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オランダの在宅介護Home Care in the Netherlands ホームケアは2022年に高い小売価格の伸びを記録しましたが、これは主に国内のインフレ率の上昇に牽引されたものです。そのため、現在の小売金額は好調であったものの、消費者のコスト意識が高まり、ホームケア製... もっと見る
サマリーホームケアは2022年に高い小売価格の伸びを記録しましたが、これは主に国内のインフレ率の上昇に牽引されたものです。そのため、現在の小売金額は好調であったものの、消費者のコスト意識が高まり、ホームケア製品のうち不要と思われる製品を見送るようになったため、小売数量は減少しました。また、「COVID-19」による在庫処分の影響もあり、一部の消費者の間では在庫の補充はほとんど必要ありませんでした。価格高騰に加えこの調査レポートはオランダのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in the NetherlandsEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN THE NETHERLANDS EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Positive current retail value growth is driven by inflation rates Fewer innovations in laundry care as manufacturers struggle to add value Consumers hunt for instore deals, leading to a fall in e-commerce sales PROSPECTS AND OPPORTUNITIES Laundry care is set to post positive growth as players promote high value products Sustainability and convenience will be the focus of product innovation E-commerce grows, benefiting from its ease and convenience CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Inflation leads to heightened current retail value sales while volume sales decline Natural ingredients become increasingly sought after in dishwashing Consumers become increasingly cost-conscious, boosting share for private label PROSPECTS AND OPPORTUNITIES The rising use of automatic dishwashers creates a positive outlook Manufacturers focus innovation and product development on natural ingredients E-commerce sales benefit from bulk orders and heightened convenience CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Surface care declines as consumers spend less time cleaning Surface cleaners align with the growing trend of sustainability to boost sales Dettol improves its position, offering a trusted surface cleaning product PROSPECTS AND OPPORTUNITIES Positive outlook as hybrid working boosts sales over the coming years Manufacturers introduce concentrated products within surface care Eco-brands are predicted to grow, reflecting consumers growing demands CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Retail volume sales decline as consumers shun the inconvenient product Current retail value sales growth is driven by inflation as Glorix retains its lead Environmental-conscious consumers are becoming wary of bleach PROSPECTS AND OPPORTUNITIES Bleach declines in volume sales as the category matures Lack of innovations in bleach leads to a decline in retail value sales Environment and health concerns hinder the appeal of bleach CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care benefits from consumers engaging in hybrid forms of working Rim blocks benefit from offering higher levels of convenience Private label players gain shares due to competitive price points PROSPECTS AND OPPORTUNITIES Toilet care to remain positive over the forecast period Eco-offerings and smaller brands are set to rise, responding to consumer demands Private label to maintain its steady growth over the forecast period CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Polishes continue to decline as products become more irrelevant to consumers Easy, convenient lifestyles creates less demand for polishes SC Johnson Benelux remains a strong leader as brands outperform private label PROSPECTS AND OPPORTUNITIES Retail volume sales decline as consumers move away from polishes Polishes increase sales through e-commerce and other non-grocery retailers Brands are set to maintain their lead in polishes, despite higher price points CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Current retail value sales increase in line with inflation Sustainability and innovation in air care focuses on natural ingredients Private label wins share as brands struggle during inflation PROSPECTS AND OPPORTUNITIES Air care sales are set to grow, boosted by hybrid forms of working Sales of air care through e-commerce is expected to grow over the forecast period Candle air fresheners drives growth due to its versatility CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Current retail value sales of insecticides grow as higher unit prices hit shelves Manufacturers tap into the natural trend in a bid to improve sales Big players dominate the landscape, while private label gains share PROSPECTS AND OPPORTUNITIES Growth is driven by hot summers and a shift to natural ingredients Manufacturers align their products with the rising sustainability trends Big brands grow as share in private label offerings shrink CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryHome care recorded high current retail value growth in 2022; however, this was mainly driven by rising inflation within the country. As such, despite positive current retail value results, retail volume sales declined as consumers became increasingly cost-conscious, choosing to forgo products within home care that they deemed unnecessary. Furthermore, some consumers still had stockpiled goods left over from the COVID-19 lockdowns, giving them little need to restock. In addition to rising price p... Table of ContentsHome Care in the NetherlandsEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN THE NETHERLANDS EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Positive current retail value growth is driven by inflation rates Fewer innovations in laundry care as manufacturers struggle to add value Consumers hunt for instore deals, leading to a fall in e-commerce sales PROSPECTS AND OPPORTUNITIES Laundry care is set to post positive growth as players promote high value products Sustainability and convenience will be the focus of product innovation E-commerce grows, benefiting from its ease and convenience CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Inflation leads to heightened current retail value sales while volume sales decline Natural ingredients become increasingly sought after in dishwashing Consumers become increasingly cost-conscious, boosting share for private label PROSPECTS AND OPPORTUNITIES The rising use of automatic dishwashers creates a positive outlook Manufacturers focus innovation and product development on natural ingredients E-commerce sales benefit from bulk orders and heightened convenience CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Surface care declines as consumers spend less time cleaning Surface cleaners align with the growing trend of sustainability to boost sales Dettol improves its position, offering a trusted surface cleaning product PROSPECTS AND OPPORTUNITIES Positive outlook as hybrid working boosts sales over the coming years Manufacturers introduce concentrated products within surface care Eco-brands are predicted to grow, reflecting consumers growing demands CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Retail volume sales decline as consumers shun the inconvenient product Current retail value sales growth is driven by inflation as Glorix retains its lead Environmental-conscious consumers are becoming wary of bleach PROSPECTS AND OPPORTUNITIES Bleach declines in volume sales as the category matures Lack of innovations in bleach leads to a decline in retail value sales Environment and health concerns hinder the appeal of bleach CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care benefits from consumers engaging in hybrid forms of working Rim blocks benefit from offering higher levels of convenience Private label players gain shares due to competitive price points PROSPECTS AND OPPORTUNITIES Toilet care to remain positive over the forecast period Eco-offerings and smaller brands are set to rise, responding to consumer demands Private label to maintain its steady growth over the forecast period CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Polishes continue to decline as products become more irrelevant to consumers Easy, convenient lifestyles creates less demand for polishes SC Johnson Benelux remains a strong leader as brands outperform private label PROSPECTS AND OPPORTUNITIES Retail volume sales decline as consumers move away from polishes Polishes increase sales through e-commerce and other non-grocery retailers Brands are set to maintain their lead in polishes, despite higher price points CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Current retail value sales increase in line with inflation Sustainability and innovation in air care focuses on natural ingredients Private label wins share as brands struggle during inflation PROSPECTS AND OPPORTUNITIES Air care sales are set to grow, boosted by hybrid forms of working Sales of air care through e-commerce is expected to grow over the forecast period Candle air fresheners drives growth due to its versatility CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN THE NETHERLANDS KEY DATA FINDINGS 2022 DEVELOPMENTS Current retail value sales of insecticides grow as higher unit prices hit shelves Manufacturers tap into the natural trend in a bid to improve sales Big players dominate the landscape, while private label gains share PROSPECTS AND OPPORTUNITIES Growth is driven by hot summers and a shift to natural ingredients Manufacturers align their products with the rising sustainability trends Big brands grow as share in private label offerings shrink CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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