世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
ナイジェリアでのホームケアHome Care in Nigeria 全体として、2022年のホームケアの業績は低調でした。インフレ率の高騰が続き、消費者の購買意欲を減退させたため、2桁の経常利益成長があったものの、恒常利益成長はわずかで、数量成長も緩やかなものとなりまし... もっと見る
サマリー全体として、2022年のホームケアの業績は低調でした。インフレ率の高騰が続き、消費者の購買意欲を減退させたため、2桁の経常利益成長があったものの、恒常利益成長はわずかで、数量成長も緩やかなものとなりました。また、ナイジェリアの石油産業は、インフラの不備により生産量が少なく、世界的な石油価格の高騰の恩恵をあまり受けられず、一方では、世界的なガス・食料価格の高騰により経済にマイナスの影響を与えました。さらに...この調査レポートはナイジェリアのホームケアを分析・予測したEuromonitor Internationalの市場調査報告書であり、国別の市場規模や形態に関する包括的なガイドです。最新の小売販売データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in NigeriaEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN NIGERIA EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Distribution of Home Care by Format: % Value 2017-2022 Table 7 Distribution of Home Care by Format and Category: % Value 2022 Table 8 Forecast Sales of Home Care by Category: Value 2022-2027 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Muted volume growth in 2022 as inflation bites Eko Supreme Nigeria retains its lead in 2022 thanks to strong marketing and affordable products Hand wash detergents continue to dominate laundry care PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period Automatic detergents continue to face barrier of low appliance penetration Handwash detergents drive innovation CATEGORY INDICATORS Table 10 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 11 Sales of Laundry Care by Category: Value 2017-2022 Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 13 Sales of Laundry Aids by Category: Value 2017-2022 Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 15 Sales of Laundry Detergents by Category: Value 2017-2022 Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Muted volume growth in 2022 as inflation bites Global players losing value share as consumer look for affordability Hand dishwashing dominates dishwashing PROSPECTS AND OPPORTUNITIES Muted growth over forecast period Automatic detergents continue to face barrier of low appliance penetration Increased competition over forecast period CATEGORY INDICATORS Table 25 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 26 Sales of Dishwashing by Category: Value 2017-2022 Table 27 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 28 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 29 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 30 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Volume decline in 2022 as inflation bites Reckitt Benckiser maintains its lead with its strong Dettol brand Consumers’ continued focus on preventative hygiene drives demand for home care disinfectants PROSPECTS AND OPPORTUNITIES Moderate outlook over forecast period Growth set to be driven by increasing availability of cheaper domestic brands Consumers look for economies of scale CATEGORY DATA Table 32 Sales of Surface Care by Category: Value 2017-2022 Table 33 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 34 NBO Company Shares of Surface Care: % Value 2018-2022 Table 35 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 36 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach benefits from high inflation, with consumers trading down from products such as surface and toilet care Competition also continues to spur the good performance of bleach Little innovation within bleach PROSPECTS AND OPPORTUNITIES Positive outlook over forecast period Stain removing properties of bleach continue to support volume sales Players diversify in terms of product sizes, formats and scent CATEGORY DATA Table 38 Sales of Bleach: Value 2017-2022 Table 39 Sales of Bleach: % Value Growth 2017-2022 Table 40 NBO Company Shares of Bleach: % Value 2018-2022 Table 41 LBN Brand Shares of Bleach: % Value 2019-2022 Table 42 Forecast Sales of Bleach: Value 2022-2027 Table 43 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Minimal volume growth in 2022 as inflation bites Harpic launches a sachet format for cash-strapped consumers Toilet liquids/foam the only significant product within toilet care PROSPECTS AND OPPORTUNITIES Rosey outlook over forecast period Toilet liquids/foams continues to be the most popular product, due to affordability Fragrance an increasingly important attribute CATEGORY DATA Table 44 Sales of Toilet Care by Category: Value 2017-2022 Table 45 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 47 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 48 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Minimal volume growth in 2022 as inflation bites Growing popularity of more casual shoes dampens volume sales Turkish brand Silver Shoe Cream strongest performer, as consumers appreciate its affordability PROSPECTS AND OPPORTUNITIES Moderate constant value growth over forecast period Potential of floor polish with the increasing use of tiles and modern floors Growing urbanisation to benefit furniture polish CATEGORY DATA Table 50 Sales of Polishes by Category: Value 2017-2022 Table 51 Sales of Polishes by Category: % Value Growth 2017-2022 Table 52 NBO Company Shares of Polishes: % Value 2018-2022 Table 53 LBN Brand Shares of Polishes: % Value 2019-2022 Table 54 Forecast Sales of Polishes by Category: Value 2022-2027 Table 55 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Minimal volume growth in 2022 as inflation bites Multinationals maintain their lead despite share loss in 2022 Spray/aerosol air fresheners remain the most popular option PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period Spray/aerosol formats remain dominant, though consumers increasingly concerned about its negative side effects Evolving retail industry set to improve consumer awareness CATEGORY DATA Table 56 Sales of Air Care by Category: Value 2017-2022 Table 57 Sales of Air Care by Category: % Value Growth 2017-2022 Table 58 NBO Company Shares of Air Care: % Value 2018-2022 Table 59 LBN Brand Shares of Air Care: % Value 2019-2022 Table 60 Forecast Sales of Air Care by Category: Value 2022-2027 Table 61 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Continued prevalence of malaria-carrying mosquitoes support volume sales Leading companies under increasing pressure from smaller players in 2022 Affordable insecticide coils see the best performance due to weakened spending power PROSPECTS AND OPPORTUNITIES Positive growth due to continued prevalence of malaria-carrying mosquitoes Electric insecticides will see some growth, though erratic electricity supply continues to be a barrier Consumers more concerned about toxic ingredients CATEGORY DATA Table 62 Sales of Home Insecticides by Category: Value 2017-2022 Table 63 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 64 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 65 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 66 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 67 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 68 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryOverall, the performance for home care was muted in 2022. While there was double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. Also, the Nigerian oil industry did not benefit as much as it could from elevated global oil prices as output was low due to infrastructure deficiencies and on the other hand, the economy was negatively impacted by elevated global gas and food prices. In addit... Table of ContentsHome Care in NigeriaEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN NIGERIA EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Distribution of Home Care by Format: % Value 2017-2022 Table 7 Distribution of Home Care by Format and Category: % Value 2022 Table 8 Forecast Sales of Home Care by Category: Value 2022-2027 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Muted volume growth in 2022 as inflation bites Eko Supreme Nigeria retains its lead in 2022 thanks to strong marketing and affordable products Hand wash detergents continue to dominate laundry care PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period Automatic detergents continue to face barrier of low appliance penetration Handwash detergents drive innovation CATEGORY INDICATORS Table 10 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 11 Sales of Laundry Care by Category: Value 2017-2022 Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 13 Sales of Laundry Aids by Category: Value 2017-2022 Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 15 Sales of Laundry Detergents by Category: Value 2017-2022 Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Muted volume growth in 2022 as inflation bites Global players losing value share as consumer look for affordability Hand dishwashing dominates dishwashing PROSPECTS AND OPPORTUNITIES Muted growth over forecast period Automatic detergents continue to face barrier of low appliance penetration Increased competition over forecast period CATEGORY INDICATORS Table 25 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 26 Sales of Dishwashing by Category: Value 2017-2022 Table 27 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 28 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 29 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 30 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Volume decline in 2022 as inflation bites Reckitt Benckiser maintains its lead with its strong Dettol brand Consumers’ continued focus on preventative hygiene drives demand for home care disinfectants PROSPECTS