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世界のアプリ内課金市場規模は、2022年に1,241億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に16.55%の成長率（CAGR）を示し、2028年までに347.0ビリオン米ドルに達すると予測しています。

アプリ内課金とは、コンピュータ、タブレット、スマートフォン上のアプリケーションにおいて、追加のサービスや機能または機能を購入することを指します。アプリケーション内で直接、定期購入、デジタル商品、プレミアムコンテンツなどの追加コンテンツや機能へのアクセスを提供するものです。アプリ内課金には、一般的に、補充可能なもの、自動更新の定期購入、補充不可能なもの、定期購入ベースのものなどがあります。これにより、アプリケーション開発者は、基本的なコンテンツを無料で提供し、製品の特殊な機能をマネタイズすることができます。また、プロモーションへのアクセスも可能で、ブランドの認知度やダウンロード率を高めるのに役立ちます。その結果、アプリ内課金は、健康・フィットネス、ゲーム、教育・学習、娯楽・音楽、旅行・接客などのアプリケーションで広く利用されています。

In-App Purchaseの市場動向：
世界中でスマートフォンの需要が高まっていることが、市場の成長を促進する重要な要因の一つとなっています。アプリ内課金は、主にスマートフォンベースのアプリケーションを通じて、プレミアムコンテンツやアプリケーションの機能へのアクセスを得るために行われるものです。さらに、大衆の健康意識の高まりにより、健康・フィットネスアプリケーションに広く製品が採用されていることも、市場の成長に好影響を与えています。ユーザーは、アプリ内購入を通じて、トレーナーへのアクセス、カスタマイズされたダイエットプラン、定期的な健康チェック、割引商品などを購入することができます。さらに、アプリ内課金のためのデジタルウォレットの統合が、市場成長の推進力となっています。これらのオンライン決済ソリューションは、利便性が高く、安全で、決済プロセスをよりスムーズかつ迅速にするのに役立ちます。これに伴い、ゲームアプリケーションにおいて、キャラクターのスピードアップやヒント、追加の化粧品を購入するための製品需要の増加が、市場成長にプラスの影響を及ぼしています。その他、高速インターネットの普及や消費者の支出能力の向上などが、市場の成長を促進すると予想されます。

主要な市場セグメンテーション
IMARC Groupは、世界のアプリ内課金市場レポートの各サブセグメントにおける主要トレンドの分析、および2023年から2028年までの世界、地域、国レベルでの予測を提供しています。当レポートでは、市場をタイプ、オペレーティングシステム、アプリカテゴリーに基づいて分類しています。

タイプ別構成比：

消耗品
非消耗品
サブスクリプション

オペレーティングシステム別の内訳：

アンドロイド
アイオーエス
その他

アプリのカテゴリー別構成比：

ゲーミング
エンターテインメントと音楽
ヘルス＆フィットネス
旅行・ホスピタリティ
小売・Eコマース
教育・学習
その他

地域別構成比：

北アメリカ
ユーエスエー
カナダ
アジア太平洋
中国
日本
インド
南朝鮮
オーストラリア
インドネシア
その他
ヨーロッパ
ドイツ
フランス
イギリス
イタリア
スペイン
ロシア
その他
ラテンアメリカ
ブラジル
メキシコ
その他
中近東・アフリカ

競合の状況
業界の競争環境は、Apple Inc.、Epic Games Inc.、Google LLC (Alphabet Inc.)、King.com Limited (Activision Blizzard Inc.)、Netflix Inc、楽天グループ株式会社、ソニー株式会社、Spotify Technology S.A、Tencent Holdings Ltd., The Walt Disney Company、Tinder (Match Group Inc.) という主要企業のプロファイルとともに調査されています。

