世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
インドにおけるティッシュと衛生Tissue and Hygiene in India 2020年に不調だった小売とAFHのティッシュ・衛生は、2021年に回復の兆しを見せた。2020年、AFHティッシュ・衛生が減少し、小売ティッシュ・衛生が無視できない伸びを示したのは、COVID-19感染の急増、前例のない... もっと見る
サマリー2020年に不調だった小売とAFHのティッシュ・衛生は、2021年に回復の兆しを見せた。2020年、AFHティッシュ・衛生が減少し、小売ティッシュ・衛生が無視できない伸びを示したのは、COVID-19感染の急増、前例のないロックダウン、サプライチェーンの混乱、経済の不確実性の増大が原因であった。これらの要因により、消費者は予算を合理化し、価値ある製品を探したり、代替品に切り替えたりするようになりました。2021年には、ワクチン接種のローリングとともに...Euromonitor Internationalのインドのティッシュと衛生製品レポートは、国レベルの市場規模と形状の包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を促進する部門を特定することができます。主要企業や主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析も提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品家庭外用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用大人用失禁用品、総合ティッシュと衛生用品。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ティッシュおよび衛生用品市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Tissue and Hygiene in IndiaEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN INDIA EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth in sanitary protection is driven by regular users The focus on feminine wellness from start-ups and D2C supports growth of digital-first brands Product promotions see progressive messages PROSPECTS AND OPPORTUNITIES Sanitary protection has strong growth potential in the forecast period Brand stickiness to support the top players Sustainability is slowly becoming visible in sanitary protection CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Nappies/diapers/pants shows signs of gradual recovery Difficulty importing cheaper products helps local production and local players Negligible fluctuations in selling prices despite increased input costs PROSPECTS AND OPPORTUNITIES Despite favourable factors, challenges could dampen category growth Nappies/diapers/pants likely to see category expansion along with reusable products E-commerce to remain an important distribution channel CATEGORY DATA Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth driven by increased exposure to incontinence products Promotions focused on generating awareness Channel distribution increasingly influenced by buyers rather than primary users PROSPECTS AND OPPORTUNITIES Retail adult incontinence set to see double-digit CAGRs in the forecast period Developments and focus on senior care products set to help drive growth Like in nappies/diapers/pants, e-commerce will be important CATEGORY DATA Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Better performance in 2021, but discretionary nature still impacts growth Baby wipes remains the biggest category Product Claims and Positioning shows a move towards skin-friendly products PROSPECTS AND OPPORTUNITIES Favourable macroeconomic factors expected to support forecast growth Gradual developments likely in other wipes categories Expansion of baby products ecosystem likely to increase the competition in baby wipes CATEGORY DATA Table 38 Retail Sales of Wipes by Category: Value 2016-2021 Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Extended home seclusion supports sales in 2021 Presence of alternatives across categories limits growth Sales via e-commerce grow due to the USP of convenience PROSPECTS AND OPPORTUNITIES Discretionary nature of the category to hamper sales Continued fragmentation, marked with the presence of local and private label lines Move towards sustainability likely to impact the category CATEGORY DATA Table 44 Retail Sales of Tissue by Category: Value 2016-2021 Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Much like 2020, AFH hygiene sees growth AFH tissue recovers slightly Pricing and budget dominate product selection PROSPECTS AND OPPORTUNITIES Gradual recovery post-pandemic AFH hygiene expected to see comparatively slower growth over the forecast period Move towards environmentally-friendly habits likely to impact AFH tissue CATEGORY DATA Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021 Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
SummaryAfter seeing poor performances in 2020, both retail and AFH tissue and hygiene showed signs of recovery in 2021. In 2020, the decline for AFH tissue and hygiene and negligible growth in retail tissue and hygiene were a result of a surge in COVID-19 infections, an unprecedented lockdown, supply chain disruptions and increased economic uncertainty. These factors led consumers to rationalise their budgets and look for value products, or switch to alternatives. In 2021, along with vaccination rollou... Table of ContentsTissue and Hygiene in IndiaEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN INDIA EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth in sanitary protection is driven by regular users The focus on feminine wellness from start-ups and D2C supports growth of digital-first brands Product promotions see progressive messages PROSPECTS AND OPPORTUNITIES Sanitary protection has strong growth potential in the forecast period Brand stickiness to support the top players Sustainability is slowly becoming visible in sanitary protection CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Nappies/diapers/pants shows signs of gradual recovery Difficulty importing cheaper products helps local production and local players Negligible fluctuations in selling prices despite increased input costs PROSPECTS AND OPPORTUNITIES Despite favourable factors, challenges could dampen category growth Nappies/diapers/pants likely to see category expansion along with reusable products E-commerce to remain an important distribution channel CATEGORY DATA Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth driven by increased exposure to incontinence products Promotions focused on generating awareness Channel distribution increasingly influenced by buyers rather than primary users PROSPECTS AND OPPORTUNITIES Retail adult incontinence set to see double-digit CAGRs in the forecast period Developments and focus on senior care products set to help drive growth Like in nappies/diapers/pants, e-commerce will be important CATEGORY DATA Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Better performance in 2021, but discretionary nature still impacts growth Baby wipes remains the biggest category Product Claims and Positioning shows a move towards skin-friendly products PROSPECTS AND OPPORTUNITIES Favourable macroeconomic factors expected to support forecast growth Gradual developments likely in other wipes categories Expansion of baby products ecosystem likely to increase the competition in baby wipes CATEGORY DATA Table 38 Retail Sales of Wipes by Category: Value 2016-2021 Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Extended home seclusion supports sales in 2021 Presence of alternatives across categories limits growth Sales via e-commerce grow due to the USP of convenience PROSPECTS AND OPPORTUNITIES Discretionary nature of the category to hamper sales Continued fragmentation, marked with the presence of local and private label lines Move towards sustainability likely to impact the category CATEGORY DATA Table 44 Retail Sales of Tissue by Category: Value 2016-2021 Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Much like 2020, AFH hygiene sees growth AFH tissue recovers slightly Pricing and budget dominate product selection PROSPECTS AND OPPORTUNITIES Gradual recovery post-pandemic AFH hygiene expected to see comparatively slower growth over the forecast period Move towards environmentally-friendly habits likely to impact AFH tissue CATEGORY DATA Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021 Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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