Summary

Heavily impacted by the pandemic in 2020 in line with non-essential store closures, restricted mobility among the local population and lack of inbound arrivals, retail volume and value sales of traditional watches recorded significant declines. However, following a rebound in 2021, sales continued to improve in 2022, despite the absence of tourists from major source markets such as China and Russia. One of the great strengths of the Swiss watch industry is its ability to offer the consumer a com...

Euromonitor International's Traditional and Connected Watchesin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional and Connected Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ページTOPに戻る

Table of Contents

Traditional and Connected Watches in Switzerland
Euromonitor International
April 2023

List Of Contents And Tables

TRADITIONAL AND CONNECTED WATCHES IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for traditional watches continues to improve in 2022
Demand for high mechanical watches fully recovers by pushing e-commerce
Increasing popularity of connected watches
PROSPECTS AND OPPORTUNITIES
Return of inbound arrivals, including Chinese tourists, likely to drive growth
Resale market for high watches to gain traction
Rise of connected watches to be further supported by health and wellness trend
CATEGORY DATA
Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 5 Sales of Traditional Watches by Category: Volume 2017-2022
Table 6 Sales of Traditional Watches by Category: Value 2017-2022
Table 7 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
Table 8 Sales of Traditional Watches by Category: % Value Growth 2017-2022
Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 13 Sales of Connected Watches by Category: Volume 2017-2022
Table 14 Sales of Connected Watches by Category: Value 2017-2022
Table 15 Sales of Connected Watches by Category: % Volume Growth 2017-2022
Table 16 Sales of Connected Watches by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Traditional Watches: % Value 2017-2021
Table 18 LBN Brand Shares of Traditional Watches: % Value 2018-2021
Table 19 NBO Company Shares of Connected Watches: % Value 2017-2021
Table 20 LBN Brand Shares of Connected Watches: % Value 2018-2021
Table 21 Distribution of Traditional Watches by Format: % Value 2017-2022
Table 22 Distribution of Connected Watches by Format: % Value 2017-2022
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
Table 28 Forecast Sales of Traditional Watches by Category: Value 2022-2027
Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Connected Watches by Category: Volume 2022-2027
Table 32 Forecast Sales of Connected Watches by Category: Value 2022-2027
Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN SWITZERLAND
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
Table 36 Sales of Personal Accessories by Category: Value 2017-2022
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Personal Accessories: % Value 2017-2021
Table 40 LBN Brand Shares of Personal Accessories: % Value 2018-2021
Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources