Summary

Overall demand for premium and luxury cars in Thailand remains buoyant in 2024, with the category contingent on wealth among a niche segment of high net worth individuals. Although Thailand’s economic situation remains uncertain, as it continues to be pressured by high inflation and soft spending power among the local population, the category of premium and luxury cars remains resilient due to the main target audience of affluent consumers being less impacted by these factors.

Euromonitor International's Premium and Luxury Cars in Thailand report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium and Luxury Cars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Premium and Luxury Cars in Thailand
Euromonitor International
October 2024

List Of Contents And Tables

PREMIUM AND LUXURY CARS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed trends within premium and luxury cars in 2024
Rising interest in sustainable transportation through EV and hybrid cars in luxury tier
Mercedes-Benz loses category leadership to BMW Mfg
PROSPECTS AND OPPORTUNITIES
Positive outlook but category likely to be driven by niche segment of affluent consumers
Launch of new models could be key success factor for premium and luxury cars
Market development could move towards customer-centric strategies
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2019-2024
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources