Summary

The Chinese sneakers market has seen significant expansion and alteration over the last few decades, reflecting the country's economic progress, changing consumer preferences, and the global influence of sports and fashion. China has emerged as a prominent player in the global sneaker industry, both as a vast consumer market and as a significant manufacturing hub for big international brands. The growth of a booming middle class with increasing disposable income is one of the driving forces behind China's thriving sneaker culture. Sports and fitness have gained popularity as more Chinese consumers strive to live a healthier and more active lifestyle, resulting in an increase in demand for athletic equipment, especially sneakers. The significance of sports personalities and influencers in the Chinese shoe business cannot be overemphasized. Endorsements from well-known athletes and celebrities carry a lot of weight, impacting customer tastes and increasing sales. Sports stars are typically looked up to by Chinese consumers not just for athletic inspiration but also as fashion heroes, boosting their need for trendy and stylish footwear. The confluence of sports, fashion, and celebrity culture has resulted in a dynamic and rapidly changing scene within the Chinese shoe market. E-commerce has had a significant impact on the retail scene for sneakers in China. Online platforms for purchasing footwear have grown in popularity among Chinese customers, offering a wide selection of options, exclusive releases, and simple shopping experiences. Major e-commerce firms, including Alibaba's Tmall and JD.com, have dedicated sections for sneakers, providing a platform for both international and domestic brands to reach a vast and diverse consumer base.

According to the research report "China Sneakers Market Overview, 2029," published by Bonafide Research, the China Sneakers market was valued more than USD 14 Billion in 2023. In May 2019, more than 20,000 people attended Sneaker Con in Shanghai, the world's largest sneaker exhibition's maiden visit to the country. The event, which drew 150 vendors and 45 exhibiting companies, was held in commemoration of the expanding Chinese sneaker culture, which has seen the emergence of dedicated resale sites, brands, communities, and activations in recent years. The Chinese sneaker market has seen the birth of indigenous companies that have acquired popularity both domestically and abroad. Anta, Li-Ning, and Peak have effectively carved out their own niche by providing a mix of performance and fashion-forward footwear. These homegrown firms frequently draw inspiration from traditional Chinese culture, bringing a unique twist to their designs and connecting with local consumers. China has a thriving sneaker resale culture, with enthusiasts aggressively buying and selling rare and limited-edition releases. This secondary market provides a sense of scarcity and exclusivity to particular shoe models, encouraging devotees to join in the resale market for sought-after pairs. The Chinese sneaker market has seen the birth of indigenous companies that have acquired popularity both domestically and abroad. Anta, Li-Ning, and Peak have effectively carved out their own niche by providing a mix of performance and fashion-forward footwear. These homegrown firms frequently draw inspiration from traditional Chinese culture, bringing a unique twist to their designs and connecting with local consumers. China has a thriving sneaker resale culture, with enthusiasts aggressively buying and selling rare and limited-edition releases. This secondary market provides a sense of scarcity and exclusivity to particular shoe models, encouraging devotees to join in the resale market for sought-after pairs.

Based on product type market is segmented into low-top sneakers, mid-top sneakers, and high-top sneakers. Low-top sneakers, mid-top sneakers, and high-top sneakers. Among them market is majorly dominated by low-top sneakers. Low-top shoes are frequently associated with a more relaxed and adaptable look. Chinese consumers have rapidly embraced a casual and athleisure fashion style that prioritizes comfort and everyday usability. Low-top shoes blend in effortlessly with this lifestyle, making them a popular choice for a variety of events. China has a diverse climate, with many locations experiencing warmer temperatures, particularly during the spring and summer seasons. Low-top sneakers are more breathable and allow more airflow, making them ideal for people living in hotter climates. This climatic concern may lead consumers to prefer low-top fashions over high-top types. Youth culture and streetwear trends have a big impact on the Chinese sneakers market. Low-top shoes are frequently associated with streetwear culture, which is quite popular among young people. Chinese teenagers are drawn to low-top sneakers as an integral component of their trendy and urban-inspired outfits, influenced by streetwear culture. Practicality and comfort are important issues in China's heavily populated metropolitan surroundings, where people frequently rely on public transportation and travel long distances. Low-top shoes are more comfortable for long periods of walking and are viewed as being easier to wear during every day journeys, making them a practical choice for city dwellers.

Based on end users segment market is bifurcated into mens, womens and kids. Mens are major end users of sneakers in China. Sports and athleticism have historically been connected with masculinity. Men's desire for sneakers is influenced by the popularity of sports such as basketball, soccer, and jogging in China. Many men regard sneakers as not only fashion statements but also as necessary athletic and performance footwear that complements an active and sports-oriented lifestyle. Basketball has a huge fan base in China, and the culture around the sport has a big influence on sneaker tastes. Basketball-inspired sneakers, which are frequently endorsed by NBA players or other prominent basketball figures, are especially popular among men. The link with basketball culture heightens sneakers attractiveness as a symbol of athleticism and urban coolness. Based on distribution channel market is divided into offline and online. Offline distribution channel is projected to lead the China sneakers market. Chinese shoppers frequently place great importance on the in-store buying experience, especially when it comes to trying on shoes. Customers can evaluate the fit, comfort, and style of sneakers before purchasing them in person at offline stores. This tactile experience is especially important for a product like sneakers, where comfort and fit are important factors in the purchasing decision. Physical storefronts play an important role in establishing and strengthening brand presence and recognition. A physical presence allows sneaker brands to show off their products in a concrete sense, reinforcing brand identification and developing a better relationship with customers. Physical touch points for brand engagement and promotion are provided by offline stores.

Considered in this report:
• Geography: China
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• China Sneakers market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers

By End Users:
• Mens
• Womens
• Kids

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sneakers industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents