Summary

Olive oil, once a niche product primarily associated with Mediterranean countries, has found a widespread market in North America due to its perceived health benefits, versatility in cooking, and role in gourmet and artisanal food sectors. The history of olive oil in North America traces back to the early 18th century when European settlers began cultivating olive trees in regions like California. However, olive oil was not widely recognized as a mainstream product until the late 20th century when the "Mediterranean diet" became popularized due to its association with heart health and longevity. The health benefits of olive oil, particularly its high content of monounsaturated fats, antioxidants, and anti-inflammatory properties, made it a key ingredient in health-conscious diets. As awareness of its health benefits grew, demand for olive oil surged in North America. California, with its favorable climate for olive cultivation, has emerged as a central hub for olive oil production in the region. The state now accounts for the majority of olive oil production in the United States, with more than 40,000 acres dedicated to olive farming. California’s contribution to the North American olive oil market has been vital in meeting the demand for locally-produced, high-quality olive oil, which appeals to consumers who are increasingly concerned about food origin and sustainability. The U.S. is also one of the largest importers of olive oil globally, with Spain, Italy, and Greece being the primary sources of imported olive oils. Olive oil has found a place in various other industries, such as cosmetics, pharmaceuticals, and natural wellness products. This has contributed to the broader demand for olive oil in North America, with consumers using it not just for cooking but also for skincare and other health-related purposes. Furthermore, the rise in demand for organic and premium olive oil has fostered the development of niche markets catering to discerning consumers seeking high-quality, extra virgin olive oil products.

According to the research report "North America Olive Oil Market Outlook, 2030," published by Bonafide Research, the North America Olive Oil market is anticipated to grow at more than 6.76% CAGR from 2025 to 2030. Olive oil labeling regulations have been strengthened to ensure transparency regarding product quality and authenticity, combating concerns over adulterated oils in the market. Involvement in international trade has also positioned North America as a significant player in the global olive oil market, as it not only consumes vast quantities of imported olive oil but also exports its locally-produced oils, particularly to other regions within the Americas. The demand for olive oil in North America has also been supported by rising interest in culinary trends, including gourmet cooking and food experimentation. Olive oil is now widely regarded as an essential ingredient in kitchens across the continent, valued for its versatility in salad dressings, sautéing, grilling, and baking. The development of flavored olive oils, such as those infused with herbs, garlic, or citrus, has further broadened the appeal of olive oil in North America, attracting consumers who are looking to elevate the flavor profiles of their meals. The issue of olive oil adulteration, particularly the blending of olive oil with cheaper vegetable oils, has led to stricter quality standards and certification programs. The California Olive Oil Council, for example, has introduced a certification system for extra virgin olive oil, ensuring that consumers can trust the authenticity and quality of the oil they purchase. Additionally, many North American consumers have become more discerning, favoring organic and sustainably produced olive oils, further emphasizing the need for transparency and responsible sourcing.


Market Drivers

• Health Consciousness and Demand for Premium Products: A key driver of the olive oil industry in North America is the increasing consumer focus on health and wellness. Olive oil, particularly extra virgin olive oil (EVOO), is recognized for its heart-healthy benefits due to its high content of monounsaturated fats and antioxidants. As more consumers seek out healthier alternatives to traditional cooking oils, the demand for high-quality, authentic olive oils has surged. This shift is influencing not only consumer behavior but also encouraging the production of higher-quality oils in North America, particularly in the U.S., where local production has been increasing in response to growing demand.
• Growth of the Mediterranean Diet: The rise in popularity of the Mediterranean diet, which emphasizes olive oil as a central ingredient, has been another significant driver in the North American olive oil market. With growing awareness of the diet’s health benefits—such as its positive effects on cardiovascular health, weight management, and longevity—more North American consumers are incorporating olive oil into their daily diets. This has led to a rise in olive oil imports, as well as a growing interest in domestic production, particularly in regions with favorable climates for olive cultivation, such as California and Texas.

