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アイルランドのホームケアHome Care in Ireland 2022年、ホームケアの小売数量消費は、インフレの影響により予想より遅いペースではあるものの、COVID-19以前のレベルに向けて成長を続けました。インフレはアイルランドで2013年以来の高率を記録し、消費者信頼... もっと見る
サマリー2022年、ホームケアの小売数量消費は、インフレの影響により予想より遅いペースではあるものの、COVID-19以前のレベルに向けて成長を続けました。インフレはアイルランドで2013年以来の高率を記録し、消費者信頼感にマイナスの影響を与え、必然的に消費者の下取りを促すことになりました。しかし、生活費の上昇の影響を最も受けるのは、すでに価格を優先している人たちであり、予算を削る余地が少ないことを意味します。基本的なカテゴリの...この調査レポートはアイルランドのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書であり、国レベルの市場規模や形態に関する包括的なガイドです。最新の小売売上高データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in IrelandEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN IRELAND EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Inflation forces consumers to cut back on non-essential items, dampening growth Environmental concerns shape new product innovations Branded products benefit as consumers are unwilling to compromise on quality PROSPECTS AND OPPORTUNITIES The positive forecast is supported by the growing convenience trend Discounters expand, placing increasing pressure on supermarkets Sustainability and eco-friendly trends gather rapid pace over the coming years CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Hybrid working supports demand for dishwashing products in 2022 Consumers' behaviour adapts to rising prices, favouring larger formats Players focus on eco-friendly properties within automatic dishwashing tablets PROSPECTS AND OPPORTUNITIES Dishwashing is expected to return to pre-pandemic dynamic over the forecast period More consumers will give preference to eco-friendly products Omnichannel strategies will enhance the customer service experience CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Following COVID-19, retail volume demand for surface care products reduces Top players gain share thanks to the strong performance of multi-purpose cleaners Environmental concerns support rising interest in refill solutions PROSPECTS AND OPPORTUNITIES Ongoing volume decline for wipes in 2023 and beyond Floor cleaning systems suffer as consumers seek convenience and advanced solutions Local brands have the opportunity for growth across the forecast period CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach continues to decline, being increasingly perceived as toxic and outdated Price-sensitive consumers trade down, giving private label opportunity for growth Irish consumers opt for bleach with a thick formula PROSPECTS AND OPPORTUNITIES Strong competition from multi-purpose cleaners and toilet care products Budget-conscious consumers will continue to use bleach as an effective cleaning agent Manufacturers focus on sustainable packaging to offset negative perceptions CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care records a setback after recording strong growth during COVID-19 Private label players benefit from increasing price-points in 2022 Harpic continues to retain its leadership thanks to ongoing innovations PROSPECTS AND OPPORTUNITIES Toilet liquid/foams will continue to drive the toilet care landscape Younger consumers increasingly seek greater convenience, encouraging growth for rim blocks The eco-friendly trend will gather further pace over the forecast period CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Polishes are continuously falling out of favour in Ireland Premiumisation in shoe polishes as an attempt to justify high prices Kiwi and Pledge brands ensure the leadership of SC Johnson & Son Inc in polishes PROSPECTS AND OPPORTUNITIES Floor and furniture polishes face stiff competition from multipurpose cleaners Changing fashion will negatively impact shoe polish over the forecast period E-commerce increasingly supports small brands to reach the consumer CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Economising consumers supports the demand for spray/aerosol fresheners Car air fresheners are challenged as many Irish opt for hybrid working Electric air fresheners suffer from constrained demand caused by inflation PROSPECTS AND OPPORTUNITIES Electric air fresheners is set to record growth over the forecast period Irish consumers seek local products and more sophisticated fragrances The pressure from private label is set to intensify over the forecast period CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS The warm winter and hot summer boosts the demand for home insecticides Consumers give preference to products which target specific insects Garden centres gain a share in the distribution of home insecticides PROSPECTS AND OPPORTUNITIES Electric insecticides see dynamic growth being increasingly viewed as less harmful The eco-friendly trend will boost innovations over the forecast period Consumers look for sustainable products that are also affordable CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryIn 2022, retail volume consumption in home care continued to grow towards pre-COVID-19 levels, albeit at a slower pace than expected, due to inflation. Inflation recorded the highest rate since 2013 in Ireland, negatively impacting consumer confidence and inevitably encouraging consumers to trade down. However, those most affected by the rising cost of living are also those likely to already focus on price as a priority, meaning that there is less budgetary room to cut into. While basic categori... Table of ContentsHome Care in IrelandEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN IRELAND EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Inflation forces consumers to cut back on non-essential items, dampening growth Environmental concerns shape new product innovations Branded products benefit as consumers are unwilling to compromise on quality PROSPECTS AND OPPORTUNITIES The positive forecast is supported by the growing convenience trend Discounters expand, placing increasing pressure on supermarkets Sustainability and eco-friendly trends gather rapid pace over the coming years CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Hybrid working supports demand for dishwashing products in 2022 Consumers' behaviour adapts to rising prices, favouring larger formats Players focus on eco-friendly properties within automatic dishwashing tablets PROSPECTS AND OPPORTUNITIES Dishwashing is expected to return to pre-pandemic dynamic over the forecast period More consumers will give preference to eco-friendly products Omnichannel strategies will enhance the customer service experience CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Following COVID-19, retail volume demand for surface care products reduces Top players gain share thanks to the strong performance of multi-purpose cleaners Environmental concerns support rising interest in refill solutions PROSPECTS AND OPPORTUNITIES Ongoing volume decline for wipes in 2023 and beyond Floor cleaning systems suffer as consumers seek convenience and advanced solutions Local brands have the opportunity for growth across the forecast period CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022 Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach continues to decline, being increasingly perceived as toxic and outdated Price-sensitive consumers trade down, giving private label opportunity for growth Irish consumers opt for bleach with a thick formula PROSPECTS AND OPPORTUNITIES Strong competition from multi-purpose cleaners and toilet care products Budget-conscious consumers will continue to use bleach as an effective cleaning agent Manufacturers focus on sustainable packaging to offset negative perceptions CATEGORY DATA Table 43 Sales of Bleach: Value 2017-2022 Table 44 Sales of Bleach: % Value Growth 2017-2022 Table 45 NBO Company Shares of Bleach: % Value 2018-2022 Table 46 LBN Brand Shares of Bleach: % Value 2019-2022 Table 47 Forecast Sales of Bleach: Value 2022-2027 Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care records a setback after recording strong growth during COVID-19 Private label players benefit from increasing price-points in 2022 Harpic continues to retain its leadership thanks to ongoing innovations PROSPECTS AND OPPORTUNITIES Toilet liquid/foams will continue to drive the toilet care landscape Younger consumers increasingly seek greater convenience, encouraging growth for rim blocks The eco-friendly trend will gather further pace over the forecast period CATEGORY DATA Table 49 Sales of Toilet Care by Category: Value 2017-2022 Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Polishes are continuously falling out of favour in Ireland Premiumisation in shoe polishes as an attempt to justify high prices Kiwi and Pledge brands ensure the leadership of SC Johnson & Son Inc in polishes PROSPECTS AND OPPORTUNITIES Floor and furniture polishes face stiff competition from multipurpose cleaners Changing fashion will negatively impact shoe polish over the forecast period E-commerce increasingly supports small brands to reach the consumer CATEGORY DATA Table 55 Sales of Polishes by Category: Value 2017-2022 Table 56 Sales of Polishes by Category: % Value Growth 2017-2022 Table 57 NBO Company Shares of Polishes: % Value 2018-2022 Table 58 LBN Brand Shares of Polishes: % Value 2019-2022 Table 59 Forecast Sales of Polishes by Category: Value 2022-2027 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS Economising consumers supports the demand for spray/aerosol fresheners Car air fresheners are challenged as many Irish opt for hybrid working Electric air fresheners suffer from constrained demand caused by inflation PROSPECTS AND OPPORTUNITIES Electric air fresheners is set to record growth over the forecast period Irish consumers seek local products and more sophisticated fragrances The pressure from private label is set to intensify over the forecast period CATEGORY DATA Table 61 Sales of Air Care by Category: Value 2017-2022 Table 62 Sales of Air Care by Category: % Value Growth 2017-2022 Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022 Table 64 NBO Company Shares of Air Care: % Value 2018-2022 Table 65 LBN Brand Shares of Air Care: % Value 2019-2022 Table 66 Forecast Sales of Air Care by Category: Value 2022-2027 Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN IRELAND KEY DATA FINDINGS 2022 DEVELOPMENTS The warm winter and hot summer boosts the demand for home insecticides Consumers give preference to products which target specific insects Garden centres gain a share in the distribution of home insecticides PROSPECTS AND OPPORTUNITIES Electric insecticides see dynamic growth being increasingly viewed as less harmful The eco-friendly trend will boost innovations over the forecast period Consumers look for sustainable products that are also affordable CATEGORY DATA Table 68 Sales of Home Insecticides by Category: Value 2017-2022 Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022 Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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