本レポートで回答した主な質問

1.2022年の世界のアプリ内課金市場規模は？
2.2023年～2028年の世界のアプリ内課金市場の成長率はどのくらいと予想されますか？
3.COVID-19が世界のアプリ内課金市場に与えた影響とは？
4.世界のアプリ内課金市場を牽引する主要因は何か？
5.世界のアプリ内課金市場のタイプ別内訳は？
6.世界のアプリ内課金市場のOSに基づく内訳はどうなっていますか？
7.世界のアプリ内課金市場のアプリカテゴリーに基づく内訳はどうなっていますか？
8.世界のアプリ内課金市場の主要地域は？
9.世界のアプリ内課金市場の主要プレイヤー/企業は？

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目次

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global In-App Purchase Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Consumable
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Non-Consumable
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Subscription
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Operating System
7.1 Android
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 iOS
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by App Category
8.1 Gaming
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Entertainment and Music
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Health and Fitness
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Travel and Hospitality
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Retail and E-Commerce
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Education and Learning
8.6.1 Market Trends
8.6.2 Market Forecast
8.7 Others
8.7.1 Market Trends
8.7.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Apple Inc
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Epic Games Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Google LLC (Alphabet Inc.)
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 SWOT Analysis
14.3.4 King.com Limited (Activision Blizzard Inc.)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Netflix Inc
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Rakuten Group Inc.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Sony Corporation
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Spotify Technology S.A.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Tencent Holdings Ltd.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.10 The Walt Disney Company
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
14.3.11 Tinder (Match Group Inc.)
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio

List of Figures

Figure 1: Global: In-App Purchase Market: Major Drivers and Challenges
Figure 2: Global: In-App Purchase Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: In-App Purchase Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: In-App Purchase Market: Breakup by Type (in %), 2022
Figure 5: Global: In-App Purchase Market: Breakup by Operating System (in %), 2022
Figure 6: Global: In-App Purchase Market: Breakup by App Category (in %), 2022
Figure 7: Global: In-App Purchase Market: Breakup by Region (in %), 2022
Figure 8: Global: In-App Purchase (Consumable) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: In-App Purchase (Consumable) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: In-App Purchase (Non-Consumable) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: In-App Purchase (Non-Consumable) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: In-App Purchase (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: In-App Purchase (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: In-App Purchase (Android) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: In-App Purchase (Android) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: In-App Purchase (iOS) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: In-App Purchase (iOS) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: In-App Purchase (Other Operating Systems) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: In-App Purchase (Other Operating Systems) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: In-App Purchase (Gaming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: In-App Purchase (Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: In-App Purchase (Entertainment and Music) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: In-App Purchase (Entertainment and Music) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: In-App Purchase (Health and Fitness) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: In-App Purchase (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: In-App Purchase (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: In-App Purchase (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: In-App Purchase (Retail and E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: In-App Purchase (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: In-App Purchase (Education and Learning) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: In-App Purchase (Education and Learning) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: In-App Purchase (Other App Categories) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: In-App Purchase (Other App Categories) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: North America: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: North America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: United States: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: United States: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Canada: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Canada: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Asia-Pacific: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Asia-Pacific: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: China: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: China: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Japan: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Japan: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: India: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: India: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: South Korea: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: South Korea: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Australia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Australia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Indonesia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Indonesia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Europe: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Europe: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Germany: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Germany: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: France: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: France: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: United Kingdom: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: United Kingdom: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Italy: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Italy: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Spain: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Spain: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Russia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Russia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Latin America: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Latin America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Brazil: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Brazil: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Mexico: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Mexico: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Middle East and Africa: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Middle East and Africa: In-App Purchase Market: Breakup by Country (in %), 2022
Figure 82: Middle East and Africa: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Global: In-App Purchase Industry: SWOT Analysis
Figure 84: Global: In-App Purchase Industry: Value Chain Analysis
Figure 85: Global: In-App Purchase Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: In-App Purchase Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: In-App Purchase Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: In-App Purchase Market Forecast: Breakup by Operating System (in Million US$), 2023-2028
Table 4: Global: In-App Purchase Market Forecast: Breakup by App Category (in Million US$), 2023-2028
Table 5: Global: In-App Purchase Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: In-App Purchase Market: Competitive Structure
Table 7: Global: In-App Purchase Market: Key Players