Summary

Product Overview

Date of publication　　　October 19, 2022
Format　　　　　　　　 Electronic PDF
Geography　　　　　　  WorldWide

Retailers are racing to compete with Amazon and Walmart. And supply chain disruptions, record inflation and a looming global recession are greatly challenging retailers after multiple years of growth. Companies must get to a single version of the truth on customers so that they can be profitable in all channels. They must turn their stores into a competitive advantage and they must be able to fulfill orders from anywhere. To do so they are investing heavily into Enterprise Order Management. In fact, the Enterprise Order Management system is the core for retail going forward. Having that single order management system that allows for shipping from the warehouse, pickup at store, or simply traditional store fulfillment is key to not only surviving, but thriving in the future.

This study reviews the trends and barriers around reaching this goal of a single order management system, the painful process of removing silos, and the goal of using stores and their locations as their competitive advantage.  This research looks at the top vendors in this area, the size of the market and the positioning of those vendors.  It is designed for retailers and vendors that are looking to move to the central order management process.

Highlights

One of the most exciting developments that retailers are currently embracing is Unified Commerce. We define Unified Commerce as the holistic technology stack that provides one version of the truth for data pertaining to customers, products, pricing and sourcing, that in turn enables the procurement, sale and delivery of merchandise independent of channel. Those solutions that fit within the Unified Commerce umbrella are showing extremely healthy adoption moving forward across a broad range of retail segments and tiers. In retailer discussions the main reasons given include cost savings and a more seamless data flow (for both the retailer and the consumer).

The most successful retailers had embraced the concept of Unified Commerce wholeheartedly before the COVID pandemic and enjoyed the benefits once consumers moved quickly to multichannel shopping. The foundation for a successful Unified Commerce strategy is a highly capable and configurable enterprise order management system (EOM) that is able to look at orders independent of the originating order channel. EOM with be linked with the five key technology pillars consisting of Store/POS, E-Commerce, Sales/Marketing/CRM, Merchandising/SCM and BI/Analytics, resulting in the figure shown to the right. OMS will be the natural extension of key Point-of-Sale (POS) functionality such as enterprise inventory visibility, ordering from other stores, return of online purchases, ship from store, order online from the POS, click and collect, and store to store transfer. The broad functionality required by OMS is extended even further when one considers the additional permutations for ordering and return brought by online and phone/catalog sales.

Preview

FAQS

People use different terms – Enterprise Order Management, Distributed Order Management?
We don’t delineate in this report.  Really, any order management system of the future needs to be able to distribute orders depending on the channel and best way to fulfill.  To us it is just semantics.

Can I share this study with partners and clients?
Not in entirety unless you have negotiated a distribution license with IHL. Basically we don’t want the study going to partners and clients who should otherwise purchase a license. This is what we do for a living, and if people violate this we can no longer do the research.

Pricing

License Options

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Table of Contents

Table of Contents

1.0 Introduction and Key Definitions

2.0 Retail OMS Market Overview

3.0 Trends, Drivers and Barriers

4.0 Vendor Positioning Maps

5.0 Leading OMS Vendors & Differentiators

6.0 Vendor Profiles

7.0 Methodology