ソーシャルメディアアナリティクス市場 with COVID- 19 インパクト分析、コンポーネント別、アナリティクスタイプ別、アプリケーション別（営業・マーケティング管理、競争力強化）、デプロイメントモード別、組織規模別、垂直軸別、地域別 - 2026年までのグローバル予測

Social Media Analytics Market with COVID- 19 Impact Analysis, by Component, Analytics Type, Application (Sales and Marketing Management, and Competitive Intelligence), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2026

ソーシャルメディアアナリティクスの規模は、2021年の32億米ドルから2026年には93億米ドルになると予測され、予測期間中の年平均成長率（CAGR）は24.0%となります。ソーシャルメディア分析の成長を促進する主な要... もっと見る

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ソーシャルメディアアナリティクスの規模は、2021年の32億米ドルから2026年には93億米ドルになると予測され、予測期間中の年平均成長率（CAGR）は24.0%となります。ソーシャルメディア分析の成長を促進する主な要因は、ソーシャルメディアユーザー数の増加、市場や競合他社の情報への注目度の上昇、顧客体験を向上させるためのソーシャルメディア測定の必要性の高まりです。

ソーシャルメディア分析市場のサービスセグメントは、さらにプロフェッショナルサービス（コンサルティング、サポート・メンテナンス、導入・統合）とマネージドサービスに分けられます。このセクションでは、各サービスサブセグメントの市場規模と成長率について、タイプ別（選択したサブセグメントについて）と地域別に説明します。

導入形態別では、クラウド・セグメントが予測期間中に大きな市場規模を占めるとしています。ソーシャルメディア分析市場では、費用対効果が高く、容易に拡張できるクラウド・ベースのソリューションがほとんどの需要を占めています。また、データの維持・管理も容易です。また、運用コストが低いため、ユーザーは使用量に応じて料金を支払い、より多くの時間とエネルギーをコアビジネスの目標に集中させることができます。クラウド展開モデルでは、ソーシャルメディア分析ソリューションはSaaSとして提供され、ソーシャルメディア分析のワークロードはすべてクラウドベースで行われます。顧客のITインフラ要件、データの冗長性、データの可用性、仮想プライベートネットワークの設定（顧客のITチームに関連する）、セキュリティプロトコルの設定と監査、設定、およびメンテナンスと更新は、ソーシャルメディア分析ソリューションのベンダーが担当します。
アプリケーション別では、リスク管理と不正検知の分野が予測期間中に高いCAGRで成長すると予想されています。
リスク管理と不正検知のアプリケーションには、位置情報に基づくリスクの特定、風評リスクの特定と軽減、リスクエクスポージャーの決定、災害の特定と対応などがあります。ソーシャルメディア・モニタリングをリスク管理に利用することで、意思決定に大きく役立ちます。リスク管理者は、ソーシャルメディアのモニタリングを利用して、さまざまなグローバル市場を把握し、各地域での業界のセンチメントを確認することができます。また、政府や民間企業は、ソーシャルメディアをモニタリングしてリスクを評価し、サプライチェーンやトップリーダー、イベントについて人々がソーシャルメディア上で何を言っているかを確認することができます。

分析手法別では、予測分析が予測期間中に最も高い市場規模を維持すると予想されています。
予測分析は、ソーシャルメディア上のデータを貴重なインサイトに変換するもので、企業のビジネス最適化、プロセス効率の向上、顧客満足度の向上に貢献します。予測分析は、統計的アルゴリズムとML技術を組み合わせたもので、さまざまなソーシャルメディアプラットフォームに集められた現在および過去のデータを分析し、将来の出来事を予測します。

組織規模別では、SMEセグメントが予測期間中に高いCAGRで成長すると予想されている
世界経済への貢献度が高いにもかかわらず、中小企業はビジネスプロセスの円滑化と強化のための新技術の導入に前向きです。しかし、中小企業は、自社のビジネス目標を効果的にサポートし、成長につなげるために、費用対効果に優れた信頼性の高い戦略を採用することを常に求められています。中小企業は、事前に定義された固定予算に基づいてビジネス戦略を実行しています。
予測期間中、APACは高いCAGRで成長すると予想される
アジア太平洋地域（APAC）は、先進国および新興国におけるソーシャルメディア分析の顕著な増加に伴い、ソーシャルメディア分析ソリューションプロバイダに継続的に有利な市場機会を提供してきました。日本、中国、インドは、ソーシャルメディア分析市場において十分な成長機会を示しています。テクノロジーに支えられた経済構造が急速に普及していることから、APACはソーシャルメディア分析ソリューションの需要において、予測期間中に最も成長している地域として浮上することが予想されます。
主な回答者の内訳は以下の通りです。
- 企業タイプ別。ティア1：34％、ティア2：43％、ティア3：23％。
- 呼称別Cレベル：50%、ディレクター：30%、その他：20
- 地域別北米 - 30%、欧州 - 30%、APAC - 25%、MEA - 10%、ラテンアメリカ - 5%。
この調査で取り上げられている有力プレイヤーは、IBM（米国）、Google（米国）、Oracle（米国）、Salesforce（米国）、Adobe（米国）、SAS（米国）、Clarabridge（米国）、NetbaseQuid（米国）、Digimind（フランス）、Talkwalker（ルクセンブルグ）、Hootsuite（カナダ）、GoodData（米国）、Meltwater（米国）、Khoros（米国）などです。SproutSocial（米国）、CISION（米国）、BRAND24（米国）、Storender（英国）、RivalIQ（米国）、Quintly（ドイツ）、Socialbakers（チェコ）、Awario（ベラルーシ）、Oktopost（イスラエル）、Simplify360（インド）、Frrole（米国）、Mavsocial（米国）、Heuritech（フランス）、Mnemonic AI（米国）、Konnect Insights（インド）。
調査対象範囲
この市場調査では、さまざまなセグメントのソーシャルメディア分析について取り上げています。コンポーネント（ソリューションとサービス）、アナリティクスタイプ、アプリケーション別、展開（クラウドとオンプレミス）、組織規模（中小企業と大企業）、産業分野別、地域別など、さまざまなセグメントにわたって、この市場の市場規模と成長性を推定することを目的としています。ソーシャルメディアアナリティクスの地域分析では、北米、欧州、APAC、MEA、ラテンアメリカを対象としています。
本調査では、主要な市場プレーヤーの詳細な競合分析も行っており、会社概要、製品・事業提供に関連する主な見解、最近の開発状況、主要な市場戦略なども併せて紹介しています。

