サマリー

MarketsandMarketsによると、2022年のデジタル農業の世界市場規模は180億米ドルと推定される。2022年から2027年の間に金額ベースでCAGR10.5%を記録し、2027年には298億米ドルに達すると予測されています。世界的な労働力不足による早期技術導入への意識の高まり、農家への幅広い社会的メリット、農産物や作物の健康に対する高い需要などを背景に、市場は勢いを増しています。さらに、さまざまな技術を用いた農場管理、リアルタイムのモニタリング、日々の農場運営を管理するためのリモートアクセスに関する意識の高まりが、デジタル農業の市場を勢いづかせています。市場の主要プレイヤーは、新製品の発売、またはパートナーシップや買収などの取引を通じて、持続可能なソリューションの提供に取り組んでいます。これにより、さまざまなプレイヤーがそれぞれの専門性を発揮し、デジタル農業市場における需要の高まりに対応することができます。

"技術別では、周辺機器セグメントが予測期間中に最大の市場シェアを占める"
技術別では、ペリフェラルセグメントが予測期間中に最大の市場シェアを占めると推定されます。周辺技術には、バイナリコードや電気信号で統合された入力デバイスや出力デバイスなどのさまざまな側面があり、全体的なモニタリングや農場の活動状況に関する適切な更新情報の取得に役立ちます。土壌、水、天候など、さまざまなセンサーが利用可能です。これらのセンサーから得られるデータによって、農家は継続的に農場をチェックし、リアルタイムで意思決定を行うことができ、農場運営全体を劇的に向上させることができます。しかし、農家や関係者の間では、データの整合性やセキュリティに関する懸念があります。
"タイプ別では、ハードウェアセグメントが最大の市場シェアを占めると予測される。"
タイプ別では、ハードウェアセグメントが最大の市場シェアを占めており、予測期間中は金額ベースで市場を支配することになります。本調査のハードウェアセグメントは、さらにオートメーション＆コントロールシステムとセンシング＆モニタリングデバイスに分類されます。これらのデバイスは、農場全体をリアルタイムで監視することで、手作業を軽減します。これにより、直ちに是正措置を講じ、農場の生産性を最適化することができます。
"作業別では、農作業と給餌のセグメントが予測期間中に市場を支配すると予測されます。"
作業別では、2022年に農作業と給餌のセグメントが最大の市場シェアを占めています。農業と給餌には、主要な作物、家畜、水産物の養殖のために畑で行われる活動が含まれます。モニタリングやセンシングに使用されるソリューションは、この農業と給餌の業務には含まれません。FAOは、増加する世界人口に対応するため、2050年までに70%以上の食料を生産する必要があるとしています。世界的な食糧需要の高まりや、農業に高度な技術を導入して収益性と生産性を高めることに注目が集まっていることは、世界のデジタル農業市場における農業・給餌分野の成長に寄与するいくつかの大きな要因の一つとなっています。

"提供物別では、精密農業・農場管理分野が最大の市場シェアを占めると推定される。"
オファリング別では、精密農業と農場管理セグメントが世界のデジタル農業市場で最大の市場シェアを占めると推定され、大幅なCAGRで成長すると予測されています。データ管理は、バリューチェーンのすべての関係者が農場のすべてのパラメータを監視するのに役立ち、これが精密農業および農場管理の成長の主要な推進要因となっています。また、精密農業は、農家の利益率を向上させることで非常に役立っているため、農場でのさまざまな用途に使用される可能性があります。
"北米は予測期間中、デジタル農業市場の最大市場"
北米はデジタル農業市場の最大地域で、2022年から2027年の間にかなりのCAGRで成長しています。この地域は、主に輸出に重点を置いた大規模な事業によって支配されており、組織化された流通チェーンがあります。米国は、予測期間中に北米で最大のデジタル農業市場になると予測されています。同地域では、作物保護の利点や先進技術に関する意識が高まっているため、農家は農業の収量や生産性の向上について詳しく知ることができ、それがデジタル農業市場を後押ししています。

プライマリーの内訳
企業タイプ別ティア1：30％、ティア2：45％、ティア3：25
役職別マネージャー：50％、CXO：25％、エグゼクティブ：25
地域別地域別：アジア太平洋地域40％、ヨーロッパ25％、北米25％、RoW 10

本レポートで紹介する主要なプレイヤーは以下のとおりです。
- CISCO Systems, Inc.
