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アドベンチャーツーリズムの世界市場展望、2028年


Global Adventure Tourism Market Outlook, 2028

アドベンチャー・ツーリズムは、旅行業界の中でも、ユニークでスリル満点、肉体的にも過酷なアクティビティを中心に展開されるニッチな分野である。レジャーやリラクゼーションに重点を置く伝統的な観光とは異な... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年11月30日 US$4,950
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		165 英語

日本語のページは自動翻訳を利用し作成しています。


　

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アドベンチャー・ツーリズムは、旅行業界の中でも、ユニークでスリル満点、肉体的にも過酷なアクティビティを中心に展開されるニッチな分野である。レジャーやリラクゼーションに重点を置く伝統的な観光とは異なり、アドベンチャー・ツーリズムには、快適な場所から一歩踏み出し、自分自身に挑戦し、型破りな方法で世界を探検することを熱望する参加者が集まる。ロッククライミング、ラフティング、トレッキング、サファリツアー、ジップライニング、パラグライダーなど、アクティビティは多岐にわたる。アドベンチャー・ツーリズム業界は近年、目覚ましい人気の急上昇を目の当たりにしている。このダイナミックな分野は、個人の中にある冒険心に応えるもので、アドレナリン全開の冒険から、没頭できる文化体験まで、幅広いアクティビティを提供している。アドベンチャー・ツーリズム産業は、消費者の嗜好の変化や、本物の変身体験への欲求の高まりに後押しされ、ここ数十年で力強い成長を遂げてきた。中南米、アジア、アフリカなどの地域がアドベンチャー・ツーリズムのホットスポットとして台頭し、勇敢な旅行者を魅了する多様な景観や文化の豊かさを提供している。地元の小規模な事業者から国際的な複合企業まで、さまざまな企業がアドベンチャー・ツーリズム業界の活気に貢献している。これらの企業は、冒険好きな旅行者に合わせたガイド付きツアー、用具のレンタル、宿泊施設など、幅広いサービスを提供している。同市場の注目すべきプレーヤーには、REIアドベンチャーズ、イントレピッドトラベル、Gアドベンチャーズなどがある。市場ダイナミクスは、冒険用具や技術の進歩、環境に優しく持続可能な慣習の台頭、遠隔地へのアクセスの増加など、いくつかの要因によって影響を受けている。また、この業界では、個人的なアドベンチャー体験を求める一人旅の旅行者が増加し、オーダーメイドのパッケージや旅程の開発が進んでいる。アドベンチャー・ツーリズムには、スカイダイビング、登山、トレッキング、ラフティング、スキューバダイビングなどのアクティビティが含まれる。これらのアクティビティは通常、専門家の監督のもと、大惨事を避けるための安全装置を使用して行われる。アドベンチャー・ツーリズムは、若者の休暇に大人気だ。アドベンチャー・ツーリズムは、人々に快適な場所から離れるよう促すことで、多くの興奮を生み出す。これは、カルチャーショックや、ある程度の危険や身体的な危険を伴う作業の遂行、自然とのより深いつながりの構築によるものかもしれない。外国を訪れ、人里離れた場所を旅し、大自然を探検することなどが含まれる。

Bonafide Research社の調査レポート「Global Adventure Tourism Market Outlook, 2028」によると、同市場は2022年の3,282億9,000万米ドルから2028年には7,500億米ドルを超えると予測されている。同市場は、2023-28年までに年平均成長率15%以上で成長すると予測されている。市場拡大の主な要因のひとつは、本格的でパーソナライズされた旅行体験に対するニーズの高まりであり、これは都市化の拡大、可処分所得の増加、ソーシャルメディアの影響、低コストの航空券によってもたらされている。さらに、旅行業者は、スマートフォンで使いやすい、スピーディーでモバイルフレンドリーなウェブサイトを開発している。これらのプラットフォームは、旅行者がオンラインで休暇を計画・予約できるよう、同業者のレビュー、360度動画ツアー、わかりやすい価格比較を提供している。これは、インターネット普及率の上昇と相まって、企業に利益予測をもたらし、事業の成長を可能にしている。アドベンチャー・ツーリズムに対する需要の高まり、本格的でパーソナライズされた旅行体験の人気の高まり、持続可能なアドベンチャー・ツーリズムに対する嗜好の高まり、所得水準の上昇、有利な政府政策、ソーシャルメディアの影響力の拡大、スマートフォンの普及率の高まりなどは、市場を牽引する主な要因の一部である。物質的なものより経験的な旅行を好む消費者が増えているため、より多くの個人が一風変わった、人里離れた体験を求めるようになり、アドベンチャー・ツーリズムの需要を押し上げている。さらに、ソーシャルメディア・プラットフォームの出現は、旅行者に自分の体験を議論し宣伝するプラットフォームを提供することで、アドベンチャー・ツーリズム・ビジネスに影響を与え、アドベンチャー・アクティビティのスリルと美しさを知らず知らずのうちに広めている。さらに、予約プラットフォーム、モバイル・アプリケーション、デジタル決済の代替手段など、大幅な技術向上により、冒険旅行の計画と実行が簡素化され、消費者の参入障壁が下がり、市場成長に拍車をかけている。また、ハイキング、カヤック、山登りなどのアウトドア・アクティビティが、心血管系の健康増進からストレス軽減まで、身体的・精神的な健康効果をもたらすという知識が広まりつつあることも、アドベンチャー・ツーリズムへの関心の高まりを後押ししている。さらに、アドベンチャー・ツーリズムをはじめとする観光を促進する政府の動きも、業界の成長を後押ししている。

ヨーロッパは、ビジネス環境の改善、所得水準の上昇、観光と旅行活動を促進する政府の取り組みが牽引し、2022年に最大の市場シェアを獲得した。

スイス・アルプスでのアルペンスキーからスコットランド・ハイランド地方でのハイキングに至るまで、欧州大陸の風景や生息地の多様性は、幅広いアドベンチャー・アクティビティに絶好の遊び場を提供しており、アドベンチャー・ツーリズム分野で欧州が優位を占めている理由となっている。さらに、欧州の地理的多様性は、世界中から冒険を求める人々を惹きつけ、産業拡大への前向きな見通しを生み出している。それに伴い、大規模なトレイルネットワーク、整備された国立公園、効率的な交通システムなど、欧州の整備されたインフラは、旅行者がこれらの冒険的アクティビティに簡単にアクセスし、楽しむことを可能にしている。その上、持続可能性と環境保護に対するヨーロッパの強い献身は、アドベンチャー・ツーリズムによく見られる倫理的で環境に優しい精神と共鳴し、その魅力をさらに高めている。ロンドン、アムステルダム、ローマなど、重要な観光アトラクションを持つ欧州諸国を起点とする欧州からの旅行者が増えている。欧州委員会によると、新予算、多年次財政枠組み2021-2027、旅行・観光のための次世代EUは、この地域の観光を強化するための幅広い財政プロジェクトを後援している。欧州では毎年平均1億人以上の旅行者が訪れている。欧州の人々は新しい地域への旅行体験を重視するため、アドベンチャー・ツーリズムへの需要が高い。このような側面が、欧州地域の市場成長を促進すると予想される。さらに、個人旅行／一人旅の増加に伴うオンライン旅行代理店の増加が、今後の市場拡大を加速させると予想される。スキー、登山、マウンテンバイクのファンは欧州アルプスに行き、ウォータースポーツの愛好家は海岸沿いの地方に集まる。また、ヨーロッパには文化的・歴史的アトラクションも豊富で、文化的アドベンチャー・ツーリズムにも貢献している。交通網が発達し、安全法も整備されているこの地域は、あらゆる冒険を求める人にとって魅力的な場所である。

冒険旅行者はリスクの少ない冒険活動に重点を置き、自然環境、学習、有意義な生涯経験といった他の要素にも寛容であるため、タイプ別に見ると、ソフト・アクティビティは予測期間中、CAGR15%以上の顕著な成長を遂げると予測される。

ソーシャル・アドベンチャー」や「人力旅行」として知られることもある「ソフト・アドベンチャー」という用語は、観光ビジネスでは比較的新しいものである。金銭的な商品ではなく、体験に焦点を当てた新しいタイプのレクリエーション活動を指す。ハイキング、サイクリング、シュノーケリングは、さまざまな体力レベルや年齢の人々を含む、幅広い人々がよりアクセスしやすいソフト・アドベンチャー・アクティビティの一例である。このようなアクティビティが含まれることで、市場人口が拡大し、市場の成長が促される。同時に、これらのアクティビティは一般的に、専門的な装備やトレーニングを必要としないため、平均的な観光客にとってより便利で費用対効果が高く、業界の成長を後押しする。さらに、ロッククライミングや急流ラフティングのようなハードなアドベンチャー・スポーツに比べ、ソフト・アドベンチャー・ツーリズムは危険が少ないため、安全志向の旅行者にとって魅力的であり、業界拡大の好材料となる。あらゆる年齢層がトレッキング、ハイキング、サイクリング、キャンプ、スキューバダイビングなどのアクティビティに興味を示しており、これがソフトアドベンチャーの拡大に寄与している。ソフトアドベンチャーはリスクが低く、冒険家や放牧者の間で人気が高まっている。挑戦や旅行に前向きな人々は、ソフト・アドベンチャーへの関心を高めている。ソフト・アドベンチャー・ツーリズムは、リスクをほとんど伴わない、あるいは全く伴わない、特別なアドベンチャー体験を求める。市場成長の原動力となるのは、高齢者のソフト・アドベンチャー・アクティビティに対する需要の増加である。一方、ハード・アドベンチャーとは、日常生活で遭遇するよりも大きな危険を伴う身体活動のことである。スカイダイビング、ロッククライミング、バンジージャンプ、ラフティングなどがこれにあたる。各種アドベンチャーに参加するには、18歳以上でなければならない。

