.3.7 REST OF EUROPE 192 9.4 ASIA PACIFIC 193 9.4.1 IMPACT OF RECESSION ON MARKET IN ASIA PACIFIC 193 FIGURE 43 ASIA PACIFIC: PRECISION FARMING MARKET SNAPSHOT 194 TABLE 130 ASIA PACIFIC: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 195 TABLE 131 ASIA PACIFIC: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 195 TABLE 132 ASIA PACIFIC: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 195 TABLE 133 ASIA PACIFIC: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 196 TABLE 134 ASIA PACIFIC: PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 196 TABLE 135 ASIA PACIFIC: PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 197 TABLE 136 ASIA PACIFIC: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 197 TABLE 137 ASIA PACIFIC: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 197 9.4.2 CHINA 198 9.4.2.1 Government incentives and developments in agriculture field to drive market 198 9.4.3 JAPAN 198 9.4.3.1 Application of precision technology through robotic equipment to drive market 198 9.4.4 AUSTRALIA 199 9.4.4.1 Initiatives by organizations for development of agriculture sector to drive market 199 9.4.5 INDIA 199 9.4.5.1 Government initiatives and growing collaborations among players to benefit market 199 9.4.6 SOUTH KOREA 200 9.4.6.1 Establishment of smart farming villages with advanced technologies to drive market 200 9.4.7 REST OF ASIA PACIFIC 200 9.5 REST OF THE WORLD 201 9.5.1 IMPACT OF RECESSION ON MARKET IN REST OF THE WORLD 201 TABLE 138 REST OF THE WORLD: PRECISION FARMING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 201 FIGURE 44 RUSSIA HELD LARGEST MARKET SHARE IN REST OF THE WORLD IN 2022 202 TABLE 139 REST OF THE WORLD: PRECISION FARMING MARKET, BY COUNTRY, 2023–2031 (USD MILLION) 202 TABLE 140 REST OF THE WORLD: PRECISION FARMING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 202 TABLE 141 REST OF THE WORLD: PRECISION FARMING MARKET, BY OFFERING, 2023–2031 (USD MILLION) 203 TABLE 142 REST OF THE WORLD: PRECISION FARMING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 203 TABLE 143 REST OF THE WORLD: PRECISION FARMING MARKET, BY APPLICATION, 2023–2031 (USD MILLION) 204 TABLE 144 REST OF THE WORLD: PRECISION FARMING MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 204 TABLE 145 REST OF THE WORLD: PRECISION FARMING MARKET, BY TECHNOLOGY, 2023–2031 (USD MILLION) 204 9.5.2 MIDDLE EAST 205 9.5.2.1 Growing partnership by government with private sector players in precision farming market to drive market 205 9.5.3 AFRICA 205 9.5.3.1 Growing use of drones and other agricultural machinery to strengthen market in Africa 205 9.5.4 RUSSIA 206 9.5.4.1 Government initiatives to promote precision farming to drive market 206 10 COMPETITIVE LANDSCAPE 207 10.1 OVERVIEW 207 10.2 KEY STRATEGIES ADOPTED BY MAJOR PLAYERS 207 TABLE 146 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PRECISION FARMING PROVIDERS 207 10.2.1 PRODUCT PORTFOLIO 208 10.2.2 REGIONAL FOCUS 209 10.2.3 MANUFACTURING FOOTPRINT 209 10.2.4 ORGANIC/INORGANIC GROWTH STRATEGIES 209 10.3 MARKET SHARE ANALYSIS, 2022 209 TABLE 147 PRECISION FARMING MARKET: DEGREE OF COMPETITION, 2022 210 10.4 FIVE-YEAR COMPANY REVENUE ANALYSIS OF TOP COMPANIES, 2018–2022 211 FIGURE 45 FIVE-YEAR COMPANY REVENUE ANALYSIS OF LEADING MARKET PLAYERS 211 10.5 COMPANY EVALUATION MATRIX, 2022 213 10.5.1 STARS 213 10.5.2 EMERGING LEADERS 214 10.5.3 PERVASIVE PLAYERS 214 10.5.4 PARTICIPANTS 214 FIGURE 46 PRECISION FARMING: COMPANY EVALUATION MATRIX, 2022 215 10.5.5 PRECISION FARMING MARKET: COMPANY FOOTPRINT 216 TABLE 148 COMPANY FOOTPRINT 216 TABLE 149 OFFERING FOOTPRINT 217 TABLE 150 APPLICATION FOOTPRINT 218 TABLE 151 REGION FOOTPRINT 219 10.6 STARTUPS/SMES EVALUATION MATRIX, 2022 220 10.6.1 PROGRESSIVE COMPANIES 220 10.6.2 RESPONSIVE COMPANIES 220 10.6.3 DYNAMIC COMPANIES 220 10.6.4 STARTING BLOCKS 220 FIGURE 47 PRECISION FARMING MARKET: STARTUPS/SMES EVALUATION MATRIX, 2022 221 10.7 COMPETITIVE BENCHMARKING 222 TABLE 152 PRECISION FARMING MARKET: LIST OF KEY STARTUPS 222 TABLE 153 PRECISION FARMING MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 223 10.8 COMPETITIVE SCENARIOS AND TRENDS 223 10.8.1 PRODUCT LAUNCHES 223 TABLE 154 PRECISION FARMING MARKET: PRODUCT LAUNCHES, 2020–2023 224 10.8.2 DEALS 226 TABLE 155 PRECISION FARMING MARKET: DEALS, 2020–2023 226 11 COMPANY PROFILES 230 11.1 KEY PLAYERS 230 (Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))* 11.1.1 DEERE & COMPANY 230 TABLE 156 DEERE & COMPANY: COMPANY OVERVIEW 230 FIGURE 48 DEERE & COMPANY: COMPANY SNAPSHOT 231 11.1.2 TRIMBLE INC. 236 TABLE 157 TRIMBLE INC.: COMPANY OVERVIEW 236 FIGURE 49 TRIMBLE INC.: COMPANY SNAPSHOT 237 11.1.3 AGCO CORPORATION 245 TABLE 158 AGCO CORPORATION: COMPANY OVERVIEW 245 FIGURE 50 AGCO CORPORATION: COMPANY SNAPSHOT 246 11.1.4 RAVEN INDUSTRIES, INC. (CNH INDUSTRIAL N.V.) 251 TABLE 159 RAVEN INDUSTRIES, INC.: COMPANY OVERVIEW 251 FIGURE 51 RAVEN INDUSTRIES, INC. (CNH INDUSTRIAL N.V.): COMPANY SNAPSHOT 252 11.1.5 AGJUNCTION LLC 257 TABLE 160 AGJUNCTION LLC: COMPANY OVERVIEW 257 11.1.6 AG LEADER TECHNOLOGY 262 TABLE 161 AG LEADER TECHNOLOGY: COMPANY OVERVIEW 262 11.1.7 AGEAGLE AERIAL SYSTEMS INC 265 TABLE 162 AGEAGLE AERIAL SYSTEMS INC: COMPANY OVERVIEW 265 FIGURE 52 AGEAGLE AERIAL SYSTEMS INC: BUSINESS OVERVIEW 266 11.1.8 TOPCON 269 TABLE 163 TOPCON: COMPANY OVERVIEW 269 11.1.9 CLIMATE LLC 273 TABLE 164 CLIMATE LLC: BUSINESS OVERVIEW 273 11.1.10 TEEJET TECHNOLOGIES 276 TABLE 165 TEEJET TECHNOLOGIES: COMPANY OVERVIEW 276
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