- IBMコーポレーション（米国）
- アクセンチュア（アイルランド）
- Deere & Company（米国）
- トリンブル社（米国）
- デラバル (スウェーデン)
- AKVAグループ（ノルウェー）
- Hexagon AB（スウェーデン）
- DJI (中国)
- Epicor Software Corporation（米国）
- ボーダフォングループPLC.(イギリス)
- バイエルクロップサイエンスAG（ドイツ）
- TELUS AGRICULTURE (カナダ)
- スモールロボットカンパニー（イギリス）
- ゼムディルビウ コンサルタシヨス UAB（イギリス）
- レイブン・インダストリーズ（アメリカ）
- ガマヤ（スイス）
- AGCO Corporation (米国)
- プレシジョンホーク (アメリカ)
- アグリナ (デンマーク)
- セレス・イメージング（米国）
- アグリカルチュラル・コンサルティング・サービス（アメリカ）
- EC2CE (スペイン)
- ユーロフィン・サイエンティフィック（フランス）
- アブル (アメリカ)



調査対象
この調査レポートは、デジタル農業市場を技術、タイプ、操作、提供、地域などに基づいて区分しています。本調査レポートでは、競争環境、価格に関する考察、セグメント分析、企業プロファイルなど様々なレベルの分析に焦点を当て、デジタル農業市場の新興＆高成長セグメント、高成長地域、国、産業動向、促進要因、阻害要因、機会、課題に関する基本見解をまとめて議論しています。
本レポートを購入する理由
- デジタル農業市場の包括的な概要を把握するため。
- 業界トップ企業、製品ポートフォリオの詳細、採用した主要戦略など、幅広い情報を得ることができます。
- デジタル農業市場が繁栄している主要国/地域に関する洞察を得るため

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目次

1 INTRODUCTION 37
1.1 STUDY OBJECTIVES 37
1.2 MARKET DEFINITION 37
1.3 STUDY SCOPE 38
FIGURE 1 DIGITAL AGRICULTURE MARKET SEGMENTATION 38
FIGURE 2 REGIONAL SEGMENTATION 39
1.4 YEARS CONSIDERED 39
1.5 CURRENCY CONSIDERED 40
TABLE 1 USD EXCHANGE RATES, 2018–2021 40
1.6 INCLUSIONS AND EXCLUSIONS 41
1.7 STAKEHOLDERS 43
1.8 LIMITATIONS 43
2 RESEARCH METHODOLOGY 44
2.1 RESEARCH DATA 44
FIGURE 3 DIGITAL AGRICULTURE MARKET: RESEARCH DESIGN 44
2.1.1 SECONDARY DATA 45
2.1.1.1 Key data from secondary sources 45
2.1.2 PRIMARY DATA 46
2.1.2.1 Primary interviews with experts 46
2.1.2.2 List of key primary interview participants 46
2.1.2.3 Key data from primary sources 47
2.1.2.4 Breakdown of primary interviews 47
2.1.2.5 Key primary insights 48
2.2 MARKET SIZE ESTIMATION 48
FIGURE 4 APPROACH ONE: BOTTOM-UP (DEMAND SIDE) 49
FIGURE 5 APPROACH ONE: BOTTOM-UP (SUPPLY SIDE) 49
FIGURE 6 APPROACH TWO: TOP-DOWN (BASED ON GLOBAL MARKET) 49
2.3 DATA TRIANGULATION 51
FIGURE 7 DATA TRIANGULATION 51
2.4 RESEARCH ASSUMPTIONS 52
3 EXECUTIVE SUMMARY 53
TABLE 2 DIGITAL AGRICULTURE MARKET SNAPSHOT, 2022 VS. 2027 54
FIGURE 8 DIGITAL AGRICULTURE MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION) 55
FIGURE 9 DIGITAL AGRICULTURE MARKET, BY OPERATION, MARKET SHARE 2022 55
FIGURE 10 DIGITAL AGRICULTURE MARKET, BY OFFERING, 2022 VS. 2027 (USD MILLION) 56
FIGURE 11 DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2022 VS. 2027 (USD MILLION) 56
FIGURE 12 DIGITAL AGRICULTURE MARKET SHARE (VALUE), BY REGION, 2021 57
4 PREMIUM INSIGHTS 58
4.1 ATTRACTIVE OPPORTUNITIES FOR DIGITAL AGRICULTURE MARKET PLAYERS 58
FIGURE 13 HIGH ADOPTION OF DIGITAL AGRICULTURE IN DEVELOPING MARKETS TO ESCALATE MARKET GROWTH 58
4.2 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY & COUNTRY 59
FIGURE 14 US TO ACCOUNT FOR LARGEST SHARE IN NORTH AMERICAN MARKET IN 2021 59
4.3 DIGITAL AGRICULTURE MARKET, BY TYPE 59
FIGURE 15 DIGITAL AGRICULTURE HARDWARE TO DOMINATE DURING FORECAST PERIOD 59
4.4 DIGITAL AGRICULTURE MARKET, BY OPERATION 60
FIGURE 16 FARMING & FEEDING OPERATIONS TO DOMINATE IN 2022 60
4.5 DIGITAL AGRICULTURE MARKET, BY OFFERING 60
FIGURE 17 PRECISION AGRICULTURE & FARM MANAGEMENT SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 60
4.6 DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY 61
FIGURE 18 PERIPHERAL TECHNOLOGIES TO DOMINATE MARKET DURING FORECAST PERIOD 61
4.7 DIGITAL AGRICULTURE MARKET, BY APPLICATION & REGION 61
FIGURE 19 ASIA PACIFIC TO DOMINATE MARKET DURING FORECAST PERIOD 61
5 MARKET OVERVIEW 62
5.1 INTRODUCTION 62
5.1.1 MACROECONOMIC FACTORS 62
FIGURE 20 SMARTPHONE PENETRATION, BY REGION, 2019 VS 2025 63
FIGURE 21 GLOBAL GNSS DEMAND, 2021 VS 2031 (EUR BILLION) 63
5.2 MARKET DYNAMICS 64
FIGURE 22 DIGITAL AGRICULTURE MARKET DYNAMICS 64
5.2.1 DRIVERS 64
5.2.1.1 Demand for optimization of farm management using agricultural services and software integration 64
5.2.1.2 Increase in initiatives by government and key players operating in market 65
5.2.1.3 Growth in concerns regarding ecosystem change 65
5.2.2 RESTRAINTS 66
5.2.2.1 Lack of technical knowledge and training activities 66
5.2.2.2 Large number of fragmented lands in developing countries 66
5.2.3 OPPORTUNITIES 66
5.2.3.1 Increase in use of agricultural-based software via smartphones 66
5.2.3.2 Early detection of crop diseases and ease of farm management 67