アクティビティ別では、陸上アクティビティ分野が市場を支配し、2022年には世界のアドベンチャー・ツーリズム市場の約半分を占め、予測期間中もその優位性を維持すると予想される。
ハイキング、トレッキング、乗馬などの陸上スポーツは、水上や空中のアクティビティよりもアクセスしやすい。これらのアクティビティでは、専門的な装備やトレーニングがあまり必要とされないことが多く、より多くの人々がアクセスしやすくなっている。さらに、山脈、森林、砂漠などの自然的要因から、多くの有名観光地は陸上でのアクティビティを提供しやすい位置にある。このような広範な利用可能性が参加率を高め、市場の拡大を助けている。もう一つの要素は、陸上アドベンチャーは適応性が高く、幅広いスキルレベルや嗜好に対応できるため、多様な参加者が集まることである。さらに、考古学的探検、地元の祭りへの参加、バードウォッチングへの関心の高まりが、陸上アクティビティの需要を促進すると予測される。こうした要因が、今後数年間の市場拡大を後押しすると予想される。スイスアルプス、ヒマラヤ山脈、アンデス山脈、ロッキー山脈などの山岳地帯は、登山、トレッキング、スキー、スノーボードに興味を持つ冒険好きを惹きつけている。スキューバダイビング、シュノーケリング、サーフィン、セーリングなどの水上アクティビティは、ハワイ、グレートバリアリーフ、モルディブなどの沿岸地域や島々で楽しめる。アマゾンの熱帯雨林、ボルネオ、アフリカのサバンナなど、密林や原生地域は、野生動物のサファリ、ジャングルトレッキング、没入型の自然体験に興味を持つ観光客を引きつけている。

グループ旅行は、多様な旅行者の嗜好や興味に応える無数のメリットやユニークな体験を提供し、活況を呈するアドベンチャー・ツーリズム産業の重要な原動力となっている。
アドベンチャー・アクティビティには危険や挑戦の要素が伴うことが多く、こうした体験をグループで共有することで、全体的な楽しみが増す。山頂を制覇するにしても、急流をナビゲートするにしても、このような努力を共有する中で培われる仲間意識は、グループメンバーの間に永続的な絆を生み出します。グループダイナミクスは、個人の限界に挑戦し、障害を克服するよう促す、ビルトインのサポートシステムを提供する。集団的な励ましと勝利の共有は、達成感と共同体意識に貢献する。グループ旅行では、スケールメリットによるコスト削減がしばしば実現する。宿泊費、交通費、ガイド付きアクティビティは、複数の参加者で費用を分担すれば、より手頃な値段になり、アドベンチャー・ツーリズムをより幅広い旅行者が利用しやすくなる。アドベンチャー・アクティビティは、専門的な知識や技術を必要とすることが多い。グループ旅行では通常、経験豊富なガイドが参加者の安全を確保し、環境やアクティビティに関する貴重な見識を提供する。このような専門的な指導は、特にアドベンチャーにあまり馴染みのない人々にとって、全体的な体験を向上させる。団体旅行を企画するツアーオペレーターは、アクティビティ業者や現地のサービスとの交渉に有利な場合が多い。そのため、個人旅行者ではなかなか体験できないような特別な体験やプレミアムな体験ができ、アドベンチャー全体をより充実させることができる。グループ・アドベンチャーには、同じような興味や情熱を持つ人々が集まる。そのため、一人旅や新たな人脈を求める旅行者にとっては、志を同じくする人々と出会う機会となり、共同体意識や冒険への熱意を共有することができる。冒険旅行の計画、特に遠隔地や困難な環境での計画は、複雑になりがちです。グループ旅行では、旅程、交通手段、宿泊施設を事前に手配することで、ロジスティクスの負担を軽減し、参加者は冒険そのものに集中することができる。
30歳以下の年齢層は、ユニークで爽快な旅行体験の需要を急増させ、冒険旅行業界を後押しする極めて重要な役割を果たしている。

若い旅行者は、伝統的な観光よりも斬新でユニークな体験を優先することが多い。アドベンチャー・ツーリズムは、彼らにスリリングで挑戦的な、日常生活では遭遇しないようなアクティビティに参加する機会を提供する。ソーシャルメディアの台頭は、特に若い世代の旅行トレンドに大きな影響を与えている。アドベンチャー・アクティビティは、視覚的に魅力的で共有可能なコンテンツを提供するため、インスタ映えする瞬間や、友人やフォロワーに冒険心をアピールする機会を求める人々に人気のある選択肢となっている。30代以下の層は健康志向が強く、体力を重視する傾向がある。ハイキング、ロッククライミング、ウォータースポーツなどのアウトドアスポーツを伴うことが多いアドベンチャー・ツーリズムのアクティビティは、アクティブで健康に重点を置いた旅行体験の欲求に合致している。若い旅行者は、アドベンチャー・ツーリズムを自己成長や自己発見の手段として捉えることが多い。アドベンチャー・アクティビティで困難に立ち向かい、肉体の限界に挑戦し、恐怖を克服することは、達成感と自信につながる。30歳以下の年齢層は、仕事や家庭の負担が少ないなど、より柔軟なライフスタイルを特徴としていることが多い。このような柔軟性により、長期の旅行が可能になり、より多くの時間を必要とするアドベンチャー・アクティビティを追求することができる。若い旅行者は一般的にハイテクに精通しており、オンライン・プラットフォームを使って旅行のリサーチや計画を立てることに長けている。情報へのアクセスが容易で、アドベンチャー・ツーリズムのオペレーターとオンラインでつながることができるため、こうした体験の人気が高まっている。イベント、大会、メディア報道を含むアドベンチャー・スポーツ文化の台頭は、若い層がアドベンチャー・ツーリズムを探求するきっかけとなった。エクストリーム・スポーツ、マウンテンバイク、スノーボードといったアクティビティの魅力は、冒険旅行の全体的な魅力に貢献している。30歳未満の年齢層は、持続可能で責任ある旅行を重視することが多い。多くのアドベンチャー・ツーリズム事業者は、環境に優しい慣行を取り入れたり、保護活動を推進したり、地域に根ざした観光事業に取り組んだりすることで、こうした価値観に同調している。

予約モードに基づくと、直接予約モードが最大の売上シェアを獲得し、2022年の売上シェアを占めた。これは、オーダーメイドの体験と利便性により、直接チャネルを通じてツアーやパッケージを予約する冒険旅行者が増加していることが要因である。

直接販売チャネルは、ツアーオペレーターやアドベンチャー企業に商品に対するより多くのコントロールを与え、ターゲットとする顧客の特定の欲求や嗜好に合わせて体験をカスタマイズすることを可能にする。このようなカスタマイズは、顧客の喜びと忠誠心を高め、市場の成長を助ける。さらに、仲介業者による第三者への手数料やフィーを排除することで、ダイレクト・チャネルはこれらの企業の利益率を最適化することができる。この費用対効果により、競争力のある価格設定と魅力的なパッケージの提供が可能になり、より多くの顧客を惹きつけ、業界の成長を促進する。アドベンチャー・ツーリズムでは、本物志向と唯一無二の体験が重視されるようになっており、ダイレクト・セールス・チャネルは、市場の優位性を維持するのに有利な立場にある。オーダーメイドの体験と手軽さから、世界中の冒険旅行者の中には、直接販売チャネルを通じて旅行やパッケージを購入することを好む人が増えている。インターネット・キャンペーンやソーシャルメディア広告など、市場参加者が実施する主な施策は、見込み客を直接予約に誘う可能性が高い。消費者は、エキサイティングなパッケージを自分で比較、検討、評価することができる。その結果、直行便を利用する人が増えている。さらに、市場参加者は、インターネット・キャンペーンやソーシャルメディア広告など、潜在的な消費者を惹きつけ、直接予約ルートを通じてバケーション・パッケージを予約するよう促すための主要な取り組みを行うと予想される。

市場牽引要因

- 体験型旅行に対する消費者需要の高まり：世界のアドベンチャー・ツーリズム市場の主な原動力は、体験的で変幻自在な旅行に対する消費者の需要の高まりである。現代の旅行者、特に若い層は、従来の観光を超えたユニークで没入感のある体験を求める傾向が強まっている。このような消費者の嗜好の変化は、自己成長、文化への没入、日常からの脱却を求める欲求に後押しされている。トレッキング、ジップライニング、野生動物のサファリなど、多様なアクティビティを提供するアドベンチャー・ツーリズムは、個人が挑戦し、見慣れない風景を探索し、永遠の思い出を作る機会を提供することで、この需要に応えている。本物志向と旅行先との深いつながりの追求が、アドベンチャー・ツーリズムを旅行業界の最前線へと押し上げている。

