Summary

The United Arab Emirates, particularly cities like Dubai and Abu Dhabi, has experienced rapid urbanization and modernization. With busy lifestyles and the growth of urban centers, microwave ovens have become an essential kitchen appliance for many residents. They offer a quick and convenient way to heat or cook food, which aligns with the fast-paced nature of city life. The United Arab Emirates has a diverse population with people from around the world living and working in the country. This diversity has led to a culinary fusion of various cuisines. Microwaves are used not only for traditional Emirati dishes but also for preparing a wide range of international foods, including Indian, Pakistani, Filipino, and Western cuisines. While traditional Emirati cooking often involves slow cooking methods and the use of traditional ovens (tandoors), microwave ovens provide a modern alternative for those who want to prepare Emirati dishes quickly. Microwaves are used to heat leftovers, defrost frozen ingredients, or quickly prepare simple dishes like rice and vegetables. During the holy month of Ramadan, Muslims in the United Arab Emirates observe fasting from sunrise to sunset. The microwave plays a significant role during Iftar (the evening meal to break the fast) as it is used to heat and serve pre-prepared dishes quickly. This is especially important when the fast is broken promptly at sunset. United Arab Emirates residents are known for their enthusiasm for the latest technology and gadgets. Many modern microwave models in the United Arab Emirates come equipped with advanced features, such as smart connectivity and touch-screen interfaces. This aligns with the country's tech-savvy culture. Emirati culture places a strong emphasis on family and hospitality. Microwaves are used to warm up dishes when hosting guests or during family gatherings, ensuring that everyone is served hot and fresh food. Alongside microwaves, United Arab Emirates kitchens may feature other modern appliances such as built-in ovens, induction cooktops, and coffee machines, reflecting the desire for a modern and efficient culinary experience.

According to the research report "United Arab Emirates Microwave Oven Market Overview, 2028," published by Bonafide Research, the United Arab Emirates Microwave Oven market was valued more than USD 20 Million in 2022. With an increasing number of single-person households and smaller living spaces in urban areas, compact microwave ovens designed for limited countertop space have gained popularity. These smaller models are suitable for apartments and smaller kitchens. The adoption of smart home technology has led to the emergence of voice-controlled microwaves. These appliances can be controlled using voice assistants like Amazon Alexa or Google Assistant, offering a hands-free cooking experience. Some microwave manufacturers are developing mobile apps that integrate with their microwaves. These apps provide recipes, cooking tips, and remote control options for users to streamline their cooking experience. Advanced microwave models may include smart sensors that detect moisture and temperature levels in food. This technology allows for more precise and even cooking, reducing the risk of overcooking or undercooking. The concept of smart kitchens, where various appliances communicate with each other, is gaining traction. Microwaves can be integrated into these ecosystems, enabling synchronized cooking processes. The popularity of meal kit delivery services is growing. Microwave manufacturers may collaborate with meal kit providers to ensure their packaging is microwave-safe and eco-friendly. The development of hybrid appliances that combine microwave technology with other cooking methods, such as induction or air frying, could offer users more versatile cooking options. As sustainability gains importance, microwaves may be used creatively to repurpose leftovers and reduce food waste through techniques like microwave-reheating and microwave-cooking. Microwaves with built-in wireless charging pads for mobile devices are becoming popular as they offer added convenience in the kitchen.

Convection microwaves use a fan and heating element to circulate hot air, which results in faster and more even cooking. In a fast-paced lifestyle like that of the UAE, people value appliances that save time, making convection ovens an attractive option. Convection microwave ovens combine the features of a regular microwave oven with a convection oven. This versatility allows consumers to not only reheat and defrost food but also bake, roast, and grill. In the UAE, where diverse cuisines are appreciated, the ability to prepare a wide range of dishes using a single appliance is highly desirable. Many people in the UAE live in urban areas with limited kitchen space. Convection microwave ovens provide an all-in-one solution that can replace traditional ovens, toaster ovens, and microwaves. This space-saving feature is highly appealing to urban dwellers. Convection microwave ovens offer various cooking modes, such as microwave-only, convection-only, or a combination of both. This flexibility caters to different cooking needs and preferences, making them a popular choice for households with varying culinary requirements. In addition based on end user, The UAE has a booming hospitality and foodservice industry, driven by tourism and a diverse culinary scene. Hotels, restaurants, cafes, and catering businesses require commercial-grade microwave ovens for various purposes, such as reheating food quickly, defrosting ingredients, and cooking certain dishes. The growth of this sector directly fuels the demand for commercial microwave ovens. The UAE has seen a proliferation of fast-food chains and quick-service restaurants in recent years. These establishments rely heavily on commercial microwave ovens to maintain fast service and consistency in food preparation. The expansion of such chains and the opening of new outlets contribute to the increased adoption of commercial microwave ovens. The UAE hosts numerous events, conferences, weddings, and other gatherings throughout the year. Event catering companies depend on commercial microwave ovens to efficiently heat and serve large quantities of food. As the events industry continues to thrive, the demand for commercial-grade microwave ovens is expected to rise.

Countertop microwaves often come in sleek and modern designs that complement various kitchen aesthetics. This design aspect appeals to consumers who value aesthetics and want their appliances to enhance the overall kitchen decor. Countertop microwave ovens align with the preferences of many consumers who prefer standalone appliances that are easy to access and use without the need for extensive kitchen modifications. Manufacturers offer countertop microwave ovens in various sizes, ranging from compact models suitable for small kitchens to larger ones with ample cooking capacity. This variety allows consumers to choose a size that suits their household needs. Countertop microwaves are not only popular in households but are also commonly found in convenience stores, offices, break rooms, and other non-residential settings. These additional applications contribute to their market dominance. Cleaning and maintaining countertop microwaves are relatively simple tasks, which is appreciated by consumers who want hassle-free appliance upkeep. In terms of distribution channel, Offline retail stores, such as appliance showrooms, electronics stores, and hypermarkets, have established a long-standing presence in the UAE. Consumers tend to trust and prefer purchasing high-value appliances like microwave ovens from physical stores where they can see, touch, and experience the product before buying. In physical stores, consumers have the advantage of interacting with knowledgeable sales representatives who can provide expert advice and guide them in choosing the most suitable microwave oven based on their specific needs and preferences. This personalized assistance enhances the overall shopping experience. Physical stores allow consumers to physically examine microwave oven models, test features, and sometimes even witness live demonstrations. This hands-on experience helps consumers make informed decisions and ensures they are satisfied with their purchase.

Considered in this report:
• Geography: United Arab Emirates
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United Arab Emirates Microwave Oven market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Convection
• Grill
• Solo

By End User:
• Household
• Commercial

By structure:
• Built-in
• Counter top

By Distribution:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

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