Summary

Premium and luxury cars has been the most dynamic area of luxury goods in Poland in 2024, recording double-digit growth in retail value and volume terms. Despite efforts from the government to encourage consumers to switch to electric and hybrid vehicles most Polish consumers till favour luxury cars with traditional combustion engines. The situation is slightly different when it comes to premium cars with brands like Audi (Volkswagen AG), BMW (Bayerische Motoren Werke AG) and Mercedes-Benz (Daim...

Euromonitor International's Premium and Luxury Cars in Poland report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium and Luxury Cars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Premium and Luxury Cars in Poland
Euromonitor International
October 2024

List Of Contents And Tables

PREMIUM AND LUXURY CARS IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Electric vehicles on the rise but from a small base
Audi and Porsche make gains thanks to use of innovative connected features
Online customisation and personalisation a growing feature of the category
PROSPECTS AND OPPORTUNITIES
Bright future for premium and luxury cars
Drivers demanding a premium experience with the latest technology
EVs set to thrive as consumers look for more sustainable ways to drive
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2019-2024
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
LUXURY GOODS IN POLAND
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources