Summary

India has a rich tradition of textiles and craftsmanship dating back centuries. Historically, bedding in India was crafted from a wide range of traditional fabrics, such as silk, cotton, and wool. These textiles were intricately woven, dyed, and embellished with detailed designs, reflecting the country's diverse cultural heritage. During the British colonial period, India's textile industry underwent significant changes. The introduction of industrialization led to the production of textiles on a larger scale. This period marked the beginning of commercial production and trade in textiles, including bedding materials. After gaining independence in 1947, India witnessed a process of modernization and industrialization. The textile industry was no exception, with a shift from traditional handwoven textiles to mechanised production. This transition made bedding materials more accessible to a broader range of consumers. The late 20th century saw a growing influence of Western culture and lifestyle trends in India. This led to changes in bedding preferences, with an increasing demand for contemporary and Western-style bedding products, including comforters, duvets, and bed linens. India's economic growth and urbanisation in the late 20th century and early 21st century had a significant impact on the home bedding market. Rising disposable incomes and changing living standards led to a surge in demand for higher-quality and branded bedding products. The Indian home bedding market has witnessed a surge in customization and innovation. Consumers increasingly seek personalised bedding options, and manufacturers have responded with a variety of designs, materials, and sizes to cater to individual preferences. The rise of e-commerce and digital marketing has played a pivotal role in shaping the home bedding market. Consumers can now explore a wide range of products, read reviews, and make informed choices online. The Indian home bedding market continues to integrate global trends and styles, making products from around the world more accessible to Indian consumers. This globalisation has led to a broader range of choices in terms of designs, materials, and brands.

According to the research report "India Home Bedding Market Overview, 2028," published by Bonafide Research, the India Home Bedding market is anticipated to grow at more than 12% CAGR from 2023 to 2028. The demand for residential space is rising due to India's population growth, which presents a favourable market opportunity for mattress makers. Global home bedding manufacturers are expanding their supply chains in India and luring residential sectors with attractive offers and ads, but the Indian home bedding market is still in its early stages of development. Increased mattress sales are a result of homes being able to select their preferred mattresses more easily thanks to expanding internet sales channels. As a result of the increase in bedroom furniture sales, smart mattresses are becoming more and more popular goods on the market, with annual sales growth. The post-COVID-19 behavioural shift in health and hygiene patterns in India has raised people's awareness of their sleeping patterns and habits, leading mattress companies to incorporate intelligent artificial intelligence (AI) technologies for sleep tracking into their mattresses. Mattress manufacturers are being forced to modify their goods in response to shifting customer behaviour in order to preserve their market share and competitiveness. India's cultural diversity is reflected in bedding preferences. Different regions and communities have distinct design and pattern choices for bedding, encompassing a wide variety of colours, motifs, and materials. Indian consumers place a strong emphasis on the quality and durability of bedding products. Traditional materials like cotton, silk, and wool are highly valued for their comfort and longevity.


Based on the products, the types of home bedding include mattresses, bed linens, pillows, blankets, and others; among them, mattresses lead the market. There is a growing awareness of the importance of sleep for overall health and well-being in India. Consumers are increasingly recognising the role of a good mattress in achieving quality sleep. This awareness has led to a surge in demand for mattresses designed to provide better support, comfort, and sleep quality. Interior designers play a crucial role in selecting and specifying the furnishings for residential projects. They prioritise quality, comfort, and aesthetics in the selection of mattresses to create a cohesive and visually appealing bedroom environment. This influence can drive the demand for high-quality and stylish mattresses. The trend of residential housing projects is closely associated with urbanisation and the development of modern living spaces. These spaces often require versatile and space-saving solutions, and interior designers may recommend mattresses that meet these requirements, such as sofa beds or foldable options. Many mattress manufacturers in India offer customization options, allowing consumers to choose the firmness level, size, and other features that suit their individual preferences and sleeping habits. Rapid urbanisation and the adoption of modern lifestyles have contributed to changes in living spaces. Smaller urban apartments often require space-saving and multifunctional furniture, including mattresses that can serve as sofa beds or foldable options.

According to the report, distribution channels are segmented into online and offline; among them, online is growing as the distribution channel. E-commerce platforms provide access to a vast array of home bedding products from different brands, manufacturers, and retailers. This diverse selection allows consumers to explore a wide range of designs, styles, materials, and price points, ensuring they find products that align with their preferences. Online platforms provide detailed product information, specifications, and customer reviews. This transparency empowers consumers to make informed purchase decisions and gain insights from the experiences of other buyers. Digital media and social platforms play a significant role in shaping consumer choices. Online promotions, reviews, and recommendations on social media channels encourage consumers to explore and purchase home bedding products online. The culture of online shopping has introduced Indian consumers to a wide range of home bedding products, including bedsheets, pillow covers, duvet sets, and more. Online platforms offer diverse options in terms of designs, materials, and price points. In India, there are several popular online retailers and e-commerce platforms that sell a wide range of home bedding products. Some of the well-known online retailers for home bedding in India include Amazon India, Flipkart, Urban Ladder, and many more.

Considered in this report:
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• India Home Bedding market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types:
• Mattress
• Bed Linen
• Pillows
• Blankets
• Others
By Distribution Channel:
• Offline
• Online
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.


Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Home Bedding industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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