Summary

Total volume sales in microwaves fell below pre-pandemic 2019 levels in 2022, as a result of atypical extra purchases made during the lockdowns in 2020 and 2021, due to the home improvement trends during that time. With consumers isolated at home, they sought to make their lives as comfortable and convenient as possible – and microwaves was one of the beneficiaries of this trend. Specifically, demand for simple and quick meals and quick warm-ups was high, given limited opportunities to eat out.

Euromonitor International's Microwaves in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Microwaves in Austria
Euromonitor International
April 2023

List Of Contents And Tables

MICROWAVES IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand normalises after peak during the pandemic, with a notable drop in sales
Basic functions in microwaves are enough for the vast majority of consumers
Retail distribution also normalises after atypical pandemic behaviours
PROSPECTS AND OPPORTUNITIES
Still some growth potential ahead for microwaves, thanks to fast-paced urban lifestyles
In the longer run, microwaves could become completely obsolete due to multi-functional ovens
Good price-performance ratio to remain key
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2017-2022
Table 2 Sales of Microwaves by Category: Value 2017-2022
Table 3 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 4 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 6 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 7 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 8 Distribution of Microwaves by Format: % Volume 2017-2022
Table 9 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 10 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN AUSTRIA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 15 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 16 Sales of Consumer Appliances by Category: Value 2017-2022
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 23 Sales of Small Appliances by Category: Volume 2017-2022
Table 24 Sales of Small Appliances by Category: Value 2017-2022
Table 25 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 26 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 28 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 29 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 30 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 31 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 32 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 41 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 42 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources