Summary

Microwave ovens are highly regarded in the UK for their convenience and time-saving capabilities. In a fast-paced society, they allow individuals and families to quickly reheat leftovers, thaw frozen foods, and prepare meals with minimal effort. Microwaves are commonly used for reheating traditional British dishes like shepherd's pie, bangers and mash, and roast dinners. They are especially useful for quickly warming up components of these meals, such as vegetables and gravy. Microwave ovens also facilitate the preparation of convenience foods like frozen pizzas, ready-made meals, and microwaveable snacks, which are popular options for those with busy lifestyles. The UK's love for tea is well-known, and microwaves are often employed to heat water quickly for tea and other hot beverages. This is especially common in offices and households. Microwaves are also used to heat milk for making hot chocolate and coffee-based drinks. Microwaves are used in health-conscious households for cooking vegetables and lean proteins quickly, often with minimal added fats or oils. This allows individuals to maintain a healthier diet. The UK's Food Standards Agency provides guidelines on safe microwave use, emphasizing proper reheating temperatures and cooking practices. This underscores the importance of food safety in microwave cooking, especially when reheating leftover meals. Steamers and microwave-safe cookware are commonly used to retain the nutritional value of foods during microwave cooking. In British kitchens, microwave ovens are considered essential alongside traditional ovens, stovetops, and refrigerators. They are often integrated into kitchen designs or placed on countertops for easy access. Microwave ovens are commonly found in shared spaces like university dormitories and office break rooms. They cater to students and employees looking for a quick way to heat up meals during their breaks.

According to the research report "United Kingdom Microwave Oven Market Overview, 2028," published by Bonafide Research, the United Kingdom Microwave Oven market is expected to reach market size of more than USD 580 Million by 2028. The UK has a fast-paced lifestyle, and consumers are increasingly looking for appliances that save time and effort. Microwave ovens offer the convenience of quickly reheating or cooking meals, making them a popular choice for busy households. The urbanization trend in the UK has led to smaller living spaces, particularly in cities. Compact microwave ovens are favored by urban dwellers for their space-saving design. The increasing awareness of health and nutrition has influenced microwave oven features and usage. Consumers look for microwaves that can help prepare healthier meals by steaming vegetables or reducing the need for excessive oil in cooking. The integration of smart technology into home appliances is a growing trend. Some microwave ovens in the UK are equipped with Wi-Fi connectivity and can be controlled via smartphone apps or voice commands, enhancing user convenience. The trend of kitchen renovations and remodels has boosted the market for built-in microwave ovens. These appliances are integrated into kitchen cabinetry for a sleek and modern appearance. Microwave manufacturers offer a range of models at various price points, catering to consumers with different budgets. This pricing segmentation allows a wide range of consumers to access microwave ovens. On-going innovation in microwave technology has led to the development of advanced models with features such as precision cooking sensors, faster cooking times, and improved heat distribution. These innovations attract consumers looking for the latest technology in their kitchen appliances. The increasing popularity of vegan and vegetarian diets has prompted more microwave oven users to explore plant-based recipes. Microwaves are used for steaming vegetables, reheating meat alternatives, and preparing vegan microwaveable meals.

Consumers increasingly seek appliances that offer versatility and multiple cooking options in one device. Grill microwave ovens combine traditional microwave cooking with grilling functions, allowing users to not only heat or defrost food quickly but also to brown and crisp the surface. This versatility aligns with consumer preferences for appliances that can perform various cooking tasks. Grill microwave ovens provide better browning and crisping results compared to standard microwave ovens. This is especially appealing for consumers who enjoy grilling and want to achieve grilled-like textures on their food. The ability to cook a wider variety of dishes, including grilled sandwiches, vegetables, and meats, enhances their appeal. There is a growing interest in healthier eating and home-cooked meals. Grill microwave ovens enable consumers to prepare healthier meals by grilling with less oil or fat, making them suitable for health-conscious individuals. Furthermore based on distribution channel, The United Kingdom has a well-established retail infrastructure, with a wide network of physical stores, including department stores, appliance retailers, electronics stores, and home improvement stores. Consumers in the UK are accustomed to shopping for household appliances in brick-and-mortar stores. Many offline appliance retailers have showrooms where consumers can view a range of microwave ovens and other kitchen appliances in a physical setting. These showrooms provide an opportunity for consumers to assess the design, size, and features of microwave ovens, helping them make more informed purchase decisions. Offline stores offer the advantage of in-store demonstrations and product knowledge sharing by trained sales staff. Consumers can gain a better understanding of how microwave ovens work, their features, and how to operate them effectively.

Microwave ovens have become a ubiquitous kitchen appliance in households across the United Kingdom and many other countries. They are considered essential for heating, defrosting, and cooking a wide range of food items quickly and conveniently. Microwave ovens offer unparalleled convenience to households. They allow for rapid food preparation and reheating, making them an indispensable part of daily kitchen routines. This convenience appeals to busy households where time-saving appliances are highly valued. Microwave ovens are available in various sizes, including compact models suitable for small kitchens. In a country like the United Kingdom, where kitchen space can be limited, the compact and space-efficient design of microwave ovens is highly desirable for households. Households often replace or upgrade their microwave ovens when the existing appliances become outdated or require maintenance. This continuous replacement cycle contributes to sustained demand within the household segment. In addition based on structure, the trend toward integrated and sleek kitchen designs has been growing in the United Kingdom. Built-in microwave ovens are designed to seamlessly blend into kitchen cabinetry, offering a streamlined and aesthetically pleasing look. Consumers who prioritize kitchen aesthetics may opt for built-in models. Built-in microwave ovens are an excellent choice for maximizing kitchen space. In a country where kitchen space can be limited, integrated appliances help homeowners make the most of their available space by eliminating the need for countertop or standalone microwaves. The United Kingdom has a significant market for home renovations and remodeling projects. When homeowners undertake kitchen renovations or redesigns, they often choose built-in microwave ovens to create a customized and cohesive look. The United Kingdom has a robust market for premium and high-end kitchen appliances. Built-in microwave ovens, typically associated with higher-end kitchens, cater to consumers who are willing to invest in quality and design.

Considered in this report:
• Geography: United Kingdom
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United Kingdom Microwave Oven market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Convection
• Grill
• Solo

By End User:
• Household
• Commercial

By structure:
• Built-in
• Counter top

By Distribution:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Microwave Oven industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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