Summary

The United States is a diverse country with diverse natural landscapes and a rich cultural legacy. It's no surprise that adventure tourism has exploded in this vast and diverse region. The United States has it all when it comes to adventure tourism, from hiking and biking to water sports and extreme sports. The availability of natural wonders in the United States is one of the primary driving forces behind the expansion of adventure tourism in the country. The United States features a broad range of terrain, from the rough beauty of the Rocky Mountains to the coastal splendour of California, making it an ideal playground for adventure seekers. Yellowstone, Grand Canyon, and Yosemite National Parks are prime examples of destinations that attract visitors looking for outdoor thrills, whether it's hiking through pristine wilderness, rock climbing, or white-water rafting. The adventure tourism sector in the United States caters to adventurers of all ability levels, from novices to seasoned pros. There are numerous guided tours and excursions that provide safe and educational experiences for individuals who are new to outdoor pursuits. Kayaking in the tranquil waters of the Florida Everglades or having a picturesque horseback ride in the Blue Ridge Mountains are two examples of easily accessible excursions. Experts, on the other hand, can get their adrenaline fix by doing things like extreme skiing in Colorado, backcountry hiking in Alaska, or conquering difficult mountain biking tracks in Utah's red rock canyons. In the United States, the winter sports business is a significant component of adventure tourism. Colorado, Utah, and Vermont are well-known for their world-class ski resorts, which draw visitors from all over the world. The United States has a wide variety of winter activities, including downhill skiing, snowboarding, cross-country skiing, and snowmobiling. The annual Winter X Games in Aspen, Colorado, highlight the country's dedication to extreme winter sports by displaying some of the world's greatest athletes.

According to the research report "United States Adventure Tourism Market Overview, 2028," published by Bonafide Research, the United States Adventure Tourism market is predicted to grow with more than 12% CAGR from 2023 to 2028. The United States large coastline and several lakes provide ample options for water-based experiences. There's plenty for water aficionados of all levels, from surfing the waves off the coastlines of Hawaii and California to paddleboarding on the calm seas of the Great Lakes. Whitewater rafting and kayaking are particularly popular hobbies, with rivers such as the Colorado, Rogue, and New River Gorge providing exhilarating challenges for thrill seekers. The adventure tourism sector in the United States is also driven by technological advancements and the need for one-of-a-kind experiences. Helicopter excursions over the Grand Canyon, zip-lining through forests, and hot-air balloon rides over stunning landscapes are just a few of the innovative ways that the sector is evolving to provide tourists with new and exciting experiences. Travellers can easily reach adventure destinations because of the country's well-developed infrastructure, which includes vast road networks, airports, and lodgings. Many national parks and outdoor recreation sites feature well-kept trails, tourist centres, and other amenities that make adventure tourism possible. The United States has a robust outdoor sports culture, with many people participating in activities such as hiking, biking, skiing, and water sports. This culture fosters a demand for adventure tourism experiences and encourages both domestic and international visitors to enjoy the country's outdoor opportunities. The United States offers adventure tourism experiences year-round. Winter sports like skiing and snowboarding are popular in the colder months, while warmer seasons bring opportunities for hiking, camping, and water-based activities. This seasonality ensures that adventure tourism can thrive throughout the year.

Based on type market is segmented into hard and soft. Soft type adventure tourism is common in United States. Soft adventure activities are frequently more accessible to a wider range of people, including those with varied levels of fitness and physical abilities. This makes them more appealing to a broader demographic, which is vital for the tourism business. Soft adventure activities are often seen as less dangerous than extreme or high-risk adventure sports. Both tourists and tour companies prioritise safety, and soft adventure activities often have a lower chance of injury. Soft adventure activities are in high demand in the United States, driven by tourists seeking outdoor experiences, environmental discovery, and leisurely adventure. In order to meet this desire, tour operators provide a variety of mild adventure options. Based on activity market is divided into land based activity, water ways activity and air ways activity. Water ways activity is in significant demand in United States. The United States has an abundance of water resources, including lakes, rivers, beaches, and waterfalls. As there are so many bodies of water, there are countless chances for water-based activities such as boating, kayaking, rafting, fishing, and swimming. Waterways are frequently used as habitats for a variety of fauna and ecosystems. Tourists are drawn to the ability to see and interact with nature through activities such as bird watching, wildlife spotting, and water exploration. Water-based activities can range from peaceful and restful to exhilarating and daring. Whitewater rafting, surfing, and jet skiing cater to thrill seekers by giving them an adrenaline boost.

Based on type of traveller market is segmented into solo, group, family and couples. Group type of traveller is one of the common preferred travelling types in United States adventure tourism market. Participants in group travel can share their adventure experiences with others. It gives the trip a social and community character, making it more fun and memorable. Group travel frequently allows members to split expenditures, making adventure excursions more inexpensive. Transportation, guides, equipment, and lodging costs can be shared among group members, easing the financial burden on solo travellers. Group tours frequently include transport, relieving members of the need to worry about driving or navigating unfamiliar routes. This allows travellers to concentrate on having fun. In term of age group market is bifurcated into below 30 years, 30-50 years and above 50 years. Below 30 years of age group are majorly attracted to adventure tourism in United States and is leading segment as well. Younger people have more energy and physical condition, allowing them to participate in physically demanding adventure activities. They are more likely to seek out events that push their physical limits. Younger travellers are more likely to seek out adventure and novel encounters. They have a greater feeling of adventure and a willingness to test their limits, which makes adventure tourism a tempting option. Adventure tourism is frequently a social and peer-led activity. Young adults are inspired by their friends or social networks who share a passion for adventure travel, making it a popular choice among this age range. The sales channel of the market includes travel agents and direct. Direct channel is major sales channel of adventure tourism in United States. Direct sales are generally preferred by tour operators and adventure travel firms because they allow them to keep a bigger profit margin by eliminating the need to pay commissions or fees to intermediaries such as travel agencies or internet booking platforms. Direct sales allow adventure travel operators to offer more personalised experiences to their customers. They may customise itineraries to meet the interests and needs of each client, resulting in a more personalised and unforgettable vacation. Direct booking channels frequently offer greater booking flexibility, allowing clients to select precise dates, routes, and additional services based on their interests.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United States Adventure Tourism market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Hard
• Soft

By Activity:
• Land Based Activity
• Water Ways Activity
• Air Ways Activity

By Type of Traveller:
• Solo
• Group
• Family
• Couples

By Age Group:
• Below 30 Years
• 30–50 Years
• Above 50 Years

By Sales Channel:
• Travel Agents
• Direct

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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