Summary

The snack market in Thailand is projected to experience robust growth in current value sales in 2024, driven by factors such as rising unit prices, a growing focus on health and wellness, and the ongoing trend towards premiumisation. However, the high cost of living is likely to constrain retail volume growth, as consumers become more cautious with their spending, particularly on non-essential items. This is due to the residual effects of inflationary pressures that began in 2022, which led to r... Euromonitor International's Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change. Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Snacks in Thailand
Euromonitor International
September 2024

List Of Contents And Tables

SNACKS IN THAILAND
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest growth for chocolate confectionery, following consecutive declines
Brand collaborations continue to spur consumer interest
Convenience stores continues as key distribution channel
PROSPECTS AND OPPORTUNITIES
Chocolate confectionery may face limited innovation amidst increasing competition
Brands will tap into festive occasions when it comes to new product innovation
Demand for healthier chocolate confectionery is likely to fuel new product innovations
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2024
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029
GUM IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gum continues on a declining sales trend
Health and wellness trends shape market developments
Mondelez continues as leading player
PROSPECTS AND OPPORTUNITIES
Gum will see a flat performance
Brand collaborations have potential to tap into a wider consumer base
Players to focus on creating new consumption occasions for gum
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2019-2024
Table 26 Sales of Gum by Category: Value 2019-2024
Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
Table 28 Sales of Gum by Category: % Value Growth 2019-2024
Table 29 Sales of Gum by Flavour: Rankings 2019-2024
Table 30 NBO Company Shares of Gum: % Value 2020-2024
Table 31 LBN Brand Shares of Gum: % Value 2021-2024
Table 32 Distribution of Gum by Format: % Value 2019-2024
Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
Table 34 Forecast Sales of Gum by Category: Value 2024-2029
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029
SUGAR CONFECTIONERY IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Concerns over excessive sugar content limits retail volume growth of sugar confectionery
Greater product variety drives growth in pastilles, gummies, jellies and chews
Small local grocers and convenience retailers continue as key distribution channels
PROSPECTS AND OPPORTUNITIES
Health-related product innovation will be key driver of growth
Fortified gummies and jellies will be increasing viewed as more convenient alternative to traditional vitamin supplements
Continued demand for oral refreshers is expected to drive demand for mints and medicated confectionery
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2024
Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modes growth amid reduced consumer spending power
Indulgence trend continues to drive flavour innovations in sweet biscuits
URC Thailand embarks on brand collaborations to expand its target audience
PROSPECTS AND OPPORTUNITIES
Availability and habit will remain important growth drivers
Health and wellness trend will drive a move towards “better for you” snacking options
Sweet biscuits players will engage in various marketing strategies to drive growth in competitive market
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029
ICE CREAM IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slower growth in 2024, in face of intensified competition from unpackaged ice cream
Flavour innovation continues to drive growth in ice cream
Brand collaborations continue as key strategy in piquing consumer interest
PROSPECTS AND OPPORTUNITIES
Premiumisation represents opportunity to drive value growth
Increased interest in healthier alternatives
Cross-category product expansion helps to appeal to a wider consumer base
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2019-2024
Table 70 Sales of Ice Cream by Category: Value 2019-2024
Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SAVOURY SNACKS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest retail volume growth for savoury snacks in 2024
Growing demand for spicy flavours
Lay’s continues to lead in potato chips, supported by brand collaborations and robust marketing campaigns
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will continue to drive growth
High-protein trend will boost sales of meat snacks
Players will tap into local preferences as key strategy to drive growth
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2024
Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029