- アクセシビリティと交通手段の進歩：交通の発達と遠隔地へのアクセスの向上は、世界のアドベンチャー・ツーリズム市場の重要な推進力となっている。インフラの改善、接続性の向上、格安航空会社の成長により、かつてはアクセスが困難だった場所でも、冒険好きな旅行者が容易にアクセスできるようになった。オンライン予約や旅行計画が容易になったことで、多様な風景やアクティビティの探索がさらに容易になった。こうしたアクセスの利便性の向上は、アドベンチャー・ツーリズムの地理的範囲を広げるだけでなく、より便利でスリリングな旅に出発できるようになった参加者の幅広い層を惹きつけ、市場の拡大に貢献している。

市場の課題

- 安全への懸念とリスク管理：多くのアドベンチャー・アクティビティは、肉体労働からロッククライミングやパラグライダーのような過激なものまで、本質的にリスクの要素を含んでいる。参加者の安全を確保するには、綿密な計画、安全基準の遵守、十分な訓練を受けたガイドが必要となる。爽快な体験の提供と潜在的な危険の最小化とのバランスを取ることは、消費者の信頼と業界の長期的な存続を維持するために極めて重要である。

- 環境への影響と持続可能性：アドベンチャー・ツーリズムの人気が高まるにつれ、環境への影響が懸念されている。脆弱な生態系や生物多様性を持つ観光地は、ハイキング、キャンプ、野生動物観察などのアクティビティに従事する観光客の流入により、悪影響に直面する可能性がある。持続可能で責任ある観光の実践は、こうした環境問題を軽減するために最も重要である。アドベンチャー・ツーリズムの経済的利益と、自然の生息地、野生生物、地元の文化を保護する必要性とのバランスをとることは、業界の利害関係者、政府、環境団体の協力が必要な複雑な課題を提起している。

市場動向

- アドベンチャー体験へのウェルネスの統合：旅行者はホリスティックなウェルビーイングをますます求めるようになっており、アドベンチャー・ツーリズムのオペレーターは、ヨガリトリート、マインドフルネスの実践、スパ体験などのアクティビティを旅程に組み込むことで対応している。この傾向は、ウェルネスを重視した旅行への幅広いシフトを反映しており、肉体的な冒険と精神的な若返りがシームレスに組み合わされ、包括的で豊かな旅行体験が提供される。

- テクノロジーを駆使した冒険とデジタル・プラットフォーム：テクノロジーの登場は、アドベンチャー・ツーリズムの風景を一変させつつある。革新的なデジタル・プラットフォームとともに、仮想現実や拡張現実の体験がこの業界で脚光を浴びている。これらのテクノロジーは、旅行前や現地での体験を強化し、旅行者が目的地を下見したり、アクティビティをシミュレーションしたり、冒険をリアルタイムで共有したりすることを可能にする。テクノロジーの活用は、アドベンチャー体験全体を向上させるだけでなく、アドベンチャー・ツーリズム分野におけるストーリーテリング、教育、コミュニティ形成に新たな道を開く。

Covid-19の影響

COVID-19の流行は、2020年の世界のアドベンチャー旅行市場の成長にマイナスの影響を与えた。世界旅行ツーリズム協議会（WTTC）によると、世界的な封鎖と旅行制限の結果、冒険旅行者の数は大幅に減少した。しかし、COVID-19の流行後、市場のリーダーたちがより安全な旅行のための新しい技術を採用するようになり、世界的な産業は高い割合で増加するだろう。例えば、アバクロンビー＆ケント社は2020年5月、6つの新しいテーラーメイドのアドベンチャー体験と2つの新しい偉大なアメリカン・ロード・ツアーを追加し、アラスカとアメリカ西部での提供を強化した。同社はまた、アメリカ全土で新しいオーダーメイドツアーを提供した。カリフォルニア州、アリゾナ州、ユタ州の国立公園を訪れるほか、ワイオミング州やアラスカ州での野生動物との出会い、ソノマ渓谷やナパ渓谷でのグルメツアーやインスピレーションに満ちたワインツアーなどが含まれる。旅行をカスタマイズできることが、今後数年間の業界拡大の原動力となるだろう。ウイルスの蔓延を制限し、減少させるためにとられた措置は、世界中の旅行と観光に深刻な悪影響を及ぼしている。各国政府は徐々に規制を緩和しているものの、航空旅行、ビザ要件、検疫法が突然変更されるリスクはまだかなり残っており、特に高齢で裕福な旅行者の間では、旅行者の信頼に長期的な影響が及ぶ可能性がある。パンデミックの経済的・社会的影響は、観光に依存する国々に多大な影響を与え、結果としてパンデミック後の「新常態」をもたらす可能性が高い。

競合の状況

世界のアドベンチャー・ツーリズム市場は、ダイナミックで競争が激しいのが特徴で、冒険的で体験的な旅行に対する需要の高まりに応えようと、既存事業者と新規参入事業者がしのぎを削っている。市場の大手企業は、戦略的な取り組みを通じて積極的に業界を変えようとしている。彼らはまた、持続可能性を重視し、環境に優しい技術や責任ある観光コンセプトを用いて環境への影響を減らしている。さらに、これらの主要企業はテクノロジーに投資し、デジタル・プラットフォームを活用して予約を迅速化し、顧客体験を向上させ、探検家にリアルタイムの最新情報を提供している。先住民組織や地域社会との協力関係はますます広まりつつあり、アドベンチャー・ツーリズムの恩恵が地域の人々と共有されるようになっている。同市場の主要企業には、Globus Tours、Topdeck Travel、World Expeditions、Recreational Equipment, Inc、Thomson Family Adventures、International Expedition、Make My Trip Pvt.Ltd.、Austin Adventures、G Adventures、Cox & Kings Ltd.、Intrepid Travel、ROW Adventures、Expedia, Inc.、Lindblad Expeditions、Abercrombie & Kent、MT Sobek - Mountain Travel-Sobek、TUI Group、Logistur DMC、CVC Corp、Wild Frontiersなどがある。

主な展開

- 2023年1月、オースティン・アドベンチャーズ社は、米国で休暇を計画する家族向けに、国立公園を無料で訪問できる特別パッケージを発表した。

- 2023年4月、高級旅行会社のアバクロンビー＆ケント社は、地球最北端への冒険の機会を提供する新しい探検クルーズを開始した。

- 2022年12月、インドのマハラシュトラ州政府は、世界中の旅行者のためにアドベンチャー・ツーリズム活動政策を導入した。新政策の導入により、すべてのキャンプ、ホテル、アドベンチャー会社、その他のアドベンチャー・アクティビティ実施者は、観光局（DoT）のガイドラインに従うことが義務付けられる。

- 2022年10月、ロウ・アドベンチャーズはオレゴン州のロッジ・トゥ・ロッジ・ロウ・アドベンチャーズで川下りなどの水上アドベンチャー・スポーツを楽しむ4日間の旅を発表した。このマーケティング戦略は、ピークシーズンの消費者の足がかりになると考えられている。

- 2022年12月、アクティブ・アドベンチャーズとオースティン・アドベンチャーズは、ゲスト、従業員、パートナーからのフィードバックを原動力として、感動的なグローバル・アドベンチャー旅行体験を提供することに焦点を当てた、刷新されたブランドを立ち上げた。

本レポートの考察

- 地域世界
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面

- 世界市場の価値とセグメント別予測
- 地域別・国別のアドベンチャーツーリズム市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象地域と国

- 北米（米国、カナダ、メキシコ）
- ヨーロッパ（ドイツ、イギリス、フランス、スペイン、イタリア、ロシア）
- アジア太平洋（中国、日本、インド、オーストラリア、韓国）
- 南米（ブラジル、アルゼンチン、コロンビア）
- 中東・アフリカ（UAE、サウジアラビア、南アフリカ）

タイプ別

- ハード
- ソフト

活動別

- 陸上アクティビティ
- 水上アクティビティ
- 航空路アクティビティ

旅行者のタイプ別

- ソロ
- グループ
- ファミリー
- カップル

年代別

- 30歳以下
- 30代～50代
- 50歳以上

販売チャネル別

- 旅行代理店
- ダイレクト

レポートのアプローチ

本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず、市場を把握し、市場に参入している企業をリストアップするために二次調査を行った。二次調査は、プレスリリースや企業の年次報告書などの第三者情報源、政府が作成した報告書やデータベースの分析で構成されている。二次情報源からデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーに電話インタビューを行い、市場のディーラーや流通業者と取引コールを行うことによって実施された。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、消費者への一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者

本レポートは、業界コンサルタント、メーカー、サプライヤー、アドベンチャーツーリズム業界関連団体・組織、政府機関、その他ステークホルダーが市場中心の戦略を立てる際にお役立ていただけます。マーケティングやプレゼンテーションに加え、業界に関する競合知識を高めることもできます。





***注：ご注文確認後、報告書をお届けするまでに48時間（2営業日）かかります。

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目次

Table of Contents
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.4. Covid-19 Effect
2.5. Supply chain Analysis
2.6. Policy & Regulatory Framework
2.7. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Adventure Tourism Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Types
6.5. Market Size and Forecast, By Activity
6.6. Market Size and Forecast, By Type of Traveller
6.7. Market Size and Forecast, By Age Group
6.8. Market Size and Forecast, By Sales Channel
7. North America Adventure Tourism Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Types
7.4. Market Size and Forecast, By Activity
7.5. Market Size and Forecast, By Type of Traveller
7.6. Market Size and Forecast, By Age Group
7.7. Market Size and Forecast, By Sales Channel
7.8. United States Adventure Tourism Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Types
7.8.3. Market Size and Forecast By Activity
7.8.4. Market Size and Forecast By Type of Traveller
7.8.5. Market Size and Forecast By Age Group
7.8.6. Market Size and Forecast By Sales Channel
7.9. Canada Adventure Tourism Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Types
7.9.3. Market Size and Forecast By Activity
7.9.4. Market Size and Forecast By Type of Traveller
7.9.5. Market Size and Forecast By Age Group
7.9.6. Market Size and Forecast By Sales Channel
7.10. Mexico Adventure Tourism Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Types
7.10.3. Market Size and Forecast By Activity
7.10.4. Market Size and Forecast By Type of Traveller
7.10.5. Market Size and Forecast By Age Group
7.10.6. Market Size and Forecast By Sales Channel
8. Europe Adventure Tourism Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Types
8.4. Market Size and Forecast, By Activity
8.5. Market Size and Forecast, By Type of Traveller
8.6. Market Size and Forecast, By Age Group
8.7. Market Size and Forecast, By Sales Channel
8.8. Germany Adventure Tourism Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Types
8.8.3. Market Size and Forecast By Activity
8.8.4. Market Size and Forecast By Type of Traveller
8.8.5. Market Size and Forecast By Age Group
8.8.6. Market Size and Forecast By Sales Channel
8.9. United Kingdom Adventure Tourism Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Types
8.9.3. Market Size and Forecast By Activity
8.9.4. Market Size and Forecast By Type of Traveller
8.9.5. Market Size and Forecast By Age Group
8.9.6. Market Size and Forecast By Sales Channel
8.10. France Adventure Tourism Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Types
8.10.3. Market Size and Forecast By Activity
8.10.4. Market Size and Forecast By Type of Traveller
8.10.5. Market Size and Forecast By Age Group
8.10.6. Market Size and Forecast By Sales Channel
8.11. Italy Adventure Tourism Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Types
8.11.3. Market Size and Forecast By Activity
8.11.4. Market Size and Forecast By Type of Traveller
8.11.5. Market Size and Forecast By Age Group
8.11.6. Market Size and Forecast By Sales Channel
8.12. Spain Adventure Tourism Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Types
8.12.3. Market Size and Forecast By Activity
8.12.4. Market Size and Forecast By Type of Traveller
8.12.5. Market Size and Forecast By Age Group
8.12.6. Market Size and Forecast By Sales Channel
8.13. Russia Adventure Tourism Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Types
8.13.3. Market Size and Forecast By Activity
8.13.4. Market Size and Forecast By Type of Traveller
8.13.5. Market Size and Forecast By Age Group
8.13.6. Market Size and Forecast By Sales Channel
9. Asia-Pacific Adventure Tourism Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast, By Types
9.4. Market Size and Forecast, By Activity
9.5. Market Size and Forecast, By Type of Traveller
9.6. Market Size and Forecast, By Age Group
9.7. Market Size and Forecast, By Sales Channel
9.8. China Adventure Tourism Market Outlook
9.8.1. Market Size By Value
9.8.2. Market Size and Forecast By Types
9.8.3. Market Size and Forecast By Activity
9.8.4. Market Size and Forecast By Type of Traveller
9.8.5. Market Size and Forecast By Age Group
9.8.6. Market Size and Forecast By Sales Channel
9.9. Japan Adventure Tourism Market Outlook
9.9.1. Market Size By Value
9.9.2. Market Size and Forecast By Types
9.9.3. Market Size and Forecast By Activity
9.9.4. Market Size and Forecast By Type of Traveller
9.9.5. Market Size and Forecast By Age Group
9.9.6. Market Size and Forecast By Sales Channel
9.10. India Adventure Tourism Market Outlook
9.10.1. Market Size By Value
9.10.2. Market Size and Forecast By Types
9.10.3. Market Size and Forecast By Activity
9.10.4. Market Size and Forecast By Type of Traveller
9.10.5. Market Size and Forecast By Age Group
9.10.6. Market Size and Forecast By Sales Channel
9.11. Australia Adventure Tourism Market Outlook
9.11.1. Market Size By Value
9.11.2. Market Size and Forecast By Types
9.11.3. Market Size and Forecast By Activity
9.11.4. Market Size and Forecast By Type of Traveller
9.11.5. Market Size and Forecast By Age Group
9.11.6. Market Size and Forecast By Sales Channel
9.12. South Korea Adventure Tourism Market Outlook
9.12.1. Market Size By Value
9.12.2. Market Size and Forecast By Types
9.12.3. Market Size and Forecast By Activity
9.12.4. Market Size and Forecast By Type of Traveller
9.12.5. Market Size and Forecast By Age Group
9.12.6. Market Size and Forecast By Sales Channel
10. South America Adventure Tourism Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast, By Types
10.4. Market Size and Forecast, By Activity
10.5. Market Size and Forecast, By Type of Traveller
10.6. Market Size and Forecast, By Age Group
10.7. Market Size and Forecast, By Sales Channel
10.8. Brazil Adventure Tourism Market Outlook
10.8.1. Market Size By Value
10.8.2. Market Size and Forecast By Types
10.8.3. Market Size and Forecast By Activity
10.8.4. Market Size and Forecast By Type of Traveller
10.8.5. Market Size and Forecast By Age Group
10.8.6. Market Size and Forecast By Sales Channel
10.9. Argentina Adventure Tourism Market Outlook
10.9.1. Market Size By Value
10.9.2. Market Size and Forecast By Types
10.9.3. Market Size and Forecast By Activity
10.9.4. Market Size and Forecast By Type of Traveller
10.9.5. Market Size and Forecast By Age Group
10.9.6. Market Size and Forecast By Sales Channel
10.10. Columbia Adventure Tourism Market Outlook
10.10.1. Market Size By Value
10.10.2. Market Size and Forecast By Types
10.10.3. Market Size and Forecast By Activity
10.10.4. Market Size and Forecast By Type of Traveller
10.10.5. Market Size and Forecast By Age Group
10.10.6. Market Size and Forecast By Sales Channel
11. Middle East & Africa Adventure Tourism Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast, By Types
11.4. Market Size and Forecast, By Activity
11.5. Market Size and Forecast, By Type of Traveller
11.6. Market Size and Forecast, By Age Group
11.7. Market Size and Forecast, By Sales Channel
11.8. UAE Adventure Tourism Market Outlook
11.8.1. Market Size By Value
11.8.2. Market Size and Forecast By Types
11.8.3. Market Size and Forecast By Activity
11.8.4. Market Size and Forecast By Type of Traveller
11.8.5. Market Size and Forecast By Age Group
11.8.6. Market Size and Forecast By Sales Channel
11.9. Saudi Arabia Adventure Tourism Market Outlook
11.9.1. Market Size By Value
11.9.2. Market Size and Forecast By Types
11.9.3. Market Size and Forecast By Activity
11.9.4. Market Size and Forecast By Type of Traveller
11.9.5. Market Size and Forecast By Age Group
11.9.6. Market Size and Forecast By Sales Channel
11.10. South Africa Adventure Tourism Market Outlook
11.10.1. Market Size By Value
11.10.2. Market Size and Forecast By Types
11.10.3. Market Size and Forecast By Activity
11.10.4. Market Size and Forecast By Type of Traveller
11.10.5. Market Size and Forecast By Age Group
11.10.6. Market Size and Forecast By Sales Channel
12. Competitive Landscape
12.1. Competitive Dashboard
12.2. Business Strategies Adopted by Key Players
12.3. Key Players Market Share Insights and Analysis, 2022
12.4. Key Players Market Positioning Matrix
12.5. Porter's Five Forces
12.6. Company Profile
12.6.1. International Expedition
12.6.1.1. Company Overview
12.6.1.2. Financial Highlights
12.6.1.3. Geographic Insights
12.6.1.4. Business Segment & Performance
12.6.1.5. Product Portfolio
12.6.1.6. Key Executives
12.6.1.7. Strategic Moves & Developments
12.6.2. Topdeck Travel
12.6.3. World Expeditions
12.6.4. Recreational Equipment, Inc
12.6.5. Thomson Family Adventures
12.6.6. Globus Tours
12.6.7. Make My Trip Pvt.Ltd.
12.6.8. Austin Adventures
12.6.9. G Adventures
12.6.10. Cox & Kings Ltd.
12.6.11. Intrepid Travel
12.6.12. ROW Adventures
12.6.13. Expedia, Inc.
12.6.14. Lindblad Expeditions
12.6.15. Abercrombie & Kent
12.6.16. MT Sobek - Mountain Travel-Sobek
12.6.17. TUI Group
12.6.18. Logistur DMC
12.6.19. CVC Corp
12.6.20. Wild Frontiers
13. Strategic Recommendations
14. Annexure
14.1. FAQ`s
14.2. Notes
14.3. Related Reports
15. Disclaimer

List of Figures
Figure 1: Global Adventure Tourism Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Adventure Tourism Market Share By Region (2022)
Figure 6: North America Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Adventure Tourism Market Share By Country (2022)
Figure 8: US Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Canada Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Mexico Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Europe Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Adventure Tourism Market Share By Country (2022)
Figure 13: Germany Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: UK Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: France Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: Italy Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: Spain Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Russia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Asia-Pacific Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Asia-Pacific Adventure Tourism Market Share By Country (2022)
Figure 21: China Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Japan Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: India Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 24: Australia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: South Korea Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: South America Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: South America Adventure Tourism Market Share By Country (2022)
Figure 28: Brazil Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: Argentina Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: Columbia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 31: Middle East & Africa Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Middle East & Africa Adventure Tourism Market Share By Country (2022)
Figure 33: UAE Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: Saudi Arabia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: South Africa Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 36: Competitive Dashboard of top 5 players, 2022
Figure 37: Market Share insights of key players, 2022
Figure 38: Porter's Five Forces of Global Adventure Tourism Market

List of Table
Table 1 : Global Adventure Tourism Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Adventure Tourism Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Adventure Tourism Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 8 : Global Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 9 : Global Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 10 : Global Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 11 : Global Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 12 : North America Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 13 : North America Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 14 : North America Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 15 : North America Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 16 : North America Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 17 : United States Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 18 : United States Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 19 : United States Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 20 : United States Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 21 : United States Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 22 : Canada Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 23 : Canada Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 24 : Canada Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 25 : Canada Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 26 : Canada Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 27 : Mexico Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 28 : Mexico Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 29 : Mexico Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 30 : Mexico Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 31 : Mexico Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 32 : Europe Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 33 : Europe Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 34 : Europe Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 35 : Europe Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 36 : Europe Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 37 : Germany Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 38 : Germany Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 39 : Germany Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 40 : Germany Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 41 : Germany Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 42 : United Kingdom Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 43 : United Kingdom Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 44 : United Kingdom Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 45 : United Kingdom Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 46 : United Kingdom Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 47 : France Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 48 : France Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 49 : France Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 50 : France Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 51 : France Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 52 : Italy Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 53 : Italy Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 54 : Italy Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 55 : Italy Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 56 : Italy Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 57 : Spain Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 58 : Spain Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 59 : Spain Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 60 : Spain Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 61 : Spain Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 62 : Russia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 63 : Russia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 64 : Russia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 65 : Russia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 66 : Russia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 67 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 68 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 69 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 70 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 71 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 72 : China Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 73 : China Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 74 : China Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 75 : China Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 76 : China Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 77 : Japan Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 78 : Japan Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 79 : Japan Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 80 : Japan Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 81 : Japan Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 82 : India Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 83 : India Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 84 : India Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 85 : India Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 86 : India Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 87 : Australia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 88 : Australia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 89 : Australia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 90 : Australia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 91 : Australia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 92 : South Korea Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 93 : South Korea Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 94 : South Korea Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 95 : South Korea Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 96 : South Korea Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 97 : South America Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 98 : South America Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 99 : South America Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 100 : South America Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 101 : South America Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 102 : Brazil Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 103 : Brazil Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 104 : Brazil Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 105 : Brazil Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 106 : Brazil Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 107 : Argentina Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 108 : Argentina Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 109 : Argentina Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 110 : Argentina Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 111 : Argentina Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 112 : Colombia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 113 : Colombia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 114 : Colombia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 115 : Colombia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 116 : Colombia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 117 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 118 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 119 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 120 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 121 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 122 : United Arab Emirates Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 123 : United Arab Emirates Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 124 : United Arab Emirates Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 125 : United Arab Emirates Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 126 : United Arab Emirates Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 127 : Saudi Arabia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 128 : Saudi Arabia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 129 : Saudi Arabia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 130 : Saudi Arabia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 131 : Saudi Arabia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 132 : South Africa Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 133 : South Africa Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 134 : South Africa Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 135 : South Africa Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 136 : South Africa Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)

　

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Summary

Adventure tourism is a niche within the broader travel industry that revolves around unique, thrilling, and often physically demanding activities. Unlike traditional tourism, which may focus on leisure and relaxation, adventure tourism draws participants who are eager to step out of their comfort zones, challenge themselves, and explore the world in unconventional ways. Activities span a diverse spectrum, including but not limited to rock climbing, white-water rafting, trekking, safari tours, zip-lining, and paragliding. The adventure tourism industry has witnessed a remarkable surge in popularity in recent years, as more and more travelers seek experiences that go beyond the ordinary. This dynamic sector caters to the adventurous spirit within individuals, offering a wide array of activities that range from adrenaline-pumping exploits to immersive cultural experiences. The adventure tourism industry has experienced robust growth in recent decades, driven by changing consumer preferences and an increasing desire for authentic, transformative experiences. Regions such as Latin America, Asia, and Africa have emerged as hotspots for adventure tourism, offering diverse landscapes and cultural richness that appeal to intrepid travelers. A variety of companies, ranging from small local operators to international conglomerates, contribute to the vibrancy of the adventure tourism industry. These businesses offer a wide range of services, including guided tours, equipment rental, and accommodation tailored to the adventurous traveler. Notable players in the market include REI Adventures, Intrepid Travel, and G Adventures. The market dynamics are influenced by several factors, including advancements in adventure gear and technology, the rise of eco-friendly and sustainable practices, and the growing accessibility of remote destinations. The industry has also seen an uptick in solo travelers seeking personalized adventure experiences, leading to the development of tailored packages and itineraries. Adventure tourism encompasses activities such as skydiving, mountain climbing, trekking, rafting, scuba diving, and others. These operations are normally carried out under the supervision of specialists and with the use of safety equipment to avoid catastrophes. Adventure tourism is very popular with youthful vacationers. By pushing people to leave their comfort zones, adventure tourism produces a lot of excitement. This could be due to cultural shock or the execution of tasks involving some level of risk or bodily danger, as well as the development of a deeper connection with nature. It entails visiting foreign locations, traveling to remote areas, and exploring the wilderness, among other things.

According to the research report, “Global Adventure Tourism Market Outlook, 2028” published by Bonafide Research, the market is anticipated to cross USD 750 Billion by 2028, increasing from USD 328.29 Billion in 2022. The market is expected to grow with more than 15% CAGR by 2023-28. One of the primary drivers of market expansion is the growing need for authentic and personalized travel experiences, which is being driven by expanding urbanization, rising disposable incomes, the impact of social media, and low-cost airline tickets. Furthermore, travel providers are developing speedy, mobile-friendly websites that are easy to use on smartphones. These platforms offer peer reviews, 360-degree video tours, and plain pricing comparisons to help tourists plan and book their vacations online. This, together with the increasing internet penetration, provides a profit forecast for the company and allows them to grow their operations. Rising demand for adventure tourism, rising popularity of authentic and personalized travel experiences, increasing preference for sustainable adventure tourism, rising income levels, favorable government policies, expanding social media influence, and increasing smartphone penetration are some of the major factors driving the market. Because of the growing consumer preference for experienced travel over material items, more individuals are seeking out unusual, off-the-beaten-path experiences, which are boosting the demand for adventure tourism. Furthermore, the emergence of social media platforms is influencing the adventure tourism business by providing travelers with a platform to discuss and promote their experiences, unknowingly promoting the thrill and beauty of adventure activities. Furthermore, substantial technological improvements, like as booking platforms, mobile applications, and digital payment alternatives, are simplifying the planning and execution of adventure trips, lowering consumer barriers to entry and adding to market growth. Aside from that, rising engagement in adventure tourism is being encouraged by a growing knowledge of the physical and mental health benefits of outdoor activities like as hiking, kayaking, and mountain climbing, which range from enhanced cardiovascular health to stress reduction. Furthermore, government actions to promote tourism, notably adventure tourism, are helping to drive industry growth.

Europe captured the largest market share in 2022 driven by an improving business environment, rising income levels, and government initiatives to promote tourism and travel activities.

The continent's enormous diversity of landscapes and habitats provides an excellent playground for a wide range of adventure activities, from alpine skiing in the Swiss Alps to hiking in the Scottish Highlands, explaining Europe's dominance in the adventure tourism sector. Furthermore, Europe's geographical diversity attracts adventure seekers from all over the world, creating a positive outlook for industry expansion. Accordingly, Europe's well-developed infrastructure, which includes large trail networks, well-maintained national parks, and efficient transportation systems, makes it easy for travelers to reach and enjoy these adventurous activities. Aside from that, Europe's strong dedication to sustainability and environmental conservation resonates with the ethical and eco-friendly mentality frequently associated with adventure tourism, adding to its allure. More European travelers are initiated by European countries with significant tourist attractions, such as London, Amsterdam, Rome, and others. According to the European Commission, the new budget, Multiannual Financial Framework 2021-2027, and Next Generation EU for travel and tourism are sponsoring a wide range of financial projects to enhance tourism in the region. Europe records over 100 million trips every year on average. Europeans value the experience of traveling to new areas; hence there is a high demand for adventure tourism. This aspect is expected to fuel market growth in the European area. Furthermore, an increase in the number of online travel agents due to an increase in the number of independent/solo travelers is expected to accelerate market expansion in the future years. Skiing, mountaineering, and mountain biking fans go to the European Alps, while water sports enthusiasts flock to coastal locales. Europe also has a wealth of cultural and historical attractions, which contribute to cultural adventure tourism. The region's well-connected transportation networks and good safety laws make it an appealing location for all kinds of adventure seekers.

