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インドにおけるティッシュと衛生


Tissue and Hygiene in India

2020年に不調だった小売とAFHのティッシュ・衛生は、2021年に回復の兆しを見せた。2020年、AFHティッシュ・衛生が減少し、小売ティッシュ・衛生が無視できない伸びを示したのは、COVID-19感染の急増、前例のない... もっと見る

 

 

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Euromonitor International
ユーロモニターインターナショナル
2022年4月27日 US$2,650
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サマリー

2020年に不調だった小売とAFHのティッシュ・衛生は、2021年に回復の兆しを見せた。2020年、AFHティッシュ・衛生が減少し、小売ティッシュ・衛生が無視できない伸びを示したのは、COVID-19感染の急増、前例のないロックダウン、サプライチェーンの混乱、経済の不確実性の増大が原因であった。これらの要因により、消費者は予算を合理化し、価値ある製品を探したり、代替品に切り替えたりするようになりました。2021年には、ワクチン接種のローリングとともに...

Euromonitor Internationalのインドのティッシュと衛生製品レポートは、国レベルの市場規模と形状の包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を促進する部門を特定することができます。主要企業や主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析も提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。

対象製品家庭外用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用大人用失禁用品、総合ティッシュと衛生用品。

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ティッシュおよび衛生用品市場の詳細な情報を得ることができます。
* 成長分野を特定し、変化を促す要因を特定します。
* 競争環境、市場の主要プレーヤー、主要ブランドの理解
* 5年後を予測することで、市場の発展予測を評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。


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目次

Tissue and Hygiene in India
Euromonitor International
April 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN INDIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in sanitary protection is driven by regular users
The focus on feminine wellness from start-ups and D2C supports growth of digital-first brands
Product promotions see progressive messages
PROSPECTS AND OPPORTUNITIES
Sanitary protection has strong growth potential in the forecast period
Brand stickiness to support the top players
Sustainability is slowly becoming visible in sanitary protection
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Nappies/diapers/pants shows signs of gradual recovery
Difficulty importing cheaper products helps local production and local players
Negligible fluctuations in selling prices despite increased input costs
PROSPECTS AND OPPORTUNITIES
Despite favourable factors, challenges could dampen category growth
Nappies/diapers/pants likely to see category expansion along with reusable products
E-commerce to remain an important distribution channel
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth driven by increased exposure to incontinence products
Promotions focused on generating awareness
Channel distribution increasingly influenced by buyers rather than primary users
PROSPECTS AND OPPORTUNITIES
Retail adult incontinence set to see double-digit CAGRs in the forecast period
Developments and focus on senior care products set to help drive growth
Like in nappies/diapers/pants, e-commerce will be important
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Better performance in 2021, but discretionary nature still impacts growth
Baby wipes remains the biggest category
Product Claims and Positioning shows a move towards skin-friendly products
PROSPECTS AND OPPORTUNITIES
Favourable macroeconomic factors expected to support forecast growth
Gradual developments likely in other wipes categories
Expansion of baby products ecosystem likely to increase the competition in baby wipes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extended home seclusion supports sales in 2021
Presence of alternatives across categories limits growth
Sales via e-commerce grow due to the USP of convenience
PROSPECTS AND OPPORTUNITIES
Discretionary nature of the category to hamper sales
Continued fragmentation, marked with the presence of local and private label lines
Move towards sustainability likely to impact the category
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Much like 2020, AFH hygiene sees growth
AFH tissue recovers slightly
Pricing and budget dominate product selection
PROSPECTS AND OPPORTUNITIES
Gradual recovery post-pandemic
AFH hygiene expected to see comparatively slower growth over the forecast period
Move towards environmentally-friendly habits likely to impact AFH tissue
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

 

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Summary

After seeing poor performances in 2020, both retail and AFH tissue and hygiene showed signs of recovery in 2021. In 2020, the decline for AFH tissue and hygiene and negligible growth in retail tissue and hygiene were a result of a surge in COVID-19 infections, an unprecedented lockdown, supply chain disruptions and increased economic uncertainty. These factors led consumers to rationalise their budgets and look for value products, or switch to alternatives. In 2021, along with vaccination rollou...

Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Tissue and Hygiene in India
Euromonitor International
April 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN INDIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in sanitary protection is driven by regular users
The focus on feminine wellness from start-ups and D2C supports growth of digital-first brands
Product promotions see progressive messages
PROSPECTS AND OPPORTUNITIES
Sanitary protection has strong growth potential in the forecast period
Brand stickiness to support the top players
Sustainability is slowly becoming visible in sanitary protection
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Nappies/diapers/pants shows signs of gradual recovery
Difficulty importing cheaper products helps local production and local players
Negligible fluctuations in selling prices despite increased input costs
PROSPECTS AND OPPORTUNITIES
Despite favourable factors, challenges could dampen category growth
Nappies/diapers/pants likely to see category expansion along with reusable products
E-commerce to remain an important distribution channel
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth driven by increased exposure to incontinence products
Promotions focused on generating awareness
Channel distribution increasingly influenced by buyers rather than primary users
PROSPECTS AND OPPORTUNITIES
Retail adult incontinence set to see double-digit CAGRs in the forecast period
Developments and focus on senior care products set to help drive growth
Like in nappies/diapers/pants, e-commerce will be important
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Better performance in 2021, but discretionary nature still impacts growth
Baby wipes remains the biggest category
Product Claims and Positioning shows a move towards skin-friendly products
PROSPECTS AND OPPORTUNITIES
Favourable macroeconomic factors expected to support forecast growth
Gradual developments likely in other wipes categories
Expansion of baby products ecosystem likely to increase the competition in baby wipes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extended home seclusion supports sales in 2021
Presence of alternatives across categories limits growth
Sales via e-commerce grow due to the USP of convenience
PROSPECTS AND OPPORTUNITIES
Discretionary nature of the category to hamper sales
Continued fragmentation, marked with the presence of local and private label lines
Move towards sustainability likely to impact the category
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Much like 2020, AFH hygiene sees growth
AFH tissue recovers slightly
Pricing and budget dominate product selection
PROSPECTS AND OPPORTUNITIES
Gradual recovery post-pandemic
AFH hygiene expected to see comparatively slower growth over the forecast period
Move towards environmentally-friendly habits likely to impact AFH tissue
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

 

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