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デンマークのホームケアHome Care in Denmark ホームケアの小売金額売上は、2022年に顕著な増加を記録しました。インフレ圧力がこの大幅な金額増加の主な要因である一方、数量販売では1年間に減少が見られた。全体として、原材料費、輸送費、労働賃金、エネル... もっと見る
サマリーホームケアの小売金額売上は、2022年に顕著な増加を記録しました。インフレ圧力がこの大幅な金額増加の主な要因である一方、数量販売では1年間に減少が見られた。全体として、原材料費、輸送費、労働賃金、エネルギーコストの上昇により、すべてのホームケアカテゴリーで大幅な価格上昇が見られました。小売価格と生活費全般の上昇は、消費者の行動に変化をもたらし、より多くの消費者がプライベートブランド商品を選択するようになりました。この調査レポートはデンマークのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書であり、国別の市場規模や形態に関する包括的なガイドです。最新の小売売上高データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージの革新、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in DenmarkEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN DENMARK EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures contribute to strong value growth while volume sales continue to decline Migration from powder detergents to liquid and tablet formats will persist Health and environmental concerns continue to shape innovation and packaging strategies PROSPECTS AND OPPORTUNITIES Increased hygiene-consciousness set to support overall expansion of laundry care Growing focus on sustainability will continue to depress demand for fabric softeners Hypoallergenic products gain ground in laundry care CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Demand for dishwashing products falls as consumers spend less time at home Offer of allergy-safe products continues to grow Limited edition dishwashing detergents boost sales PROSPECTS AND OPPORTUNITIES Recent spike in dishwasher sales bodes well for dishwashing liquids and tablets Demand for dishwashing tablets and liquids may be limited by auto-dose technology Sustainability issue will continue to shape consumer choices and brand strategies CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures boost value sales of surface care Leading brands continue to introduce more environmentally friendly variants Cannibalisation increases as more players offer products with multiple functions PROSPECTS AND OPPORTUNITIES Heightened price sensitivity will benefit multi-purpose surface care products Sustainability set to remain a focal point for product and packaging innovation Heightened health awareness will lead to greater demand for natural surface care products CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures boost value sales of bleach while volume sales decline Bleach at odds with growing preference for more sustainable home care products Affordability and disinfectant power are the primary attractions of bleach PROSPECTS AND OPPORTUNITIES Declining trend expected to deepen over the forecast period Alternative product types containing bleach pose growing threat Price competition set to remain intense CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care value sales increase as retail prices rise Marketing activities remain focused on antibacterial properties and cleaning efficacy Sustainability concerns continue to influence new product development strategies PROSPECTS AND OPPORTUNITIES Increase in remote working expected to drive growth Creation of more eco-friendly products will remain a priority for manufacturers Hygiene concerns and demands for convenience will continue to shape innovation CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures boost value sales of polishes Shoe polish benefits as Danes begin resuming their normal routines Pre-pandemic trends continue to weaken demand for floor, metal and furniture polish PROSPECTS AND OPPORTUNITIES Shoe polish expected to remain the most dynamic category Demand for floor, metal and furniture polish set to continue falling Conscious consumerism trend bodes well for polishes in general CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures contribute to strong value increase in sales of air care Products with natural formulas favoured as overall volume demand continues to decline Convenience and versatility remain focal points in new product development activity PROSPECTS AND OPPORTUNITIES Growing preference for fragrance-free homes will continue to depress demand Health and sustainability concerns will encourage greater use of natural ingredients Candle and liquid air fresheners offer best potential for premiumisation CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures contribute to strong value increase in sales of home insecticides Health and environmental concerns continue to curb demand for home insecticides Increased focus on air quality compounds challenges faced by spray/aerosol formats PROSPECTS AND OPPORTUNITIES Manufacturers set to focus on developing more natural and eco-friendly products Threat from home-made alternatives expected to increase Multifunctional products likely to gain ground in home insecticides CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryRetail value sales of home care recorded a noticeable increase in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a decline during the year. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led to substantial price increases in all home care categories. The rise in retail prices and the overall cost of living led to a change in consumer behaviour, with more consumers opting for private label ins... Table of ContentsHome Care in DenmarkEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN DENMARK EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures contribute to strong value growth while volume sales continue to decline Migration from powder detergents to liquid and tablet formats will persist Health and environmental concerns continue to shape innovation and packaging strategies PROSPECTS AND OPPORTUNITIES Increased hygiene-consciousness set to support overall expansion of laundry care Growing focus on sustainability will continue to depress demand for fabric softeners Hypoallergenic products gain ground in laundry care CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Demand for dishwashing products falls as consumers spend less time at home Offer of allergy-safe products continues to grow Limited edition dishwashing detergents boost sales PROSPECTS AND OPPORTUNITIES Recent spike in dishwasher sales bodes well for dishwashing liquids and tablets Demand for dishwashing tablets and liquids may be limited by auto-dose technology Sustainability issue will continue to shape consumer choices and brand strategies CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures boost value sales of surface care Leading brands continue to introduce more environmentally friendly variants Cannibalisation increases as more players offer products with multiple functions PROSPECTS AND OPPORTUNITIES Heightened price sensitivity will benefit multi-purpose surface care products Sustainability set to remain a focal point for product and packaging innovation Heightened health awareness will lead to greater demand for natural surface care products CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures boost value sales of bleach while volume sales decline Bleach at odds with growing preference for more sustainable home care products Affordability and disinfectant power are the primary attractions of bleach PROSPECTS AND OPPORTUNITIES Declining trend expected to deepen over the forecast period Alternative product types containing bleach pose growing threat Price competition set to remain intense CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care value sales increase as retail prices rise Marketing activities remain focused on antibacterial properties and cleaning efficacy Sustainability concerns continue to influence new product development strategies PROSPECTS AND OPPORTUNITIES Increase in remote working expected to drive growth Creation of more eco-friendly products will remain a priority for manufacturers Hygiene concerns and demands for convenience will continue to shape innovation CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures boost value sales of polishes Shoe polish benefits as Danes begin resuming their normal routines Pre-pandemic trends continue to weaken demand for floor, metal and furniture polish PROSPECTS AND OPPORTUNITIES Shoe polish expected to remain the most dynamic category Demand for floor, metal and furniture polish set to continue falling Conscious consumerism trend bodes well for polishes in general CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures contribute to strong value increase in sales of air care Products with natural formulas favoured as overall volume demand continues to decline Convenience and versatility remain focal points in new product development activity PROSPECTS AND OPPORTUNITIES Growing preference for fragrance-free homes will continue to depress demand Health and sustainability concerns will encourage greater use of natural ingredients Candle and liquid air fresheners offer best potential for premiumisation CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN DENMARK KEY DATA FINDINGS 2022 DEVELOPMENTS Inflationary pressures contribute to strong value increase in sales of home insecticides Health and environmental concerns continue to curb demand for home insecticides Increased focus on air quality compounds challenges faced by spray/aerosol formats PROSPECTS AND OPPORTUNITIES Manufacturers set to focus on developing more natural and eco-friendly products Threat from home-made alternatives expected to increase Multifunctional products likely to gain ground in home insecticides CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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