World OTT Markets: Data & forecasts up to 2025– Dataset & Report世界のオーバーザトップ(OTT)市場:データと2025年までの予測- データセットとレポート フランスの調査会社イダテ社(IDATE)の調査レポート 「世界のオーバーザトップ(OTT)市場:データと2025年までの予測- データセットとレポート」 は、2015年から2025年までの世界の7つの主要地域と10ケ国のO... もっと見る
Summaryフランスの調査会社イダテ社(IDATE)の調査レポート「世界のオーバーザトップ(OTT)市場:データと2025年までの予測- データセットとレポート」は、2015年から2025年までの世界の7つの主要地域と10ケ国のOTTサービスを調査している。調査対象市場は、インターネット接続と利用、検索、ソーシャルネットワーク、モバイル、動画、OTT通信、クラウド、デジタルコンテンツ、電子商取引(Eコマース)、オンラインゲーム等である。これらの市場のビジネスモデルから加入者収益や広告収益などについて記載している。 Summary This annual observatory provides a comprehensive database of global, regional and country-level market value, covering all major OTT services for the period 2015-2025. Markets covered: Internet access and usage: search – social – mobile – video – communication – cloud – digital content – E-commerce commission – online gaming. These markets are also dissected from a business model perspective, to include both paid revenues and advertising revenues from search and display formats. The total telecom services market is also provided as a means of comparison with the OTT services market.
7 regions and 10 countries covered: Focus on the principal Internet players: Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent, including their revenue and platform strategies. Main OTT market trends and dynamics are also provided, including key players, competition levels and IDATE DigiWorld’s outlook and prospects.
Dataset Scope
Indicators by country
Access indicators
Online advertising
Social Networks
Mobile
OTT on demand video
OTT Communication
Cloud
E-Commerce
Online gaming Population
GEOGRAPHIC AREA
Players
World OTT Markets – Dataset & Report
Data & forecasts up to 2025
By Weiqi Han, Consultant, Telecom Business Unit
Published on 27 December 2021
Table of Contents
1. Executive Summary
2. Market Analysis and Key Internet Trends
3. Focus on Internet players: GAFAM & BAT – Focus GAFA
4. Focus on Internet players – Comparing GAFAM and BAT
5. Online advertising
6. Cloud
7. Communication
8. E-Commerce
9. Social media
10. OTT video
11. Mobile applications
12. Online gaming
LIST OF TABLES AND FIGURES
Figure 1: World OTT services market, 2018-2025
Figure 2: Breakdown of OTT paid service revenues, 2021 and 2025 Figure 3: Breakdown of ad-funded service revenues, 2021 and 2025 Figure 4: OTT markets in 2025, by segment Figure 5: GAFAM revenues 2019 versus 2020 Figure 6: Major OTTs are diversifying into various services Figure 7: BAT are diversifying into various services Figure 8: Mapping of personal data usage according to players and markets Figure 9: Monetization tools of leading social platforms Figure 10: Major social media and video platforms ARPU 2020 Figure 11: Leading OTT companies by market capitalisation, May 2020 Figure 12: Annual number of acquisitions made by GAFAM 2016-2020 Figure 13: Number of investments made by GAFAM in 2016 -2020 Figure 14: Google’s total and ad revenue breakdown, 2015-2020 Figure 15: Google advertisings, 2019-2020 Figure 16: Google Cloud and Other Bets activities, 2019-2020 Figure 17: Facebook’s total and ads revenue breakdown, 2015-2020 Figure 18: Monthly Active Users Worldwide, 2018-2020 Figure 19: Amazon net sales breakdown 2015-2020 Figure 20: Amazon net income and net operating cash-flow, 2015-2020 Figure 21: Breakdown of net sales of Apple products, 2015-2020 Figure 22: Apple net sales and net income, 2014-2020 Figure 23: Ad revenue and its share of total revenue for Google, Facebook and Baidu, 2015-2020 Figure 24: Breakdown of net sales for Apple (left) and Microsoft (right), 2018-2020 Figure 25: Breakdown of Tencent revenue and MAU by division, 2018-2020 Figure 26: Breakdown of Facebook revenue, 2018-2020 Figure 27: Amazon and Alibaba’s cloud revenues and their growth, 2018-2020 Figure 28: Revenue breakdown & e-commerce’s share of total revenue for Amazon and Alibaba, 2018-2020 Figure 29: Online advertising revenues worldwide and regional breakdown, 2018-2025 Figure 30: Global online advertising revenues breakdown, 2018-2025 Figure 31: Cloud revenues worldwide and regional breakdown, 2018-2025 Figure 32: Cloud spending rates by country,2020 Figure 33: OTT communication revenues worldwide and regional breakdown, 2018-2025 Figure 34: E-commerce revenues worldwide and regional breakdown, 2018-2025 Figure 35: M-commerce revenues and their share of e-commerce revenue, 2018-2025 Figure 36: Selected countries of ecommerce share, 2020 Figure 37: Social media revenues worldwide and regional breakdown, 2018-2025 Figure 38: Breakdown of social media revenue, paid vs. advertising, 2025 Figure 39: Selected countries of ecommerce share, 2020 Figure 40: OTT video revenues worldwide and regional breakdown, 2018-2025 Figure 41: OTT video revenue breakdown, paid vs. advertisin
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