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欧州アドベンチャーツーリズム市場の展望、2028年


Europe Adventure Tourism Market Outlook, 2028

ヨーロッパには、険しい山々から手つかずの自然が残る海岸線まで、さまざまな景観があり、愛好家にとって冒険の遊び場となっている。アルプス山脈、ピレネー山脈、スコットランド高地、ノルウェーのフィヨルド、... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年11月30日 US$3,450
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		91 英語

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サマリー

ヨーロッパには、険しい山々から手つかずの自然が残る海岸線まで、さまざまな景観があり、愛好家にとって冒険の遊び場となっている。アルプス山脈、ピレネー山脈、スコットランド高地、ノルウェーのフィヨルド、地中海の海岸線は、冒険の機会を提供する多様な環境のほんの一例に過ぎない。アルプスやドロミテといったヨーロッパの山脈は、登山、トレッキング、ハイキングの素晴らしい機会を提供してくれる。ツール・ド・モンブランやカミーノ・デ・サンティアゴのようなトレイルは、世界中の冒険家を魅了している。ヨーロッパの観光地は、スキー、スノーボード、アイスクライミングなどのウィンタースポーツの代名詞でもある。スイスアルプス、フレンチアルプス、オーストリアアルプスをはじめ、ノルウェーやイタリアなど、さまざまな山岳地帯が人気のウィンタースポーツの拠点となっている。ヨーロッパの広大な海岸線では、セーリング、サーフィン、カイトボード、シーカヤックなどの水上アクティビティを楽しむことができる。地中海、大西洋沿岸、バルト海沿岸は、こうしたアクティビティに人気がある。アドベンチャーパークやジップラインコースも人気で、さまざまな場所でスリリングな体験ができる。森林公園、山岳地帯のアドベンチャーパーク、都市部のジップラインは、スリルを求める人たちを魅了している。アドベンチャー・ツーリズムは、しばしばヨーロッパの豊かな文化遺産と絡み合っている。観光客はアドベンチャー・アクティビティと並行して、歴史的なモニュメント、古城、遺跡、文化的な村などを探索することができる。ロンドン、パリ、ベルリンなどの大都市では、ロッククライミング、サイクリングツアー、アーバンハイキングなどのアーバンアドベンチャーを提供しており、市内で冒険を楽しみたい都市生活者のニーズに応えている。スイスの氷河特急やノルウェーのベルゲン・ラインなどの鉄道の旅では、息をのむような景色の中を風光明媚で冒険的な旅が楽しめる。ヨーロッパでは、タフ・マダー、UTMB（ウルトラトレイル・デュ・モンブラン）、ツール・ド・フランスなど、さまざまなアドベンチャーレースやマラソン、イベントが開催され、世界中から参加者や観客が集まる。ミュンヘンのオクトーバーフェスト、スペインのラ・トマティーナ、ベルギーのトゥモローランドのような音楽フェスティバルのようなお祭りでは、エンターテイメントやアドベンチャー体験とともに文化的な冒険も楽しめる。

Bonafide Research社の調査レポート「Europe Adventure Tourism Market Outlook, 2028」によると、ヨーロッパのアドベンチャーツーリズム市場は、2023年から2028年にかけて1400億米ドルを追加すると予測されている。ヨーロッパのアドベンチャーツーリズム市場は常に変化している。この市場の主なトレンドは、ユニークな体験を求める旅行者、アドベンチャー旅行とウェルネス活動を組み合わせる需要の増加、テクノロジー、ソーシャルメディア、オンライン予約、専門モバイルアプリの利用の増加である。友人や家族からの情報は依然として重要だが、ヨーロッパの旅行者は現在、主にインターネットからインスピレーションを得ている。彼らはブログを読んだり、ブログを見たり、友人がソーシャルメディアに投稿する休暇中の写真を見たりしている。アドベンチャー・ツーリズムの分野では、持続可能な慣行や環境に優しい取り組みへの注目が高まっている。旅行者もオペレーターも、責任ある観光、自然保護、アドベンチャー・アクティビティが環境に与える影響の最小化にますます傾倒していった。業界はデジタル変革を経験しており、予約、情報発信、マーケティングにおいてオンライン・プラットフォームへの依存度が高まっていた。アドベンチャー・ツアー・オペレーターは、デジタル・チャネル、モバイル・アプリ、ソーシャルメディアを活用し、より多くの人々にリーチしている。アドベンチャーとウェルネス体験を組み合わせる傾向が高まっている。ヨガ・リトリート、自然を利用したウェルネス・アクティビティ、心身の健康に焦点を当てたアドベンチャー・ツアーが、ホリスティックな体験を求める旅行者の間で人気を集めた。専門的でニッチなアドベンチャー体験への需要が高まった。オペレーターは、バードウォッチング、野生動物の写真撮影、文化的なトレッキングなど、特定の興味に合わせたアドベンチャー・パッケージを提供し、多様な嗜好を持つ旅行者にアピールした。ヨーロッパには、スペインのカミーノ・デ・サンティアゴやイタリアのヴィア・フランチジェナといった有名な巡礼路がある。これらのスピリチュアルな旅は、冒険と宗教的または個人的な充足の両方を求める旅行者を魅了した。

報告書によると、本報告書の主な対象国はドイツ、英国、イタリア、スペイン、ロシアである。ドイツは成長市場であり、交通網や宿泊施設を含む観光インフラが発達しているため、冒険旅行者は国内のさまざまな地域へのアクセスが容易である。安全性とアドベンチャー・ツーリズム規制の遵守に対する評判が高ければ、冒険を求める旅行者にとって、その目的地がより魅力的なものになる。アドベンチャー・イベント、フェスティバル、大会の開催は、その国が提供するアドベンチャー・ツーリズムに注目を集めることができる。ヨーロッパのアドベンチャーツーリズム市場は、その種類によってハード市場とソフト市場に区分される。ハード市場は成長しており、ヨーロッパは山、川、海岸線など多様な地理的特徴を誇り、ハードなアドベンチャー・アクティビティにとって自然の遊び場となっている。スイス、フランス、ノルウェーといった国々は山岳地帯にあり、登山やエクストリーム・スポーツといったアクティビティに特に適している。ヨーロッパにはアドベンチャー・スポーツの文化が根付いており、マウンテンバイク、パラグライダー、スノーボードなどのアクティビティに参加する愛好家も多い。このような文化的傾向が、ハード・アドベンチャー・ツーリズムの成長に寄与している。多くのヨーロッパ諸国は、整備されたトレイル、登山ルート、アドベンチャーパークなど、アドベンチャーツーリズムを支えるインフラが発達している。このため、ハード・アドベンチャー活動へのアクセスや参加が容易になっている。

アクティビティは、陸上アクティビティ、水上アクティビティ、空中アクティビティに分類される。ヨーロッパでは、水上アクティビティが成長市場である。ヨーロッパには豊かな海洋の歴史があり、多くの国が水上アクティビティと強いつながりがある。このような歴史が、ウォータースポーツやアクティビティに対する文化的な親和性を高めている。ヨーロッパには数多くの河川、湖沼、海岸線があり、セーリング、カヤック、カヌー、パドルボードなどの水上アクティビティを楽しむ機会が豊富にある。マリーナ、ウォータースポーツ施設、ガイド付きツアーなど、観光インフラが発達しているため、観光客はウォーターアクティビティに簡単にアクセスし、楽しむことができる。旅行者のタイプにより、ソロ、グループ、ファミリー、カップルに区分されるが、中でもカップルは成長市場である。

報告書によると、年齢層は30歳未満、30〜50歳、50歳以上に区分され、中でも30歳未満が市場をリードしている。若い職業人の間でデジタル・ノマド・ライフスタイルが台頭し、より柔軟な旅行が可能になっている。若い人々は、リモートワークや長期休暇を取りながら、アドベンチャー・ツーリズムの機会を探る傾向が強い。健康とウェルネスへの関心は若い世代に浸透している。ハイキング、サイクリング、ウォータースポーツなどのアドベンチャー・アクティビティは、身体的に魅力的で健康志向の旅行への願望と一致している。ソーシャルメディア・プラットフォームの影響力は、若い旅行者に冒険的な体験を求め、共有することを促している。インスタグラムのようなプラットフォームで、仲間たちがスリル満点のアクティビティに参加しているのを見ると、他の人たちも同じことをしたいという意欲が湧いてくる。販売チャネルを旅行代理店とダイレクトに分けると、旅行代理店が市場を成長させるだろう。冒険旅行には固有のリスクが伴うことが多い。旅行代理店は、安全対策を確実にし、旅行保険に関するガイダンスを提供し、冒険的な活動に伴うリスクを軽減する上で重要な役割を果たしている。旅行代理店は、多様なアドベンチャー・ツーリズムのオプションへのアクセスを提供する。ハイキング、サイクリング、ウォータースポーツ、野生動物体験など、さまざまなアクティビティを盛り込んだパッケージを、さまざまな興味やスキルレベルに合わせて提案してくれる。

本レポートの対象企業

Globus Tours, Topdeck Travel, World Expeditions, International Expedition, G Adventures, Cox & Kings Ltd., Intrepid Travel, Expedia, Inc、

本レポートの対象

- 地理ヨーロッパ
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面

- 欧州市場の金額とセグメント別予測
- 国別市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

本レポートの対象国

- ドイツ
- イギリス
- フランス
- イタリア
- スペイン
- ロシア

タイプ別

- ハード
- ソフト

活動別

- 陸上アクティビティ
- 水上アクティビティ
- 航空路アクティビティ

旅行者のタイプ別

- ソロ
- グループ
- ファミリー
- カップル

年代別

- 30歳以下
- 30代～50代
- 50歳以上

販売チャネル別
- 旅行代理店
- ダイレクト

レポートのアプローチ

本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず、市場を把握し、市場に参入している企業をリストアップするために二次調査を行った。二次調査は、プレスリリースや企業の年次報告書などの第三者情報源、政府が作成した報告書やデータベースの分析で構成されている。二次情報源からデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーに電話インタビューを行い、市場のディーラーや流通業者と取引コールを行うことによって実施された。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、消費者への一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者

本レポートは、業界コンサルタント、メーカー、サプライヤー、アドベンチャーツーリズム業界関連団体・組織、政府機関、その他ステークホルダーが市場中心の戦略を立てる際にお役立ていただけます。マーケティングやプレゼンテーションに加え、業界に関する競合知識を高めることもできます。





***注：ご注文確認後、報告書をお届けするまでに48時間（2営業日）かかります。

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目次

Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Adventure Tourism Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Types
5.4. Market Size and Forecast, By Activity
5.5. Market Size and Forecast, By Type of Traveller
5.6. Market Size and Forecast, By Age Group
5.7. Market Size and Forecast, By Sales Channel
6. Europe Adventure Tourism Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Types
6.4. Market Size and Forecast, By Activity
6.5. Market Size and Forecast, By Type of Traveller
6.6. Market Size and Forecast, By Age Group
6.7. Market Size and Forecast, By Sales Channel
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. Germany Adventure Tourism Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Types
7.8.3. Market Size and Forecast By Activity
7.8.4. Market Size and Forecast By Type of Traveller
7.8.5. Market Size and Forecast By Age Group
7.8.6. Market Size and Forecast By Sales Channel
7.9. United Kingdom Adventure Tourism Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Types
7.9.3. Market Size and Forecast By Activity
7.9.4. Market Size and Forecast By Type of Traveller
7.9.5. Market Size and Forecast By Age Group
7.9.6. Market Size and Forecast By Sales Channel
7.10. France Adventure Tourism Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Types
7.10.3. Market Size and Forecast By Activity
7.10.4. Market Size and Forecast By Type of Traveller
7.10.5. Market Size and Forecast By Age Group
7.10.6. Market Size and Forecast By Sales Channel
7.11. Italy Adventure Tourism Market Outlook
7.11.1. Market Size By Value
7.11.2. Market Size and Forecast By Types
7.11.3. Market Size and Forecast By Activity
7.11.4. Market Size and Forecast By Type of Traveller
7.11.5. Market Size and Forecast By Age Group
7.11.6. Market Size and Forecast By Sales Channel
7.12. Spain Adventure Tourism Market Outlook
7.12.1. Market Size By Value
7.12.2. Market Size and Forecast By Types
7.12.3. Market Size and Forecast By Activity
7.12.4. Market Size and Forecast By Type of Traveller
7.12.5. Market Size and Forecast By Age Group
7.12.6. Market Size and Forecast By Sales Channel
7.13. Russia Adventure Tourism Market Outlook
7.13.1. Market Size By Value
7.13.2. Market Size and Forecast By Types
7.13.3. Market Size and Forecast By Activity
7.13.4. Market Size and Forecast By Type of Traveller
7.13.5. Market Size and Forecast By Age Group
7.13.6. Market Size and Forecast By Sales Channel
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Positioning Matrix
8.4. Porter's Five Forces
8.5. Company Profile
8.5.1. International Expedition
8.5.1.1. Company Overview
8.5.1.2. Financial Highlights
8.5.1.3. Geographic Insights
8.5.1.4. Business Segment & Performance
8.5.1.5. Product Portfolio
8.5.1.6. Key Executives
8.5.1.7. Strategic Moves & Developments
8.5.2. Topdeck Travel
8.5.3. World Expeditions
8.5.4. Globus Tours
8.5.5. G Adventures
8.5.6. Cox & Kings Ltd.
8.5.7. Intrepid Travel
8.5.8. Expedia, Inc.
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer

List of Figures
Figure 1: Global Adventure Tourism Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Adventure Tourism Market Share By Region (2022)
Figure 6: Europe Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Europe Adventure Tourism Market Share By Country (2022)
Figure 8: Germany Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: UK Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: France Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Italy Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Spain Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Russia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2022
Figure 15: Porter's Five Forces of Global Adventure Tourism Market

List of Table
Table 1 : Global Adventure Tourism Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5 : Global Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 6 : Global Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 7 : Global Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 8 : Global Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 9 : Global Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 10 : Europe Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 11 : Europe Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 12 : Europe Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 13 : Europe Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 14 : Europe Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 15 : Influencing Factors for Adventure Tourism Market, 2022
Table 16 : Germany Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 17 : Germany Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 18 : Germany Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 19 : Germany Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 20 : Germany Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 21 : United Kingdom Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 22 : United Kingdom Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 23 : United Kingdom Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 24 : United Kingdom Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 25 : United Kingdom Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 26 : France Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 27 : France Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 28 : France Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 29 : France Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 30 : France Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 31 : Italy Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 32 : Italy Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 33 : Italy Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 34 : Italy Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 35 : Italy Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 36 : Spain Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 37 : Spain Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 38 : Spain Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 39 : Spain Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 40 : Spain Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 41 : Russia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 42 : Russia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 43 : Russia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 44 : Russia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 45 : Russia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)

　

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Summary

Europe offers a wide array of landscapes, from rugged mountains to pristine coastlines, making it an adventure playground for enthusiasts. The Alps, Pyrenees, Scottish Highlands, Norwegian Fjords, and Mediterranean coastlines are just a few examples of the diverse environments offering adventure opportunities. Europe's mountain ranges, such as the Alps and Dolomites, provide exceptional opportunities for mountaineering, trekking, and hiking. Trails like the Tour du Mont Blanc and the Camino de Santiago attract adventurers from around the world. European destinations are synonymous with winter sports like skiing, snowboarding, and ice climbing. Popular winter sports hubs include the Swiss Alps, French Alps, Austrian Alps, and various other mountain regions in countries like Norway and Italy. Europe's extensive coastlines offer opportunities for water-based activities like sailing, surfing, kiteboarding, and sea kayaking. The Mediterranean Sea, Atlantic coastlines, and Baltic Sea regions are popular for these activities. Adventure parks and zipline courses have become popular, offering thrilling experiences in various locations. Forest parks, adventure parks in mountainous regions, and urban ziplines attract thrill-seekers. Adventure tourism often intertwines with Europe's rich cultural heritage. Visitors can explore historical monuments, ancient castles, archaeological sites, and cultural villages alongside their adventure activities. Metropolitan cities like London, Paris, and Berlin offer urban adventures such as rock climbing, city cycling tours, and urban hiking, catering to urban dwellers seeking adventure within the city limits. Train journeys like the Glacier Express in Switzerland and the Bergen Line in Norway offer scenic and adventurous rides through breathtaking landscapes. Europe hosts various adventure races, marathons, and events like Tough Mudder, UTMB (Ultra-Trail du Mont-Blanc), and the Tour de France, drawing participants and spectators from around the globe. Festivals such as Oktoberfest in Munich, La Tomatina in Spain, and music festivals like Tomorrowland in Belgium offer cultural adventures alongside entertainment and adventure experiences.

According to the research report "Europe Adventure Tourism Market Outlook, 2028," published by Bonafide Research, the Europe Adventure Tourism market is anticipated to add USD 140 billion from 2023 to 2028. The European market for adventure tourism is constantly changing. The main trends within this market involve travellers seeking unique experiences, an increasing demand for combining adventure travel with wellness activities, and the increased use of technology, social media, online booking, and specialised mobile apps. Although tips from friends and family are still important, European travellers now receive their inspiration primarily from the internet. They read blogs, watch vlogs, and see the holiday photos their friends post on social media. There was a growing focus on sustainable practices and eco-friendly initiatives within the adventure tourism sector. Both travellers and operators were increasingly inclined towards responsible tourism, conservation, and minimising the environmental impact of adventure activities. The industry was experiencing a digital transformation, with increased reliance on online platforms for bookings, information dissemination, and marketing. Adventure tour operators were leveraging digital channels, mobile apps, and social media to reach a broader audience. The trend of combining adventure with wellness experiences is on the rise. Yoga retreats, nature-based wellness activities, and adventure tours with a focus on mental and physical well-being gained popularity among travellers seeking holistic experiences. There was an increased demand for specialised and niche adventure experiences. Operators were offering customised adventure packages catering to specific interests, such as birdwatching, wildlife photography, or cultural treks, appealing to travellers with diverse preferences. Europe hosts famous pilgrimage routes such as the Camino de Santiago in Spain and the Via Francigena in Italy. These spiritual journeys attracted travellers seeking both adventure and religious or personal fulfilment.

According to the report, the major countries covered in this report include Germany, the UK, Italy, Spain, and Russia. Germany is growing market, and a well-developed tourism infrastructure, including transportation networks and accommodations, makes it easier for adventure tourists to access different regions within the country. A reputation for safety and adherence to adventure tourism regulations can make a destination more appealing to adventure seekers. Hosting adventure events, festivals, and competitions can draw attention to a country's adventure tourism offerings. Based on the types, they are segmented into hard and soft markets in Europe. The hard market is growing, and Europe boasts diverse geographical features, including mountains, rivers, and coastlines, providing a natural playground for hard adventure activities. Countries like Switzerland, France, and Norway, with their mountainous terrain, are particularly conducive to activities like mountaineering and extreme sports. Europe has a strong culture of adventure sports, with a significant number of enthusiasts participating in activities like mountain biking, paragliding, and snowboarding. This cultural inclination contributes to the growth of hard-adventure tourism. Many European countries have well-developed infrastructure supporting adventure tourism, including well-maintained trails, climbing routes, and adventure parks. This facilitates easier access to and participation in hard adventure activities.

