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ギリシャのティッシュと衛生Tissue and Hygiene in Greece 家庭内引きこもりとギリシャが封鎖されていたことが、2021年のティッシュと衛生用品の小売売上高の成長に貢献した。消費者が2回目のロックダウンの際に備蓄を行わず、また2020年3月から4月のように自宅で過ごすこ... もっと見る
サマリー家庭内引きこもりとギリシャが封鎖されていたことが、2021年のティッシュと衛生用品の小売売上高の成長に貢献した。消費者が2回目のロックダウンの際に備蓄を行わず、また2020年3月から4月のように自宅で過ごすこともなかったため、2020年と比較して成長は鈍化した。しかし、複数の企業が依然として従業員を在宅勤務させ、子どもたちが学校に行かず、ホレカが閉鎖されたことが、外出先でのティッシュ・衛生用品とガ...Euromonitor Internationalの「ギリシャのティッシュと衛生」レポートは国レベルの市場規模と形状の包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を促進するセクターを特定することができます。主要企業や主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析も提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品家庭外用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用大人用失禁用品、総合ティッシュと衛生用品。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ティッシュおよび衛生用品市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Tissue and Hygiene in GreeceEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN GREECE EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Brands launch new products based on the new organic cotton trend Towels continues to claim the lion’s share of sanitary protection value sales Volume sales of tampons grow again upon the rise in holidaymakers PROSPECTS AND OPPORTUNITIES Organic products set to strengthen their position Sustainability trend to drive developments in sanitary protection The sanitary protection competitive landscape will remain consolidated and sales of standard towels will continue to shrink CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Demographics continue to hinder the sales performance of nappies/diapers/pants Disposable pants outperforms nappies/diapers Brand loyalty remains high in nappies/diapers/pants as promotion intensity means the price difference with private label is minimal PROSPECTS AND OPPORTUNITIES Leading brands not expected to yield any room for new players Penetration of disposable pants will grow supporting value growth of nappies/diapers/pants Declining birth rates and promotion intensity are key obstacles to growth CATEGORY DATA Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Demographics are favourable to the growth of retail adult incontinence Increase in consumer awareness contributes to growth Retail adult incontinence remains largely consolidated with companies targeting women migrating from sanitary products PROSPECTS AND OPPORTUNITIES Companies increasingly invest on tackling social stigma and targeting female population High absorbency and design to be the focus for manufacturers during the forecast period Maturity will hinder growth for private label CATEGORY DATA Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 drives growth and developments in personal wipes in 2021 Baby wipes sales increase despite decline in birth rates Home seclusion affects demand for facial cleansing wipes and intimate wipes PROSPECTS AND OPPORTUNITIES Baby wipes penetration to grow further during the forecast period Recovery is forecast for other types of personal wipes General purpose wipes will continue to decline in the forecast period CATEGORY DATA Table 38 Retail Sales of Wipes by Category: Value 2016-2021 Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Lockdown and home seclusion continue to contribute to growth of retail tissue Retail tissue prices rise in 2021 as manufacturers and retailers unable to absorb all rising costs Trends in retail tissue include premiumisation and increasing product variety and availability PROSPECTS AND OPPORTUNITIES Losses in volume projected for retail tissue as things return to normal Growth opportunities for domestic brands in consolidated retail tissue Will private label regain its lost share? CATEGORY DATA Table 44 Retail Sales of Tissue by Category: Value 2016-2021 Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Foodservice closure and restrictions hinder recovery of away-from-home tissue and hygiene in 2021 Tourism: Arrivals rise below expectations hindering the recovery of away-from-home tissue WFH affects demand from business/industry PROSPECTS AND OPPORTUNITIES Recovery of away-from-home tissue to start from 2022 onwards The horeca market is set to benefit from the rise in foreign flows Hikes in production costs lead to increases in prices CATEGORY DATA Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021 Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
SummaryHome seclusion and the fact that Greece was in lockdown contributed to growth in retail tissue and hygiene product sales in 2021. Growth was slower compared to 2020 as consumers did not stockpile during the second lockdown nor did they spend as much time at home as they did in March-April 2020. However, the fact that several companies still had their employees working from home, children did not go to school and horeca was closed contributed to losses for away-from-home tissue and hygiene and ga... Table of ContentsTissue and Hygiene in GreeceEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN GREECE EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026 MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Brands launch new products based on the new organic cotton trend Towels continues to claim the lion’s share of sanitary protection value sales Volume sales of tampons grow again upon the rise in holidaymakers PROSPECTS AND OPPORTUNITIES Organic products set to strengthen their position Sustainability trend to drive developments in sanitary protection The sanitary protection competitive landscape will remain consolidated and sales of standard towels will continue to shrink CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Demographics continue to hinder the sales performance of nappies/diapers/pants Disposable pants outperforms nappies/diapers Brand loyalty remains high in nappies/diapers/pants as promotion intensity means the price difference with private label is minimal PROSPECTS AND OPPORTUNITIES Leading brands not expected to yield any room for new players Penetration of disposable pants will grow supporting value growth of nappies/diapers/pants Declining birth rates and promotion intensity are key obstacles to growth CATEGORY DATA Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Demographics are favourable to the growth of retail adult incontinence Increase in consumer awareness contributes to growth Retail adult incontinence remains largely consolidated with companies targeting women migrating from sanitary products PROSPECTS AND OPPORTUNITIES Companies increasingly invest on tackling social stigma and targeting female population High absorbency and design to be the focus for manufacturers during the forecast period Maturity will hinder growth for private label CATEGORY DATA Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 drives growth and developments in personal wipes in 2021 Baby wipes sales increase despite decline in birth rates Home seclusion affects demand for facial cleansing wipes and intimate wipes PROSPECTS AND OPPORTUNITIES Baby wipes penetration to grow further during the forecast period Recovery is forecast for other types of personal wipes General purpose wipes will continue to decline in the forecast period CATEGORY DATA Table 38 Retail Sales of Wipes by Category: Value 2016-2021 Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Lockdown and home seclusion continue to contribute to growth of retail tissue Retail tissue prices rise in 2021 as manufacturers and retailers unable to absorb all rising costs Trends in retail tissue include premiumisation and increasing product variety and availability PROSPECTS AND OPPORTUNITIES Losses in volume projected for retail tissue as things return to normal Growth opportunities for domestic brands in consolidated retail tissue Will private label regain its lost share? CATEGORY DATA Table 44 Retail Sales of Tissue by Category: Value 2016-2021 Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Foodservice closure and restrictions hinder recovery of away-from-home tissue and hygiene in 2021 Tourism: Arrivals rise below expectations hindering the recovery of away-from-home tissue WFH affects demand from business/industry PROSPECTS AND OPPORTUNITIES Recovery of away-from-home tissue to start from 2022 onwards The horeca market is set to benefit from the rise in foreign flows Hikes in production costs lead to increases in prices CATEGORY DATA Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021 Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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