Market Challenges

• Authenticity and Quality Issues: One of the major challenges facing the North American olive oil industry is the issue of authenticity and quality control. Many consumers are concerned about the purity of the olive oil they are purchasing, given that the market has been inundated with adulterated oils or mislabeling, such as olive oil blended with other oils. This has led to a decline in consumer trust and increased scrutiny from both the public and regulatory bodies. To combat this, the industry is pushing for stricter standards and certifications to ensure authenticity. Despite efforts to address the issue, the challenge of maintaining transparency in the supply chain remains a significant concern.
• Supply Chain Disruptions and Price Volatility: The olive oil industry is also grappling with supply chain disruptions and price volatility. Olive oil is primarily produced in Mediterranean countries such as Spain, Italy, and Greece, which means that any weather-related issues, such as droughts or pests, can severely impact production. In addition, the increasing demand for olive oil worldwide, combined with unstable global political situations, can create price fluctuations, making it harder for North American importers and producers to maintain stable prices. These supply chain disruptions, compounded by climate change, have led to unpredictable availability and rising prices, which could limit consumer access to olive oil or reduce demand for higher-quality, premium oils.

Market Trends

• Sustainability and Eco-Friendly Practices: Sustainability has become a major trend in the olive oil industry, particularly as consumers become more eco-conscious. In North America, both producers and consumers are increasingly focused on the environmental impact of their food choices. Olive oil producers are adopting more sustainable farming practices, such as organic farming, using renewable energy sources, and reducing water consumption. Additionally, eco-friendly packaging, such as recyclable glass bottles and reduced plastic usage, is becoming more common. This shift toward sustainability is appealing to environmentally aware consumers who are seeking products that align with their values.
• Technological Advancements in Production: Technological innovations are playing an increasingly important role in the North American olive oil industry. Advances in machinery, such as automated harvesters and improved olive oil extraction methods, are helping producers reduce labor costs and improve the efficiency of production. Additionally, the use of data analytics and monitoring systems in olive farms is enabling growers to optimize irrigation, predict crop yields, and prevent diseases. As a result, the production of olive oil is becoming more efficient and more sustainable, allowing both local and imported producers to meet the rising demand while maintaining high-quality standards.


The growing demand for Virgin Olive Oil in North America is driven by its perceived health benefits, its culinary versatility, and increasing consumer awareness about quality and authenticity in food products.

In recent years, the North American olive oil industry has experienced a notable shift towards the increasing popularity of virgin olive oil, primarily due to the growing consumer awareness of its health benefits, its culinary versatility, and an increasing demand for authentic, high-quality food products. Virgin olive oil, specifically extra virgin olive oil (EVOO), is seen as a healthier alternative to other cooking oils due to its high content of monounsaturated fats, antioxidants, and anti-inflammatory properties. The Mediterranean diet, which emphasizes the consumption of olive oil as a core ingredient, has been widely promoted for its cardiovascular and overall health benefits. Furthermore, the rise of food education initiatives and the growing influence of health-conscious lifestyles, such as veganism, plant-based diets, and fitness trends, have aligned well with the increasing consumption of EVOO, positioning it as a staple in both home kitchens and restaurant settings. In addition to its health advantages, the versatility of virgin olive oil in the kitchen has helped fuel its rise. It is praised for its ability to enhance the flavor profile of various dishes, from salads to pasta, roasted vegetables to grilled meats, making it a favorite among both professional chefs and home cooks alike. Its rich, complex flavors can be used in a variety of culinary applications, further solidifying its appeal. As North Americans seek to explore more diverse cuisines, particularly Mediterranean, Middle Eastern, and even Latin American food, olive oil has become a key ingredient in bringing authentic flavors to the table. Another significant driver behind the growing popularity of virgin olive oil is the increasing demand for authenticity and transparency in food products. North American consumers are becoming more knowledgeable and discerning when it comes to food labels and sourcing, with an emphasis on understanding where their food comes from, how it’s produced, and what it contains.

