Summary

In the Middle East and Africa (MEA), home automation systems are becoming more popular as people become more conscious of how smart technology may improve security, comfort, and energy efficiency. Smart home adoption has been substantial in the Middle East, especially in wealthy urban centers like Dubai and Riyadh. Smart lighting, climate control, and security system integration is becoming more common among residents in these locations as a way to maximize living areas and boost convenience. South Africa is also leading the way in the home automation business, which is expanding throughout Africa albeit at a slightly slower rate. As a reflection of the region's concern for environmental sustainability and safety, MEA places equal emphasis on energy management and security as well as convenience. The government organizations in Middle East and African countries are promoting the home automation; some of them include the Smart Africa Alliance (SAA) which is a partnership between 32 African countries, international organizations, and global private sector players. The alliance's goal is to promote secure and responsible digital transformation in Africa. Another is KNX; it is a building automation standard that allows different devices in a home to communicate with each other. It's one of the most popular smart home systems in Africa. KNX is based on three technologies; EIB (European Installation Bus), EHS (European Home Systems Protocol), and BatiBUS. In addition to these organizations, there are a number of government and industry initiatives that are promoting the adoption of home automation technologies in the Middle East and Africa region. For example, the Saudi government is investing heavily in smart city initiatives, and a number of real estate developers in the region are building smart homes and communities. Smart Abu Dhabi 2030 is a government initiative to transform Abu Dhabi into a smart city. The Smart Abu Dhabi 2030 initiative includes a number of programs related to home automation, such as the Smart Connect program and the Smart Housing program. The Digital Dubai Authority (DDA) is a government entity responsible for developing and overseeing the implementation of policies and strategies that govern all matters related to Dubai's information technology, data, digital transformation, and cyber-security.

According to the research report, “Middle East and Africa Home Automation System Market Outlook, 2028” published by Bonafide Research, the market is anticipated to reach at more than USD 3 Billion by 2028. The combination of evolving consumer lifestyles, rising energy efficiency consciousness, and technology improvements is propelling the home automation market's significant rise in the Middle East and Africa. Adoption of smart lighting and temperature control systems, which allow homeowners to remotely regulate their lighting, heating, and cooling, is one notable trend in the area. This improves convenience and reduces energy use. The widespread availability of voice-activated home automation solutions has been made easier by the rise in voice-activated gadgets and smart speakers, such as Google Home and Amazon Echo. Moreover, homeowners are feeling more secure and in control because to the growing demand for security and surveillance systems, which are frequently connected to cellphones. Additionally, the widespread use of energy management systems and smart thermostats, which allow users to monitor and optimize their power consumption, is a result of the growing interest in sustainable living and energy saving. High-end homes are not the only places where home automation technologies are being used; a wider range of people may now access automation thanks to the availability of more reasonably priced solutions and retrofit table equipment. Furthermore, houses are becoming increasingly networked ecosystems due to the Internet of Things (IoT) and the growth of connected gadgets, such as health monitoring equipment and smart appliances. The rising real estate sector and urbanization in the Middle East and Africa are also helping the home automation market, as many new residential buildings are being planned with automation features integrated right in. These developments are not without difficulties, though, such the requirement for more industry standardization and worries over data protection. However, with advancements in artificial intelligence, machine learning, and smart home ecosystems on the horizon, the Middle East and Africa home automation market is positioned for sustained growth as consumers continue to seek convenience, efficiency, and sustainability in their homes.

On the basis of geography, the market is segmented into countries including, United Arab Emirates (UAE), Saudi Arabia, and South Africa. The majority of the market share was captured by Saudi Arabia in 2022. Saudi Arabia has invested in emerging technologies like Artificial intelligence, 5G, Data management, Metaverse, Blockchain, WiFi 6E, Machine learning, Robotic process automation. The Saudi Arabian government has also invested in smart factory technologies, with plans to establish 50 smart factories by 2023. The private sector is also investing in smart factory solutions. The Saudi Data & AI Authority (SDAIA) is the competent authority in the Kingdom concerned with data and AI including big data. SDAIA is working with the Saudi Ministry of Housing to develop guidelines for the use of home automation technologies in new housing developments. In South Africa, the market is anticipated to grow with more than 9% CAGR in the forecast period of 2023-2028. The home automation market in South Africa is still in its early stages of development, but it has the potential to grow significantly in the coming years. As the cost of home automation products and services continues to decline, and as more and more people become aware of the benefits of home automation, the adaptation will increase in the coming years.

