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ベトナムのティッシュと衛生Tissue and Hygiene in Vietnam 2021年5月から10月にかけて、COVID-19はベトナム南部やその他の地方で急増しました。ホーチミン市とその近郊では厳しい封鎖措置がとられたため、消費者はすべての屋外活動を控えなければならず、すべての公共の場... もっと見る
サマリー2021年5月から10月にかけて、COVID-19はベトナム南部やその他の地方で急増しました。ホーチミン市とその近郊では厳しい封鎖措置がとられたため、消費者はすべての屋外活動を控えなければならず、すべての公共の場が閉鎖されました。人々は家にいる時間を増やし、必需品はオンライン・チャネルを通じてのみ購入することを余儀なくされました。その結果、外出用ティッシュの全カテゴリーが減少しました。一般に、ティッシュや衛生用品は、政府の政策によって物流が難しくなっています。Euromonitor Internationalの調査レポート「ベトナムのティッシュと衛生製品」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を促進する部門を特定することができます。主要企業や主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品家庭外用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用大人用失禁用品、総合ティッシュと衛生用品。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ティッシュおよび衛生用品市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Tissue and Hygiene in VietnamEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN VIETNAM EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Sanitary products distribution faced with difficulties during the 2021 lockdown Cooling, freshness and softness remain key factors for sanitary protection Diana and Kimberly-Clark remain largest players PROSPECTS AND OPPORTUNITIES Sanitary protection expected to see stable growth over forecast period Attractive packaging and combo packs to help drive sales Stronger brand presence expected through e-commerce CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Difficulties with nappies/diaper/pants logistics and supply chain during 2021 Turkey’s Hayat Group joins Vietnam’s nappies/diapers/pants market with Molfix Increasingly strong competition through online channel and social media activities PROSPECTS AND OPPORTUNITIES New government policies aimed at supporting growth in birth rate Greener and more natural attributes to match consumers’ needs Expansion of online sales CATEGORY DATA Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Adult incontinence primarily in demand in big cities and suburban areas Caryn continues to dominate Vietnam’s retail adult incontinence market Lack of product innovation and marketing activities for adult incontinence PROSPECTS AND OPPORTUNITIES Ageing of the Vietnamese population offers potential for adult incontinence Category offers ample room for innovation Online and mini supermarkets becoming increasingly important channels CATEGORY DATA Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic-induced new hygiene routines support demand for wipes Consumers on the lookout for antibacterial properties in wipes Diana JSC’s leading position underpinned by local understanding and distribution strength PROSPECTS AND OPPORTUNITIES Wipes expected to grow well in the forecast period Growing focus on product information Brands to expand presence in the e-commerce and modern grocery retailing channels CATEGORY DATA Table 38 Retail Sales of Wipes by Category: Value 2016-2021 Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Retail tissue experiences stable growth Interest in eco-focused products Low levels of consumer loyalty in fragmented competitive landscape PROSPECTS AND OPPORTUNITIES Retail tissue expected to see stable growth in the forecast period Need to find balance between innovation and pricing Increasing competition through online channels CATEGORY DATA Table 44 Retail Sales of Tissue by Category: Value 2016-2021 Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic impacts demand for away-from-home tissue and hygiene Product quality remains important in away-from-home tissue and hygiene Decline in tourism has marked effect PROSPECTS AND OPPORTUNITIES Revival of tourism to drive recovery Ageing population to support demand for AFH hygiene products Rural customers focus on local companies and low-priced products, while demand in urban areas is for well-known brands of higher quality CATEGORY DATA Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
SummaryDuring May to October 2021, COVID-19 surged in the south of Vietnam and other provinces. Due to strict lockdowns in Ho Chi Minh City and nearby regions consumers had to cut all outdoor activities and all public places were closed. People were forced to spend more time at home and could only purchase necessities through online channels. As a result, all categories of away-from-home tissue declined. Generally, tissue and hygiene products faced logistical challenges due to policies enforced by the... Table of ContentsTissue and Hygiene in VietnamEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN VIETNAM EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Sanitary products distribution faced with difficulties during the 2021 lockdown Cooling, freshness and softness remain key factors for sanitary protection Diana and Kimberly-Clark remain largest players PROSPECTS AND OPPORTUNITIES Sanitary protection expected to see stable growth over forecast period Attractive packaging and combo packs to help drive sales Stronger brand presence expected through e-commerce CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Difficulties with nappies/diaper/pants logistics and supply chain during 2021 Turkey’s Hayat Group joins Vietnam’s nappies/diapers/pants market with Molfix Increasingly strong competition through online channel and social media activities PROSPECTS AND OPPORTUNITIES New government policies aimed at supporting growth in birth rate Greener and more natural attributes to match consumers’ needs Expansion of online sales CATEGORY DATA Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Adult incontinence primarily in demand in big cities and suburban areas Caryn continues to dominate Vietnam’s retail adult incontinence market Lack of product innovation and marketing activities for adult incontinence PROSPECTS AND OPPORTUNITIES Ageing of the Vietnamese population offers potential for adult incontinence Category offers ample room for innovation Online and mini supermarkets becoming increasingly important channels CATEGORY DATA Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic-induced new hygiene routines support demand for wipes Consumers on the lookout for antibacterial properties in wipes Diana JSC’s leading position underpinned by local understanding and distribution strength PROSPECTS AND OPPORTUNITIES Wipes expected to grow well in the forecast period Growing focus on product information Brands to expand presence in the e-commerce and modern grocery retailing channels CATEGORY DATA Table 38 Retail Sales of Wipes by Category: Value 2016-2021 Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Retail tissue experiences stable growth Interest in eco-focused products Low levels of consumer loyalty in fragmented competitive landscape PROSPECTS AND OPPORTUNITIES Retail tissue expected to see stable growth in the forecast period Need to find balance between innovation and pricing Increasing competition through online channels CATEGORY DATA Table 44 Retail Sales of Tissue by Category: Value 2016-2021 Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAM KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic impacts demand for away-from-home tissue and hygiene Product quality remains important in away-from-home tissue and hygiene Decline in tourism has marked effect PROSPECTS AND OPPORTUNITIES Revival of tourism to drive recovery Ageing population to support demand for AFH hygiene products Rural customers focus on local companies and low-priced products, while demand in urban areas is for well-known brands of higher quality CATEGORY DATA Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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