本レポートを購入する主なメリット
本レポートは、ソーシャルメディア分析全体とそのセグメントの収益数値の最も近い近似値に関する情報を提供することで、この市場のマーケットリーダー/新規参入者を支援することが期待されます。また、このレポートは、ステークホルダーが競合状況を理解し、ビジネスのポジションを向上させるための洞察を得て、適切な市場参入戦略を計画するのに役立つと期待されています。また、本レポートは、ステークホルダーが市場の動向を理解し、主要な市場の推進要因、抑制要因、課題、機会に関する情報を提供することを目的としています。

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1 INTRODUCTION 47
1.1 INTRODUCTION TO COVID-19 47
1.2 COVID-19 HEALTH ASSESSMENT 47
FIGURE 1 COVID-19: GLOBAL PROPAGATION 47
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 48
1.3 COVID-19 ECONOMIC ASSESSMENT 49
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 49
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 50
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 50
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 51
1.4 OBJECTIVES OF THE STUDY 52
1.5 MARKET DEFINITION 52
1.5.1 INCLUSIONS AND EXCLUSIONS 52
1.6 MARKET SCOPE 53
1.6.1 MARKET SEGMENTATION 53
1.6.2 REGIONS COVERED 53
1.6.3 YEARS CONSIDERED FOR THE STUDY 54
1.7 CURRENCY CONSIDERED 54
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019-2021 54
1.8 STAKEHOLDERS 54
1.9 SUMMARY OF CHANGES 55
2 RESEARCH METHODOLOGY 56
2.1 RESEARCH DATA 56
FIGURE 6 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN 56
2.1.1 SECONDARY DATA 57
2.1.2 PRIMARY DATA 57
TABLE 2 PRIMARY INTERVIEWS 58
2.1.2.1 Breakup of primary profiles 58
2.1.2.2 Key industry insights 58
2.2 MARKET BREAKUP AND DATA TRIANGULATION 59
FIGURE 7 DATA TRIANGULATION 59
2.3 MARKET SIZE ESTIMATION 60
FIGURE 8 SOCIAL MEDIA ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 60
2.3.1 TOP-DOWN APPROACH 60
2.3.2 BOTTOM-UP APPROACH 60
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE SOCIAL MEDIA ANALYTICS MARKET 61
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE SOCIAL MEDIA ANALYTICS MARKET 61
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF THE SOCIAL MEDIA ANALYTICS MARKET 62
FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA ANALYTICS THROUGH OVERALL SOCIAL MEDIA ANALYTICS SPENDING 63
2.4 MARKET FORECAST 64
TABLE 3 FACTOR ANALYSIS 64
TABLE 4 IMPACT OF COVID-19 65
2.5 COMPANY EVALUATION MATRIX 65
FIGURE 13 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 65
2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY 66
FIGURE 14 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 66
2.7 ASSUMPTIONS FOR THE STUDY 66
2.8 LIMITATIONS OF THE STUDY 68
3 EXECUTIVE SUMMARY 69
TABLE 5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2020 (USD MILLION, Y-O-Y%) 70
TABLE 6 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2021–2026 (USD MILLION, Y-O-Y%) 70
FIGURE 15 SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021 70
FIGURE 16 PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021 71
FIGURE 17 CONSULTING SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021 71
FIGURE 18 CLOUD SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021 71
FIGURE 19 PREDICTIVE ANALYTICS SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021 72
FIGURE 20 SALES AND MARKETING MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SHARE IN 2021 72
FIGURE 21 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021 72
FIGURE 22 HEALTHCARE AND LIFE SCIENCES SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021 73
FIGURE 23 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE IN 2021 73
4 PREMIUM INSIGHTS 74
4.1 ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET 74
FIGURE 24 THE RISING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE AND UNDERSTANDING CUSTOMER SENTIMENTS TO DRIVE THE GROWTH OF THE SOCIAL MEDIA ANALYTICS MARKET 74
4.2 SOCIAL MEDIA ANALYTICS MARKET: TOP THREE VERTICALS 74
FIGURE 25 TOP 3 VERTICALS IN THE MARKET 74
4.3 SOCIAL MEDIA ANALYTICS MARKET: BY REGION 75
FIGURE 26 NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2020 75
4.4 SOCIAL MEDIA ANALYTICS MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL 75
FIGURE 27 SALES AND MARKETING MANAGEMENT AND MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL TO ACCOUNT FOR THE LARGEST SHARES IN THE SOCIAL MEDIA ANALYTICS MARKET IN 2021 75
5 MARKET OVERVIEW AND INDUSTRY TRENDS 76
5.1 INTRODUCTION 76
5.2 MARKET DYNAMICS 76
FIGURE 28 SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 76
5.2.1 DRIVERS 77
5.2.1.1 Rising number of social media users 77
5.2.1.2 Increased focus on the market and competitive intelligence 77
5.2.1.3 Rising need for social media measurement to enhance the customer experience 77
5.2.2 RESTRAINTS 78
5.2.2.1 Complexities in the analytical workflow 78
5.2.2.2 Lack of analytical skillsets 78
5.2.3 OPPORTUNITIES 79
5.2.3.1 Voluminous data generation through social media platforms 79
5.2.3.2 Rising cloud adoption trends 79
5.2.3.3 Shift of people toward virtual solutions due to COVID-19 79
5.2.4 CHALLENGES 80
5.2.4.1 Lack of standard measures for social media analytics 80
5.2.4.2 Lack of a single solution to manage the increasing unstructured data 80
5.3 CASE STUDY ANALYSIS 80
5.3.1 BANKING, FINANCIAL SERVICES, AND INSURANCE 80
5.3.1.1 Use Case 1: TDECU used Clarabridge Interaction analysis to enhance customer experience and sort soiled data 80
5.3.2 TELECOMMUNICATIONS 81
5.3.2.1 Use Case 2: Sky used Clarabridge Engagement to enhance customer experience 81
5.3.3 HOSPITALITY 82
5.3.3.1 Use Case 3: NH Group used Digimind Social monitoring and listening to understand consumer behavior 82
5.3.4 RETAIL AND ECOMMERCE 82
5.3.4.1 Use Case 4: Carrefour used Digimind Social for brand reputation, monitoring, and understanding consumer preferences. 82
5.3.5 GOVERNMENT 83
5.3.5.1 Use Case 5: World Business Chicago (WBC) used Sprout Social’s Analytics Features to expand its digital presence 83
5.3.6 MEDIA AND ENTERTAINMENT 83
5.3.6.1 Use Case 6: BBC used Khoros Platform to track the performance of its content and drive more traffic to its website 83
5.3.7 MANUFACTURING 84
5.3.7.1 Use Case 7: Carin Oil used Meltwater Platform to improve upon online reputation management 84
5.3.8 HEALTHCARE 84
5.3.8.1 Use Case 8: Fortis used the Meltwater platform to raise brand awareness and monitor real-time engagement with the audience 84
5.3.9 TRANSPORT AND LOGISTICS 85
5.3.9.1 Use Case 9: Hong Kong Airlines used Talkwalker and Hootsuite platform for monitoring and social listening 85
5.3.10 ENERGY AND UTILITIES 85
5.3.10.1 Use Case 10: Hydro-Québec used the Talkwalker platform to engage with customers and analyze monitoring 85
5.4 PATENT ANALYSIS 86
5.4.1 METHODOLOGY 86
5.4.2 DOCUMENT TYPE 86
TABLE 7 PATENTS FILED, 2018–2021 86
5.4.3 INNOVATION AND PATENT APPLICATIONS 86
FIGURE 29 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018–2021 87
5.4.3.1 Top applicants 87
FIGURE 30 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–2021 87
5.5 SOCIAL MEDIA ANALYTICS ECOSYSTEM 88
TABLE 8 SOCIAL MEDIA ANALYTICS MARKET: ECOSYSTEM 88
5.6 SOCIAL MEDIA ANALYTICS ARCHITECTURE 89
FIGURE 31 SOCIAL MEDIA ANALYTICS ARCHITECTURE 89
5.7 SUPPLY CHAIN ANALYSIS 90
FIGURE 32 SUPPLY CHAIN ANALYSIS 90
5.8 PRICING MODEL ANALYSIS 90
TABLE 9 PRICING MODEL 91
5.9 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN THE SOCIAL MEDIA ANALYTICS MARKET 91
FIGURE 33 SOCIAL MEDIA ANALYTICS MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS 91
5.10 PORTER’S FIVE FORCES ANALYSIS 92
FIGURE 34 SOCIAL MEDIA ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 92
TABLE 10 SOCIAL MEDIA ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 92
5.10.1 THREAT OF NEW ENTRANTS 93
5.10.2 THREAT OF SUBSTITUTES 93
5.10.3 BARGAINING POWER OF SUPPLIERS 93
5.10.4 BARGAINING POWER OF BUYERS 93
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 94
5.11 REGULATORY IMPLICATIONS 94
5.11.1 GENERAL DATA PROTECTION REGULATION 94
5.11.2 PERSONAL DATA PROTECTION ACT 94
5.11.3 CALIFORNIA CONSUMER PRIVACY ACT 95
5.11.4 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) 95
5.11.5 TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS 96
5.11.5.1 Big data 96
5.11.5.2 Machine learning 96
5.11.5.3 Natural language processing 96
5.12 SOCIAL MEDIA ANALYTICS MARKET: COVID-19 IMPACT 97
FIGURE 35 SOCIAL MEDIA ANALYTICS MARKET TO WITNESS A GROWTH SPIKE BETWEEN 2020 AND 2021 97
6 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT 98
6.1 INTRODUCTION 99
6.1.1 COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT 99
FIGURE 36 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 99
TABLE 11 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 100
TABLE 12 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 100
6.1.2 COMPONENT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 100
6.2 SOLUTIONS 100
TABLE 13 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 101
TABLE 14 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 101
6.3 SERVICES 101
FIGURE 37 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 102
TABLE 15 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION) 102
TABLE 16 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 102
TABLE 17 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 103
TABLE 18 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 103
6.3.1 MANAGED SERVICES 103
TABLE 19 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 104
TABLE 20 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 104
6.3.2 PROFESSIONAL SERVICES 104
TABLE 21 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 105
TABLE 22 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 105
FIGURE 38 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 105
TABLE 23 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 106
TABLE 24 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 106
6.3.2.1 Consulting 106
TABLE 25 CONSULTING SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 106
TABLE 26 CONSULTING SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 107
6.3.2.2 Support and maintenance 107
TABLE 27 SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 107
TABLE 28 SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 108
6.3.2.3 Deployment and integration 108
TABLE 29 DEPLOYMENT AND INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 108
TABLE 30 DEPLOYMENT AND INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 109
7 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION 110
7.1 INTRODUCTION 111
7.1.1 COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION 111
FIGURE 39 RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 111
TABLE 31 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 112
TABLE 32 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 112
7.1.2 APPLICATION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 112
7.2 SALES AND MARKETING MANAGEMENT 113
TABLE 33 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 113
TABLE 34 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 113
7.3 CUSTOMER EXPERIENCE MANAGEMENT 114
TABLE 35 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 114
TABLE 36 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 114
7.4 COMPETITIVE INTELLIGENCE 115
TABLE 37 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 115
TABLE 38 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 115
7.5 RISK MANAGEMENT AND FRAUD DETECTION 116
TABLE 39 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 116
TABLE 40 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 116
7.6 PUBLIC SAFETY AND LAW ENFORCEMENT 117
TABLE 41 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 117
TABLE 42 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 117
7.7 OTHERS 118
TABLE 43 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 118
TABLE 44 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 118
8 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE 119
8.1 INTRODUCTION 120
8.1.1 COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE 120
FIGURE 40 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 120
TABLE 45 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2015–2020 (USD MILLION) 120
TABLE 46 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2021–2026 (USD MILLION) 121
8.1.2 DEPLOYMENT MODE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 121
8.2 ON-PREMISES 121
TABLE 47 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 122
TABLE 48 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 122
8.3 CLOUD 122
TABLE 49 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 123
TABLE 50 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 123
9 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE 124
9.1 INTRODUCTION 125
9.1.1 COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE 125
FIGURE 41 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 126
TABLE 51 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2020 (USD MILLION) 126
TABLE 52 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 126
9.1.2 ORGANIZATIONS SIZE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 127
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 127
TABLE 53 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 127
TABLE 54 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 128
9.3 LARGE ENTERPRISES 128
TABLE 55 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 128
TABLE 56 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 129
10 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE 130
10.1 INTRODUCTION 131
10.1.1 COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE 131
FIGURE 42 DESCRIPTIVE ANALYTICS SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 131
10.1.2 ANALYTICS TYPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 132
10.2 PREDICTIVE ANALYTICS 132
TABLE 57 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 132
TABLE 58 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 133
10.3 PRESCRIPTIVE ANALYTICS 133
TABLE 59 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 133
TABLE 60 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 134
10.4 DIAGNOSTIC ANALYTICS 134
TABLE 61 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 134
TABLE 62 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 135
10.5 DESCRIPTIVE ANALYTICS 135
TABLE 63 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 135
TABLE 64 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 136
11 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL 137
11.1 INTRODUCTION 138
11.1.1 COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL 138
FIGURE 43 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 138
TABLE 65 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2015–2020 (USD MILLION) 139
TABLE 66 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2021–2026 (USD MILLION) 139
11.1.2 VERTICAL: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 140
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 140
TABLE 67 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 141
TABLE 68 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 141
11.3 TELECOMMUNICATIONS AND IT 141
TABLE 69 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 142
TABLE 70 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 142
11.4 RETAIL AND ECOMMERCE 142
TABLE 71 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 143
TABLE 72 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 143
11.5 HEALTHCARE AND LIFE SCIENCES 143
TABLE 73 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 144
TABLE 74 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 144
11.6 GOVERNMENT AND DEFENSE 144
TABLE 75 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 145
TABLE 76 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 145
11.7 MEDIA AND ENTERTAINMENT 145
TABLE 77 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 146
TABLE 78 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 146
11.8 TRAVEL AND HOSPITALITY 146
TABLE 79 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 147
TABLE 80 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 147
11.9 OTHER INDUSTRY VERTICALS 147
TABLE 81 OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 148
TABLE 82 OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 148
12 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 149
12.1 INTRODUCTION 150
FIGURE 44 ASIA PACIFIC TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 150
FIGURE 45 INDIA TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 151
TABLE 83 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 151
TABLE 84 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 151
12.2 NORTH AMERICA 152
12.2.1 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 152
12.2.2 NORTH AMERICA: COVID-19 IMPACT 152
12.2.3 NORTH AMERICA: REGULATORY IMPLICATIONS 153
12.2.3.1 Health Insurance Portability and Accountability Act of 1996 153
12.2.3.2 California Consumer Privacy Act 153
12.2.3.3 Health Information Technology for Economic and Clinical Health Act 153
12.2.3.4 Sarbanes Oxley Act 153
12.2.3.5 The United States Securities and Exchange Commission 154
12.2.3.6 International Organization for Standardization 27001 154
12.2.3.7 California Consumer Privacy Act 154
12.2.3.8 Federal Information Security Management Act 154
12.2.3.9 Payment Card Industry Data Security Standard 155
12.2.3.10 Federal Information Processing Standards 155
FIGURE 46 NORTH AMERICA: MARKET SNAPSHOT 156
TABLE 85 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 156
TABLE 86 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 157
TABLE 87 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 157
TABLE 88 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 157
TABLE 89 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION) 157
TABLE 90 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 158
TABLE 91 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 158
TABLE 92 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 158
TABLE 93 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 159
TABLE 94 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 159
TABLE 95 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 159
TABLE 96 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 159
TABLE 97 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2020 (USD MILLION) 160
TABLE 98 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2021–2026 (USD MILLION) 160
TABLE 99 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION) 160
TABLE 100 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 161
TABLE 101 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 161
TABLE 102 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 161
12.2.4 UNITED STATES 162
TABLE 103 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 162
TABLE 104 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 162
TABLE 105 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 163
TABLE 106 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 163
12.2.5 CANADA 163
TABLE 107 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 164
TABLE 108 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 164
TABLE 109 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 164
TABLE 110 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 165
12.3 EUROPE 165
12.3.1 EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 165
12.3.2 EUROPE: COVID-19 IMPACT 166
12.3.3 EUROPE: REGULATIONS 166
12.3.3.1 General Data Protection Regulation (GDPR) 166
12.3.3.2 European Committee for Standardization (CEN) 166
12.3.3.3 EU: Digital Service Act 167
12.3.3.4 The German Network Enforcement Act 167
12.3.3.5 European Technical Standards Institute 167
TABLE 111 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 167
TABLE 112 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 168
TABLE 113 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION) 168
TABLE 114 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 168
TABLE 115 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION) 168
TABLE 116 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 169
TABLE 117 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 169
TABLE 118 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 169
TABLE 119 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 170
TABLE 120 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 170
TABLE 121 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 170
TABLE 122 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 170
TABLE 123 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2020 (USD MILLION) 171
TABLE 124 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2021–2026 (USD MILLION) 171
TABLE 125 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION) 171
TABLE 126 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 172
TABLE 127 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION) 172
TABLE 128 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 173
12.3.4 UNITED KINGDOM 173
TABLE 129 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 173
TABLE 130 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 174
TABLE 131 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 174
TABLE 132 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 174
12.3.5 FRANCE 175
TABLE 133 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 175
TABLE 134 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 175
TABLE 135 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 176
TABLE 136 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 176
12.3.6 GERMANY 176
TABLE 137 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 177
TABLE 138 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 177
TABLE 139 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 177
TABLE 140 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 178
12.3.7 REST OF EUROPE 178
12.4 ASIA PACIFIC 178
12.4.1 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 179
12.4.2 ASIA PACIFIC: COVID-19 IMPACT 179
12.4.3 ASIA PACIFIC: REGULATIONS 179
12.4.3.1 Personal Data Protection Act (PDPA) 179
12.4.3.2 International Organization for Standardization (ISO) 27001 180
FIGURE 47 ASIA PACIFIC: MARKET SNAPSHOT 181
TABLE 141 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020(USD MILLION) 181
TABLE 142 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 182
TABLE 143 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION) 182
TABLE 144 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 182
TABLE 145 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION) 182
TABLE 146 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 183
TABLE 147 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 183
TABLE 148 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 183
TABLE 149 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 184
TABLE 150 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 184
TABLE 151 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020(USD MILLION) 184
TABLE 152 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 184
TABLE 153 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2020 (USD MILLION) 185
TABLE 154 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2021–2026 (USD MILLION) 185
TABLE 155 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION) 185
TABLE 156 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 186
TABLE 157 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION) 186
TABLE 158 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 187
12.4.4 CHINA 187
TABLE 159 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 187
TABLE 160 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 188
TABLE 161 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 188
TABLE 162 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 188
12.4.5 JAPAN 189
TABLE 163 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 189
TABLE 164 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 189
TABLE 165 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 190
TABLE 166 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 190
12.4.6 INDIA 190
TABLE 167 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 191
TABLE 168 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 191
TABLE 169 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 191
TABLE 170 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 192
12.4.7 REST OF ASIA PACIFIC 192

