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グアテマラのティッシュと衛生管理Tissue and Hygiene in Guatemala COVID-19の影響は、2021年のグアテマラのティッシュと衛生の消費パターンを形成する最も影響力のある要因であり続けた。パンデミックの経済的な悪影響により、多くの世帯が最近購買力の低下を経験したため、消費... もっと見る
サマリーCOVID-19の影響は、2021年のグアテマラのティッシュと衛生の消費パターンを形成する最も影響力のある要因であり続けた。パンデミックの経済的な悪影響により、多くの世帯が最近購買力の低下を経験したため、消費者は基本的な必需品とみなされる製品タイプへの支出を優先し続けました。このような消費行動は、インフレ率の上昇によって強化され、市場全体の単価が現在の価値ベースで急上昇し、...Euromonitor Internationalの調査レポート「グアテマラのティッシュと衛生」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品家庭外用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用大人用失禁用品、総合ティッシュと衛生用品。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ティッシュおよび衛生用品市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Tissue and Hygiene in GuatemalaEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN GUATEMALA EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Necessity status of towels underpins overall expansion of sanitary protection Pantyliners and tampons post the fastest growth in current value sales Saba revamps packaging design and launches product infused with herbal extracts PROSPECTS AND OPPORTUNITIES Sanitary protection set to develop positively throughout the forecast period Price-based promotional activity likely to intensify Producers will seek to capture consumer attention with added-value innovations CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Nappies/diapers/pants remains reasonably resilient to economic fallout of COVID-19 New born and junior nappies/diapers most exposed as birth rate decline deepens Leading brands Huggies and Pampers increase price-based promotions PROSPECTS AND OPPORTUNITIES Demographic trends and innovation will help to sustain robust demand Companies will continue developing more eco-friendly products and pack types Convenience factor will limit competitive threat from reusable cloth nappies/diapers CATEGORY DATA Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand picks up with improvements in epidemiological and economic conditions Heightened price-sensitivity shapes consumer choices Leading brand Tena launches new range of products designed for men PROSPECTS AND OPPORTUNITIES Economic recovery and population ageing set to boost demand from 2022 Producers will continue working to reduce social stigma surrounding incontinence Leading players likely to introduce more stylishly designed products CATEGORY DATA Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Heightened budget-consciousness continues to subdue demand for personal wipes Hygiene concerns ensure demand for all purpose cleaning wipes remains buoyant Plenitud and Saba launch new intimate wipes products PROSPECTS AND OPPORTUNITIES Economic recovery and convenience factor should boost overall demand New product development activity will help to broaden appeal of wipes More players likely to take steps to improve sustainability credentials of their brands CATEGORY DATA Table 37 Retail Sales of Wipes by Category: Value 2016-2021 Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Retail demand for toilet paper stabilises as consumers resume their normal routines Increased caution around discretionary spending subdues demand for facial tissues Kimberly-Clark remains the outright leader with its Scott and Kleenex brands PROSPECTS AND OPPORTUNITIES Favourable demographic trends will support further expansion of retail tissue Toilet paper set to grow fastest in volume terms Improved access to indoor toilets will widen consumer base for toilet paper CATEGORY DATA Table 43 Retail Sales of Tissue by Category: Value 2016-2021 Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS AFH tissue volume sales improve but remain in negative territory AFH adult incontinence continues to post growth in volume sales Kimberly-Clark Professional maintains its leading position PROSPECTS AND OPPORTUNITIES Demand in all AFH categories set to increase steadily from 2022 onwards AFH toilet paper expected to show strongest growth in volume sales Price competition among AFH suppliers likely to intensify CATEGORY DATA Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
SummaryThe fallout of COVID-19 remained the most influential factor shaping consumption patterns in tissue and hygiene in Guatemala in 2021. With many households having recently experienced a drop in purchasing power due to the negative economic impact of the pandemic, consumers continued to prioritise spending on product types that are considered basic necessities. Such behaviour was reinforced by rising inflation, which caused unit prices across the market to increase sharply in current value terms,... Table of ContentsTissue and Hygiene in GuatemalaEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN GUATEMALA EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Necessity status of towels underpins overall expansion of sanitary protection Pantyliners and tampons post the fastest growth in current value sales Saba revamps packaging design and launches product infused with herbal extracts PROSPECTS AND OPPORTUNITIES Sanitary protection set to develop positively throughout the forecast period Price-based promotional activity likely to intensify Producers will seek to capture consumer attention with added-value innovations CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Nappies/diapers/pants remains reasonably resilient to economic fallout of COVID-19 New born and junior nappies/diapers most exposed as birth rate decline deepens Leading brands Huggies and Pampers increase price-based promotions PROSPECTS AND OPPORTUNITIES Demographic trends and innovation will help to sustain robust demand Companies will continue developing more eco-friendly products and pack types Convenience factor will limit competitive threat from reusable cloth nappies/diapers CATEGORY DATA Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand picks up with improvements in epidemiological and economic conditions Heightened price-sensitivity shapes consumer choices Leading brand Tena launches new range of products designed for men PROSPECTS AND OPPORTUNITIES Economic recovery and population ageing set to boost demand from 2022 Producers will continue working to reduce social stigma surrounding incontinence Leading players likely to introduce more stylishly designed products CATEGORY DATA Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Heightened budget-consciousness continues to subdue demand for personal wipes Hygiene concerns ensure demand for all purpose cleaning wipes remains buoyant Plenitud and Saba launch new intimate wipes products PROSPECTS AND OPPORTUNITIES Economic recovery and convenience factor should boost overall demand New product development activity will help to broaden appeal of wipes More players likely to take steps to improve sustainability credentials of their brands CATEGORY DATA Table 37 Retail Sales of Wipes by Category: Value 2016-2021 Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS Retail demand for toilet paper stabilises as consumers resume their normal routines Increased caution around discretionary spending subdues demand for facial tissues Kimberly-Clark remains the outright leader with its Scott and Kleenex brands PROSPECTS AND OPPORTUNITIES Favourable demographic trends will support further expansion of retail tissue Toilet paper set to grow fastest in volume terms Improved access to indoor toilets will widen consumer base for toilet paper CATEGORY DATA Table 43 Retail Sales of Tissue by Category: Value 2016-2021 Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN GUATEMALA KEY DATA FINDINGS 2021 DEVELOPMENTS AFH tissue volume sales improve but remain in negative territory AFH adult incontinence continues to post growth in volume sales Kimberly-Clark Professional maintains its leading position PROSPECTS AND OPPORTUNITIES Demand in all AFH categories set to increase steadily from 2022 onwards AFH toilet paper expected to show strongest growth in volume sales Price competition among AFH suppliers likely to intensify CATEGORY DATA Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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