5.2.4 CHALLENGES 67
5.2.4.1 High cost of devices and software to impact adoption among small-scale farmers 67
5.2.4.2 Rise in concerns regarding data management and requirement for adequate training 67
6 INDUSTRY TRENDS 68
6.1 INTRODUCTION 68
6.2 CURRENT LANDSCAPE OF AGRICULTURAL INDUSTRY 68
6.3 VALUE CHAIN ANALYSIS 68
6.3.1 RESEARCH & DEVELOPMENT 68
6.3.2 DEVICE & COMPONENT MANUFACTURERS 69
6.3.3 SYSTEM INTEGRATORS 69
6.3.4 SERVICE PROVIDERS 69
6.3.5 END USERS 69
FIGURE 23 VALUE CHAIN ANALYSIS: DIGITAL AGRICULTURE MARKET 69
6.4 TECHNOLOGY ANALYSIS 70
6.4.1 ARTIFICIAL INTELLIGENCE 70
6.4.1.1 Crop yield productions & price forecasts 70
6.4.2 IOT 71
6.4.3 UNMANNED AERIAL VEHICLES 71
6.5 ECOSYSTEM MAPPING: DIGITAL AGRICULTURE MARKET 72
6.5.1 DEMAND SIDE 72
6.5.2 SUPPLY SIDE 72
FIGURE 24 DIGITAL AGRICULTURE MARKET: ECOSYSTEM 72
TABLE 3 DIGITAL AGRICULTURE MARKET: SUPPLY CHAIN (ECOSYSTEM) 73
6.6 TRENDS IMPACTING BUYERS 74
FIGURE 25 DIGITAL AGRICULTURE MARKET: TRENDS IMPACTING BUYERS 74
6.7 PATENT ANALYSIS 75
FIGURE 26 NUMBER OF PATENTS GRANTED BETWEEN 2012 AND 2022 75
TABLE 4 PATENTS PERTAINING TO DIGITAL AGRICULTURE, 2020–2022 76
6.8 PRICING ANALYSIS 80
TABLE 5 AVERAGE SELLING PRICE (ASP) FOR ROV SYSTEM COMPONENTS, BY PRODUCT, 2022 VS. 2027 (USD/PIECE) 81
TABLE 6 ASP OF AQUACULTURE SENSORS, 2022 (USD/UNIT) 81
TABLE 7 ASP OF MILKING ROBOTS, 2022 VS. 2027 (USD/UNIT) 81
TABLE 8 ASP OF RFID TAGS & READERS, 2022 VS. 2027 (USD/UNIT) 81
6.9 TRADE DATA 82
TABLE 9 IMPORT DATA OF AGRICULTURAL MACHINERY, BY COUNTRY, 2019–2021 (USD MILLION) 82
TABLE 10 EXPORT DATA OF AGRICULTURAL MACHINERY, BY COUNTRY, 2019–2021 (USD MILLION) 83
6.9.1 GNSS DEVICES SHIPMENT 84
FIGURE 27 GLOBAL GNSS DEVICES SHIPMENT, BY REGION, 2021–2031 (MILLION) 84
6.10 KEY CONFERENCES & EVENTS 84
TABLE 11 KEY CONFERENCES & EVENTS, 2022–2023 84
6.11 PORTER’S FIVE FORCES ANALYSIS 86
TABLE 12 DIGITAL AGRICULTURE MARKET: PORTER’S FIVE FORCES ANALYSIS 86
6.11.1 THREAT FROM NEW ENTRANTS 86
6.11.2 THREAT FROM SUBSTITUTES 87
6.11.3 BARGAINING POWER OF SUPPLIERS 87
6.11.4 BARGAINING POWER OF BUYERS 87
6.11.5 DEGREE OF COMPETITION 88
6.12 CASE STUDIES 88
6.12.1 INTERNAL PROCESS IMPROVEMENTS WITH DIGITAL AGRICULTURE 88
6.12.2 ANNA BINNA FARMS USED AGWORLD SOFTWARE PLATFORM FOR FARM RECORD-KEEPING 89
6.13 BUYING CRITERIA 89
6.13.1 BUYING CRITERIA ACROSS TYPES 89
FIGURE 28 KEY BUYING CRITERIA FOR DIGITAL AGRICULTURE TYPES 89
TABLE 13 KEY BUYING CRITERIA FOR DIGITAL AGRICULTURE TYPES 90
7 REGULATORY FRAMEWORK 91
7.1 TARIFF & REGULATORY LANDSCAPE 91
TABLE 14 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 15 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 16 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 17 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 95
7.1.1 NORTH AMERICA 95
7.1.1.1 United States (US) 95
TABLE 18 US: ROBOTICS FOR AGRICULTURAL AND INDUSTRIAL USE 95
7.1.1.2 Canada 96
TABLE 19 CANADA: ROBOTIC MACHINERY AND ROBOT USAGE 97
7.1.1.3 Mexico 97
TABLE 20 MEXICO: DRONE CATEGORIES 97
7.1.2 EUROPEAN UNION (EU) 98
TABLE 21 EU: DRONE FLYING BASED ON INTENDED OPERATIONS 98
TABLE 22 EUROPE: AGRICULTURAL MACHINERY AND ROBOT PRODUCTION STANDARDS 99
7.1.3 ASIA PACIFIC 99
7.1.3.1 India 99
7.1.3.2 China 100
TABLE 23 CHINA: ARTICLES REGARDING AGRICULTURAL TECHNOLOGIES 100
TABLE 24 CHINA: DRONE CLASSIFICATION BASED ON WEIGHT 100
7.1.3.3 Australia 101
7.1.4 REST OF THE WORLD 101
8 DIGITAL AGRICULTURE MARKET, BY OFFERING 102
8.1 INTRODUCTION 103
FIGURE 29 PRECISION AGRICULTURE & FARM MANAGEMENT TO DOMINATE DURING FORECAST PERIOD 103
TABLE 25 DIGITAL AGRICULTURE MARKET, BY OFFERING, 2019–2021 (USD MILLION) 104
TABLE 26 DIGITAL AGRICULTURE MARKET, BY OFFERING, 2022–2027 (USD MILLION) 104
8.2 ADVISORY SERVICES 104
8.2.1 ADVISORY SERVICES PROMOTE ADOPTION OF IMPROVED FARM TECHNOLOGIES 104
TABLE 27 ADVISORY SERVICES MARKET, BY REGION, 2019–2021 (USD MILLION) 105
TABLE 28 ADVISORY SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION) 105
8.3 PRECISION AGRICULTURE & FARM MANAGEMENT 105
8.3.1 INCREASE IN DATA MANAGEMENT SERVICES TO IMPROVE DECISION-MAKING FOR SMART FARMS 105
TABLE 29 PRECISION AGRICULTURE & FARM MANAGEMENT MARKET, BY REGION, 2019–2021 (USD MILLION) 106
TABLE 30 PRECISION AGRICULTURE & FARM MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 106
8.4 QUALITY MANAGEMENT & TRACEABILITY 107
8.4.1 INNOVATION OF DIGI-LED DATA TO ENHANCE QUALITY MANAGEMENT OF FARMS 107
TABLE 31 QUALITY MANAGEMENT & TRACEABILITY MARKET, BY REGION, 2019–2021 (USD MILLION) 107
TABLE 32 QUALITY MANAGEMENT TRACEABILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 108
8.5 DIGITAL PROCUREMENT 108
8.5.1 PRODUCTION TRENDS THROUGH DIGITAL PROCUREMENT TO BOOST MARKET GROWTH 108
TABLE 33 DIGITAL PROCUREMENT MARKET, BY REGION, 2019–2021 (USD MILLION) 109
TABLE 34 DIGITAL PROCUREMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 109
8.6 AGRI ECOMMERCE 109
8.6.1 GROWTH IN AGRICULTURAL PRODUCE POPULARITY ON ECOMMERCE PLATFORMS 109
TABLE 35 AGRI ECOMMERCE MARKET, BY REGION, 2019–2021 (USD MILLION) 110
TABLE 36 AGRI ECOMMERCE MARKET, BY REGION, 2022–2027 (USD MILLION) 110
8.7 FINANCIAL SERVICES 110
8.7.1 INCREASE IN DEMAND FOR DIGITAL AGRICULTURE PAYMENT SERVICES TO BOOST MARKET GROWTH 110
TABLE 37 FINANCIAL SERVICES MARKET, BY REGION, 2019–2021 (USD MILLION) 111
TABLE 38 FINANCIAL SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION) 111
 
9 DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY 112
9.1 INTRODUCTION 113
FIGURE 30 PERIPHERAL TECHNOLOGY TO DOMINATE DIGITAL AGRICULTURE MARKET DURING FORECAST PERIOD 114
TABLE 39 DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2019–2021 (USD MILLION) 114
TABLE 40 DIGITAL AGRICULTURE MARKET, BY REGION, 2022–2027 (USD MILLION) 114
TABLE 41 PERIPHERAL DIGITAL AGRICULTURE TECHNOLOGY MARKET, BY TYPE, 2019–2021 (USD MILLION) 115
TABLE 42 PERIPHERAL DIGITAL AGRICULTURE TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 115
TABLE 43 CORE DIGITAL AGRICULTURE TECHNOLOGY MARKET, BY TYPE, 2019–2021 (USD MILLION) 115
TABLE 44 CORE DIGITAL AGRICULTURE TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 116
9.2 PERIPHERAL TECHNOLOGY 116
9.2.1 PRECISION AGRICULTURE SOLUTIONS PROVIDE HIGH-VALUE INSIGHTS TO MAKE REAL-TIME DECISIONS 116
9.2.2 PLATFORMS 116
9.2.2.1 Platforms help farmers develop future field plans 116
9.2.3 APPS 117
9.2.3.1 Greater penetration of mobile devices in emerging economies to drive segment 117
TABLE 45 PERIPHERAL DIGITAL AGRICULTURE TECHNOLOGY MARKET, BY REGION, 2019–2021 (USD MILLION) 117
TABLE 46 PERIPHERAL DIGITAL AGRICULTURE TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 117
9.3 CORE TECHNOLOGY 118
9.3.1 INCREASE IN APPLICATION OF CORE TECHNOLOGIES IN REDUCING ENVIRONMENTAL IMPACT TO BOOST MARKET 118
9.3.2 AUTOMATION 118
9.3.2.1 Automation technology to increase yield and rate of farm production 118
9.3.3 DRONES 118
9.3.3.1 Ability of drones to survey crops and herds over vast areas to drive demand 118
9.3.4 ROBOTICS 119
9.3.4.1 Reduction in manual labor in farm activities to boost market 119
9.3.5 AI/ML 119
9.3.5.1 Real-time actionable insights to improve agriculture yield to boost segment 119
TABLE 47 CORE DIGITAL AGRICULTURE TECHNOLOGY MARKET, BY REGION, 2019–2021 (USD MILLION) 120
TABLE 48 CORE DIGITAL AGRICULTURE TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 120
 
10 DIGITAL AGRICULTURE MARKET, BY OPERATION 121
10.1 INTRODUCTION 122
TABLE 49 DIGITAL AGRICULTURE MARKET, BY OPERATION, 2019–2021 (USD MILLION) 123
TABLE 50 DIGITAL AGRICULTURE MARKET, BY OPERATION, 2022–2027 (USD MILLION) 123
10.2 FARMING & FEEDING 123
10.2.1 INCREASE IN DEMAND FOR MONITORING OF FARMING AND FEEDING SYSTEMS TO DETERMINE CROP AND LIVESTOCK HEALTH 123
TABLE 51 FARMING & FEEDING OPERATIONS MARKET, BY REGION, 2019–2021 (USD MILLION) 124
TABLE 52 FARMING & FEEDING OPERATIONS MARKET, BY REGION, 2022–2027 (USD MILLION) 124
10.2.2 PRECISION AGRICULTURE 124
10.2.2.1 Trend of using technology to improve agricultural yield to drive market 124
10.2.3 PRECISION ANIMAL REARING AND FEEDING 125
10.2.3.1 Growth in importance of animal health to propel segment 125
10.2.4 PRECISION AQUACULTURE 125
10.2.4.1 Adoption of technology to enhance aquaculture operations to drive demand 125
10.2.5 PRECISION FORESTRY 125
10.2.5.1 Ease of forestry operations and improved efficiency to drive segment 125
10.2.6 SMART GREENHOUSES 126
10.2.6.1 Use of technology to further improve smart agriculture operations to boost market growth 126
TABLE 53 FARMING & FEEDING OPERATIONS MARKET, BY TYPE, 2019–2021 (USD MILLION) 126
TABLE 54 FARMING & FEEDING OPERATIONS MARKET, BY TYPE, 2022–2027 (USD MILLION) 126
10.3 MONITORING & SCOUTING 127
10.3.1 GROWTH IN QUALITY CONCERNS TO IMPACT IMPORTANCE OF MONITORING & SCOUTING IN DIGITAL AGRICULTURE 127
TABLE 55 MONITORING & SCOUTING OPERATIONS MARKET, BY REGION, 2019–2021 (USD MILLION) 127
TABLE 56 MONITORING & SCOUTING OPERATIONS MARKET, BY REGION, 2022–2027 (USD MILLION) 128
10.4 MARKETING & DEMAND GENERATION 128
10.4.1 SURGE IN DEMAND FOR ONLINE SELLING OF AGRICULTURAL OUTPUT TO DRIVE MARKETING AND DEMAND GENERATION 128
TABLE 57 MARKETING & DEMAND GENERATION OPERATIONS MARKET, BY REGION, 2019–2021 (USD MILLION) 128
TABLE 58 MARKETING & DEMAND GENERATION OPERATIONS MARKET, BY REGION, 2022–2027 (USD MILLION) 129
 
11 DIGITAL AGRICULTURE MARKET, BY TYPE 130
11.1 INTRODUCTION 131
FIGURE 31 DIGITAL AGRICULTURE MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION) 131
TABLE 59 DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 131
TABLE 60 DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 132
11.2 HARDWARE 132
11.2.1 VARIETY OF AUTOMATION AND MONITORING TOOLS IN DIFFERENT TYPES OF AGRICULTURE TO BOOST DEMAND 132
TABLE 61 DIGITAL AGRICULTURE HARDWARE MARKET, BY REGION, 2019–2021 (USD MILLION) 132
TABLE 62 DIGITAL AGRICULTURE HARDWARE MARKET, BY REGION, 2022–2027 (USD MILLION) 133
TABLE 63 DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2019–2021 (USD MILLION) 133
TABLE 64 DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2022–2027 (USD MILLION) 133
11.2.2 AUTOMATION & CONTROL SYSTEMS 133
11.2.2.1 High demand for drones to monitor crop growth and pest control activity to boost demand 133
11.2.2.2 Drones/UAVs 134
11.2.2.3 Irrigation controllers 134
11.2.2.4 GPS/GNSS 134
11.2.2.5 Flow & application control devices 134
11.2.2.6 Guidance & steering 134
11.2.2.7 Handheld mobile device/handheld computers 135
11.2.2.8 Displays 135
11.2.2.9 Harvesters & forwarders 135
11.2.2.10 Variable rate controllers 135
11.2.2.11 Control systems 135
11.2.2.12 Robotic hardware 135
11.2.2.13 HVAC systems 135
11.2.2.14 LED grow lights 136
11.2.2.15 Other automation & control systems 136
TABLE 65 AGRICULTURE AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2019–2021 (USD MILLION) 136
TABLE 66 AGRICULTURE AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2022–2027 (USD MILLION) 137
11.2.3 SENSING & MONITORING DEVICES 137
11.2.3.1 High demand for sensors to make informed decisions to drive segment 137
11.2.3.2 Yield monitors 137
11.2.3.3 Soil sensors 138
11.2.3.4 Water sensors 138
11.2.3.5 Climate sensors 138
11.2.3.6 Camera systems 138
11.2.3.7 RFID & sensors for precision forestry 138
11.2.3.8 Temperature & environment monitoring sensors 138
11.2.3.9 pH & dissolved oxygen sensors 138
11.2.3.10 EC sensors 139
11.2.3.11 RFID tags & readers for livestock monitoring 139
11.2.3.12 Sensors for livestock monitoring 139
11.2.3.13 Sensors for smart greenhouses 139
11.2.3.14 Other sensing & monitoring devices 139
TABLE 67 AGRICULTURE SENSING & MONITORING DEVICES MARKET, BY TYPE, 2019–2021 (USD MILLION) 140
TABLE 68 AGRICULTURE SENSING & MONITORING DEVICES MARKET, BY TYPE, 2022–2027 (USD MILLION) 141
11.3 SOFTWARE 141
11.3.1 KEY DEVELOPMENTS BY COMPANIES TO FURTHER BOOST ADOPTION OF SOFTWARE IN DIGITAL AGRICULTURE 141
TABLE 69 DIGITAL AGRICULTURE SOFTWARE MARKET, BY REGION, 2019–2021 (USD MILLION) 142
TABLE 70 DIGITAL AGRICULTURE SOFTWARE MARKET, BY REGION, 2022–2027 (USD MILLION) 142
11.3.2 ON-CLOUD 142
11.3.2.1 Easy data handling and storage to fuel demand for on-cloud software 142
11.3.3 ON-PREMISES 143
11.3.3.1 High data integrity, easy maintenance, and storage to be key drivers for on-premise software 143
11.3.4 AI & DATA ANALYTICS 143
11.3.4.1 Increase in trend of AI and data analytics to enhance farm operations to further boost adoption among farmers 143
TABLE 71 DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2019–2021 (USD MILLION) 143
TABLE 72 DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2022–2027 (USD MILLION) 144
11.4 SERVICES 144
11.4.1 INCREASE IN IMPORTANCE OF PRECISION TECHNIQUES IN DIFFERENT SEGMENTS TO FURTHER IMPACT NEED FOR SERVICES 144
TABLE 73 DIGITAL AGRICULTURE SERVICES MARKET, BY REGION, 2019–2021 (USD MILLION) 144
TABLE 74 DIGITAL AGRICULTURE SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION) 145
11.4.2 SYSTEM INTEGRATION & CONSULTING 145
11.4.2.1 Rise in importance of hardware and software integration for smooth farm functioning to propel growth 145
11.4.3 DATA COLLECTION & ANALYTICAL SERVICES 145
11.4.3.1 Need to integrate data in structured form to drive data collection and analytical services 145
11.4.4 CONNECTIVITY SERVICES 145
11.4.4.1 Opportunity for real-time data generation to impact demand for connectivity services 145
11.4.5 ASSISTANT PROFESSIONAL SERVICES 146
11.4.5.1 Need for improvements and professional services to manage entire value chain to increase demand 146
11.4.6 MAINTENANCE & SUPPORT SERVICES 146
11.4.6.1 Continuous need to maintain different digital agriculture systems to propel market 146
TABLE 75 DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2019–2021 (USD MILLION) 146
TABLE 76 DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION) 146
12 DIGITAL AGRICULTURE MARKET, BY REGION 147
12.1 INTRODUCTION 148
FIGURE 32 INDIA TO BE FASTEST-GROWING COUNTRY IN DIGITAL AGRICULTURE MARKET 149
TABLE 77 DIGITAL AGRICULTURE MARKET, BY REGION, 2019–2021 (USD MILLION) 149
TABLE 78 DIGITAL AGRICULTURE MARKET, BY REGION, 2022–2027 (USD MILLION) 149
12.2 NORTH AMERICA 150
FIGURE 33 NORTH AMERICA: DIGITAL AGRICULTURE MARKET SNAPSHOT 151
TABLE 79 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 151
TABLE 80 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 152
TABLE 81 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 152
TABLE 82 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 152
TABLE 83 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2019–2021 (USD MILLION) 152
TABLE 84 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2022–2027 (USD MILLION) 153
TABLE 85 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2019–2021 (USD MILLION) 153
TABLE 86 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2022–2027 (USD MILLION) 153
TABLE 87 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2019–2021 (USD MILLION) 154
TABLE 88 NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 154
12.2.1 US 154
12.2.1.1 Rise in usage of digital agriculture technologies in US 154
TABLE 89 US: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 155
TABLE 90 US: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 155
12.2.2 CANADA 155
12.2.2.1 Federal investments, accessibility, and favorable regulatory environment framework to propel market 155
TABLE 91 CANADA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 156
TABLE 92 CANADA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 156
12.2.3 MEXICO 156
12.2.3.1 Limited resources driving demand for digital agriculture technologies 156
TABLE 93 MEXICO: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 157
TABLE 94 MEXICO: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 157
12.3 EUROPE 157
TABLE 95 EUROPE: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 158
TABLE 96 EUROPE: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 158
TABLE 97 EUROPE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 158
TABLE 98 EUROPE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 159
TABLE 99 EUROPE: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2019–2021 (USD MILLION) 159
TABLE 100 EUROPE: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2022–2027 (USD MILLION) 159
TABLE 101 EUROPE: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2019–2021 (USD MILLION) 159
TABLE 102 EUROPE: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2022–2027 (USD MILLION) 160
TABLE 103 EUROPE: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2019–2021 (USD MILLION) 160
TABLE 104 EUROPE: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 160
12.3.1 GERMANY 160
12.3.1.1 Increase in funding for research projects to impact market 160
TABLE 105 GERMANY: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 161