In terms of the activities, they are segmented into land-based activities, water-based activities, and air-based activities. In Europe, the water-based activities are a growing market; Europe has a rich maritime history, and many countries have a strong connection to water-based activities. This history can contribute to a cultural affinity for water sports and activities. Europe is home to numerous rivers, lakes, and coastlines, providing ample opportunities for water-based activities such as sailing, kayaking, canoeing, and paddleboarding. Well-developed tourism infrastructure, including marinas, water sports facilities, and guided tours, makes it easier for tourists to access and enjoy water activities. Based on the types of travellers, they are segmented into Solo, Group, Family, and Couples; among them, Couples is a growing market.

According to the report, the age group is segmented into the below 30 years, 30–50 years, and above 50 years; among them, the below 30 years lead the market. The rise of the digital nomad lifestyle among young professionals allows for greater flexibility in travel. Younger individuals are more likely to explore adventure tourism opportunities while working remotely or taking extended breaks. The focus on health and wellness is prevalent among younger generations. Adventure activities, such as hiking, cycling, and water sports, align with the desire for physically engaging and health-conscious travel. The influence of social media platforms encourages younger travellers to seek and share adventurous experiences. Seeing peers engage in thrilling activities on platforms like Instagram motivates others to do the same. Based on the sales channel, which is segmented into travel agents and direct among them, the travel agents will grow the market. Adventure travel often involves inherent risks. Travel agents play a crucial role in ensuring that safety measures are in place, providing guidance on travel insurance, and mitigating the risks associated with adventurous activities. Travel agents provide access to a diverse range of adventure tourism options. They can offer packages that include various activities such as hiking, biking, water sports, and wildlife experiences, catering to different interests and skill levels.

Companies Covered in this report:

Globus Tours, Topdeck Travel, World Expeditions, International Expedition, G Adventures, Cox & Kings Ltd., Intrepid Travel , Expedia, Inc.,

Considered in this report:

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Europe market with its value and forecast along with its segments
• Country-wise market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country Covered in this report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Type

• Hard
• Soft

By Activity

• Land Based Activity
• Water Ways Activity
• Air Ways Activity

By Type of Traveller

• Solo
• Group
• Family
• Couples

By Age Group

• Below 30 Years
• 30–50 Years
• Above 50 Years

By Sales Channel
• Travel Agents
• Direct

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.





