ポーランドの高級品Luxury Goods in Poland 高級品の売上は、2024年の現在の金額ベースでは力強い伸びを示し、ほとんどのカテゴリーでプラス成長が報告されている。高級ホテルの予約はまだ大流行前の水準に完全には回復していないものの、2024年の同カテゴ... もっと見る
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サマリー高級品の売上は、2024年の現在の金額ベースでは力強い伸びを示し、ほとんどのカテゴリーでプラス成長が報告されている。高級ホテルの予約はまだ大流行前の水準に完全には回復していないものの、2024年の同カテゴリーは依然として好調であった。プレミアムカーと高級車は、2年連続で金額ベースでも数量ベースでも2桁成長を示し、2024年の高級品の中で最もダイナミックなカテゴリーとなった。このダイナミックな成長は、一部、高級車への現地消費によるものである。この調査レポートはポーランドの高級品市場を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主な要因や、消費者のショッピングパターンの発展とともに高級品小売業に与える影響について戦略的な分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品体験型ラグジュアリー、高級ワイン/シャンパン&スピリッツ、パーソナルラグジュアリー、プレミアム&ラグジュアリーカー データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 このレポートを購入する理由 * 高級品市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Luxury Goods in PolandEuromonitor International October 2024 List Of Contents And Tables LUXURY GOODS IN POLAND EXECUTIVE SUMMARY Luxury goods in 2024: The big picture 2024 key trends Competitive landscape Retailing developments What next for luxury goods? MARKET DATA Table 1 Sales of Luxury Goods by Category: Value 2019-2024 Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024 Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024 Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023 Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023 Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024 Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029 Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029 DISCLAIMER SOURCES Summary 1 Research Sources EXPERIENTIAL LUXURY IN POLAND KEY DATA FINDINGS 2024 DEVELOPMENTS International tourism leads growth, but domestic tourism remain an important part Leading players investing in ambitious expansion plans Experiences becoming more important to tourists PROSPECTS AND OPPORTUNITIES Luxury hotels looks to have a bright future Continuous investment expected in new hotel developments Consumers expected to look for unique and authentic experiences from their stay CATEGORY DATA Table 9 Sales of Experiential Luxury by Category: Value 2019-2024 Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024 Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023 Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023 Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029 Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029 FINE WINES/CHAMPAGNE AND SPIRITS IN POLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Fine champagne delivers the strongest growth in value terms but luxury whiskies remains the key focus of demand Little change in the rankings in 2023 as consumers favour tried and tested brands Responsible drinking trend fuels demand for luxury spirits and fine wines PROSPECTS AND OPPORTUNITIES Luxury whiskies likely to remain on top as consumers develop more refined tastes NoLo trend expected to influence market demand Luxury vodka showing promise CATEGORY DATA Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024 Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024 Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023 Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023 Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024 Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029 Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029 PREMIUM AND LUXURY CARS IN POLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Electric vehicles on the rise but from a small base Audi and Porsche make gains thanks to use of innovative connected features Online customisation and personalisation a growing feature of the category PROSPECTS AND OPPORTUNITIES Bright future for premium and luxury cars Drivers demanding a premium experience with the latest technology EVs set to thrive as consumers look for more sustainable ways to drive CATEGORY DATA Table 22 Sales of Premium and Luxury Cars: Value 2019-2024 Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024 Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023 Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023 Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029 Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029 PERSONAL LUXURY IN POLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Designer apparel and footwear (ready-to-wear) Luxury eyewear Luxury jewellery Luxury leather goods Luxury wearables Luxury timepieces Luxury writing instruments and stationery Super premium beauty and personal care PROSPECTS AND OPPORTUNITIES Bright outlook for personal luxury as Poland sees signs of an economic recovery Sustainability concerns expected to have a growing influence on new product development Digitalisation set to influence the future development of personal luxury CATEGORY DATA Table 28 Sales of Personal Luxury by Category: Value 2019-2024 Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024 Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023 Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023 Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024 Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029 Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029
SummarySales of luxury goods have seen strong growth in current value terms in 2024, with most categories reporting positive growth. While bookings at luxury hotels have still not fully recovered to pre-pandemic levels the category has still seen strong in 2024. Premium and luxury cars has been the most dynamic category in luxury goods in 2024 having seen double-digit growth in value and volume terms for the second consecutive year. This dynamic growth has been partially driven by local spending on pre... Table of ContentsLuxury Goods in PolandEuromonitor International October 2024 List Of Contents And Tables LUXURY GOODS IN POLAND EXECUTIVE SUMMARY Luxury goods in 2024: The big picture 2024 key trends Competitive landscape Retailing developments What next for luxury goods? MARKET DATA Table 1 Sales of Luxury Goods by Category: Value 2019-2024 Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024 Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024 Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023 Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023 Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024 Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029 Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029 DISCLAIMER SOURCES Summary 1 Research Sources EXPERIENTIAL LUXURY IN POLAND KEY DATA FINDINGS 2024 DEVELOPMENTS International tourism leads growth, but domestic tourism remain an important part Leading players investing in ambitious expansion plans Experiences becoming more important to tourists PROSPECTS AND OPPORTUNITIES Luxury hotels looks to have a bright future Continuous investment expected in new hotel developments Consumers expected to look for unique and authentic experiences from their stay CATEGORY DATA Table 9 Sales of Experiential Luxury by Category: Value 2019-2024 Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024 Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023 Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023 Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029 Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029 FINE WINES/CHAMPAGNE AND SPIRITS IN POLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Fine champagne delivers the strongest growth in value terms but luxury whiskies remains the key focus of demand Little change in the rankings in 2023 as consumers favour tried and tested brands Responsible drinking trend fuels demand for luxury spirits and fine wines PROSPECTS AND OPPORTUNITIES Luxury whiskies likely to remain on top as consumers develop more refined tastes NoLo trend expected to influence market demand Luxury vodka showing promise CATEGORY DATA Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024 Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024 Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023 Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023 Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024 Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029 Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029 PREMIUM AND LUXURY CARS IN POLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Electric vehicles on the rise but from a small base Audi and Porsche make gains thanks to use of innovative connected features Online customisation and personalisation a growing feature of the category PROSPECTS AND OPPORTUNITIES Bright future for premium and luxury cars Drivers demanding a premium experience with the latest technology EVs set to thrive as consumers look for more sustainable ways to drive CATEGORY DATA Table 22 Sales of Premium and Luxury Cars: Value 2019-2024 Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024 Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023 Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023 Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029 Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029 PERSONAL LUXURY IN POLAND KEY DATA FINDINGS 2024 DEVELOPMENTS Designer apparel and footwear (ready-to-wear) Luxury eyewear Luxury jewellery Luxury leather goods Luxury wearables Luxury timepieces Luxury writing instruments and stationery Super premium beauty and personal care PROSPECTS AND OPPORTUNITIES Bright outlook for personal luxury as Poland sees signs of an economic recovery Sustainability concerns expected to have a growing influence on new product development Digitalisation set to influence the future development of personal luxury CATEGORY DATA Table 28 Sales of Personal Luxury by Category: Value 2019-2024 Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024 Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023 Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023 Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024 Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029 Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029
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よくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International(ユーロモニターインターナショナル)は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
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