TABLE 106 GERMANY: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 161
12.3.2 RUSSIA 161
12.3.2.1 Agriculture 4.0 to increase demand for modern technologies 161
TABLE 107 RUSSIA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 162
TABLE 108 RUSSIA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 162
12.3.3 FRANCE 162
12.3.3.1 Rise in awareness regarding technology and automation to support market growth 162
TABLE 109 FRANCE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 163
TABLE 110 FRANCE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 163
12.3.4 ITALY 163
12.3.4.1 ‘Made in Italy’ campaign to drive modernization 163
TABLE 111 ITALY: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 164
TABLE 112 ITALY: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 164
12.3.5 UK 164
12.3.5.1 Greater need to meet growing automation needs to boost market in the UK 164
TABLE 113 UK: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 165
TABLE 114 UK: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 165
12.3.6 SWEDEN 165
12.3.6.1 Growth in utilization of agricultural technologies for soil monitoring to boost market 165
TABLE 115 SWEDEN: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 165
TABLE 116 SWEDEN: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 166
12.3.7 NETHERLANDS 166
12.3.7.1 Utilization of drones in greenhouses to drive demand for digital agriculture 166
TABLE 117 NETHERLANDS: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 166
TABLE 118 NETHERLANDS: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 166
12.3.8 REST OF EUROPE 167
TABLE 119 REST OF EUROPE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 167
TABLE 120 REST OF EUROPE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 167
12.4 ASIA PACIFIC 167
FIGURE 34 ASIA PACIFIC: DIGITAL AGRICULTURE ADDITIVES MARKET SNAPSHOT 168
TABLE 121 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 169
TABLE 122 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 169
TABLE 123 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 169
TABLE 124 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 170
TABLE 125 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2019–2021 (USD MILLION) 170
TABLE 126 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2022–2027 (USD MILLION) 170
TABLE 127 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2019–2021 (USD MILLION) 171
TABLE 128 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2022–2027 (USD MILLION) 171
TABLE 129 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2019–2021 (USD MILLION) 171
TABLE 130 ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 172
12.4.1 CHINA 172
12.4.1.1 Large population and increase in food demand to shape digital agriculture landscape 172
TABLE 131 CHINA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 172
TABLE 132 CHINA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 173
12.4.2 JAPAN 173
12.4.2.1 Higher demand for digital agriculture to make country’s food industry self-sufficient 173
TABLE 133 JAPAN: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 173
TABLE 134 JAPAN: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 174
12.4.3 AUSTRALIA & NEW ZEALAND 174
12.4.3.1 Thriving poultry industry and increasing exports to propel market 174
TABLE 135 AUSTRALIA & NEW ZEALAND: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 174
TABLE 136 AUSTRALIA & NEW ZEALAND: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 175
12.4.4 INDIA 175
12.4.4.1 Government initiatives to provide great opportunities for digital agriculture in India 175
TABLE 137 INDIA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 175
TABLE 138 INDIA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 176
12.4.5 REST OF ASIA PACIFIC 176
TABLE 139 REST OF ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 176
TABLE 140 REST OF ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 176
12.5 SOUTH AMERICA 177
TABLE 141 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 177
TABLE 142 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 177
TABLE 143 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 177
TABLE 144 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 178