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Table of Contents

Summary

The social media analytics size is projected to grow from USD 3.2 billion in 2021 to 9.3 USD billion in 2026, at a Compound Annual Growth Rate (CAGR) of 24.0% during the forecast period. The major factors driving the growth of the social media analytics are the rising number of social media user, increased focus on the market and competitive intelligence, rising need for social media measurement to enhance the customer experience.

Based on Component, the service segment is expected to grow at a higher CAGR during the forecast period The service segment of the social media analytics market is further segmented into professional services (consulting, support and maintenance, and deployment and integration) and managed services. This section discusses each service subsegment's market size and growth rate based on type (for selected subsegments) and region.

Based on deployment mode, cloud segment is segment to account for a larger market size during the forecast period Most of the social media analytics market demand cloud-based solution as it is cost-effective and easily scalable. It is also easy to maintain and manage data. Its low cost of Operating Expenditures (OPEX) helps users pay per usage and invest more time and energy in concentrating on core business goals. In the cloud deployment model, the social media analytics solution is offered as SaaS, and all the social media analytics workloads are cloud-based. IT infrastructure requirements of the customer, data redundancies, data availability, virtual private network setup (related to customer IT teams), setting security protocols and audits, configuration, and maintenance and updates are handled by the social media analytics solution vendors.
Based on application, risk management and fraud detection segment is expected to grow at a higher CAGR during the forecast period
Risk management and fraud detection application include identifying location-based risks, identifying and mitigating reputational risks, determining risk exposures, and identifying and responding to disasters. The use of social media monitoring for risk management helps significantly with decision making. Risk managers can use social media monitoring to tap into different global markets and see the sentiment around the industry in each geographical location. Governments and private companies can also monitor social media to evaluate the risks and see what people are saying about supply chains, top leaders, or events on social media.

Based on analytics, predictive analytics is expected to hold the highest market size during the forecast period
The predictive analytics segment is projected to gain traction in the coming years, Predictive analytics transform social media data into valuable insights facilitating enterprises to improve business optimization, enhance process efficiencies, and meet customer satisfaction. Predictive analytics is the amalgamation of statistical algorithms and ML techniques that analyze the current and historical data gathered across different social media platforms to make predictions about future events.

Based on organization size, SMEs segment is expected to grow at a higher CAGR during the forecast period
Despite contributing a major share to the world’s economy, SMEs are more open toward the adoption of new technologies to smoothen and enhance business processes. Still, SMEs are under constant pressure to adopt cost-effective and reliable strategies that effectively support their business goals and help them grow. They implement their business strategies based on pre-defined and fixed budgets.
APAC is expected to grow at a higher CAGR during the forecast period
Asia Pacific (APAC) has continually presented lucrative market opportunities for social media analytics Solutions providers with a notable increase in social media analytics across its developed and emerging countries., Japan, China, and India have displayed ample growth opportunities in the social media analytics market. Owing to a rapidly proliferating technology-backed economical structure, APAC is expected to emerge as the fastest-growing region in social media analytics Solutions demand during the forecast period.
Given below is the breakup of the primary respondents:
• By Company Type: Tier 1 – 34%, Tier 2 – 43%, and Tier 3 – 23%
• By Designation: C-level – 50%, Directors – 30%, and Others – 20%
• By Region: North America – 30%, Europe – 30%, APAC – 25%, MEA – 10%, Latin America– 5%.
Some prominent players profiled in the study include IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Clarabridge (US), NetbaseQuid(US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (US), Khoros (US), SproutSocial (US), CISION (US), BRAND24 (US), Storender (Uk), RivalIQ(US), Quintly (Germany), Socialbakers (Czech Republic), Awario (Belarus), Oktopost (Israel), Simplify360 (India), Frrole (US), Mavsocial (US), Heuritech (France), Mnemonic AI (US), Konnect Insights (India).
Research coverage
The market study covers the social media analytics across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component (solutions and services), analytics type, by application, deployment (cloud and on premises), organization size (SMEs and large enterprises), by industry vertical and regions. The regional analysis of the social media analytics covers North America, Europe, APAC, MEA and Latin America
The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall social media analytics and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

