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フィットネスアプリ市場規模、シェア、動向分析レポート:タイプ別(エクササイズ&減量、ダイエット&栄養、アクティビティトラッキング)、プラットフォーム別(Android、iOS、その他)、デバイス別(スマートフォン、タブレット)、地域別、セグメント別予測、2024年~2030年


Fitness App Market Size, Share & Trends Analysis Report By Type (Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), By Platform (Android, iOS, Others), By Device (Smartphones, Tablets), By Region, And Segment Forecasts, 2024 - 2030

フィットネス・アプリ市場の成長と動向 Grand View Research, Inc.の最新レポートによると、世界のフィットネスアプリ市場は2030年までに48億米ドルに達すると予測されている。同市場は2024年から2030年にかけ... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Grand View Research
グランドビューリサーチ
2023年12月6日 US$5,950
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150 英語

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サマリー

フィットネス・アプリ市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のフィットネスアプリ市場は2030年までに48億米ドルに達すると予測されている。同市場は2024年から2030年にかけて年平均成長率17.7%で成長すると予測されている。これは、ウェアラブルデバイスの利点に関する意識の高まり、中間所得世帯の消費力の増加、オンラインに費やす時間の増加など、さまざまな要因によるものである。あらゆる層でスマートフォンやタブレットの普及が進んでいるため、フィットネス・アプリの採用率が高い。アプリの中には、身体の生理学や要件に基づいてカスタマイズされたサービスを提供するものもある。

遠隔医療、遠隔疾病管理、健康管理情報システム(HMIS)など、スマートフォンのアプリケーションの増加は、特にヘルスケアにおけるIoTの範囲を拡大している。病気の診断を改善するためのスマートフォン技術の技術的進歩は、ヘルスケアにおけるIoT市場の成長を促進すると予想される。さらに、スマートフォンは使いやすさと携帯性を提供するため、モニタリングや診断サービスに最適なソリューションとなり、ストレージ容量も大きい。手頃な価格とハードウェアコストの削減が、市場におけるスマートフォンの需要を促進しており、これがヘルスケアIoTソリューションの成長を促進すると予想される。

アジア太平洋地域は、フィットネスアプリ市場の急成長地域と考えられている。消費者によるスマートフォンの採用が増加していることが、同市場における様々なmHealthアプリケーションの成長に寄与している。ネットワークインフラの継続的な改善とネットワークカバレッジの拡大が、モバイルヘルスサービスの需要を押し上げる。モバイルネットワーク事業者は、健康、栄養、食事に関する意識の高まりと相まって、スマートフォンのユーザー普及が拡大していることから、mHealthを有益な投資機会と捉えている。

フィットネスアプリ市場レポートハイライト

- 肥満の増加により、2023年の世界市場における売上高シェアは54.43%で、運動と減量が主要なタイプセグメントとして浮上した。

- プラットフォーム別では、特にエジプト、インド、ブラジル、アイルランド、ポルトガル、トルコ、南アフリカなどの国々でiOSプラットフォームの採用が増加していることから、iOSセグメントが2023年に最大の収益シェアを占めた。

- デバイス別では、スマートフォンが2023年に最大の収益シェアを占めたが、ウェアラブルは予測期間中に最も速いCAGRで拡大すると予測されている。

- スマートフォンの高い普及率、健康とウェルネスに関する意識の高まり、複数のフィットネスアプリの利用可能性により、北米が最大のシェアを占めた。

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目次

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Technology
1.1.2. Treatment
1.1.3. Application
1.1.4. Regional scope
1.1.5. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. GVR’s internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.3.5.1. Data for primary interviews in North America
1.3.5.2. Data for primary interviews in Europe
1.3.5.3. Data for primary interviews in Asia Pacific
1.3.5.4. Data for primary interviews in Latin America
1.3.5.5. Data for Primary interviews in MEA
1.4. Information or Data Analysis
1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
1.6.1. Commodity flow analysis (Model 1)
1.6.2. Approach 1: Commodity flow approach
1.6.3. Volume price analysis (Model 2)
1.6.4. Approach 2: Volume price analysis
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Technology outlook
2.2.2. Treatment outlook
2.2.3. Application outlook
2.2.4. Regional outlook
2.3. Competitive Insights
Chapter 3. Fitness App Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Rising awareness about fitness along with increasing penetration of smartphones
3.2.1.2. Increasing adoption of obesity-related apps in the U.S.
3.2.1.3. Growing use of wearable devices
3.2.1.4. Increasing investment in fitness industry apps
3.2.2. Market restraint analysis
3.2.2.1. Lack of reimbursement for fitness applications
3.3. Fitness App Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Technological landscape
3.3.2.3. Economic landscape
Chapter 4. Fitness App Market: Type Estimates & Trend Analysis
4.1. Definitions and Scope
4.1.1. Exercise & Weight Loss
4.1.2. Diet & Nutrition
4.1.3. Activity Tracking
4.2. Type Market Share, 2023 & 2030
4.3. Segment Dashboard
4.4. Global Fitness App Market by Type Outlook
4.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.5.1. Exercise & Weight Loss
4.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.5.2. Diet & Nutrition
4.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.5.3. Activity Tracking
4.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 5. Fitness App Market: Platform Estimates & Trend Analysis
5.1. Definitions and Scope
5.1.1. Android
5.1.2. iOS
5.1.3. Others
5.2. Platform Market Share, 2023 & 2030
5.3. Segment Dashboard
5.4. Global Fitness App Market by Platform Outlook
5.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.5.1. Android
5.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
5.5.2. iOS
5.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
5.5.3. Others
5.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 6. Fitness App Market: Devices Estimates & Trend Analysis
6.1. Definitions and Scope
6.1.1. Smartphones
6.1.2. Tablets
6.1.3. Wearable Devices
6.2. Devices Market Share, 2023 & 2030
6.3. Segment Dashboard
6.4. Global Fitness App Market by Devices Outlook
6.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
6.5.1. Smartphones
6.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
6.5.2. Tablets
6.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
6.5.3. Wearable Devices
6.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 7. Fitness App Market: Regional Estimates & Trend Analysis
7.1. Regional Market Share Analysis, 2023 & 2030
7.2. Regional Market Dashboard
7.3. Global Regional Market Snapshot
7.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
7.5. North America
7.5.1. U.S.
7.5.1.1. U.S. market estimates and forecast, 2018 - 2030 (USD Million)
7.5.2. Canada
7.5.2.1. Canada market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Europe
7.6.1. UK
7.6.1.1. UK market estimates and forecast, 2018 - 2030 (USD Million)
7.6.2. Germany
7.6.2.1. Germany market estimates and forecast, 2018 - 2030 (USD Million)
7.6.3. France
7.6.3.1. France market estimates and forecast, 2018 - 2030 (USD Million)
7.6.4. Italy
7.6.4.1. Italy market estimates and forecast, 2018 - 2030 (USD Million)
7.6.5. Spain
7.6.5.1. Spain market estimates and forecast, 2018 - 2030 (USD Million)
7.6.6. Norway
7.6.6.1. Norway market estimates and forecast, 2018 - 2030 (USD Million)
7.6.7. Sweden
7.6.7.1. Sweden market estimates and forecast, 2018 - 2030 (USD Million)
7.6.8. Denmark
7.6.8.1. Denmark market estimates and forecast, 2018 - 2030 (USD Million)
7.7. Asia Pacific
7.7.1. Japan
7.7.1.1. Japan market estimates and forecast, 2018 - 2030 (USD Million)
7.7.2. China
7.7.2.1. China market estimates and forecast, 2018 - 2030 (USD Million)
7.7.3. India
7.7.3.1. India market estimates and forecast, 2018 - 2030 (USD Million)
7.7.4. Australia
7.7.4.1. Australia market estimates and forecast, 2018 - 2030 (USD Million)
7.7.5. South Korea
7.7.5.1. South Korea market estimates and forecast, 2018 - 2030 (USD Million)
7.7.6. Thailand
7.7.6.1. Thailand market estimates and forecast, 2018 - 2030 (USD Million)
7.8. Latin America
7.8.1. Brazil
7.8.1.1. Brazil market estimates and forecast, 2018 - 2030 (USD Million)
7.8.2. Mexico
7.8.2.1. Mexico market estimates and forecast, 2018 - 2030 (USD Million)
7.8.3. Argentina
7.8.3.1. Argentina market estimates and forecast, 2018 - 2030 (USD Million)
7.9. MEA
7.9.1. South Africa
7.9.1.1. South Africa market estimates and forecast, 2018 - 2030 (USD Million)
7.9.2. Saudi Arabia
7.9.2.1. Saudi Arabia market estimates and forecast, 2018 - 2030 (USD Million)
7.9.3. UAE
7.9.3.1. UAE market estimates and forecast, 2018 - 2030 (USD Million)
7.9.4. Kuwait
7.9.4.1. Kuwait market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company/Competition Categorization
8.2.1. Innovators
8.3. Vendor Landscape
8.3.1. List of key distributors and channel partners
8.3.2. Key customers
8.3.3. Key company market share analysis, 2023
8.3.4. Adidas
8.3.4.1. Company overview
8.3.4.2. Financial performance
8.3.4.3. Product benchmarking
8.3.4.4. Strategic initiatives
8.3.5. Appster
8.3.5.1. Company overview
8.3.5.2. Financial performance
8.3.5.3. Product benchmarking
8.3.5.4. Strategic initiatives
8.3.6. FitnessKeeper
8.3.6.1. Company overview
8.3.6.2. Financial performance
8.3.6.3. Product benchmarking
8.3.6.4. Strategic initiatives
8.3.7. Fitbit, Inc.
8.3.7.1. Company overview
8.3.7.2. Financial performance
8.3.7.3. Product benchmarking
8.3.7.4. Strategic initiatives
8.3.8. Azumio, Inc.
8.3.8.1. Company overview
8.3.8.2. Financial performance
8.3.8.3. Product benchmarking
8.3.8.4. Strategic initiatives
8.3.9. MyFitnessPal Inc.
8.3.9.1. Company overview
8.3.9.2. Financial performance
8.3.9.3. Product benchmarking
8.3.9.4. Strategic initiatives
8.3.10. Noom
8.3.10.1. Company overview
8.3.10.2. Financial performance
8.3.10.3. Product benchmarking
8.3.10.4. Strategic initiatives
8.3.11. Nike
8.3.11.1. Company overview
8.3.11.2. Financial performance
8.3.11.3. Product benchmarking
8.3.11.4. Strategic initiatives
8.3.12. Under Armour, Inc.
8.3.12.1. Company overview
8.3.12.2. Financial performance
8.3.12.3. Product benchmarking
8.3.12.4. Strategic initiatives
8.3.13. WillowTree, Inc.
8.3.13.1. Company overview
8.3.13.2. Financial performance
8.3.13.3. Product benchmarking
8.3.13.4. Strategic initiatives
8.3.14. Kayla Itsines
8.3.14.1. Company overview
8.3.14.2. Financial performance
8.3.14.3. Product benchmarking
8.3.14.4. Strategic initiatives
8.3.15. Google, Inc.
8.3.15.1. Company overview
8.3.15.2. Financial performance
8.3.15.3. Product benchmarking
8.3.15.4. Strategic initiatives
8.3.16. Fooducate
8.3.16.1. Company overview
8.3.16.2. Financial performance
8.3.16.3. Product benchmarking
8.3.16.4. Strategic initiatives
8.3.17. ASICS America Corporation
8.3.17.1. Company overview
8.3.17.2. Financial performance
8.3.17.3. Product benchmarking
8.3.17.4. Strategic initiatives





 

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Summary

Fitness App Market Growth & Trends

The global fitness app market is expected to reach USD 4.80 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 17.7% from 2024 to 2030. Fitness is one of the key segments in IT industry, which has exhibited immense growth since last decade in the U.S. This can be attributed to a range of factors, such as increasing awareness regarding benefits of wearable devices, growing spending power of the middle-income household, and people spending more time online. The growing penetration of smartphones and tablets across all demographics has resulted in high adoption of fitness apps. Some apps offer customized services based on body physiology and requirements.

Increasing applications of smartphones, such as telemedicine, remote disease management, Health Management Information Systems (HMIS), and others, are expanding the scope of IoT, especially in healthcare. Technological advancements in smartphone technology for improving disease diagnosis are anticipated to drive the growth of IoT in healthcare market. Moreover, smartphones offer ease of use and portability, making them an optimal solution for monitoring and diagnostic services, and large storage capacity. Growing affordability and reduced hardware costs drive the demand for smartphones in the market, which is expected to drive the growth of healthcare IoT solutions.

Asia Pacific is considered the fastest-growing region for fitness apps market. Growing adoption of smartphones by consumers contributes to the growth of various mHealth applications in the market. Continuous improvement in the network infrastructure and growing network coverage boosts the demand for mobile health services. Mobile network operators view mHealth as a beneficial opportunity for investment with the growing user adoption of smartphones coupled with rising awareness about health, nutrition, and diet.

Fitness App Market Report Highlights

• Exercise & weight loss emerged as leading type segment in 2023 with a revenue share of 54.43% in the global marketowing to the increasing instances of obesity.

