Summary

The party supplies market in Vietnam is a vibrant and dynamic landscape, reflecting the country's rich cultural heritage and modern trends. Picture a bustling marketplace filled with colorful balloons, festive banners, and whimsical piñatas, each item telling a unique story of celebration and joy. The market offers an array of products, from eco-friendly tableware and disposable plates to intricate home decor and take-away gifts, catering to every type of event imaginable. Handcrafted items, such as traditional Vietnamese decorations and locally made candles, add a personal touch to celebrations, connecting guests to the country's cultural roots. The rise of social media has significantly influenced the market, with consumers seeking Instagram-worthy setups and personalized party elements. Influencers and bloggers showcase creative party themes and DIY decor ideas, inspiring hosts to craft visually stunning and memorable events. E-commerce platforms like Shopee and Lazada make it easier for consumers to access a wide range of party supplies, offering convenience and variety at their fingertips. Trade programs and initiatives support the market by facilitating the import and export of party supplies, ensuring a steady flow of innovative products. Organizations like the Vietnam Chamber of Commerce and Industry (VCCI) help local businesses expand their reach, tapping into international markets and bringing a global flair to Vietnamese celebrations. This collaboration fosters a rich exchange of ideas and products, enhancing the market's diversity and appeal. As the market continues to evolve, the focus on quality, innovation, and environmental responsibility remains paramount. Eco-friendly options such as biodegradable balloons, reusable tableware, and organic decorations are increasingly popular among consumers who prioritize sustainability. The rise of DIY culture empowers hosts to create personalized party supplies, adding a unique and intimate touch to their events. From traditional village festivals with handcrafted decorations to the rise of modern celebrations incorporating global trends, Vietnam's party supplies market reflects a dynamic blend of cultural heritage and contemporary influences.

According to the research report, " Vietnam Party Supplies Market Overview, 2030," published by Bonafide Research, the Vietnam Party Supplies market is anticipated to grow at more than 11.04% CAGR from 2025 to 2030. The party supplies market in Vietnam is experiencing a dynamic surge, driven by evolving consumer preferences and the increasing influence of social media. Consumers are increasingly seeking unique and personalized party experiences, fueled by the desire to create Instagram-worthy moments. This trend has led to a growing demand for customizable and theme-based party supplies, from personalized banners to custom-designed invitations. The rise of social media platforms like Instagram and Pinterest has played a pivotal role in shaping event aesthetics, inspiring individuals to invest in visually appealing decorations. E-commerce platforms such as Shopee and Lazada have revolutionized the market, offering a convenient way for consumers to access a wide range of party supplies. These platforms have also enabled smaller, niche brands to enter the market, providing unique and customized products that cater to specific themes and design preferences. The growing popularity of themed parties, such as birthday celebrations, weddings, and corporate events, has further fueled the demand for creative and engaging party essentials. Trade programs and initiatives have been instrumental in supporting the market's growth. Organizations like the Vietnam Chamber of Commerce and Industry (VCCI) have facilitated the import and export of party supplies, ensuring a steady flow of innovative products. These programs have helped local businesses expand their reach, tapping into international markets and bringing a global flair to Vietnamese celebrations. The collaboration between local and international suppliers has fostered a rich exchange of ideas and products, enhancing the market's diversity and appeal.

The Vietnamese party supplies market is a vibrant tapestry woven with threads of tradition and modernity, each product segment contributing its unique charm to the nation's celebrations. Imagine a bustling marketplace overflowing with festive essentials, starting with decorations, the heart of any Vietnamese party. Tableware transcends mere functionality, becoming an integral part of the festive presentation. From delicate porcelain for formal dinners to disposable tableware adorned with vibrant patterns for casual gatherings, the options are diverse. Consider intricately designed serving platters showcasing culinary delights, colorful chopsticks adding a touch of authenticity, and personalized tableware reflecting the theme of the celebration. Party favors are tokens of appreciation for guests, ranging from traditional Vietnamese snacks and personalized gifts to handcrafted trinkets and lucky charms. Costumes and accessories add a playful dimension, transforming individuals into mythical creatures, historical figures, or even their favorite cartoon characters. Entertainment is a segment that's constantly evolving, with innovative games, activities, and experiences taking center stage. Think traditional Vietnamese music and dance performances, interactive games that engage guests of all ages, or even modern entertainment options like karaoke machines and DJ setups. Personalized items represent the pinnacle of bespoke celebrations, with custom-designed invitations, personalized banners, and unique party favors that reflect the individual style of the host. From monogrammed gifts to custom-printed balloons, this segment allows for truly unique and unforgettable celebrations. Candles and incense, often used in religious ceremonies and traditional festivals, form a distinct product segment. The Vietnamese party supplies market is a dynamic ecosystem, with each segment playing a vital role in creating joyous occasions and lasting memories, reflecting the country's rich cultural heritage and its infectious love for celebration.