The leading role of households and residential end users in the North American olive oil industry is primarily driven by the increasing trend of health-conscious eating habits, the rise of home cooking, and the growing preference for natural and high-quality food ingredients.

The North American olive oil industry has seen a significant shift, with households and residential end users now driving the majority of consumption. This trend is largely attributed to the rising awareness of health-conscious eating, the growing popularity of home cooking, and an increasing demand for natural, high-quality food ingredients. Olive oil, especially extra virgin olive oil (EVOO), has gained widespread recognition as a healthier choice due to its high content of monounsaturated fats, antioxidants, and anti-inflammatory properties. With growing knowledge of the health benefits linked to olive oil, such as its positive effects on heart health and its role in reducing the risk of chronic diseases, many households have made it a staple in their kitchens, replacing less nutritious oils. Furthermore, the increasing popularity of Mediterranean and plant-based diets has encouraged consumers to choose olive oil, which is central to these eating patterns. Olive oil is seen not only as a healthy cooking fat but also as a key ingredient for making a variety of dishes, including salads, dressings, sautéed vegetables, and even baked goods, making it a versatile kitchen essential. Another significant factor contributing to the rise of household consumption is the broader trend of home cooking and baking. Over the past few years, especially with the challenges posed by the COVID-19 pandemic, many people found themselves cooking at home more frequently. With restaurants closed or limited in service, and as consumers increasingly sought healthier, home-prepared meals, the demand for high-quality ingredients like olive oil surged. Home cooks began exploring new recipes and cuisines, often turning to Mediterranean and Italian cooking, where olive oil is a core ingredient. This trend was further reinforced by the growth of online recipe-sharing platforms, food blogs, and social media, where people shared tips and recipes featuring olive oil.

The dominance of conventional olive oil in the North American market is driven by its affordability, widespread availability, and consumer familiarity with the product, making it a practical choice for everyday use in households.

Conventional olive oil is leading the North American olive oil industry due to its affordability, broad accessibility, and consumer familiarity, which make it a practical and cost-effective choice for many households. Unlike extra virgin olive oil (EVOO), which often comes with a higher price tag due to its premium quality and production methods, conventional olive oil is produced using a more extensive refining process that makes it less expensive. This lower cost has made conventional olive oil the go-to option for families, restaurants, and food manufacturers who are looking for affordable oil for everyday cooking, frying, and baking. Since it is less prone to burning at high temperatures compared to EVOO, conventional olive oil has become popular for various culinary applications, particularly where the flavor of the oil is not meant to be a dominant ingredient. For example, in large-scale food production or for routine home cooking, consumers are more inclined to choose conventional olive oil because it provides a neutral flavor, allowing other ingredients to shine through in the dish. For many, it represents a tried-and-tested option that has been trusted for generations. In addition, conventional olive oil is often used in processed foods, including snacks, packaged goods, and prepared meals, further increasing its demand. The balance between cost and functionality has made conventional olive oil an indispensable ingredient for both household consumers and the broader food industry. While extra virgin olive oil has grown in popularity in recent years due to its health benefits and premium quality, conventional olive oil continues to hold the largest share of the North American market, driven by its versatility, affordability, and widespread use in everyday cooking and food production.

The growth of online retail in the North American olive oil industry is driven by the increasing consumer preference for convenience, the ability to access a wider variety of premium products, and the ease of comparing prices and brands.

The North American olive oil industry is experiencing a significant shift towards online retail, largely due to the growing consumer demand for convenience, broader product availability, and the ability to easily compare prices and brands. As e-commerce continues to flourish, more consumers are opting to shop for groceries, including olive oil, online. This is particularly evident among younger, tech-savvy generations who prioritize the ease and efficiency of online shopping. With busy lifestyles and increasing reliance on digital platforms, consumers are finding it more convenient to browse, select, and purchase olive oil from the comfort of their homes, without having to visit multiple brick-and-mortar stores. The convenience factor is further amplified by the availability of subscription services, which allow customers to receive their preferred brands of olive oil delivered directly to their doorsteps on a regular basis. This model suits households that consume olive oil regularly, ensuring they never run out of stock and making it easier to access products that align with their preferences. In addition to convenience, online retail has opened up access to a much wider range of olive oil products that may not be readily available in local stores. Consumers are no longer limited to the options offered by their nearby grocery store but can instead explore a vast selection of premium, organic, and niche olive oils from around the world. This has been especially important as more North Americans are seeking out high-quality, authentic extra virgin olive oils (EVOO) and are willing to invest in specialty products that they might not find in traditional retail outlets. Online platforms provide an opportunity to discover these high-quality olive oils, often with detailed descriptions, user reviews, and ratings to guide purchasing decisions.


The USA is leading the North American olive oil industry due to its large consumer market, increasing demand for health-conscious products, and its strong distribution network that supports both domestic production and imports.

The USA has emerged as the leader in the North American olive oil industry due to a combination of factors, including its sizable consumer market, rising demand for health-conscious food products, and a well-established distribution network that accommodates both domestic production and imports. The United States is one of the largest consumers of olive oil in the world, with a growing preference for healthy and high-quality food products, particularly as health trends continue to gain momentum. The Mediterranean diet, which emphasizes the use of olive oil for its heart-healthy benefits, has been widely embraced by American consumers, leading to increased olive oil consumption across the country. As more people in the U.S. adopt healthier lifestyles, including plant-based and Mediterranean-inspired eating patterns, they are increasingly turning to olive oil as an essential cooking ingredient due to its perceived health benefits. Additionally, as consumers become more informed about the health risks associated with processed oils and fats, they are opting for olive oil as a natural, minimally processed alternative, further contributing to its market dominance. Another key factor in the USA's leadership in the olive oil industry is its strong and diverse distribution infrastructure. The U.S. has a well-developed retail network that spans both physical stores and e-commerce platforms, making olive oil easily accessible to a broad range of consumers. Furthermore, the U.S. is a major importer of olive oil, especially from countries like Spain, Italy, and Greece, which are known for producing high-quality oils. These import channels have been crucial in ensuring a steady supply of diverse olive oil varieties to meet the demands of American consumers. The USA’s position as a leading consumer of olive oil also benefits from increasing awareness about food authenticity and transparency.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Olive Oil Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Extra Virgin Olive Oil (EVOO)
• Virgin Olive Oil
• Refined Olive Oil
• Others (Blended & Flavored Oils)

By End User
• Households/Residential
• Foodservice & HoReCa
• Cosmetics & Personal Care
• Pharmaceutical Industry
• Industrial & Others(soap and detergent manufacturing, textile and leather processing, lubricants, biodiesel production, wood polishing, and premium pet food)