AND OPPORTUNITIES Moderate outlook over forecast period Growth set to be driven by increasing availability of cheaper domestic brands Consumers look for economies of scale CATEGORY DATA Table 32 Sales of Surface Care by Category: Value 2017-2022 Table 33 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 34 NBO Company Shares of Surface Care: % Value 2018-2022 Table 35 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 36 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach benefits from high inflation, with consumers trading down from products such as surface and toilet care Competition also continues to spur the good performance of bleach Little innovation within bleach PROSPECTS AND OPPORTUNITIES Positive outlook over forecast period Stain removing properties of bleach continue to support volume sales Players diversify in terms of product sizes, formats and scent CATEGORY DATA Table 38 Sales of Bleach: Value 2017-2022 Table 39 Sales of Bleach: % Value Growth 2017-2022 Table 40 NBO Company Shares of Bleach: % Value 2018-2022 Table 41 LBN Brand Shares of Bleach: % Value 2019-2022 Table 42 Forecast Sales of Bleach: Value 2022-2027 Table 43 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Minimal volume growth in 2022 as inflation bites Harpic launches a sachet format for cash-strapped consumers Toilet liquids/foam the only significant product within toilet care PROSPECTS AND OPPORTUNITIES Rosey outlook over forecast period Toilet liquids/foams continues to be the most popular product, due to affordability Fragrance an increasingly important attribute CATEGORY DATA Table 44 Sales of Toilet Care by Category: Value 2017-2022 Table 45 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 47 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 48 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Minimal volume growth in 2022 as inflation bites Growing popularity of more casual shoes dampens volume sales Turkish brand Silver Shoe Cream strongest performer, as consumers appreciate its affordability PROSPECTS AND OPPORTUNITIES Moderate constant value growth over forecast period Potential of floor polish with the increasing use of tiles and modern floors Growing urbanisation to benefit furniture polish CATEGORY DATA Table 50 Sales of Polishes by Category: Value 2017-2022 Table 51 Sales of Polishes by Category: % Value Growth 2017-2022 Table 52 NBO Company Shares of Polishes: % Value 2018-2022 Table 53 LBN Brand Shares of Polishes: % Value 2019-2022 Table 54 Forecast Sales of Polishes by Category: Value 2022-2027 Table 55 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Minimal volume growth in 2022 as inflation bites Multinationals maintain their lead despite share loss in 2022 Spray/aerosol air fresheners remain the most popular option PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period Spray/aerosol formats remain dominant, though consumers increasingly concerned about its negative side effects Evolving retail industry set to improve consumer awareness CATEGORY DATA Table 56 Sales of Air Care by Category: Value 2017-2022 Table 57 Sales of Air Care by Category: % Value Growth 2017-2022 Table 58 NBO Company Shares of Air Care: % Value 2018-2022 Table 59 LBN Brand Shares of Air Care: % Value 2019-2022 Table 60 Forecast Sales of Air Care by Category: Value 2022-2027 Table 61 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN NIGERIA KEY DATA FINDINGS 2022 DEVELOPMENTS Continued prevalence of malaria-carrying mosquitoes support volume sales Leading companies under increasing pressure from smaller players in 2022 Affordable insecticide coils see the best performance due to weakened spending power PROSPECTS AND OPPORTUNITIES Positive growth due to continued prevalence of malaria-carrying mosquitoes Electric insecticides will see some growth, though erratic electricity supply continues to be a barrier Consumers more concerned about toxic ingredients CATEGORY DATA Table 62 Sales of Home Insecticides by Category: Value 2017-2022 Table 63 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 64 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 65 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 66 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 67 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 68 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。本レポートと同分野（消費財）の最新刊レポート
Euromonitor International社のホームケア分野での最新刊レポート本レポートと同じKEY WORD（home）の最新刊レポート
よくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
注文の手続きはどのようになっていますか?1)お客様からの御問い合わせをいただきます。
お支払方法の方法はどのようになっていますか?納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
データリソース社はどのような会社ですか?当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
|
|
