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エクアドルにおけるティッシュと衛生Tissue and Hygiene in Ecuador エクアドルでは、2020年にCOVID-19の大流行によりほとんどのカテゴリーで売上が縮小したが、2021年はティッシュと衛生が金額的に回復し始めた。2020年の売上は、戸締まりや多くの通常の消費行動パターンが覆され... もっと見る
サマリーエクアドルでは、2020年にCOVID-19の大流行によりほとんどのカテゴリーで売上が縮小したが、2021年はティッシュと衛生が金額的に回復し始めた。2020年の売上は、戸締まりや多くの通常の消費行動パターンが覆されたこと、また危機の結果として家計所得が急激に減少したことにより打撃を受けたが、2021年には予想以上の回復が見られるようになった。国際原油価格が上昇し、原油の輸出に大きく依存する経済にとって好材料となった。Euromonitor Internationalのエクアドルのティッシュと衛生報告書は、国レベルでの市場の規模と形状に関する包括的なガイドを提供します。2017-2021年の最新小売販売データを提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品家庭外用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用大人用失禁用品、総合ティッシュと衛生用品。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ティッシュおよび衛生用品市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Tissue and Hygiene in EcuadorEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN ECUADOR EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Sanitary protection sees start of recovery as economy reopens Leading brand proactive when it comes to building, maintaining consumer base PROSPECTS AND OPPORTUNITIES Reduction of taxes on sanitary protection can lift demand Let's go back to summer Green trends strengthen among wealthier consumer cohort CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS The diapers market tends to recover driven by an improvement in the economy Leading local brand reinvents self to strengthen grip on position Small formats meet needs of small retailers PROSPECTS AND OPPORTUNITIES Moderate growth, affected by a slowing birth rate Re-strengthening of the middle class can favour emerging products New generations driven by socially responsible behaviours CATEGORY DATA Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Active Out-of-Home buyers boost adult incontinence sales Moderate/heavy adult incontinence benefit from economy drive Highly concentrated market, slows down competitiveness PROSPECTS AND OPPORTUNITIES Demographic projections favour the category Price realism needed to build consumer base CATEGORY DATA Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Baby wipes start to rebound in sales driven by more people on the streets Facial wipes recovering but pricing is now an issue Huggies baby wipes struggling with reputational damage PROSPECTS AND OPPORTUNITIES Baby wipes will remain the most popular format Potential for niche products helped by increased availability Opportunity in antibacterial products CATEGORY DATA Table 37 Retail Sales of Wipes by Category: Value 2016-2021 Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet paper hit by rising commodity prices Paper towels still in momentum Top brands focused on helping consumers with savings in a period of uncertainty PROSPECTS AND OPPORTUNITIES Struggle to add value to toilet paper Facial tissue sales recovery looks promising Circular economy, recycling and responsible purchasing CATEGORY DATA Table 43 Retail Sales of Tissue by Category: Value 2016-2021 Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Public hospitals drive sales recovery of AFH adult incontinence Ecuadorians return to the streets, promoting the recovery of away from home tissue Leading brands seek creative solutions in a challenging period PROSPECTS AND OPPORTUNITIES Ecuadorians eager to socialize help recover away from home tissue sales Life expectancy on the rise favours away from home adult incontinence products Hygiene and sanitation habits are lasting, can strengthen AFH demand CATEGORY DATA Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
Summary2021 has seen tissue and hygiene in Ecuador begun to recover in value, after sales in most categories shrank in 2020 as a result of the COVID-19 pandemic. Sales in 2020 were hit by lockdown and the upending of many normal patterns of consumer behaviours, as well as sharp declines in household incomes as a result of the crisis; however, the country is seeing better than expected recovery in 2021. International oil prices have rallied, favouring an economy that depends heavily on exports of this c... Table of ContentsTissue and Hygiene in EcuadorEuromonitor International April 2022 List Of Contents And Tables TISSUE AND HYGIENE IN ECUADOR EXECUTIVE SUMMARY Tissue and hygiene in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources SANITARY PROTECTION IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Sanitary protection sees start of recovery as economy reopens Leading brand proactive when it comes to building, maintaining consumer base PROSPECTS AND OPPORTUNITIES Reduction of taxes on sanitary protection can lift demand Let's go back to summer Green trends strengthen among wealthier consumer cohort CATEGORY DATA Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026 NAPPIES/DIAPERS/PANTS IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS The diapers market tends to recover driven by an improvement in the economy Leading local brand reinvents self to strengthen grip on position Small formats meet needs of small retailers PROSPECTS AND OPPORTUNITIES Moderate growth, affected by a slowing birth rate Re-strengthening of the middle class can favour emerging products New generations driven by socially responsible behaviours CATEGORY DATA Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026 RETAIL ADULT INCONTINENCE IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Active Out-of-Home buyers boost adult incontinence sales Moderate/heavy adult incontinence benefit from economy drive Highly concentrated market, slows down competitiveness PROSPECTS AND OPPORTUNITIES Demographic projections favour the category Price realism needed to build consumer base CATEGORY DATA Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026 WIPES IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Baby wipes start to rebound in sales driven by more people on the streets Facial wipes recovering but pricing is now an issue Huggies baby wipes struggling with reputational damage PROSPECTS AND OPPORTUNITIES Baby wipes will remain the most popular format Potential for niche products helped by increased availability Opportunity in antibacterial products CATEGORY DATA Table 37 Retail Sales of Wipes by Category: Value 2016-2021 Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026 RETAIL TISSUE IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Toilet paper hit by rising commodity prices Paper towels still in momentum Top brands focused on helping consumers with savings in a period of uncertainty PROSPECTS AND OPPORTUNITIES Struggle to add value to toilet paper Facial tissue sales recovery looks promising Circular economy, recycling and responsible purchasing CATEGORY DATA Table 43 Retail Sales of Tissue by Category: Value 2016-2021 Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026 AWAY-FROM-HOME TISSUE AND HYGIENE IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Public hospitals drive sales recovery of AFH adult incontinence Ecuadorians return to the streets, promoting the recovery of away from home tissue Leading brands seek creative solutions in a challenging period PROSPECTS AND OPPORTUNITIES Ecuadorians eager to socialize help recover away from home tissue sales Life expectancy on the rise favours away from home adult incontinence products Hygiene and sanitation habits are lasting, can strengthen AFH demand CATEGORY DATA Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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