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12.5 MIDDLE EAST AND AFRICA 192

12.5.1 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 192

12.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 193

12.5.3 MIDDLE EAST AND AFRICA: REGULATIONS 193

12.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 193

12.5.3.2 GDPR Applicability in KSA 193

12.5.3.3 Protection of Personal Information Act (POPIA) 194

TABLE 171 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,

BY COMPONENT, 2015–2020 (USD MILLION) 194

TABLE 172 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 194

TABLE 173 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 194

TABLE 174 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 195

TABLE 175 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,

BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION) 195

TABLE 176 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 195

TABLE 177 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,

BY APPLICATION, 2015–2020 (USD MILLION) 196

TABLE 178 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 196

TABLE 179 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,

BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 196

TABLE 180 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 197

TABLE 181 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 197

TABLE 182 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,

BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 197

TABLE 183 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2020 (USD MILLION) 197

TABLE 184 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2021–2026 (USD MILLION) 198

TABLE 185 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION) 198

TABLE 186 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,

BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 199

TABLE 187 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 199

TABLE 188 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 199

12.5.4 MIDDLE EAST 200

TABLE 189 MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 200

TABLE 190 MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 200

TABLE 191 MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 201

TABLE 192 MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 201

12.5.5 AFRICA 201

TABLE 193 AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 202

TABLE 194 AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,

2021–2026 (USD MILLION) 202

TABLE 195 AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,

2015–2020 (USD MILLION) 202

TABLE 196 AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,

2021–2026 (USD MILLION) 203

12.6 LATIN AMERICA 203

12.6.1 LATIN AMERICA: COVID-19 IMPACT 203

12.6.2 LATIN AMERICA: REGULATIONS 204

12.6.2.1 Brazil Data Protection Law 204

12.6.2.2 Argentina Personal Data Protection Law No. 25.326 204

TABLE 197 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 204

TABLE 198 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 205

TABLE 199 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 205

TABLE 200 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 205

TABLE 201 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION) 205

TABLE 202 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 206

TABLE 203 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 206

TABLE 204 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 206

TABLE 205 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 207

TABLE 206 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 207

TABLE 207 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 207

TABLE 208 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 207

TABLE 209 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2020 (USD MILLION) 208

TABLE 210 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2021–2026 (USD MILLION) 208

TABLE 211 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION) 208

TABLE 212 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 209

TABLE 213 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 209

TABLE 214 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 209

12.6.3 BRAZIL 210

TABLE 215 BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 210

TABLE 216 BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,

2021–2026 (USD MILLION) 210

TABLE 217 BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,

2015–2020 (USD MILLION) 211

TABLE 218 BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,

2021–2026 (USD MILLION) 211

12.6.4 MEXICO 211

TABLE 219 MEXICO: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 212

TABLE 220 MEXICO: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,

2021–2026 (USD MILLION) 212

TABLE 221 MEXICO: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,

2015–2020 (USD MILLION) 212

TABLE 222 MEXICO: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,

2021–2026 (USD MILLION) 213

12.6.5 REST OF LATIN AMERICA 213

13 COMPETITIVE LANDSCAPE 214

13.1 OVERVIEW 214

13.2 STRATEGIES OF KEY PLAYERS 214

13.3 MARKET SHARE ANALYSIS 214

FIGURE 48 MARKET SHARE ANALYSIS OF SOCIAL MEDIA ANALYTICS 215

TABLE 223 SOCIAL MEDIA ANALYTICS MARKET: DEGREE OF COMPETITION 215

13.4 REVENUE ANALYSIS 216

FIGURE 49 REVENUE ANALYSIS OF KEY COMPANIES IN THE PAST FIVE YEARS 216

13.5 COMPANY EVALUATION QUADRANT 216

13.5.1 STARS 216

13.5.2 EMERGING LEADERS 216

13.5.3 PERVASIVE PLAYERS 216

13.5.4 PARTICIPANTS 217

FIGURE 50 KEY MARKET PLAYERS OF SOCIAL MEDIA ANALYTICS, COMPANY EVALUATION MATRIX, 2021 217

13.6 COMPETITIVE BENCHMARKING 218

TABLE 224 COMPANY PRODUCT FOOTPRINT 218

TABLE 225 COMPANY REGION FOOTPRINT 219

13.7 STARTUP/SME EVALUATION QUADRANT 220

13.7.1 PROGRESSIVE COMPANIES 220

13.7.2 RESPONSIVE COMPANIES 220

13.7.3 DYNAMIC COMPANIES 220

13.7.4 STARTING BLOCKS 220

FIGURE 51 STARTUP/SME MARKET EVALUATION MATRIX, 2021 221

13.8 COMPETITIVE SCENARIO 221

13.8.1 PRODUCT LAUNCHES 221

TABLE 226 PRODUCT LAUNCHES, JAN 2018– OCTOBER 2021 222

13.8.2 DEALS 228

TABLE 227 DEALS, AUGUST 2018– AUGUST 2021 228

14 COMPANY PROFILES 236

14.1 INTRODUCTION 236

(Business overview, Products and services offered, Recent developments, COVID-19-related developments, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats)*

14.1.1 IBM 236

TABLE 228 IBM: BUSINESS OVERVIEW 236

FIGURE 52 IBM: COMPANY SNAPSHOT 237

TABLE 229 IBM: PRODUCTS OFFERED 237

TABLE 230 IBM: SERVICES OFFERED 238

TABLE 231 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 238

TABLE 232 IBM: DEALS 238

14.1.2 GOOGLE 241

TABLE 233 GOOGLE: BUSINESS OVERVIEW 241

FIGURE 53 GOOGLE: COMPANY SNAPSHOT 242

TABLE 234 GOOGLE: PRODUCTS OFFERED 242

TABLE 235 GOOGLE: SERVICES OFFERED 242

TABLE 236 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 243

TABLE 237 GOOGLE: DEALS 243

14.1.3 ORACLE 245

TABLE 238 ORACLE: BUSINESS OVERVIEW 245

FIGURE 54 ORACLE: COMPANY SNAPSHOT 246

TABLE 239 ORACLE: PRODUCTS OFFERED 246

TABLE 240 ORACLE: SERVICES OFFERED 247

TABLE 241 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 247

TABLE 242 ORACLE: DEALS 247

14.1.4 SALESFORCE 249

TABLE 243 SALESFORCE: BUSINESS OVERVIEW 249

FIGURE 55 SALESFORCE: COMPANY SNAPSHOT 250

TABLE 244 SALESFORCE: PRODUCTS OFFERED 250

TABLE 245 SALESFORCE: SERVICES OFFERED 251

TABLE 246 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 251

TABLE 247 SALESFORCE: DEALS 252

14.1.5 ADOBE 254

TABLE 248 ADOBE: BUSINESS OVERVIEW 254

FIGURE 56 ADOBE: COMPANY SNAPSHOT 255

TABLE 249 ADOBE: PRODUCTS OFFERED 255

TABLE 250 ADOBE: SERVICES OFFERED 256

TABLE 251 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 256

TABLE 252 ADOBE: DEALS 257

14.1.6 SAS 259

TABLE 253 SAS: BUSINESS OVERVIEW 259

FIGURE 57 SAS: COMPANY SNAPSHOT 259

TABLE 254 SAS: PRODUCTS OFFERED 260

TABLE 255 SAS: SERVICES OFFERED 260

TABLE 256 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS 261

TABLE 257 SAS: DEALS 261

14.1.7 CLARABRIDGE 262

TABLE 258 CLARABRIDGE: BUSINESS OVERVIEW 262

TABLE 259 CLARABRIDGE: PRODUCTS OFFERED 262

TABLE 260 CLARABRIDGE: SERVICES OFFERED 263

TABLE 261 CLARABRIDGE: PRODUCT LAUNCHES AND ENHANCEMENTS 263

TABLE 262 CLARABRIDGE: DEALS 264

14.1.8 NETBASE QUID 265

TABLE 263 NETBASE QUID: BUSINESS OVERVIEW 265

TABLE 264 NETBASE QUID: PRODUCTS OFFERED 265

TABLE 265 NETBASE QUID: SERVICES OFFERED 266

TABLE 266 NETBASE QUID: PRODUCT LAUNCHES AND ENHANCEMENTS 266

TABLE 267 NETBASE QUID: DEALS 267

14.1.9 DIGIMIND 268

TABLE 268 DIGIMIND: BUSINESS OVERVIEW 268

TABLE 269 DIGIMIND: PRODUCTS OFFERED 268

TABLE 270 DIGIMIND: SERVICES OFFERED 269

TABLE 271 DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS 269

TABLE 272 DIGIMIND: DEALS 269

14.1.10 TALKWALKER 270

TABLE 273 TALKWALKER: BUSINESS OVERVIEW 270

TABLE 274 TALKWALKER: PRODUCTS OFFERED 270

TABLE 275 TALKWALKER: SERVICES OFFERED 271

TABLE 276 TALKWALKER: PRODUCT LAUNCHES AND ENHANCEMENTS 271

TABLE 277 TALKWALKER: DEALS 271

14.1.11 HOOTSUITE 273

TABLE 278 HOOTSUITE: BUSINESS OVERVIEW 273

TABLE 279 HOOTSUITE: PRODUCTS OFFERED 273

TABLE 280 HOOTSUITE: SERVICES OFFERED 274

TABLE 281 HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS 274

TABLE 282 HOOTSUITE: DEALS 275

14.1.12 GOODDATA 276

TABLE 283 GOODDATA: BUSINESS OVERVIEW 276

TABLE 284 GOODDATA: PRODUCTS OFFERED 276

TABLE 285 GOODDATA: SERVICES OFFERED 277

TABLE 286 GOODDATA: PRODUCT LAUNCHES AND ENHANCEMENTS 277

TABLE 287 GOODDATA: DEALS 278

14.1.13 MELTWATER 279

TABLE 288 MELTWATER: BUSINESS OVERVIEW 279

FIGURE 58 MELTWATER: FINANCIAL OVERVIEW 280

TABLE 289 MELTWATER: PRODUCTS OFFERED 280

TABLE 290 MELTWATER: SERVICES OFFERED 281

TABLE 291 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS 281

TABLE 292 MELTWATER: DEALS 282

14.1.14 KHOROS 283

TABLE 293 KHOROS: BUSINESS OVERVIEW 283

TABLE 294 KHOROS: PRODUCTS OFFERED 283

TABLE 295 KHOROS: SERVICES OFFERED 284

TABLE 296 KHOROS: PRODUCT LAUNCHES AND ENHANCEMENTS 284

TABLE 297 KHOROS: DEALS 284

14.1.15 SPROUT SOCIAL 285

TABLE 298 SPROUT SOCIAL: BUSINESS OVERVIEW 285

FIGURE 59 SPROUT SOCIAL: FINANCIAL OVERVIEW 286

TABLE 299 SPROUT SOCIAL: PRODUCTS OFFERED 286

TABLE 300 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS 287

TABLE 301 SPROUT SOCIAL: DEALS 288

14.1.16 CISION 289

TABLE 302 CISION: BUSINESS OVERVIEW 289

TABLE 303 CISION: PRODUCTS OFFERED 289

TABLE 304 CISION: SERVICES OFFERED 290

TABLE 305 CISION: PRODUCT LAUNCHES AND ENHANCEMENTS 290

TABLE 306 CISION: DEALS 291

14.1.17 BRAND24 292

14.1.18 SOTRENDER 292

14.1.19 RIVAL IQ 293

14.1.20 QUINTLY 293

14.1.21 SOCIALBAKERS 294

14.1.22 AWARIO 294

14.1.23 OKTOPOST 295

14.1.24 SIMPLIFY360 295

14.1.25 FRROLE 296

14.1.26 MAVSOCIAL 297

14.1.27 HEURITECH 298

14.1.28 MNEMONIC AI 298

14.1.29 KONNECT INSIGHTS 299

*Details on Business overview, Products and services offered, Recent developments, COVID-19-related developments, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats might not be captured in case of unlisted companies

15 ADJACENT/RELATED MARKETS 300

15.1 CUSTOMER ANALYTICS MARKET - GLOBAL FORECAST TO 2025 300

15.1.1 MARKET DEFINITION 300

15.1.2 MARKET OVERVIEW 300

TABLE 307 GLOBAL CUSTOMER ANALYTICS MARKET SIZE AND GROWTH,

2016–2023 (USD MILLION, Y-O-Y %) 300

15.1.3 CUSTOMER ANALYTICS MARKET, BY COMPONENT 300

TABLE 308 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,

2018–2025 (USD MILLION) 301

15.1.4 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE 301

TABLE 309 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,

2018–2025 (USD MILLION) 301

15.1.5 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE 301

TABLE 310 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,

2018–2025 (USD MILLION) 302

15.1.6 CUSTOMER ANALYTICS MARKET, BY APPLICATION 302

TABLE 311 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 302

15.1.7 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE 303

TABLE 312 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,

2018–2025 (USD MILLION) 303

15.1.8 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL 303

TABLE 313 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,

2018–2025 (USD MILLION) 304

15.1.9 CUSTOMER ANALYTICS MARKET, BY REGION 304

TABLE 314 CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 305

15.2 AI IN SOCIAL MEDIA MARKET 305

15.2.1 MARKET DEFINITION 305

15.2.2 MARKET OVERVIEW 305

15.2.3 AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY 306

TABLE 315 AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,

2016–2023 (USD MILLION) 306

15.2.3.1 Machine learning and deep learning 306

TABLE 316 MACHINE LEARNING AND DEEP LEARNING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 307

15.2.3.2 Natural language processing 307

TABLE 317 NATURAL LANGUAGE PROCESSING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 307

15.2.4 AI IN SOCIAL MEDIA MARKET, BY APPLICATION 308

TABLE 318 AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,

2016–2023 (USD MILLION) 308

15.2.4.1 Sales and marketing 308

TABLE 319 SALES AND MARKETING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 308

15.2.4.2 Customer experience management 309

TABLE 320 CUSTOMER EXPERIENCE MANAGEMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 309

15.2.4.3 Public safety and law enforcement 309

TABLE 321 PREDICTIVE RISK ASSESSMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 309

15.2.5 AI IN SOCIAL MEDIA MARKET, BY COMPONENT 310

TABLE 322 AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,

2016–2023 (USD MILLION) 310

15.2.5.1 Solutions 310

TABLE 323 SOLUTIONS: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE,

2016–2023 (USD MILLION) 310

TABLE 324 SOFTWARE TOOLS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,

2016–2023 (USD MILLION) 310

TABLE 325 PLATFORMS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,

2016–2023 (USD MILLION) 311

15.2.5.2 Services 311

TABLE 326 SERVICES: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE,

2016–2023 (USD MILLION) 311

TABLE 327 SUPPORT AND MAINTENANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 311

TABLE 328 SYSTEM INTEGRATION: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 312

TABLE 329 TRAINING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,

2016–2023 (USD MILLION) 312

15.2.6 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE SIZE 312

TABLE 330 AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,

2016–2023 (USD MILLION) 312

TABLE 331 SMALL AND MEDIUM-SIZED ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 313

TABLE 332 LARGE ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,

2016–2023 (USD MILLION) 313

15.2.7 AI IN SOCIAL MEDIA MARKET, BY END USER 313

TABLE 333 AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,

2016–2023 (USD MILLION) 313

TABLE 334 RETAIL AND ECOMMERCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 314

TABLE 335 BANKING, FINANCIAL SERVICES, AND INSURANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 314

TABLE 336 MEDIA AND ADVERTISING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 314

TABLE 337 PUBLIC UTILITIES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,

2016–2023 (USD MILLION) 315

15.2.8 AI IN SOCIAL MEDIA MARKET, BY GEOGRAPHIC ANALYSIS 315

TABLE 338 AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 315

TABLE 339 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY,

2016–2023 (USD MILLION) 315

TABLE 340 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 316

TABLE 341 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 316

TABLE 342 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 316

TABLE 343 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,

2016–2023 (USD MILLION) 316

TABLE 344 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,

2016–2023 (USD MILLION) 317

TABLE 345 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,

2016–2023 (USD MILLION) 317

TABLE 346 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,

2016–2023 (USD MILLION) 317

TABLE 347 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,

2016–2023 (USD MILLION) 317

TABLE 348 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION,

2016–2023 (USD MILLION) 318

TABLE 349 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 318

TABLE 350 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 318

TABLE 351 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,

2016–2023 (USD MILLION) 318

TABLE 352 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,

2016–2023 (USD MILLION) 319

TABLE 353 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 319

TABLE 354 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 319

TABLE 355 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 319

TABLE 356 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION) 320

16 APPENDIX 321

16.1 DISCUSSION GUIDE 321

16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 325

16.3 AVAILABLE CUSTOMIZATIONS 327

16.4 RELATED REPORTS 327

16.5 AUTHOR DETAILS 328

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