Based on the type, soft activities are projected to grow with prominent CAGR of over 15% during the forecast period as adventure travelers focus on less risky adventure activities and are more open to other elements such as the natural environment, learning, and meaningful lifelong experience.

The term "soft adventure," sometimes known as "social adventure" or "human-powered travel," is relatively new in the tourist business. It refers to a new type of recreational activity that focuses on experiences rather than monetary products. Hiking, cycling, and snorkeling are examples of soft adventure activities that are more accessible to a wide range of people, including those with varied fitness levels and ages. This inclusion broadens the market population, encouraging market growth. Concurrently, these activities typically necessitate less specialized equipment and training, making them more convenient and cost-effective for the average tourist, hence bolstering industry growth. Furthermore, compared to hard adventure sports such as rock climbing or white-water rafting, soft adventure tourism frequently carries fewer hazards, making it more enticing to safety-conscious travelers, offering a favorable outlook for industry expansion. All age groups are showing an interest in activities like as trekking, hiking, cycling, camping, and scuba diving, which is contributing to the expansion of soft adventure. Soft adventure activities are low-risk and have grown in popularity among adventurers and grazers. People that are open to trying and traveling are becoming more interested in soft adventure. Soft adventure tourism seeks exceptional adventure experiences with little or no risk. Market growth will be driven by an increase in demand for soft adventure activities among the elderly. On the other hand, a hard adventure is a physical activity that carries significant hazards that are greater than those encountered in everyday life. It involves, among other things, skydiving, rock climbing, bungee leaping, and white water rafting. To participate in various types of adventurous activities, players must be at least 18 years old.

Based on activity the land-based activity segment dominated the market and accounted for around half of the global adventure tourism market in 2022 and is expected to retain its dominance during the forecast period.
Land-based sports such as hiking, trekking, and mountain riding are more accessible than water-based or air-based activities. These activities frequently necessitate less specialized equipment and training, making them more accessible to a wider audience. In addition, due to natural factors such as mountain ranges, woods, and deserts, many famous tourist places are better positioned to offer land-based activities. This extensive availability increases participation rates, hence assisting market expansion. Another element is the adaptability of land-based adventures, which may accommodate to a wide range of skill levels and preferences, drawing a diverse range of participants. Furthermore, increased interest in archeological expeditions, attending local fairs, and bird watching is projected to fuel demand for land-based activities. These factors are expected to fuel market expansion in the coming years. Mountainous locations such as the Swiss Alps, Himalayas, Andes, and Rocky Mountains attract adventure seekers interested in mountaineering, trekking, skiing, and snowboarding. Water-based activities such as scuba diving, snorkeling, surfing, and sailing are available in coastal regions and islands such as Hawaii, the Great Barrier Reef, and the Maldives. Dense jungles and wilderness areas, such as the Amazon rainforest, Borneo, and the African savannah, draw visitors interested in wildlife safaris, jungle trekking, and immersive nature experiences; these activities give raw natural experiences, which are predicted to drive market expansion.

Group trips have become a significant driving force behind the booming adventure tourism industry, offering a myriad of benefits and unique experiences that cater to the preferences and interests of diverse travelers.
Adventure activities often involve an element of risk or challenge, and sharing these experiences with a group enhances the overall enjoyment. Whether conquering a mountain summit or navigating white-water rapids, the camaraderie is developed during these shared endeavors creates lasting bonds among group members. Group dynamics provide a built-in support system, encouraging individuals to push their limits and overcome obstacles. The collective encouragement and shared triumphs contribute to a sense of achievement and community. Group trips often result in cost savings due to economies of scale. Accommodations, transportation, and guided activities can be more affordable when expenses are divided among multiple participants, making adventure tourism more accessible to a broader range of travelers. Adventure activities often require specialized knowledge and skills. Group trips typically include experienced guides who ensure the safety of participants and provide valuable insights into the environment and activities. This professional guidance enhances the overall experience, especially for those less familiar with the chosen adventure. Tour operators organizing group trips often have better negotiating power with activity providers and local services. This can lead to access to exclusive or premium experiences that may not be readily available to individual travelers, enhancing the overall adventure. Group adventures attract individuals with similar interests and passions. This provides an opportunity for solo travelers or those seeking new connections to meet like-minded individuals, fostering a sense of community and shared enthusiasm for adventure. Planning an adventure trip, especially in remote or challenging environments, can be complex. Group trips alleviate the logistical burden by offering pre-arranged itineraries, transportation, and accommodations, allowing participants to focus on the adventure itself.
The below 30 years age group is playing a pivotal role in boosting the adventure tourism industry, driving a surge in demand for unique and exhilarating travel experiences.

Younger travelers often prioritize novel and unique experiences over traditional sightseeing. Adventure tourism provides them with the opportunity to engage in activities that are thrilling, challenging, and unlike anything they might encounter in their daily lives. The rise of social media has significantly impacted travel trends, especially among the younger generation. Adventure activities provide visually appealing and shareable content, making them popular choices for those seeking Instagram-worthy moments and the opportunity to showcase their adventurous spirit to friends and followers. The under-30 demographic tends to be health-conscious and values physical fitness. Adventure tourism activities, which often involve outdoor pursuits like hiking, rock climbing, and water sports, align with the desire for active and health-focused travel experiences. Younger travelers often view adventure tourism as a means of personal growth and self-discovery. Facing challenges, pushing physical limits, and conquering fears during adventure activities contribute to a sense of accomplishment and self-confidence. The below 30 age group is often characterized by more flexible lifestyles, including fewer professional and familial commitments. This flexibility allows for extended travel durations and the pursuit of adventure activities that may require more time. Younger travelers are typically tech-savvy and adept at using online platforms to research and plan their trips. The ease of access to information and the ability to connect with adventure tourism operators online contribute to the growing popularity of these experiences. The rise of adventure sports culture, including events, competitions, and media coverage, has inspired the younger demographic to explore adventure tourism. The appeal of activities likes extreme sports, mountain biking, and snowboarding contributes to the overall allure of adventure travel. The under-30 age group often places a strong emphasis on sustainable and responsible travel. Many adventure tourism operators are aligning with these values by incorporating eco-friendly practices, promoting conservation efforts, and engaging in community-based tourism initiatives.

Based on the booking mode, the direct booking mode captured the largest revenue share and accounted for a revenue share in 2022 driven by the rising number of adventure tourists booking their tours and packages through direct channels due to the tailored experience and convenience.

Direct sales channels give tour operators and adventure firms more control over their products, allowing them to tailor experiences to their target audience's specific wants and tastes. This customization increases client pleasure and loyalty, which aids in market growth. Furthermore, by eliminating third-party commissions and fees associated with intermediaries, direct channels allow these enterprises to optimize their profit margins. This cost-effectiveness enables competitive pricing and appealing package offerings, attracting more clients and driving industry growth. With a rising emphasis on authenticity and one-of-a-kind experiences in adventure tourism, direct sales channels are well-positioned to maintain their market dominance. Because of the tailored experience and ease, an increasing number of adventure visitors throughout the world prefer to purchase their trips and packages through direct channels. Key initiatives implemented by market participants, such as internet campaigns and social media advertising, among others, are likely to entice prospective clients to make direct bookings. Consumers may compare, examine, and assess exciting packages on their own. As a result, more people are turning to direct routes. Furthermore, market participants are expected to take major efforts, such as internet campaigns and social media advertising, to attract potential consumers and encourage them to book their vacation packages through direct booking channels.

Market Drivers

• Rising Consumer Demand for Experiential Travel: The primary driver behind the global adventure tourism market is the escalating demand among consumers for experiential and transformative travel. Modern travelers, especially the younger demographic, are increasingly seeking unique and immersive experiences that go beyond traditional sightseeing. This shift in consumer preferences is fueled by a desire for personal growth, cultural immersion, and a break from routine. Adventure tourism, with its diverse range of activities such as trekking, zip-lining, and wildlife safaris, caters to this demand by providing opportunities for individuals to challenge themselves, explore unfamiliar landscapes, and create lasting memories. The quest for authenticity and a deeper connection with destinations is propelling adventure tourism to the forefront of the travel industry.

• Advancements in Accessibility and Transportation: Advancements in transportation and increased accessibility to remote destinations are significant drivers for the global adventure tourism market. Improved infrastructure, better connectivity, and the growth of budget airlines have made once hard-to-reach locations more readily available to adventurous travelers. The ease of online booking and travel planning further facilitates the exploration of diverse landscapes and activities. This increased accessibility not only broadens the geographic scope of adventure tourism but also attracts a wider demographic of participants who can now embark on thrilling journeys with greater convenience, contributing to the expansion of the market.

Market Challenges

• Safety Concerns and Risk Management: Many adventure activities inherently involve an element of risk, ranging from physical exertion to more extreme pursuits like rock climbing or paragliding. Ensuring the safety of participants requires meticulous planning, adherence to safety standards, and well-trained guides. Striking a balance between providing exhilarating experiences and minimizing potential hazards is crucial for sustaining consumer trust and the industry's long-term viability.