• By platform,iOS segment accounted for the largest revenue share in 2023owing to the increased adoption of this platform, especially, in countries such as Egypt, India, Brazil, Ireland, Portugal, Turkey, and South Africa.

• Based on device,smartphones accounted for the largest revenue share in 2023, whereas wearable is projected to expand at fastest CAGR during the forecast period.

• North America accounted for the largest share due to high penetration of smartphones, increasing awareness pertaining to health and wellness, and availability of several fitness apps.



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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Technology
1.1.2. Treatment
1.1.3. Application
1.1.4. Regional scope
1.1.5. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. GVR’s internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.3.5.1. Data for primary interviews in North America
1.3.5.2. Data for primary interviews in Europe
1.3.5.3. Data for primary interviews in Asia Pacific
1.3.5.4. Data for primary interviews in Latin America
1.3.5.5. Data for Primary interviews in MEA
1.4. Information or Data Analysis
1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
1.6.1. Commodity flow analysis (Model 1)
1.6.2. Approach 1: Commodity flow approach
1.6.3. Volume price analysis (Model 2)
1.6.4. Approach 2: Volume price analysis
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Technology outlook
2.2.2. Treatment outlook
2.2.3. Application outlook
2.2.4. Regional outlook
2.3. Competitive Insights
Chapter 3. Fitness App Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Rising awareness about fitness along with increasing penetration of smartphones
3.2.1.2. Increasing adoption of obesity-related apps in the U.S.
3.2.1.3. Growing use of wearable devices
3.2.1.4. Increasing investment in fitness industry apps
3.2.2. Market restraint analysis
3.2.2.1. Lack of reimbursement for fitness applications
3.3. Fitness App Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Technological landscape
3.3.2.3. Economic landscape
Chapter 4. Fitness App Market: Type Estimates & Trend Analysis
4.1. Definitions and Scope
4.1.1. Exercise & Weight Loss
4.1.2. Diet & Nutrition
4.1.3. Activity Tracking
4.2. Type Market Share, 2023 & 2030
4.3. Segment Dashboard
4.4. Global Fitness App Market by Type Outlook
4.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.5.1. Exercise & Weight Loss
4.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.5.2. Diet & Nutrition
4.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.5.3. Activity Tracking
4.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 5. Fitness App Market: Platform Estimates & Trend Analysis
5.1. Definitions and Scope
5.1.1. Android
5.1.2. iOS
5.1.3. Others
5.2. Platform Market Share, 2023 & 2030
5.3. Segment Dashboard
5.4. Global Fitness App Market by Platform Outlook
5.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.5.1. Android
5.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
5.5.2. iOS
5.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
5.5.3. Others
5.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 6. Fitness App Market: Devices Estimates & Trend Analysis
6.1. Definitions and Scope
6.1.1. Smartphones
6.1.2. Tablets
6.1.3. Wearable Devices
6.2. Devices Market Share, 2023 & 2030
6.3. Segment Dashboard
6.4. Global Fitness App Market by Devices Outlook
6.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
6.5.1. Smartphones
6.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
6.5.2. Tablets
6.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
6.5.3. Wearable Devices
6.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 7. Fitness App Market: Regional Estimates & Trend Analysis
7.1. Regional Market Share Analysis, 2023 & 2030
7.2. Regional Market Dashboard
7.3. Global Regional Market Snapshot
7.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
7.5. North America
7.5.1. U.S.
7.5.1.1. U.S. market estimates and forecast, 2018 - 2030 (USD Million)
7.5.2. Canada
7.5.2.1. Canada market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Europe
7.6.1. UK
7.6.1.1. UK market estimates and forecast, 2018 - 2030 (USD Million)
7.6.2. Germany
7.6.2.1. Germany market estimates and forecast, 2018 - 2030 (USD Million)
7.6.3. France
7.6.3.1. France market estimates and forecast, 2018 - 2030 (USD Million)
7.6.4. Italy
7.6.4.1. Italy market estimates and forecast, 2018 - 2030 (USD Million)
7.6.5. Spain
7.6.5.1. Spain market estimates and forecast, 2018 - 2030 (USD Million)
7.6.6. Norway
7.6.6.1. Norway market estimates and forecast, 2018 - 2030 (USD Million)
7.6.7. Sweden
7.6.7.1. Sweden market estimates and forecast, 2018 - 2030 (USD Million)
7.6.8. Denmark
7.6.8.1. Denmark market estimates and forecast, 2018 - 2030 (USD Million)
7.7. Asia Pacific
7.7.1. Japan
7.7.1.1. Japan market estimates and forecast, 2018 - 2030 (USD Million)
7.7.2. China
7.7.2.1. China market estimates and forecast, 2018 - 2030 (USD Million)
7.7.3. India
7.7.3.1. India market estimates and forecast, 2018 - 2030 (USD Million)
7.7.4. Australia
7.7.4.1. Australia market estimates and forecast, 2018 - 2030 (USD Million)
7.7.5. South Korea
7.7.5.1. South Korea market estimates and forecast, 2018 - 2030 (USD Million)
7.7.6. Thailand
7.7.6.1. Thailand market estimates and forecast, 2018 - 2030 (USD Million)
7.8. Latin America
7.8.1. Brazil
7.8.1.1. Brazil market estimates and forecast, 2018 - 2030 (USD Million)
7.8.2. Mexico
7.8.2.1. Mexico market estimates and forecast, 2018 - 2030 (USD Million)
7.8.3. Argentina
7.8.3.1. Argentina market estimates and forecast, 2018 - 2030 (USD Million)
7.9. MEA
7.9.1. South Africa
7.9.1.1. South Africa market estimates and forecast, 2018 - 2030 (USD Million)
7.9.2. Saudi Arabia
7.9.2.1. Saudi Arabia market estimates and forecast, 2018 - 2030 (USD Million)
7.9.3. UAE
7.9.3.1. UAE market estimates and forecast, 2018 - 2030 (USD Million)
7.9.4. Kuwait
7.9.4.1. Kuwait market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company/Competition Categorization
8.2.1. Innovators
8.3. Vendor Landscape
8.3.1. List of key distributors and channel partners
8.3.2. Key customers
8.3.3. Key company market share analysis, 2023
8.3.4. Adidas
8.3.4.1. Company overview
8.3.4.2. Financial performance
8.3.4.3. Product benchmarking
8.3.4.4. Strategic initiatives
8.3.5. Appster
8.3.5.1. Company overview
8.3.5.2. Financial performance
8.3.5.3. Product benchmarking
8.3.5.4. Strategic initiatives
8.3.6. FitnessKeeper
8.3.6.1. Company overview
8.3.6.2. Financial performance
8.3.6.3. Product benchmarking
8.3.6.4. Strategic initiatives
8.3.7. Fitbit, Inc.
8.3.7.1. Company overview
8.3.7.2. Financial performance
8.3.7.3. Product benchmarking
8.3.7.4. Strategic initiatives
8.3.8. Azumio, Inc.
8.3.8.1. Company overview
8.3.8.2. Financial performance
8.3.8.3. Product benchmarking
8.3.8.4. Strategic initiatives
8.3.9. MyFitnessPal Inc.
8.3.9.1. Company overview
8.3.9.2. Financial performance
8.3.9.3. Product benchmarking
8.3.9.4. Strategic initiatives
8.3.10. Noom
8.3.10.1. Company overview
8.3.10.2. Financial performance
8.3.10.3. Product benchmarking
8.3.10.4. Strategic initiatives
8.3.11. Nike
8.3.11.1. Company overview
8.3.11.2. Financial performance
8.3.11.3. Product benchmarking
8.3.11.4. Strategic initiatives
8.3.12. Under Armour, Inc.
8.3.12.1. Company overview
8.3.12.2. Financial performance
8.3.12.3. Product benchmarking
8.3.12.4. Strategic initiatives
8.3.13. WillowTree, Inc.
8.3.13.1. Company overview
8.3.13.2. Financial performance
8.3.13.3. Product benchmarking
8.3.13.4. Strategic initiatives
8.3.14. Kayla Itsines
8.3.14.1. Company overview
8.3.14.2. Financial performance
8.3.14.3. Product benchmarking
8.3.14.4. Strategic initiatives
8.3.15. Google, Inc.
8.3.15.1. Company overview
8.3.15.2. Financial performance
8.3.15.3. Product benchmarking
8.3.15.4. Strategic initiatives
8.3.16. Fooducate
8.3.16.1. Company overview
8.3.16.2. Financial performance
8.3.16.3. Product benchmarking
8.3.16.4. Strategic initiatives
8.3.17. ASICS America Corporation
8.3.17.1. Company overview
8.3.17.2. Financial performance
8.3.17.3. Product benchmarking
8.3.17.4. Strategic initiatives





 

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