TABLE 145 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2019–2021 (USD MILLION) 178
TABLE 146 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2022–2027 (USD MILLION) 178
TABLE 147 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2019–2021 (USD MILLION) 179
TABLE 148 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2022–2027 (USD MILLION) 179
TABLE 149 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2019–2021 (USD MILLION) 179
TABLE 150 SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 180
12.5.1 BRAZIL 180
12.5.1.1 Growth in agriculture activities to boost market for digital agriculture 180
TABLE 151 BRAZIL: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 180
TABLE 152 BRAZIL: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 181
12.5.2 ARGENTINA 181
12.5.2.1 Increase in public-private partnerships for agriculture innovations 181
TABLE 153 ARGENTINA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 181
TABLE 154 ARGENTINA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 182
12.5.3 REST OF SOUTH AMERICA 182
TABLE 155 REST OF SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 182
TABLE 156 REST OF SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 183
12.6 REST OF THE WORLD (ROW) 183
TABLE 157 ROW: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 183
TABLE 158 ROW: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 183
TABLE 159 ROW: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 184
TABLE 160 ROW: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 184
TABLE 161 ROW: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2019–2021 (USD MILLION) 184
TABLE 162 ROW: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2022–2027 (USD MILLION) 184
TABLE 163 ROW: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2019–2021 (USD MILLION) 185
TABLE 164 REST OF THE WORLD: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2022–2027 (USD MILLION) 185
TABLE 165 ROW: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2019–2021 (USD MILLION) 185
TABLE 166 ROW: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 186
12.6.1 AFRICA 186
12.6.1.1 Increase in awareness and penetration of digitalization to drive market 186
TABLE 167 AFRICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 186
TABLE 168 AFRICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 187
12.6.2 MIDDLE EAST 187
12.6.2.1 Rise in adoption of smartphones for agriculture to fuel growth 187
TABLE 169 MIDDLE EAST: DIGITAL AGRICULTURE MARKET, BY TYPE, 2019–2021 (USD MILLION) 187
TABLE 170 MIDDLE EAST: DIGITAL AGRICULTURE MARKET, BY TYPE, 2022–2027 (USD MILLION) 187
13 COMPETITIVE LANDSCAPE 188
13.1 OVERVIEW 188
13.2 MARKET SHARE ANALYSIS 188
TABLE 171 DIGITAL AGRICULTURE MARKET SHARE ANALYSIS, 2021 189
13.3 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS 189
FIGURE 35 TOTAL REVENUE ANALYSIS OF KEY PLAYERS, 2017–2021 (USD BILLION) 189
13.4 COMPANY EVALUATION QUADRANT (KEY PLAYERS) 190
13.4.1 STARS 190
13.4.2 PERVASIVE PLAYERS 190
13.4.3 EMERGING LEADERS 190
13.4.4 PARTICIPANTS 190
FIGURE 36 DIGITAL AGRICULTURE MARKET, COMPANY EVALUATION QUADRANT, 2021 191
13.4.5 COMPANY PRODUCT FOOTPRINT (KEY PLAYERS) 192
TABLE 172 DIGITAL AGRICULTURE COMPANY FOOTPRINT, BY OFFERING 192
TABLE 173 DIGITAL AGRICULTURE COMPANY FOOTPRINT, BY TYPE 192
TABLE 174 DIGITAL AGRICULTURE COMPANY FOOTPRINT, BY OPERATION 193
TABLE 175 DIGITAL AGRICULTURE COMPANY FOOTPRINT, BY TECHNOLOGY 193
TABLE 176 DIGITAL AGRICULTURE COMPANY FOOTPRINT, BY REGION 194
TABLE 177 OVERALL COMPANY FOOTPRINT 194
13.5 COMPANY EVALUATION QUADRANT (OTHER PLAYERS) 195
13.5.1 PROGRESSIVE COMPANIES 195
13.5.2 STARTING BLOCKS 195
13.5.3 RESPONSIVE COMPANIES 195
13.5.4 DYNAMIC COMPANIES 195
FIGURE 37 DIGITAL AGRICULTURE MARKET: COMPANY EVALUATION QUADRANT, 2021 (OTHER PLAYERS) 196
TABLE 178 DIGITAL AGRICULTURE: COMPETITIVE BENCHMARKING OF OTHER PLAYERS 197
13.6 COMPETITIVE SCENARIO 198
13.6.1 PRODUCT LAUNCHES 198
TABLE 179 DIGITAL AGRICULTURE MARKET: PRODUCT LAUNCHES, 2019–2022 198
13.6.2 DEALS 201
TABLE 180 DIGITAL AGRICULTURE MARKET: DEALS, 2019–2022 201
13.6.3 OTHERS 206
TABLE 181 DIGITAL AGRICULTURE MARKET: OTHERS, 2021–2022 206