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ケニアのティッシュと衛生Tissue and Hygiene in Kenya ティッシュと衛生の売上は、大まかに言って、移動制限が解除され、経済が再開され、消費者が仕事や勉強に戻り始めた2021年に、通常の消費パターンに戻り始めたと言えるでしょう。例えば、AFHティッシュと衛生用品... もっと見る
サマリーティッシュと衛生の売上は、大まかに言って、移動制限が解除され、経済が再開され、消費者が仕事や勉強に戻り始めた2021年に、通常の消費パターンに戻り始めたと言えるでしょう。例えば、AFHティッシュと衛生用品は、企業や外食産業が閉鎖されたため、売上が減少した。逆に、自宅で過ごす時間が長くなったことで、製品の利用が増えた...Euromonitor Internationalの調査レポート「ケニアのティッシュと衛生」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を牽引するセクターを特定することが可能です。主要企業や主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品家庭外用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用大人用失禁用品、総合ティッシュと衛生用品。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ティッシュおよび衛生用品市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Tissue and Hygiene in KenyaEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN KENYA EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Organic and health trends run parallel in sanitary protection Public health campaigns strengthen use, but period poverty on the rise post-pandemic Affordability becoming more important as pandemic economics bite PROSPECTS AND OPPORTUNITIES Reusable protection meets economic and environmental demands Positive growth led by new consumer habits Innovation meets the growing demand for quality, pushing category growth over the forecast period CATEGORY DATA Table 18 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 sees marked change in consumption habits and fuels baby boom. The demand of premium products continues to be driven by the middle class. Marketing innovation keeps producers competitive PROSPECTS AND OPPORTUNITIES Increased volume sales expected post Covid-19 Population Growth set to drive category growth. Demand for natural, hygienic nappies on the rise. CATEGORY DATA Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Lifestyle diseases and the aging population fuel demand. Stigma of incontinence still in place Adult incontinence limited to urban middle class. PROSPECTS AND OPPORTUNITIES Potential for adult incontinence, with local production to help affordability, availability Orange Pharm dominant while mass adoption remains at a distance E-commerce may be perfect medium to build sales over the forecast period CATEGORY DATA Table 30 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Increased demand for antibacterial wipes. Wealthier wipes consumers respond to innovation Category development obstructed by economic impact of pandemic PROSPECTS AND OPPORTUNITIES Scope to widen consumer base E-commerce can widen distribution footprint of wipes Health-conscious, green demand can push innovation and pricing. CATEGORY DATA Table 36 Retail Sales of Wipes by Category: Value 2016-2021 Table 37 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 39 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 40 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth slows, but retail tissue still a strong performer Sustainable trends helped by skilful positioning of leading player KEBS recall means leading players concentrate share PROSPECTS AND OPPORTUNITIES E-commerce on the rise for retail tissue Social media a tool to strengthen consumer ties On-the-go tissue will benefit from return of travel, health concerns. CATEGORY DATA Table 42 Retail Sales of Tissue by Category: Value 2016-2021 Table 43 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 45 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 46 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Return to growth in wake of eased restrictions. Hospitals and health centres see AFH demand return as fear subsides Toilet paper dominant, benefits most from reopened economy PROSPECTS AND OPPORTUNITIES More competition and new entrants as AFH warms up post-pandemic. Urban/rural demand for AFH remains polarised Consumer expectations strengthen as middle class emerges CATEGORY DATA Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
SummarySales of tissue and hygiene have, broadly speaking, began to see a return to normal patterns of consumption in 2021 as restrictions on movement were lifted, the economy began to reopen and consumers began to return to work and study. Different product categories were hit by the pandemic in a variety of ways in 2020 – sales of AFH tissue and hygiene, for example, typically dropped as businesses and foodservice outlets were shuttered. Conversely, more time spent at home meant more use of products... Table of ContentsTissue and Hygiene in KenyaEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN KENYA EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Organic and health trends run parallel in sanitary protection Public health campaigns strengthen use, but period poverty on the rise post-pandemic Affordability becoming more important as pandemic economics bite PROSPECTS AND OPPORTUNITIES Reusable protection meets economic and environmental demands Positive growth led by new consumer habits Innovation meets the growing demand for quality, pushing category growth over the forecast period CATEGORY DATA Table 18 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 sees marked change in consumption habits and fuels baby boom. The demand of premium products continues to be driven by the middle class. Marketing innovation keeps producers competitive PROSPECTS AND OPPORTUNITIES Increased volume sales expected post Covid-19 Population Growth set to drive category growth. Demand for natural, hygienic nappies on the rise. CATEGORY DATA Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Lifestyle diseases and the aging population fuel demand. Stigma of incontinence still in place Adult incontinence limited to urban middle class. PROSPECTS AND OPPORTUNITIES Potential for adult incontinence, with local production to help affordability, availability Orange Pharm dominant while mass adoption remains at a distance E-commerce may be perfect medium to build sales over the forecast period CATEGORY DATA Table 30 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Increased demand for antibacterial wipes. Wealthier wipes consumers respond to innovation Category development obstructed by economic impact of pandemic PROSPECTS AND OPPORTUNITIES Scope to widen consumer base E-commerce can widen distribution footprint of wipes Health-conscious, green demand can push innovation and pricing. CATEGORY DATA Table 36 Retail Sales of Wipes by Category: Value 2016-2021 Table 37 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 39 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 40 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth slows, but retail tissue still a strong performer Sustainable trends helped by skilful positioning of leading player KEBS recall means leading players concentrate share PROSPECTS AND OPPORTUNITIES E-commerce on the rise for retail tissue Social media a tool to strengthen consumer ties On-the-go tissue will benefit from return of travel, health concerns. CATEGORY DATA Table 42 Retail Sales of Tissue by Category: Value 2016-2021 Table 43 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 45 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 46 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN KENYA KEY DATA FINDINGS 2021 DEVELOPMENTS Return to growth in wake of eased restrictions. Hospitals and health centres see AFH demand return as fear subsides Toilet paper dominant, benefits most from reopened economy PROSPECTS AND OPPORTUNITIES More competition and new entrants as AFH warms up post-pandemic. Urban/rural demand for AFH remains polarised Consumer expectations strengthen as middle class emerges CATEGORY DATA Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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Euromonitor International社のその他分野での最新刊レポート本レポートと同じKEY WORD（tissue）の最新刊レポートよくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
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