Home automation systems fall into four categories: managed home automation systems, luxury home automation systems, mainstream home automation systems, and DIY (do it yourself) home automation systems. These categories are used to divide the market. Mainstream home automation systems are prominent in the MEA region due to their affordability and practicality. These systems typically cater to the needs of the average homeowner, offering solutions for basic tasks such as lighting control, security, and climate management. They are favored by a wide demographic of consumers seeking cost-effective and user-friendly solutions to make their homes smarter and more efficient. Luxury home automation systems hold a significant share of the market in the MEA region. These systems are popular among affluent individuals who desire sophisticated, high-end automation features for their homes. Luxury systems may include advanced integration of smart technology for entertainment, lighting, security, and more, providing a seamless and luxurious living experience. Managed home automation systems, installed and maintained by professionals, are also in demand in the MEA region. They cater to larger and more complex properties and offer a comprehensive and integrated solution for homeowners who want the convenience of a hands-off approach to home automation. DIY home automation systems are gaining popularity across MEA countries, mirroring a global trend. These systems allow homeowners to install and customize their automation features without the need for professional assistance, making them a cost-effective and attractive choice for those who enjoy hands-on control and customization. The DIY segment is expected to grow as technology becomes more user-friendly and accessible.

By Network technology, the report is categorized into wireless technology, wired technology, and power line based technology. The flexibility and simplicity that wireless systems provide are highlighted by the fact that wireless home automation technology is widely used in the MEA region. These technologies, which frequently make use of wireless protocols like Wi-Fi, Zigbee, Bluetooth, or others, give homeowners the freedom to automate and control a variety of features of their houses without requiring substantial wiring or significant infrastructure modifications. It is notable so that in the MEA region, wired and power line-based home automation systems continue to have a sizable market share. In order to transfer data and control signals, these technologies require the installation of physical wires or the use of already-existing power lines. They are frequently chosen for their robustness and dependability despite the fact that they can be more difficult and expensive to install in existing homes, particularly in bigger and more complicated automation projects or newly built homes. Consumer opinions, the state of the economy, and the development of the region's infrastructure all have an impact on the home automation technology chosen in the MEA. Wireless solutions are anticipated to stay popular as technology advances and become more user-friendly, but wired and power line-based technologies are probably going to endure in applications where dependability and performance are critical.

The installation of a home automation system is dependent upon both new construction and retrofit. In the MEA home automation industry, retrofit installation of home automation systems is the most prevalent trend, closely followed by new build installation. For numerous beneficial reasons, retrofit fitting—which entails integrating automation and smart technology into pre-existing homes—is becoming increasingly popular. One significant factor is the growing customer demand for smart home upgrades, driven by the need for increased convenience, energy efficiency, and security in their existing residences. Retrofit solutions are attractive because they offer the benefits of home automation without requiring significant structural changes or entirely new construction. Furthermore, retrofit systems are typically more affordable, opening them up to a wider variety of homeowners. On the other hand, new build fitment represents a significant market share even though it lags slightly behind retrofit installations. It is becoming more and more popular to include home automation from the beginning in newly built homes and structures. This method makes it possible for automation elements to be more smoothly integrated into the building's infrastructure, guaranteeing that everything functions as it should right away. Architects, developers, and homeowners seeking a holistic, future-ready smart home experience with entertainment, security, and lighting systems integrated are likely to adore it. The availability of both new construction and retrofit fitment choices highlights the flexibility and adaptability of the home automation market in the Middle East and Africa.

The market is segmented based on the Applications, into security and access control, lighting control, entertainment system, HVAC control, and others (smoke detector, smart plugs, etc.) The most prominent and common use case among these applications is security and access control. These areas have seen a sharp increase in the use of home automation systems due to the need for easier access control and increased security. In order to protect their homes and feel more in control of their living environments, homeowners are increasingly relying on smart technologies. Lighting control has emerged as an important player in the market, just behind access control and security. Homeowners may improve the practical and visual features of their living environments by easily adjusting brightness levels and creating bespoke lighting settings. Because it makes homes in the Middle East and Africa more opulent and allows for energy efficiency, this feature has grown in popularity. Likewise, there has been overwhelming support to entertainment systems included with home automation. A fun and engaging multimedia experience is provided by the smooth synchronization of audio-visual equipment and the ease of centralized control. This application area has found a devoted and expanding audience as lifestyles become more digital and entertainment-focused. A further essential part of home automation is HVAC control, which enables customers to keep their houses at ideal temperatures for comfort and energy efficiency. Particularly in areas with significant climatic changes, this application has grown in importance. In addition, the "others" category, which includes things like smart plugs and smoke alarms, provides an extra degree of convenience and safety. The overall attractiveness of home automation systems is enhanced by these adaptable parts.

Companies Covered in the report:
Assa Abloy AB, ABB, Honeywell International, Inc., Larsen & Toubro Ltd, Samsung Electronics Co., Ltd., Siemens AG, Legrand, Alphabet Inc, Schneider Electric SE, Signify N.V.

Considered in this report:
• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Middle East and Africa Home Automation System market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United Arab Emirates
• Saudi Arabia
• South Africa

By Type:
• Luxury Home Automation System
• Mainstream Home Automation System
• DIY (Do It Yourself) Home Automation System
• Managed Home Automation System

By Network Technology:
• Wireless
• Wired
• Power-Line Based

By Fitment:
• Retrofit
• New Construction

By Application:
• Security and Access Control
• Lighting Control
• Entertainment System
• HVAC Control
• Others (Smoke Detector, Smart Plugs, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Home Automation System industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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