• Environmental Impact and Sustainability: The increasing popularity of adventure tourism has raised concerns about its environmental impact. Destinations with fragile ecosystems and biodiversity can face negative consequences due to the influx of tourists engaging in activities like hiking, camping, and wildlife viewing. Sustainable and responsible tourism practices are paramount to mitigating these environmental challenges. Balancing the economic benefits of adventure tourism with the need to preserve natural habitats, wildlife, and local cultures poses a complex challenge that requires collaboration between industry stakeholders, governments, and environmental organizations.

Market Trends

• Wellness Integration into Adventure Experiences: Travelers are increasingly seeking holistic well-being, and adventure tourism operators are responding by incorporating activities such as yoga retreats, mindfulness practices, and spa experiences into their itineraries. This trend reflects a broader shift toward wellness-focused travel, where physical adventure and mental rejuvenation are seamlessly combined to provide a comprehensive and enriching travel experience.

• Tech-Enhanced Adventures and Digital Platforms: The advent of technology is transforming the landscape of adventure tourism. Virtual and augmented reality experiences, along with innovative digital platforms, are gaining prominence in the industry. These technologies enhance the pre-trip and on-site experiences, allowing travelers to preview destinations, simulate activities, and share their adventures in real-time. The use of technology not only enhances the overall adventure experience but also opens up new avenues for storytelling, education, and community building within the adventure tourism sector.

Covid-19 Impacts

The COVID-19 pandemic had a negative impact on the growth of the worldwide adventure travel market in 2020. According to the World Travel and Tourism Council (WTTC), the number of adventure travelers has significantly decreased as a result of global lockdown and travel restrictions. However, following the COVID-19 epidemic, the worldwide industry will increase at a high rate as market leaders adopt new techniques for safer travel. Abercrombie & Kent, for example, enhanced their offering in Alaska and the American West in May 2020 by adding six new tailor-made adventure experiences and two new great American road trips. The company also provided new tailor-made tours throughout the United States. The program includes visits to national parks in California, Arizona, and Utah, as well as wildlife encounters in Wyoming and Alaska, as well as culinary tours and inspired wine tours in the Sonoma and Napa valleys. The ability to customize travel will drive industry expansion in the next years. Measures taken to restrict and reduce the virus's spread have had a severe negative impact on travel and tourism around the world. Although governments are gradually relaxing restrictions, there is still a considerable risk of abrupt changes to air travel, visa requirements, quarantine laws, and long-term consequences on traveler trust, especially among older and more affluent travelers. The financial and social effects of the pandemic are likely to have a considerable impact on tourism-dependent countries, resulting in a "new normal" post-pandemic.

Competitive Landscape

The worldwide adventure tourism market is characterized by a dynamic and competitive landscape, with existing businesses and emerging entrants competing to meet the growing demand for adventurous and experiential travel. The market's major companies are actively changing the industry through strategic efforts. They also place a premium on sustainability, using eco-friendly techniques and responsible tourism concepts to reduce their environmental impact. Furthermore, these main businesses are investing in technology, utilizing digital platforms to expedite bookings, improve client experiences, and supply explorers with real-time updates. Collaborations with indigenous organizations and local communities are becoming increasingly widespread, ensuring that the benefits of adventure tourism are shared with the population of the regions. Major companies profiled in the market includes Globus Tours, Topdeck Travel, World Expeditions, Recreational Equipment, Inc, Thomson Family Adventures, International Expedition, Make My Trip Pvt.Ltd., Austin Adventures, G Adventures, Cox & Kings Ltd., Intrepid Travel , ROW Adventures, Expedia, Inc., Lindblad Expeditions, Abercrombie & Kent , MT Sobek - Mountain Travel-Sobek, TUI Group, Logistur DMC, CVC Corp , Wild Frontiers.

Key Developments

• In January 2023, Austin Adventures Inc. announced special packages for families planning holidays in the U.S. with free visits to national parks, including adventure sports such as water activities trekking, and many others.

• In April 2023, Abercrombie & Kent, luxury Travel Company launched a new expedition cruise that will give guests a chance to venture to Earth's northernmost point.

• In December 2022, the Maharashtra government of India introduced Adventure Tourism Activities Policy for travellers across the globe. The new policy implementation is mandatory for all the camps, hotels, adventure companies, and other adventure activity conductors to follow the Directorate of Tourism (DoT) guidelines.

• In October 2022, Row Adventures announced a four-day trip of water-based adventure sports like river rafting with the lodge to lodge row adventures in Oregon. The marketing strategy is considered to initiate consumer footfall during peak seasons.

• In December 2022, Active Adventures and Austin Adventures launched their revamped brands, driven by feedback from guests, employees, and partners, with a focus on delivering inspiring global adventure travel experiences.

Considered in this report:

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Global market with its value and forecast along with its segments
• Region & Country-wise Adventure Tourism market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Type

• Hard
• Soft

By Activity

• Land Based Activity
• Water Ways Activity
• Air Ways Activity

By Type of Traveller

• Solo
• Group
• Family
• Couples

By Age Group

• Below 30 Years
• 30–50 Years
• Above 50 Years

By Sales Channel

• Travel Agents
• Direct

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.





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Table of Contents

Table of Contents
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.4. Covid-19 Effect
2.5. Supply chain Analysis
2.6. Policy & Regulatory Framework
2.7. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Adventure Tourism Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Types
6.5. Market Size and Forecast, By Activity
6.6. Market Size and Forecast, By Type of Traveller
6.7. Market Size and Forecast, By Age Group
6.8. Market Size and Forecast, By Sales Channel
7. North America Adventure Tourism Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Types
7.4. Market Size and Forecast, By Activity
7.5. Market Size and Forecast, By Type of Traveller
7.6. Market Size and Forecast, By Age Group
7.7. Market Size and Forecast, By Sales Channel
7.8. United States Adventure Tourism Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Types
7.8.3. Market Size and Forecast By Activity
7.8.4. Market Size and Forecast By Type of Traveller
7.8.5. Market Size and Forecast By Age Group
7.8.6. Market Size and Forecast By Sales Channel
7.9. Canada Adventure Tourism Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Types
7.9.3. Market Size and Forecast By Activity
7.9.4. Market Size and Forecast By Type of Traveller
7.9.5. Market Size and Forecast By Age Group
7.9.6. Market Size and Forecast By Sales Channel
7.10. Mexico Adventure Tourism Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Types
7.10.3. Market Size and Forecast By Activity
7.10.4. Market Size and Forecast By Type of Traveller
7.10.5. Market Size and Forecast By Age Group
7.10.6. Market Size and Forecast By Sales Channel
8. Europe Adventure Tourism Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Types
8.4. Market Size and Forecast, By Activity
8.5. Market Size and Forecast, By Type of Traveller
8.6. Market Size and Forecast, By Age Group
8.7. Market Size and Forecast, By Sales Channel
8.8. Germany Adventure Tourism Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Types
8.8.3. Market Size and Forecast By Activity
8.8.4. Market Size and Forecast By Type of Traveller
8.8.5. Market Size and Forecast By Age Group
8.8.6. Market Size and Forecast By Sales Channel
8.9. United Kingdom Adventure Tourism Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Types
8.9.3. Market Size and Forecast By Activity
8.9.4. Market Size and Forecast By Type of Traveller
8.9.5. Market Size and Forecast By Age Group
8.9.6. Market Size and Forecast By Sales Channel
8.10. France Adventure Tourism Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Types
8.10.3. Market Size and Forecast By Activity
8.10.4. Market Size and Forecast By Type of Traveller
8.10.5. Market Size and Forecast By Age Group
8.10.6. Market Size and Forecast By Sales Channel
8.11. Italy Adventure Tourism Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Types
8.11.3. Market Size and Forecast By Activity
8.11.4. Market Size and Forecast By Type of Traveller
8.11.5. Market Size and Forecast By Age Group
8.11.6. Market Size and Forecast By Sales Channel
8.12. Spain Adventure Tourism Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Types
8.12.3. Market Size and Forecast By Activity
8.12.4. Market Size and Forecast By Type of Traveller
8.12.5. Market Size and Forecast By Age Group
8.12.6. Market Size and Forecast By Sales Channel
8.13. Russia Adventure Tourism Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Types
8.13.3. Market Size and Forecast By Activity
8.13.4. Market Size and Forecast By Type of Traveller
8.13.5. Market Size and Forecast By Age Group
8.13.6. Market Size and Forecast By Sales Channel
9. Asia-Pacific Adventure Tourism Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast, By Types
9.4. Market Size and Forecast, By Activity
9.5. Market Size and Forecast, By Type of Traveller
9.6. Market Size and Forecast, By Age Group
9.7. Market Size and Forecast, By Sales Channel
9.8. China Adventure Tourism Market Outlook
9.8.1. Market Size By Value
9.8.2. Market Size and Forecast By Types
9.8.3. Market Size and Forecast By Activity
9.8.4. Market Size and Forecast By Type of Traveller
9.8.5. Market Size and Forecast By Age Group
9.8.6. Market Size and Forecast By Sales Channel
9.9. Japan Adventure Tourism Market Outlook
9.9.1. Market Size By Value
9.9.2. Market Size and Forecast By Types
9.9.3. Market Size and Forecast By Activity
9.9.4. Market Size and Forecast By Type of Traveller
9.9.5. Market Size and Forecast By Age Group
9.9.6. Market Size and Forecast By Sales Channel
9.10. India Adventure Tourism Market Outlook
9.10.1. Market Size By Value
9.10.2. Market Size and Forecast By Types
9.10.3. Market Size and Forecast By Activity
9.10.4. Market Size and Forecast By Type of Traveller
9.10.5. Market Size and Forecast By Age Group
9.10.6. Market Size and Forecast By Sales Channel
9.11. Australia Adventure Tourism Market Outlook
9.11.1. Market Size By Value
9.11.2. Market Size and Forecast By Types
9.11.3. Market Size and Forecast By Activity
9.11.4. Market Size and Forecast By Type of Traveller
9.11.5. Market Size and Forecast By Age Group
9.11.6. Market Size and Forecast By Sales Channel
9.12. South Korea Adventure Tourism Market Outlook
9.12.1. Market Size By Value
9.12.2. Market Size and Forecast By Types
9.12.3. Market Size and Forecast By Activity
9.12.4. Market Size and Forecast By Type of Traveller
9.12.5. Market Size and Forecast By Age Group
9.12.6. Market Size and Forecast By Sales Channel
10. South America Adventure Tourism Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast, By Types
10.4. Market Size and Forecast, By Activity
10.5. Market Size and Forecast, By Type of Traveller
10.6. Market Size and Forecast, By Age Group
10.7. Market Size and Forecast, By Sales Channel
10.8. Brazil Adventure Tourism Market Outlook
10.8.1. Market Size By Value
10.8.2. Market Size and Forecast By Types
10.8.3. Market Size and Forecast By Activity
10.8.4. Market Size and Forecast By Type of Traveller
10.8.5. Market Size and Forecast By Age Group
10.8.6. Market Size and Forecast By Sales Channel
10.9. Argentina Adventure Tourism Market Outlook
10.9.1. Market Size By Value
10.9.2. Market Size and Forecast By Types
10.9.3. Market Size and Forecast By Activity
10.9.4. Market Size and Forecast By Type of Traveller
10.9.5. Market Size and Forecast By Age Group
10.9.6. Market Size and Forecast By Sales Channel
10.10. Columbia Adventure Tourism Market Outlook
10.10.1. Market Size By Value
10.10.2. Market Size and Forecast By Types
10.10.3. Market Size and Forecast By Activity
10.10.4. Market Size and Forecast By Type of Traveller
10.10.5. Market Size and Forecast By Age Group
10.10.6. Market Size and Forecast By Sales Channel
11. Middle East & Africa Adventure Tourism Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast, By Types
11.4. Market Size and Forecast, By Activity
11.5. Market Size and Forecast, By Type of Traveller
11.6. Market Size and Forecast, By Age Group
11.7. Market Size and Forecast, By Sales Channel
11.8. UAE Adventure Tourism Market Outlook
11.8.1. Market Size By Value
11.8.2. Market Size and Forecast By Types
11.8.3. Market Size and Forecast By Activity
11.8.4. Market Size and Forecast By Type of Traveller
11.8.5. Market Size and Forecast By Age Group
11.8.6. Market Size and Forecast By Sales Channel
11.9. Saudi Arabia Adventure Tourism Market Outlook
11.9.1. Market Size By Value
11.9.2. Market Size and Forecast By Types
11.9.3. Market Size and Forecast By Activity
11.9.4. Market Size and Forecast By Type of Traveller
11.9.5. Market Size and Forecast By Age Group
11.9.6. Market Size and Forecast By Sales Channel
11.10. South Africa Adventure Tourism Market Outlook
11.10.1. Market Size By Value
11.10.2. Market Size and Forecast By Types
11.10.3. Market Size and Forecast By Activity
11.10.4. Market Size and Forecast By Type of Traveller
11.10.5. Market Size and Forecast By Age Group
11.10.6. Market Size and Forecast By Sales Channel
12. Competitive Landscape
12.1. Competitive Dashboard
12.2. Business Strategies Adopted by Key Players
12.3. Key Players Market Share Insights and Analysis, 2022
12.4. Key Players Market Positioning Matrix
12.5. Porter's Five Forces
12.6. Company Profile
12.6.1. International Expedition
12.6.1.1. Company Overview
12.6.1.2. Financial Highlights
12.6.1.3. Geographic Insights
12.6.1.4. Business Segment & Performance
12.6.1.5. Product Portfolio
12.6.1.6. Key Executives
12.6.1.7. Strategic Moves & Developments
12.6.2. Topdeck Travel
12.6.3. World Expeditions
12.6.4. Recreational Equipment, Inc
12.6.5. Thomson Family Adventures
12.6.6. Globus Tours
12.6.7. Make My Trip Pvt.Ltd.
12.6.8. Austin Adventures
12.6.9. G Adventures
12.6.10. Cox & Kings Ltd.
12.6.11. Intrepid Travel
12.6.12. ROW Adventures
12.6.13. Expedia, Inc.
12.6.14. Lindblad Expeditions
12.6.15. Abercrombie & Kent
12.6.16. MT Sobek - Mountain Travel-Sobek
12.6.17. TUI Group
12.6.18. Logistur DMC
12.6.19. CVC Corp
12.6.20. Wild Frontiers
13. Strategic Recommendations
14. Annexure
14.1. FAQ`s
14.2. Notes
14.3. Related Reports
15. Disclaimer

List of Figures
Figure 1: Global Adventure Tourism Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Adventure Tourism Market Share By Region (2022)
Figure 6: North America Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Adventure Tourism Market Share By Country (2022)
Figure 8: US Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Canada Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Mexico Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Europe Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Adventure Tourism Market Share By Country (2022)
Figure 13: Germany Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: UK Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: France Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: Italy Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: Spain Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Russia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Asia-Pacific Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Asia-Pacific Adventure Tourism Market Share By Country (2022)
Figure 21: China Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Japan Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: India Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 24: Australia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: South Korea Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: South America Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: South America Adventure Tourism Market Share By Country (2022)
Figure 28: Brazil Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: Argentina Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: Columbia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 31: Middle East & Africa Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Middle East & Africa Adventure Tourism Market Share By Country (2022)
Figure 33: UAE Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: Saudi Arabia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: South Africa Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 36: Competitive Dashboard of top 5 players, 2022
Figure 37: Market Share insights of key players, 2022
Figure 38: Porter's Five Forces of Global Adventure Tourism Market

List of Table
Table 1 : Global Adventure Tourism Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Adventure Tourism Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Adventure Tourism Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 8 : Global Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 9 : Global Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 10 : Global Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 11 : Global Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 12 : North America Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 13 : North America Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 14 : North America Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 15 : North America Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 16 : North America Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 17 : United States Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 18 : United States Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 19 : United States Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 20 : United States Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 21 : United States Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 22 : Canada Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 23 : Canada Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 24 : Canada Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 25 : Canada Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 26 : Canada Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 27 : Mexico Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 28 : Mexico Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 29 : Mexico Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 30 : Mexico Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 31 : Mexico Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 32 : Europe Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 33 : Europe Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 34 : Europe Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 35 : Europe Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 36 : Europe Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 37 : Germany Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 38 : Germany Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 39 : Germany Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 40 : Germany Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 41 : Germany Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 42 : United Kingdom Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 43 : United Kingdom Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 44 : United Kingdom Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 45 : United Kingdom Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 46 : United Kingdom Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 47 : France Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 48 : France Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 49 : France Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 50 : France Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 51 : France Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 52 : Italy Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 53 : Italy Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 54 : Italy Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 55 : Italy Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 56 : Italy Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 57 : Spain Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 58 : Spain Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 59 : Spain Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 60 : Spain Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 61 : Spain Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 62 : Russia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 63 : Russia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 64 : Russia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 65 : Russia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 66 : Russia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 67 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 68 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 69 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 70 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 71 : Asia-Pacific Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 72 : China Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 73 : China Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 74 : China Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 75 : China Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 76 : China Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 77 : Japan Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 78 : Japan Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 79 : Japan Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 80 : Japan Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 81 : Japan Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 82 : India Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 83 : India Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 84 : India Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 85 : India Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 86 : India Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 87 : Australia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 88 : Australia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 89 : Australia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 90 : Australia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 91 : Australia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 92 : South Korea Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 93 : South Korea Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 94 : South Korea Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 95 : South Korea Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 96 : South Korea Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 97 : South America Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 98 : South America Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 99 : South America Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 100 : South America Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 101 : South America Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 102 : Brazil Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 103 : Brazil Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 104 : Brazil Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 105 : Brazil Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 106 : Brazil Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 107 : Argentina Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 108 : Argentina Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 109 : Argentina Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 110 : Argentina Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 111 : Argentina Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 112 : Colombia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 113 : Colombia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 114 : Colombia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 115 : Colombia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 116 : Colombia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 117 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 118 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 119 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 120 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 121 : Middle East & Africa Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 122 : United Arab Emirates Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 123 : United Arab Emirates Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 124 : United Arab Emirates Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 125 : United Arab Emirates Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 126 : United Arab Emirates Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 127 : Saudi Arabia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 128 : Saudi Arabia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 129 : Saudi Arabia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 130 : Saudi Arabia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 131 : Saudi Arabia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 132 : South Africa Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 133 : South Africa Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 134 : South Africa Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 135 : South Africa Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 136 : South Africa Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)

　

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