Summary

Aloe Vera thrives in warm, arid climates and is native to regions with mild winters. In the United States, it can be grown outdoors in USDA hardiness zones 10-11, which include parts of Florida, southern Texas, Arizona, and southern California. For areas with colder winters, Aloe Vera is best grown as a potted plant or indoors. Aloe Vera prefers well-draining, sandy or loamy soil with a slightly acidic to neutral pH (around 6.0-7.0). Ensure good drainage to prevent root rot, as the plant does not tolerate waterlogged soil. Amending the soil with organic matter like compost can improve drainage and fertility. Aloe Vera requires plenty of sunlight. Plant it in a location where it can receive at least 6-8 hours of direct sunlight daily. In areas with extremely hot summers, some partial shade during the hottest part of the day may be beneficial. The Aloe Vera extract market in the United States had been experiencing steady growth driven by the increasing demand for natural and organic products in the cosmetics, pharmaceutical, and food and beverage industries. The rising consumer interest in health and wellness, as well as the preference for clean-label and natural products, had been boosting the popularity of Aloe Vera-based products. Aloe Vera is well-known for its skincare benefits, including soothing and moisturizing properties. With the beauty and cosmetics industry focusing on products that promote skin health, Aloe Vera extract is a favoured ingredient in creams, lotions, gels, and sunscreens. Aloe Vera has been associated with digestive health benefits. As more consumers seek natural remedies for digestive issues and gut health, Aloe Vera-based dietary supplements and digestive aids have gained popularity.

According to the research report "United States Aloe Vera Market Overview, 2028," published by Bonafide Research, the United States Aloe Vera market was valued more than USD 440 Million in 2022. Consumers have been demanding transparency in product labelling and ingredient sourcing. Brands that offer aloe vera-based products often emphasise clean label claims, such as organic, non-GMO, and sustainably sourced. Manufacturers continue to innovate in the aloe vera market, introducing new formulations and applications. This includes aloe vera-infused food items like yoghurt, energy bars, and herbal teas. Ethical sourcing practices and sustainability considerations are increasingly important to consumers. Brands that emphasise responsible sourcing of aloe vera gain a competitive edge. The clean beauty movement has placed a strong emphasis on using natural and plant-based ingredients. Aloe vera extract fits well into this trend as a botanical ingredient free from synthetic chemicals. Some companies have started infusing Aloe vera products with CBD (cannabidiol) or hemp extracts, capitalising on the growing interest in these compounds for their potential health benefits. Consumers interested in natural living use aloe vera gel directly from the plant for DIY skincare and home remedies, contributing to its popularity. Aloe vera-based pet products, such as shampoos and topical treatments, are gaining traction as pet owners seek natural and gentle solutions for their animals. With the growing interest in immune health, Aloe vera products may be marketed for their potential immune-boosting properties, contributing to overall wellness. Aloe vera may find its way into functional foods beyond beverages, including energy bars, snacks, and even savory products, capitalizing on its potential health benefits.

Based on product the market is divided into Aloe Vera Gel Extracts and Aloe Vera Whole Leaf Extracts. Aloe Vera gel extracts are widely recognized for their soothing, moisturizing, and healing properties. Consequently, they are a popular ingredient in cosmetic and skincare products, such as creams, lotions, sunscreens, and after-sun products. The demand for natural and organic skincare solutions has driven the prominence of Aloe Vera gel extracts in the market. Aloe Vera gel has excellent hydrating and cooling properties, making it an essential ingredient in products like moisturizers, face masks, and body lotions. This has led to increased use in both beauty and personal care products. Aloe Vera's potential anti-aging properties, such as improving skin elasticity and reducing the appearance of fine lines, have led to its incorporation into anti-aging and anti-wrinkle products. In terms of product form the market is divided into product form the market is divided into Liquid, Gel, Oil, Capsules/Tablets and powder. In addition, Aloe Vera powder offers practical advantages in terms of handling and storage compared to other forms like gel or whole leaf extracts. It is lightweight, non-perishable, and can be easily transported and stored, reducing logistical challenges for manufacturers and retailers. Manufacturers appreciate the consistency and stability that Aloe Vera powder offers when formulating products. This consistency ensures that the desired Aloe Vera concentration is maintained in the final product, which can be challenging with liquid extracts. Because Aloe Vera powder is lightweight and less bulky than liquid extracts, transportation costs are generally lower, contributing to cost-effectiveness in the supply chain.

The Food & Beverages segment is expected to have the highest market share in the United States Aloe Vera Extract market. Consumers in the United States are increasingly health-conscious and seeking natural and functional ingredients in their food and beverages. Aloe Vera is perceived as a beneficial plant with potential health advantages, making it attractive for inclusion in products. Aloe Vera is a popular ingredient in functional beverages like Aloe Vera juices, health drinks, and smoothies. These beverages are marketed as providing hydration, digestive support, and potential immune-boosting properties, which align with consumer preferences for health and wellness. Aloe Vera has a history of use for its potential digestive benefits. It contains compounds like polysaccharides that may help soothe and support the digestive system. As digestive health gains prominence, Aloe Vera's inclusion in food and beverages is viewed favorably. Aloe Vera is known for its hydrating properties. It is used in the formulation of sports and recovery drinks, providing an additional layer of appeal for active consumers. In addition, The United States has witnessed a significant boom in e-commerce, with consumers increasingly turning to online shopping for convenience and a wide variety of choices. This trend has been further accelerated by the COVID-19 pandemic, with more consumers opting for online purchases to avoid physical stores. Online shopping offers unparalleled convenience, allowing consumers to browse, compare, and purchase Aloe Vera Extract products from the comfort of their homes or mobile devices. This convenience factor is particularly attractive to busy individuals. Many Aloe Vera Extract brands are adopting direct-to-consumer (DTC) models, selling their products exclusively online. DTC brands can offer competitive prices, exclusive discounts, and personalized customer experiences.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United States Aloe Vera Extract market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Aloe Vera Gel Extracts
• Aloe Vera Whole Leaf Extracts

By Product Form
• Liquid
• Gel
• Oil
• Capsules/Tablets
• Powder

By Application
• Cosmetics
• Food & Beverages
• Pharmaceuticals

By Distribution Channel
• Convenience Store
• Hypermarket/Supermarket
• Direct Sales
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Aloe Vera Extract industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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