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ナイジェリアにおけるティッシュと衛生管理Tissue and Hygiene in Nigeria 2020年のパンデミックの悪影響により、ナイジェリア経済は同年最終四半期にリセッションに入りました。単価は急上昇し、現地通貨は下落に見舞われ、従来輸入に頼っていた製造業は生産コストの高騰により強いプレ... もっと見る
サマリー2020年のパンデミックの悪影響により、ナイジェリア経済は同年最終四半期にリセッションに入りました。単価は急上昇し、現地通貨は下落に見舞われ、従来輸入に頼っていた製造業は生産コストの高騰により強いプレッシャーにさらされました。個人消費にも悪影響が出た。こうした問題の中、ティッシュ＆ハイジーンは2020年に力強い成長を遂げ、2021年にはさらにプラスに転じる。しかしながら、ス...Euromonitor Internationalの調査レポート「ナイジェリアのティッシュと衛生」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を牽引するセクターを特定することが可能です。主要企業や主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析も提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品家庭外用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用大人用失禁用品、総合ティッシュと衛生用品。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ティッシュおよび衛生用品市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Tissue and Hygiene in NigeriaEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN NIGERIA EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Slim/thin/ultra-thin towels posts fastest volume growth in 2021 Amidst economic challenges Proctor & Gamble Nigeria Ltd retains lead in 2021 New product innovations in sanitary protection PROSPECTS AND OPPORTUNITIES More dynamic growth expected for sanitary protection compared to review period Strong competition to drive demand over the forecast period Standard towels without wings to lose further popularity CATEGORY DATA Table 18 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 20 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for nappies/diapers/pants remains strong in 2021 Hayat Kimya Nigeria retains convincing leadership despite economic challenges Bordar Group posts dynamic growth and value share gain in 2021 PROSPECTS AND OPPORTUNITIES Average unit price to remain stable over the forecast period Disposable pants to post fastest volume growth Smaller pack sizes and affordability to drive demand due to weak economy CATEGORY DATA Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Retail adult incontinence sees stronger growth in 2021 Wemy Industries retains convincing leadership of retail adult incontinence 2021 sees another sharp increase in average unit price PROSPECTS AND OPPORTUNITIES Stabilisation of economy and average unit price expected to support demand Forecast growth expected to outperform review period Expanding adult population expected to drive overall growth CATEGORY DATA Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Baby wipes posts fastest growth rate in 2021 Affordability supports new leadership of Angel Commodity Products Nigeria Ltd Hayat Kimya Nigeria Ltd posts highest value share increase in wipes PROSPECTS AND OPPORTUNITIES Baby wipes expected to drive further growth over the forecast period High unit prices could threaten stronger demand Urbanisation and increase in birth rate will be positive growth factors CATEGORY DATA Table 37 Retail Sales of Wipes by Category: Value 2016-2021 Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet paper posts fastest growth in 2021 Despite further loss of share, Bel Impex Ltd maintains lead of retail tissue Local manufacturers hold sway in retail tissue in the midst of economic challenges PROSPECTS AND OPPORTUNITIES Toilet paper to steer growth of retail tissue Average unit price to remain fairly stable over the forecast period Erosion of disposable incomes may threaten stronger growth CATEGORY DATA Table 43 Retail Sales of Tissue by Category: Value 2016-2021 Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS As economy slowly recovers and AFH establishments reopen, away-from-home tissue sees positive growth in 2021 Despite sluggish economic recovery, AFH adult incontinence maintains high growth rates Wemy Industries Ltd and Bel Impex Ltd are leading brand owners PROSPECTS AND OPPORTUNITIES Away-from-home tissue expected to grow in both volume and value terms over the forecast period Urbanisation and growth in adult population will support rising demand Heightened awareness and competition likely to spur growth CATEGORY DATA Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 53 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
SummaryDue to the negative effect of the pandemic in 2020, the Nigerian economy entered recession in the last quarter of the same year. Unit prices rose sharply, the local currency suffered depreciation and manufacturers that traditionally depend on imports were placed under intense pressure due to the high cost of production. Consumer spending was adversely affected. Amidst all these issues, tissue and hygiene posted strong growth in 2020, followed by a further positive performance in 2021. However, s... Table of ContentsTissue and Hygiene in NigeriaEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN NIGERIA EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Slim/thin/ultra-thin towels posts fastest volume growth in 2021 Amidst economic challenges Proctor & Gamble Nigeria Ltd retains lead in 2021 New product innovations in sanitary protection PROSPECTS AND OPPORTUNITIES More dynamic growth expected for sanitary protection compared to review period Strong competition to drive demand over the forecast period Standard towels without wings to lose further popularity CATEGORY DATA Table 18 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 20 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for nappies/diapers/pants remains strong in 2021 Hayat Kimya Nigeria retains convincing leadership despite economic challenges Bordar Group posts dynamic growth and value share gain in 2021 PROSPECTS AND OPPORTUNITIES Average unit price to remain stable over the forecast period Disposable pants to post fastest volume growth Smaller pack sizes and affordability to drive demand due to weak economy CATEGORY DATA Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Retail adult incontinence sees stronger growth in 2021 Wemy Industries retains convincing leadership of retail adult incontinence 2021 sees another sharp increase in average unit price PROSPECTS AND OPPORTUNITIES Stabilisation of economy and average unit price expected to support demand Forecast growth expected to outperform review period Expanding adult population expected to drive overall growth CATEGORY DATA Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Baby wipes posts fastest growth rate in 2021 Affordability supports new leadership of Angel Commodity Products Nigeria Ltd Hayat Kimya Nigeria Ltd posts highest value share increase in wipes PROSPECTS AND OPPORTUNITIES Baby wipes expected to drive further growth over the forecast period High unit prices could threaten stronger demand Urbanisation and increase in birth rate will be positive growth factors CATEGORY DATA Table 37 Retail Sales of Wipes by Category: Value 2016-2021 Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet paper posts fastest growth in 2021 Despite further loss of share, Bel Impex Ltd maintains lead of retail tissue Local manufacturers hold sway in retail tissue in the midst of economic challenges PROSPECTS AND OPPORTUNITIES Toilet paper to steer growth of retail tissue Average unit price to remain fairly stable over the forecast period Erosion of disposable incomes may threaten stronger growth CATEGORY DATA Table 43 Retail Sales of Tissue by Category: Value 2016-2021 Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN NIGERIA KEY DATA FINDINGS 2021 DEVELOPMENTS As economy slowly recovers and AFH establishments reopen, away-from-home tissue sees positive growth in 2021 Despite sluggish economic recovery, AFH adult incontinence maintains high growth rates Wemy Industries Ltd and Bel Impex Ltd are leading brand owners PROSPECTS AND OPPORTUNITIES Away-from-home tissue expected to grow in both volume and value terms over the forecast period Urbanisation and growth in adult population will support rising demand Heightened awareness and competition likely to spur growth CATEGORY DATA Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 53 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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