Summary

Ovulation Testing Kits Market Growth & Trends

The global ovulation testing kits market size is anticipated to reach USD 4.85 billion by 2030, according to a new report by Grand View Research, Inc., growing at a CAGR of 6.84% from 2023 to 2030. Increasing investments by key players in the market for R&D aimed at reducing the cost of ovulation testing kits are increasing opportunities within the industry.

The market is witnessing growth owing to the increasing prevalence of gynecological disorders and infertility. In addition, increasing awareness of family planning is anticipated to further boost the market. According to the National Library of Medicine, an estimated 218 million women of reproductive age in low- and middle-income countries have an unmet need for modern contraception. Thus, the use of ovulation testing kits has become increasingly common among couples trying to conceive and those practicing natural family planning.

The rising infertility rate leads to a greater demand for ovulation kits as couples and individuals facing fertility issues often turn to these kits to track their ovulation and improve their chances of conception. For instance, according to WHO, in 2023, approximately 17.5% of the global adult population, or roughly 1 in 6 individuals, is affected by infertility, increasing the need to enhance accessibility to affordable and high-quality fertility care. The rising infertility rate has a direct and positive impact on the demand for ovulation kits, making them an essential tool for individuals and couples facing fertility challenges.

Moreover, market participants are given significant opportunities due to the increasing sales of ovulation tests online. These testing kits are readily available at nearby drug stores, as over-the-counter products, simplifying their marketing to online retailers. These products can be easily purchased from various online platforms such as Amazon, Flipkart, and Walmart. In addition, market participants are actively implementing strategies to sell ovulation testing equipment through their business websites. For instance, Modern Fertility has launched dedicated online stores to sell its products. It is anticipated that these developments will continue to evolve and drive the growth of the market.

Ovulation Testing Kits Market Report Highlights

• Based on product, the urine ovulation test segment dominated the market with a maximum revenue share of 47.2% in 2022. The growth is attributed to the increasing usage of ovulation prediction kits and the widespread availability of over-the-counter test kits for at-home use

• Based on distribution channel, the pharmacies and drugstores segment dominated the market with a maximum share of 38.9% in 2022. Furthermore, the e-commerce segment is anticipated to register the fastest CAGR of 7.10 during the forecast period

• North America dominated the market in 2022 with a revenue share of around 38.20%. The market growth is attributed to the adoption of digital ovulation test kits and the increasing prevalence of fertility issues. The market is expected to witness higher demand due to advancements in digital ovulation test kits as well

• In July 2023, 2San, a provider of self-diagnostic tests, formed a partnership with Proov to make their unique at-home fertility tests available in specific Hy-Vee stores located across eight states in the Midwest

• In April 2021, actor Jordana Brewster collaborated with Clearblue to promote awareness about the difficulties associated with conception and women's fertility through the Real Talk with Conceivinghood Campaign

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.1.1. Segment Definitions
1.1.1.1. Product Segment
1.1.1.2. Distribution Channel Segment
1.2. Regional Scope
1.3. Estimates and Forecast Timeline
1.4. Objectives
1.4.1. Objective - 1
1.4.2. Objective - 2
1.4.3. Objective - 3
1.5. Research Methodology
1.6. Information Procurement
1.6.1. Purchased Database
1.6.2. GVR’s Internal Database
1.6.3. Secondary Sources
1.6.4. Primary Research
1.7. Information Or Data Analysis
1.7.1. Data Analysis Models
1.8. Market Formulation & Validation
1.8.1. Model Details
1.9. Volume Price Analysis
1.10. List of Secondary Sources
1.11. List of Abbreviations
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope
3.1. Market Segmentation and Scope
3.2. Market Lineage Outlook
3.2.1. Parent Market Outlook
3.2.2. Related/Ancillary Market Outlook
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.4. Business Environment Analysis
3.4.1. PESTLE Analysis
3.4.2. Porter’s Five Forces Analysis
3.5. COVID-19 Impact Analysis
Chapter 4. Product Business Analysis
4.1. Ovulation Testing Kits Market: Product Movement Analysis
4.2. Urine Ovulation Test
4.2.1. Urine Ovulation Test Market, 2018 - 2030 (USD Million)
4.2.2. Test Strip Product
4.2.2.1. Test Strip Product Market, 2018 - 2030 (USD Million)
4.2.3. Cassette Product
4.2.3.1. Cassette Product Market, 2018 - 2030 (USD Million)
4.2.4. Midstream Product
4.2.4.1. Midstream Product Market, 2018 - 2030 (USD Million)
4.3. Digital Ovulation Test
4.3.1. Digital Ovulation Test Market, 2018 - 2030 (USD Million)
4.4. Saliva Ovulation Test
4.4.1. Saliva Ovulation Test Market, 2018 - 2030 (USD Million)
Chapter 5. Distribution Channel Business Analysis
5.1. Ovulation Testing Kits Market: Distribution Channel Movement Analysis
5.2. Pharmacies and Drugstores
5.2.1. Pharmacies and Drugstores Market, 2018 - 2030 (USD Million)
5.3. Hypermarkets and Supermarkets
5.3.1. Hypermarkets and Supermarkets Market, 2018 - 2030 (USD Million)
5.4. Gastroenterology
5.4.1. Gastroenterology Market, 2018 - 2030 (USD Million)
5.5. E-Commerce
5.5.1. E-Commerce Market, 2018 - 2030 (USD Million)
Chapter 6. Regional Business Analysis
6.1. Ovulation Testing Kits Market Share By Region, 2022 & 2030
6.2. North America
6.2.1. North America Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.2.2. U.S.
6.2.2.1. Key Country Dynamics
6.2.2.2. Regulatory Framework/Scenario
6.2.2.3. Competitive Scenario
6.2.2.4. U.S. Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.2.3. Canada
6.2.3.1. Key Country Dynamics
6.2.3.2. Regulatory Framework/Scenario
6.2.3.3. Competitive Scenario
6.2.3.4. Canada Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3. Europe
6.3.1. Europe Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3.2. UK
6.3.2.1. Key Country Dynamics
6.3.2.2. Regulatory Framework/Scenario
6.3.2.3. Competitive Scenario
6.3.2.4. Germany Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3.3. Germany
6.3.3.1. Key Country Dynamics
6.3.3.2. Regulatory Framework/Scenario
6.3.3.3. Competitive Scenario
6.3.3.4. UK Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3.4. France
6.3.4.1. Key Country Dynamics
6.3.4.2. Regulatory Framework/Scenario
6.3.4.3. Competitive Scenario
6.3.4.4. France Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3.5. Italy
6.3.5.1. Key Country Dynamics
6.3.5.2. Regulatory Framework/Scenario
6.3.5.3. Competitive Scenario
6.3.5.4. Italy Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3.6. Spain
6.3.6.1. Key Country Dynamics
6.3.6.2. Regulatory Framework/Scenario
6.3.6.3. Competitive Scenario
6.3.6.4. Spain Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3.7. Sweden
6.3.7.1. Key Country Dynamics
6.3.7.2. Regulatory Framework/Scenario
6.3.7.3. Competitive Scenario
6.3.7.4. Sweden Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3.8. Norway
6.3.8.1. Key Country Dynamics
6.3.8.2. Regulatory Framework/Scenario
6.3.8.3. Competitive Scenario
6.3.8.4. Norway Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.3.9. Denmark
6.3.9.1. Key Country Dynamics
6.3.9.2. Regulatory Framework/Scenario
6.3.9.3. Competitive Scenario
6.3.9.4. Denmark Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.4. Asia Pacific
6.4.1. Asia Pacific Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.4.2. Japan
6.4.2.1. Key Country Dynamics
6.4.2.2. Regulatory Framework/Scenario
6.4.2.3. Competitive Scenario
6.4.2.4. Japan Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.4.3. China
6.4.3.1. Key Country Dynamics
6.4.3.2. Regulatory Framework/Scenario
6.4.3.3. Competitive Scenario
6.4.3.4. China Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.4.4. India
6.4.4.1. Key Country Dynamics
6.4.4.2. Regulatory Framework/Scenario
6.4.4.3. Competitive Scenario
6.4.4.4. India Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.4.5. Australia
6.4.5.1. Key Country Dynamics
6.4.5.2. Regulatory Framework/Scenario
6.4.5.3. Competitive Scenario
6.4.5.4. Australia Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.4.6. Thailand
6.4.6.1. Key Country Dynamics
6.4.6.2. Regulatory Framework/Scenario
6.4.6.3. Competitive Scenario
6.4.6.4. Thailand Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.4.7. South Korea
6.4.7.1. Key Country Dynamics
6.4.7.2. Regulatory Framework/Scenario
6.4.7.3. Competitive Scenario
6.4.7.4. South Korea Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.5. Latin America
6.5.1. Latin America Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.5.2. Brazil
6.5.2.1. Key Country Dynamics
6.5.2.2. Regulatory Framework/Scenario
6.5.2.3. Competitive Scenario
6.5.2.4. Brazil Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.5.3. Mexico
6.5.3.1. Key Country Dynamics
6.5.3.2. Regulatory Framework/Scenario
6.5.3.3. Competitive Scenario
6.5.3.4. Mexico Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.5.4. Argentina
6.5.4.1. Key Country Dynamics
6.5.4.2. Regulatory Framework/Scenario
6.5.4.3. Competitive Scenario
6.5.4.4. Argentina Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.6. MEA
6.6.1. MEA Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.6.2. South Africa
6.6.2.1. Key Country Dynamics
6.6.2.2. Regulatory Framework/Scenario
6.6.2.3. Competitive Scenario
6.6.2.4. South Africa Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.6.3. Saudi Arabia
6.6.3.1. Key Country Dynamics
6.6.3.2. Regulatory Framework/Scenario
6.6.3.3. Competitive Scenario
6.6.3.4. Saudi Arabia Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.6.4. UAE
6.6.4.1. Key Country Dynamics
6.6.4.2. Regulatory Framework/Scenario
6.6.4.3. Competitive Scenario
6.6.4.4. UAE Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
6.6.5. Kuwait
6.6.5.1. Key Country Dynamics
6.6.5.2. Regulatory Framework/Scenario
6.6.5.3. Competitive Scenario
6.6.5.4. Kuwait Ovulation Testing Kits Market, 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape
7.1. Company Categorization
7.2. Strategy Mapping
7.2.1. Merger& Acquisition
7.2.2. Collaborations
7.2.3. New Product Launch
7.3. Participant’s overview
7.3.1. Swiss Precision Diagnostics GmbH
7.3.1.1. Overview
7.3.1.2. Financial Performance
7.3.1.3. Product Benchmarking
7.3.1.4. Strategic Initiatives
7.3.2. Proov
7.3.2.1. Overview
7.3.2.2. Financial Performance
7.3.2.3. Product Benchmarking
7.3.2.4. Strategic Initiatives
7.3.3. Easy@Home Fertility
7.3.3.1. Overview
7.3.3.2. Financial Performance
7.3.3.3. Product Benchmarking
7.3.3.4. Strategic Initiatives
7.3.4. Ro
7.3.4.1. Overview
7.3.4.2. Financial Performance
7.3.4.3. Product Benchmarking
7.3.4.4. Strategic Initiatives
7.3.5. Piramal Healthcare
7.3.5.1. Overview
7.3.5.2. Financial Performance
7.3.5.3. Product Benchmarking
7.3.5.4. Strategic Initiatives
7.3.6. Wondfo
7.3.6.1. Overview
7.3.6.2. Financial Performance
7.3.6.3. Product Benchmarking
7.3.6.4. Strategic Initiatives
7.3.7. Accuquik
7.3.7.1. Overview
7.3.7.2. Financial Performance
7.3.7.3. Product Benchmarking
7.3.7.4. Strategic Initiatives
7.3.8. Fairhaven Health
7.3.8.1. Overview
7.3.8.2. Financial Performance
7.3.8.3. Product Benchmarking
7.3.8.4. Strategic Initiatives
7.3.9. PREGMATE
7.3.9.1. Overview
7.3.9.2. Financial Performance
7.3.9.3. Product Benchmarking
7.3.9.4. Strategic Initiatives
7.3.10. Runbio Biotech Co. Ltd.
7.3.10.1. Overview
7.3.10.2. Financial Performance
7.3.10.3. Product Benchmarking
7.3.10.4. Strategic Initiatives