Summary

Thailand, known for its beautiful beaches, rich cultural heritage, and colourful street markets, is not just a relaxing sanctuary but also an adventurer's dream. Thailand has an adventure tourism sector that is as diverse and captivating as the country itself. Thailand offers a unique playground for those seeking adrenaline-pumping and nature-immersed adventures, with lush rainforests and rough mountains to calm rivers and crystal-clear lakes. Northern Thailand is home to a number of mountains, including the famed Doi Inthanon, which are popular for trekking, mountain riding, and rock climbing. The views from these summits are spectacular. The lush rainforests and national parks provide opportunities to discover various flora and fauna while participating in activities such as zip-lining, canopy walks, and wildlife safaris. Thailand's adventure tourism prioritises sustainability. Eco-friendly activities such as ethical wildlife encounters and community-based tourism that supports local conservation initiatives are available to visitors. Midnight activities, such as firefly-watching tours, midnight walks, and astronomy excursions, offer a unique perspective on Thailand's natural splendour. Travellers are combining multiple adventure activities into a single vacation to appreciate Thailand's different landscapes through activities such as trekking, mountain biking, and water sports. Thailand's tropical environment, with mild weather all year, is ideal for outdoor activities. Travellers enjoy adventure activities virtually any time of year in Thailand, making it a consistent choice for adventure tourism. Thailand has a diverse selection of adventure sports, including rock climbing and mountain biking, as well as water activities such as snorkelling, scuba diving, and surfing. Water-based activities are especially popular along the country's wide coastline. Thailand's numerous islands, including Phuket, Koh Samui, and the Phi Phi Islands, make it a perfect destination for island hopping, with different adventures available on each island, ranging from beach sports to jungle exploration.

According to the research report "Thailand Adventure Tourism Market Overview, 2028," published by Bonafide Research, the Thailand Adventure Tourism market is expected to add more than USD 16 Billion from 2023 to 2028. Thailand's hospitality business is a significant contributor to adventure tourism. It offers a wide selection of lodgings, including luxury resorts and boutique hotels, as well as eco-friendly lodges and hostels. These businesses cater to adventure travellers by providing pleasant and convenient locations for their adventures while simultaneously encouraging sustainable practices and eco-friendly activities. Adventure tour operators and travel firms specialise in providing travellers with unique adventure experiences. These companies provide a variety of adventure sports, including trekking, white-water rafting, and scuba diving, as well as skilled guides and equipment. They play an important role in organising safe and memorable adventure trips. The adventure gear and equipment industry provides necessary gear, clothing, and equipment for a variety of adventure sports, from hiking boots and snorkelling masks to camping equipment and climbing ropes. These products aid adventure travellers in their endeavours while also promoting safety and comfort. Attractions in the cultural and historical industry include old temples, historical cities, and cultural shows. These places and activities offer a unique blend of adventure and cultural experiences, allowing travellers to learn about Thailand's rich legacy while having exhilarating adventures. Thailand's government and tourism bodies play an important role in encouraging adventure tourism. They put money into infrastructure development, safety measures, and environmental programmes. These organisations foster a favourable climate for adventure tourism while ensuring responsible and sustainable growth.

In terms of type market is divided into soft and hard. Soft adventure tourism activities are significantly preferred in Thailand. Soft adventure activities in Thailand are often less physically demanding and more accessible than extreme adventure sports. As a result, they appeal to a broader spectrum of tourists, including families, elderly people, and people of varied fitness levels. Thailand is famous for its breathtaking natural settings, which include lush jungles, lovely beaches, and tranquil rivers. Hiking, kayaking, and snorkeling are examples of soft adventure activities that allow travelers to explore and appreciate this stunning scenery. Thailand has a diverse choice of soft adventure activities to suit a variety of interests. Tourists can tailor their adventure experience by choosing from activities like trekking, wildlife safaris, water sports, and more. Thailand is known for its diverse wildlife, and soft adventure activities such as wildlife safaris and bird watching provide opportunities for tourists to observe and appreciate the country's unique fauna and flora. Thailand has embraced community-based tourism initiatives where tourists can engage with local communities, learn about their traditions, and support sustainable development in the region. Many soft adventure activities promote this type of engagement.

Based on activity market includes land based activity, water ways activity and air ways activity. Water ways activity is predicted to grow at rapid pace in Thailand adventure tourism market. Thailand has a vast coastline that stretches along the Andaman Sea and the Gulf of Thailand. This opens up several chances for water-based activities such as snorkeling, scuba diving, kayaking, paddleboarding, and boat cruises. The country's many islands and clean seas make it an ideal location for water sports. Thailand's waterways support a diverse marine ecology. Snorkeling and diving are popular activities because they allow tourists to explore coral reefs, interact with marine life such as tropical fish and sea turtles, and experience underwater biodiversity. The archipelago of Thailand comprises well-known resorts such as Phuket, Krabi, Koh Samui, and Koh Phi. Island-hopping vacations, which involve visiting various islands, each with its own distinct charm and activities, frequently featuring water-based adventures, are popular among travelers. In terms of type of traveller market include solo, group, family, couples. Couples traveller segment is growing significantly in Thailand adventure tourism market. Thailand has a diverse choice of adventure sports, allowing couples to tailor their experiences to their interests, whether hiking, scuba diving, zip-lining, or seeing cultural sites. This variety appeals to the different interests of couples on vacation. Thailand has many beautiful islands, including Phuket, Koh Samui, and Koh Phi Phi, which are popular with couples. These islands provide not just adventure options but also opportunities for leisure and romantic beach moments.

Based on age group market include 30 years, 30-50 years and above 50 years. Younger travelers frequently seek out distinctive and immersive travel experiences. They can go beyond ordinary sightseeing by participating in thrilling and memorable activities through adventure tourism. The influence of social media and travel influencers is important. Instagram, YouTube, and other platforms that display the exciting adventures and experiences of their peers and favourite travel influencers in Thailand frequently inspire young travelers. Younger generations are more active and health-conscious, making them more likely to participate in physical activities and outdoor excursions. Younger people are more willing to take risks and seek adrenaline-pumping experiences. Thailand caters to this daring attitude by offering sports such as zip-lining, rock climbing, whitewater rafting, and bungee jumping. Based on sales channel market is divided into travel agents and direct. Travel agents sales channel is predicted to register highest growth rate in Thailand adventure tourism market. Travel agents are well-versed in the destination's offerings, including adventure tourism, local attractions, and cultural experiences. This knowledge is invaluable for tourists looking for adventurous activity recommendations. Travel agents can design customized adventure itineraries based on the preferences and needs of individual passengers or groups. This level of customization appeals to adventurous tourists looking for one-of-a-kind and memorable experiences.

Considered in this report:
• Geography: Thailand
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Thailand Adventure Tourism market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Hard
• Soft

By Activity:
• Land Based Activity
• Water Ways Activity
• Air Ways Activity

By Type of Traveller:
• Solo
• Group
• Family
• Couples

By Age Group:
• Below 30 Years
• 30–50 Years
• Above 50 Years

By Sales Channel:
• Travel Agents
• Direct

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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