***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.



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Table of Contents

Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Adventure Tourism Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Types
5.4. Market Size and Forecast, By Activity
5.5. Market Size and Forecast, By Type of Traveller
5.6. Market Size and Forecast, By Age Group
5.7. Market Size and Forecast, By Sales Channel
6. Europe Adventure Tourism Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Types
6.4. Market Size and Forecast, By Activity
6.5. Market Size and Forecast, By Type of Traveller
6.6. Market Size and Forecast, By Age Group
6.7. Market Size and Forecast, By Sales Channel
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. Germany Adventure Tourism Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Types
7.8.3. Market Size and Forecast By Activity
7.8.4. Market Size and Forecast By Type of Traveller
7.8.5. Market Size and Forecast By Age Group
7.8.6. Market Size and Forecast By Sales Channel
7.9. United Kingdom Adventure Tourism Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Types
7.9.3. Market Size and Forecast By Activity
7.9.4. Market Size and Forecast By Type of Traveller
7.9.5. Market Size and Forecast By Age Group
7.9.6. Market Size and Forecast By Sales Channel
7.10. France Adventure Tourism Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Types
7.10.3. Market Size and Forecast By Activity
7.10.4. Market Size and Forecast By Type of Traveller
7.10.5. Market Size and Forecast By Age Group
7.10.6. Market Size and Forecast By Sales Channel
7.11. Italy Adventure Tourism Market Outlook
7.11.1. Market Size By Value
7.11.2. Market Size and Forecast By Types
7.11.3. Market Size and Forecast By Activity
7.11.4. Market Size and Forecast By Type of Traveller
7.11.5. Market Size and Forecast By Age Group
7.11.6. Market Size and Forecast By Sales Channel
7.12. Spain Adventure Tourism Market Outlook
7.12.1. Market Size By Value
7.12.2. Market Size and Forecast By Types
7.12.3. Market Size and Forecast By Activity
7.12.4. Market Size and Forecast By Type of Traveller
7.12.5. Market Size and Forecast By Age Group
7.12.6. Market Size and Forecast By Sales Channel
7.13. Russia Adventure Tourism Market Outlook
7.13.1. Market Size By Value
7.13.2. Market Size and Forecast By Types
7.13.3. Market Size and Forecast By Activity
7.13.4. Market Size and Forecast By Type of Traveller
7.13.5. Market Size and Forecast By Age Group
7.13.6. Market Size and Forecast By Sales Channel
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Positioning Matrix
8.4. Porter's Five Forces
8.5. Company Profile
8.5.1. International Expedition
8.5.1.1. Company Overview
8.5.1.2. Financial Highlights
8.5.1.3. Geographic Insights
8.5.1.4. Business Segment & Performance
8.5.1.5. Product Portfolio
8.5.1.6. Key Executives
8.5.1.7. Strategic Moves & Developments
8.5.2. Topdeck Travel
8.5.3. World Expeditions
8.5.4. Globus Tours
8.5.5. G Adventures
8.5.6. Cox & Kings Ltd.
8.5.7. Intrepid Travel
8.5.8. Expedia, Inc.
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer

List of Figures
Figure 1: Global Adventure Tourism Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Adventure Tourism Market Share By Region (2022)
Figure 6: Europe Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Europe Adventure Tourism Market Share By Country (2022)
Figure 8: Germany Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: UK Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: France Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Italy Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Spain Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Russia Adventure Tourism Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2022
Figure 15: Porter's Five Forces of Global Adventure Tourism Market

List of Table
Table 1 : Global Adventure Tourism Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5 : Global Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 6 : Global Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 7 : Global Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 8 : Global Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 9 : Global Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 10 : Europe Adventure Tourism Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 11 : Europe Adventure Tourism Market Size and Forecast, By Activity (2017 to 2028F) (In USD Billion)
Table 12 : Europe Adventure Tourism Market Size and Forecast, By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 13 : Europe Adventure Tourism Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 14 : Europe Adventure Tourism Market Size and Forecast, By Sales Channel (2017 to 2028F) (In USD Billion)
Table 15 : Influencing Factors for Adventure Tourism Market, 2022
Table 16 : Germany Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 17 : Germany Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 18 : Germany Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 19 : Germany Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 20 : Germany Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 21 : United Kingdom Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 22 : United Kingdom Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 23 : United Kingdom Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 24 : United Kingdom Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 25 : United Kingdom Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 26 : France Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 27 : France Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 28 : France Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 29 : France Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 30 : France Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 31 : Italy Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 32 : Italy Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 33 : Italy Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 34 : Italy Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 35 : Italy Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 36 : Spain Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 37 : Spain Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 38 : Spain Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 39 : Spain Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 40 : Spain Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)
Table 41 : Russia Adventure Tourism Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 42 : Russia Adventure Tourism Market Size and Forecast By Activity (2017 to 2028F) (In USD Billion)
Table 43 : Russia Adventure Tourism Market Size and Forecast By Type of Traveller (2017 to 2028F) (In USD Billion)
Table 44 : Russia Adventure Tourism Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 45 : Russia Adventure Tourism Market Size and Forecast By Sales Channel (2017 to 2028F) (In USD Billion)

　

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