By Source
• Conventional
• Organic

By Distribution Channel
• Supermarkets & Hypermarkets
• Online Retail
• Convenience Stores
• Specialty Stores
• Others (Direct Sales & HoReCa)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.3.1. XXXX
2.3.2. XXXX
2.3.3. XXXX
2.3.4. XXXX
2.3.5. XXXX
2.4. Supply chain Analysis
2.5. Policy & Regulatory Framework
2.6. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. North America Olive Oil Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Type
6.4. Market Size and Forecast, By End User
6.5. Market Size and Forecast, By Source
6.6. Market Size and Forecast, By Distribution Channel
6.7. United States Olive Oil Market Outlook
6.7.1. Market Size by Value
6.7.2. Market Size and Forecast By Type
6.7.3. Market Size and Forecast By End User
6.7.4. Market Size and Forecast By Source
6.7.5. Market Size and Forecast By Distribution Channel
6.8. Canada Olive Oil Market Outlook
6.8.1. Market Size by Value
6.8.2. Market Size and Forecast By Type
6.8.3. Market Size and Forecast By End User
6.8.4. Market Size and Forecast By Source
6.8.5. Market Size and Forecast By Distribution Channel
6.9. Mexico Olive Oil Market Outlook
6.9.1. Market Size by Value
6.9.2. Market Size and Forecast By Type
6.9.3. Market Size and Forecast By End User
6.9.4. Market Size and Forecast By Source
6.9.5. Market Size and Forecast By Distribution Channel
7. Competitive Landscape
7.1. Competitive Dashboard
7.2. Business Strategies Adopted by Key Players
7.3. Key Players Market Positioning Matrix
7.4. Porter's Five Forces
7.5. Company Profile
7.5.1. Borges International Group
7.5.1.1. Company Snapshot
7.5.1.2. Company Overview
7.5.1.3. Financial Highlights
7.5.1.4. Geographic Insights
7.5.1.5. Business Segment & Performance
7.5.1.6. Product Portfolio
7.5.1.7. Key Executives
7.5.1.8. Strategic Moves & Developments
7.5.2. Deoleo, S.A.
7.5.3. Conagra Brands, Inc.
7.5.4. Del Monte Foods Inc.
7.5.5. Sovena Group
7.5.6. Victor Guedes - Indústria e Comércio, S.A.
7.5.7. California Olive Ranch Inc
7.5.8. Carapelli Firenze S.p.A.
7.5.9. Ybarra
7.5.10. Salov S.p.A.
7.5.11. Laconiko
8. Strategic Recommendations
9. Annexure
9.1. FAQ`s
9.2. Notes
9.3. Related Reports
10. Disclaimer


List of Figures

Figure 1: Global Olive Oil Market Size (USD Billion) By Region, 2024 & 2030
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: North America Olive Oil Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 5: North America Olive Oil Market Share By Country (2024)
Figure 6: US Olive Oil Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 7: Canada Olive Oil Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 8: Mexico Olive Oil Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 9: Porter's Five Forces of Global Olive Oil Market


List of Tables

Table 1: Global Olive Oil Market Snapshot, By Segmentation (2024 & 2030) (in USD Billion)
Table 2: Influencing Factors for Olive Oil Market, 2024
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: North America Olive Oil Market Size and Forecast, By Type (2019 to 2030F) (In USD Billion)
Table 7: North America Olive Oil Market Size and Forecast, By End User (2019 to 2030F) (In USD Billion)
Table 8: North America Olive Oil Market Size and Forecast, By Source (2019 to 2030F) (In USD Billion)
Table 9: North America Olive Oil Market Size and Forecast, By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 10: United States Olive Oil Market Size and Forecast By Type (2019 to 2030F) (In USD Billion)
Table 11: United States Olive Oil Market Size and Forecast By End User (2019 to 2030F) (In USD Billion)
Table 12: United States Olive Oil Market Size and Forecast By Source (2019 to 2030F) (In USD Billion)
Table 13: United States Olive Oil Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 14: Canada Olive Oil Market Size and Forecast By Type (2019 to 2030F) (In USD Billion)
Table 15: Canada Olive Oil Market Size and Forecast By End User (2019 to 2030F) (In USD Billion)
Table 16: Canada Olive Oil Market Size and Forecast By Source (2019 to 2030F) (In USD Billion)
Table 17: Canada Olive Oil Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 18: Mexico Olive Oil Market Size and Forecast By Type (2019 to 2030F) (In USD Billion)
Table 19: Mexico Olive Oil Market Size and Forecast By End User (2019 to 2030F) (In USD Billion)
Table 20: Mexico Olive Oil Market Size and Forecast By Source (2019 to 2030F) (In USD Billion)
Table 21: Mexico Olive Oil Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 22: Competitive Dashboard of top 5 players, 2024