The Vietnamese party supplies market is a vibrant tapestry woven from a diverse array of materials, each contributing its unique texture and character to the nation's celebrations. Imagine a bustling craft workshop, where traditional materials meet modern innovations. Paper and cardstock, versatile and readily available, form the foundation of many Vietnamese festivities. From the delicate rice paper used for creating traditional lanterns to the colorful cardstock used for crafting festive banners, this material is a staple of the party scene. Think of intricate paper cuttings depicting auspicious symbols, elegant wedding invitations printed on high-quality cardstock, or playful paper streamers adding a touch of whimsy. Fabrics, rich and vibrant, play a significant role in Vietnamese celebrations. From the shimmering silks and satins used for creating traditional Ao Dais to the colorful cottons used for festive decorations, fabrics bring warmth, elegance, and cultural significance to every event. Think of the intricate embroidery and embellishments adorning traditional clothing, or the vibrant hues of tie-dyed fabrics used for creating festive backdrops. Plastics, both durable and disposable, play a multifaceted role, shaping everything from tableware and balloons to party favors and costume accessories. Bamboo, a material deeply ingrained in Vietnamese culture, is used for creating a variety of party supplies, from eco-friendly tableware to decorative accents. Think of intricately woven bamboo baskets used for serving snacks or bamboo lanterns adding a touch of rustic charm. Wood, natural and warm, introduces a touch of authenticity to Vietnamese celebrations. From handcrafted wooden toys used as party favors to intricately carved wooden decorations adding a traditional touch, wood brings a sense of connection to nature. Ceramics, a traditional Vietnamese craft, are used for creating beautiful tableware, decorative items, and even personalized gifts. Think of delicate porcelain bowls used for serving traditional dishes or hand-painted ceramic decorations adding a touch of elegance. Glass, elegant and refined, adds a touch of sophistication to celebrations. From delicate glassware used for toasting to decorative glass jars used for centerpieces, glass brings a sense of elegance and refinement. Flowers and natural materials, fragrant and beautiful, are integral to Vietnamese celebrations.

Vietnam's party supplies market flows through a dynamic and evolving network of distribution channels, each playing a crucial role in bringing festive cheer to the nation. Imagine a bustling marketplace, where traditional and modern approaches intertwine in a vibrant dance. Traditional markets and street vendors remain a significant force, particularly for smaller items, last-minute purchases, and culturally specific party supplies. These lively hubs, overflowing with colorful decorations, costumes, and traditional items, are where many Vietnamese prefer to shop, especially for festival-related needs. The tactile experience of browsing, bargaining, and interacting with local vendors adds to the festive atmosphere. Retail stores, both large chains and smaller independent shops, offer a more curated and organized shopping experience. From dedicated party supply stores brimming with themed decorations to smaller shops stocking a selection of essentials, these retailers cater to a wide range of needs and budgets. Wholesalers and distributors form the backbone of the supply chain, connecting manufacturers with retailers and ensuring a smooth flow of products. They act as the logistical engine, managing inventory, warehousing, and distribution to ensure that party supplies reach their destinations in a timely manner. The digital revolution has transformed the landscape, with e-commerce platforms becoming a dominant force in party supplies distribution. From major online marketplaces to specialized e-commerce stores, the internet offers unparalleled access to a vast array of products, often at competitive prices. Consumers can browse millions of items from the comfort of their homes, compare prices, read reviews, and have their purchases delivered directly to their doorsteps. This convenience and accessibility have fueled the explosive growth of online party supplies sales. Beyond the major platforms, many party supply retailers have established their own direct-to-consumer websites, offering exclusive products, personalized shopping experiences, and often integrating social media marketing to engage with customers.

Vietnam's party supplies market is a vibrant stage where a kaleidoscope of celebrations unfolds, each demanding its own unique set of festive accoutrements. Imagine a year-round festival, a tapestry woven with threads of tradition, religion, and personal milestones. Tet, the Lunar New Year, is the most significant celebration in Vietnam, igniting a flurry of activity and driving a massive demand for party supplies. From red and gold decorations symbolizing good luck to traditional lanterns illuminating homes and streets, Tet requires a vast array of products, transforming the country into a vibrant spectacle. Weddings, from intimate ceremonies to grand receptions, are a major driver, demanding everything from elegant decorations and bridal attire to personalized invitations and wedding favors. The "yes" moment is often celebrated with elaborate decorations, romantic lighting, and personalized details that reflect the couple's unique style. Birthdays, from a child's first celebration to milestone anniversaries, are marked with themed decorations, personalized cakes, and festive games. Whether it's a cartoon-themed party for a little one or a sophisticated gathering for adults, birthdays fuel a consistent demand for party supplies. Mid-Autumn Festival, a celebration of harvest and family reunion, calls for mooncakes, lanterns, and festive decorations. This festival requires specific items like star-shaped lanterns and mooncake boxes, creating a distinct market for these niche products. Children's Day, a celebration dedicated to the younger generation, sees a surge in demand for colorful decorations, playful party favors, and engaging activities. Graduations, from school achievements to university milestones, are marked with celebratory gatherings, graduation-themed decorations, and congratulatory gifts. Corporate events, from annual dinners to product launches, utilize party supplies to create a professional yet festive atmosphere. Branded decorations, customized gifts, and engaging activities help to foster team spirit and celebrate company achievements.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Party Supplies Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application/Occasion
• Birthday Parties
• Weddings & Anniversaries
• Baby Showers & Gender Reveal Parties
• Seasonal & Holiday Parties
• Corporate Events
• Others

By Product Type
• Balloons
• Banners
• Home Décor
• Tableware/Disposables
• Take Away Gifts
• Others (Pinatas, Games and Others)

By Material
• Plastic
• Paper & Cardboard
• Foil
• Fabric/Textile
• Biodegradable/Eco-Friendly Materials

By Distribution Channel
• Supermarkets/Hypermarkets
• Specialized stores
• Convenience stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Content

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Vietnam Geography
4.1. Population Distribution Table
4.2. Vietnam Macro Economic Indicators
5. Market Dynamics
5.1. Key Insights
5.2. Recent Developments
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.5.1. XXXX
5.5.2. XXXX
5.5.3. XXXX
5.5.4. XXXX
5.5.5. XXXX
5.6. Supply chain Analysis
5.7. Policy & Regulatory Framework
5.8. Industry Experts Views
6. Vietnam Party Supplies Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast, By Application/Occasion
6.3. Market Size and Forecast, By Product Type
6.4. Market Size and Forecast, By Material
6.5. Market Size and Forecast, By Distribution Channel
6.6. Market Size and Forecast, By Region
7. Vietnam Party Supplies Market Segmentations
7.1. Vietnam Party Supplies Market, By Application/Occasion
7.1.1. Vietnam Party Supplies Market Size, By Birthday Parties, 2019-2030
7.1.2. Vietnam Party Supplies Market Size, By Weddings & Anniversaries, 2019-2030
7.1.3. Vietnam Party Supplies Market Size, By Baby Showers & Gender Reveal Parties, 2019-2030
7.1.4. Vietnam Party Supplies Market Size, By Seasonal & Holiday Parties, 2019-2030
7.1.5. Vietnam Party Supplies Market Size, By Corporate Events, 2019-2030
7.1.6. Vietnam Party Supplies Market Size, By Others, 2019-2030
7.2. Vietnam Party Supplies Market, By Product Type
7.2.1. Vietnam Party Supplies Market Size, By Balloons, 2019-2030
7.2.2. Vietnam Party Supplies Market Size, By Banners, 2019-2030
7.2.3. Vietnam Party Supplies Market Size, By Home Décor, 2019-2030
7.2.4. Vietnam Party Supplies Market Size, By Tableware/Disposables, 2019-2030
7.2.5. Vietnam Party Supplies Market Size, By Take Away Gifts, 2019-2030
7.2.6. Vietnam Party Supplies Market Size, By Others (Pinatas, Games and Others), 2019-2030
7.3. Vietnam Party Supplies Market, By Material
7.3.1. Vietnam Party Supplies Market Size, By Plastic, 2019-2030
7.3.2. Vietnam Party Supplies Market Size, By Paper & Cardboard, 2019-2030
7.3.3. Vietnam Party Supplies Market Size, By Foil, 2019-2030
7.3.4. Vietnam Party Supplies Market Size, By Fabric/Textile, 2019-2030
7.3.5. Vietnam Party Supplies Market Size, By Biodegradable/Eco-Friendly Materials, 2019-2030
7.4. Vietnam Party Supplies Market, By Distribution Channel
7.4.1. Vietnam Party Supplies Market Size, By Supermarkets/Hypermarkets, 2019-2030
7.4.2. Vietnam Party Supplies Market Size, By Specialized stores, 2019-2030
7.4.3. Vietnam Party Supplies Market Size, By Convenience stores, 2019-2030
7.4.4. Vietnam Party Supplies Market Size, By Others, 2019-2030
7.5. Vietnam Party Supplies Market, By Region
7.5.1. Vietnam Party Supplies Market Size, By North, 2019-2030
7.5.2. Vietnam Party Supplies Market Size, By East, 2019-2030
7.5.3. Vietnam Party Supplies Market Size, By West, 2019-2030
7.5.4. Vietnam Party Supplies Market Size, By South, 2019-2030
8. Vietnam Party Supplies Market Opportunity Assessment
8.1. By Application/Occasion, 2025 to 2030
8.2. By Product Type, 2025 to 2030
8.3. By Material, 2025 to 2030
8.4. By Distribution Channel, 2025 to 2030
8.5. By Region, 2025 to 2030
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer


List of Figures

Figure 1: Vietnam Party Supplies Market Size By Value (2019, 2024 & 2030F) (in USD Million)
Figure 2: Market Attractiveness Index, By Application/Occasion
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By Material
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Market Attractiveness Index, By Region
Figure 7: Porter's Five Forces of Vietnam Party Supplies Market


List of Tables

Table 1: Influencing Factors for Party Supplies Market, 2024
Table 2: Vietnam Party Supplies Market Size and Forecast, By Application/Occasion (2019 to 2030F) (In USD Million)
Table 3: Vietnam Party Supplies Market Size and Forecast, By Product Type (2019 to 2030F) (In USD Million)
Table 4: Vietnam Party Supplies Market Size and Forecast, By Material (2019 to 2030F) (In USD Million)
Table 5: Vietnam Party Supplies Market Size and Forecast, By Distribution Channel (2019 to 2030F) (In USD Million)
Table 6: Vietnam Party Supplies Market Size and Forecast, By Region (2019 to 2030F) (In USD Million)
Table 7: Vietnam Party Supplies Market Size of Birthday Parties (2019 to 2030) in USD Million
Table 8: Vietnam Party Supplies Market Size of Weddings & Anniversaries (2019 to 2030) in USD Million
Table 9: Vietnam Party Supplies Market Size of Baby Showers & Gender Reveal Parties (2019 to 2030) in USD Million
Table 10: Vietnam Party Supplies Market Size of Seasonal & Holiday Parties (2019 to 2030) in USD Million
Table 11: Vietnam Party Supplies Market Size of Corporate Events (2019 to 2030) in USD Million
Table 12: Vietnam Party Supplies Market Size of Others (2019 to 2030) in USD Million
Table 13: Vietnam Party Supplies Market Size of Balloons (2019 to 2030) in USD Million
Table 14: Vietnam Party Supplies Market Size of Banners (2019 to 2030) in USD Million
Table 15: Vietnam Party Supplies Market Size of Home Décor (2019 to 2030) in USD Million
Table 16: Vietnam Party Supplies Market Size of Tableware/Disposables (2019 to 2030) in USD Million
Table 17: Vietnam Party Supplies Market Size of Take Away Gifts (2019 to 2030) in USD Million
Table 18: Vietnam Party Supplies Market Size of Others (Pinatas, Games and Others) (2019 to 2030) in USD Million
Table 19: Vietnam Party Supplies Market Size of Plastic (2019 to 2030) in USD Million
Table 20: Vietnam Party Supplies Market Size of Paper & Cardboard (2019 to 2030) in USD Million
Table 21: Vietnam Party Supplies Market Size of Foil (2019 to 2030) in USD Million
Table 22: Vietnam Party Supplies Market Size of Fabric/Textile (2019 to 2030) in USD Million
Table 23: Vietnam Party Supplies Market Size of Biodegradable/Eco-Friendly Materials (2019 to 2030) in USD Million
Table 24: Vietnam Party Supplies Market Size of Supermarkets/Hypermarkets (2019 to 2030) in USD Million
Table 25: Vietnam Party Supplies Market Size of Specialized stores (2019 to 2030) in USD Million
Table 26: Vietnam Party Supplies Market Size of Convenience stores (2019 to 2030) in USD Million
Table 27: Vietnam Party Supplies Market Size of Others (2019 to 2030) in USD Million
Table 28: Vietnam Party Supplies Market Size of North (2019 to 2030) in USD Million
Table 29: Vietnam Party Supplies Market Size of East (2019 to 2030) in USD Million
Table 30: Vietnam Party Supplies Market Size of West (2019 to 2030) in USD Million
Table 31: Vietnam Party Supplies Market Size of South (2019 to 2030) in USD Million