Summary

The growing popularity of a healthy lifestyle is also driving the growth of the reusable water bottle market. Consumers are becoming more aware of the importance of staying hydrated and are looking for ways to reduce their consumption of sugary drinks. South America is a continent of diverse cultures and lifestyles, and this diversity is reflected in the water bottle market. From urban centres to rural communities, consumers have varying preferences for water bottle materials, designs, and sizes. Like other regions, South America is increasingly aware of the environmental impact of single-use plastics. This awareness has led to a growing demand for reusable water bottles as consumers seek eco-friendly alternatives. Economic conditions vary across South American countries, influencing consumer purchasing power. In some countries, lower-cost, basic reusable bottles may dominate the market, while in more affluent areas, consumers opt for premium, innovative designs. Some South American countries have seen the emergence of local manufacturers producing reusable water bottles, contributing to job creation and reducing the carbon footprint associated with long-distance shipping. South America's natural beauty and outdoor recreational opportunities drive the market for water bottles designed for hiking, camping, and adventure travel. These bottles often feature durability and insulation features. In some South American countries, traditional beverage consumption habits influence the type of water bottles used. For example, the popularity of mate or herbal teas leads to specific bottle designs. Different South American countries have unique preferences when it comes to water bottle materials and designs. For instance, in coastal regions, where it can get quite hot, insulated bottles are more popular to keep beverages cool. Festivals and cultural events in South America often feature reusable water bottles as promotional items or souvenirs, further promoting their use and raising awareness about sustainability. Some South American artists use water bottles as canvases for creative expression, decorating them with unique designs and patterns that reflect the local culture and identity.

According to the research report, “South America Reusable Water Bottle Market Outlook, 2028,” published by Bonafide Research, the South America Reusable Water Bottle Market is anticipated to cross above USD 930 Million in market size by 2028. Several South American countries have implemented regulations and policies to reduce single-use plastics. These regulations include bans or taxes on plastic bottles, which encourage consumers to switch to reusable options. Staying properly hydrated is important for health, and many South Americans view reusable water bottles as a convenient way to ensure they have access to clean water throughout the day. This health-conscious trend drives the demand for water bottles. South America's diverse geography offers ample opportunities for outdoor activities like hiking, camping, and adventure sports. Consumers often seek durable and portable water bottles to stay hydrated during these activities. As urbanisation continues in South America, people living in cities often choose reusable water bottles for their daily commute and activities, reducing the need to buy single-use bottles. According to the latest From Pollution to Solution study from the UN Environment Programme (UNEP), there are presently between 75 and 199 million metric tonnes of plastic garbage in the ocean, and in 2016, 9 to 14 metric tonnes of rubbish were introduced into the aquatic ecosystem. This is predicted to almost quadruple to 23–37 million metric tonnes annually by 2040. At least 85% of all marine garbage is made up of plastic, making it the biggest, most dangerous, and longest-lasting marine litter. In some South American countries, cultural traditions like the consumption of mate or herbal teas require specific types of vessels, which influence the demand for specialised water bottles or containers.

Based on the report, the major countries considered in this report are Brazil, Argentina, and Colombia. Among them, Brazil will have the largest market share in 2022, Brazil will have the largest population in South America, and its middle class is growing rapidly. This means that there is a large and growing number of consumers who can afford to purchase reusable water bottles. Brazilians are generally more aware of environmental issues than people in other South American countries. This awareness is driving consumers to switch to reusable water bottles to reduce their environmental impact. The Brazilian government has launched a number of initiatives to promote sustainability, including a ban on single-use plastics in some cities. These initiatives are helping to create a more favorable environment for the reusable water bottle market. A number of international reusable water bottle brands, such as S'well and Hydro Flask, have a strong presence in Brazil. This is helping to increase awareness of reusable water bottles and make them more accessible to consumers.

According to the report, the products are segmented into plain reusable water bottles and insulated reusable water bottles; among them, the insulated water bottle will grow at the highest rate by 2028. South America experiences a wide range of temperatures, from hot and humid tropical climates to cooler high-altitude regions. Insulated water bottles are designed to keep beverages cold for extended periods in hot weather or warm in colder conditions, making them versatile and suitable for various South American climates. South America offers a diverse range of outdoor activities and adventures, such as hiking, camping, and beach trips. Insulated water bottles are essential for outdoor enthusiasts as they ensure access to refreshing cold drinks during outdoor excursions. In many parts of South America, especially in countries like Brazil and Colombia, hot and humid weather is common. Insulated bottles help keep beverages cool and refreshing, encouraging individuals to stay hydrated throughout the day. South America is a popular destination for travellers from around the world. Tourists often seek reliable ways to carry water and other beverages while exploring the region. Insulated water bottles offer a convenient solution for travellers to stay hydrated on the go. In some South American countries, local manufacturers have entered the market, producing high-quality insulated water bottles. This not only stimulates the regional economy but also makes these bottles more accessible to consumers.

In terms of material types, which include plastic, metal, silicon, and glass, among them, plastic dominates the market with the highest market share. Plastic water bottles are generally more affordable than bottles made from other materials, such as stainless steel or glass. In a region where price sensitivity can be high, plastic bottles are an accessible option for a wide range of consumers. Plastic bottles are lightweight and easy to carry, making them a convenient choice for individuals on the go, whether for daily use or outdoor activities. South America's diverse landscapes and outdoor opportunities make portable options desirable. High-quality plastics used in reusable water bottles can be quite durable, capable of withstanding every day wear and tear. Many consumers in South America appreciate products that offer durability and longevity. Plastic bottles come in a wide variety of designs, colours, and styles. This variety allows consumers to choose bottles that match their personal preferences and aesthetic tastes. Some South American countries have established recycling infrastructure for plastics, making it easier for consumers to recycle their plastic water bottles and aligning with sustainability goals.

Based on the primary usage segmented into every day, sports, travel, and other utilities, in the region, sports will grow with the highest growth rate. South America has a deep-rooted passion for sports, including soccer, rugby, basketball, cycling, and many others. Sports are an integral part of the culture, and individuals of all ages actively participate in various activities. South America encompasses diverse climate zones, from tropical rainforests to arid deserts and high-altitude regions. Regardless of the climate, staying hydrated is crucial for athletes and outdoor enthusiasts. Reusable water bottles provide a convenient solution for on-the-go hydration during physical activities. South America offers a wealth of outdoor adventure opportunities, such as hiking, trekking, mountain biking, and water sports like surfing and kayaking. These activities require proper hydration, making sports-oriented reusable water bottles essential. Urban areas in South America have seen a surge in fitness centres, gyms, and health-conscious individuals. Reusable water bottles are a staple for gym goers, helping them stay hydrated during workouts. Many South American governments and organisations promote healthy lifestyles, including regular physical activity and hydration. Reusable water bottles play a central role in these initiatives.

Distribution channels include hypermarkets, supermarkets, independent stores, online sales, and others; among them, independent stores will have the second-highest market share in 2022. Independent stores often have a strong local presence and are well integrated into the communities they serve. This local connection allows them to better understand and cater to the needs and preferences of their customers, including their choices in reusable water bottles. Independent stores typically offer a more personalised and customer-centric shopping experience. Consumers in South America may appreciate the attention and assistance provided by knowledgeable staff in selecting the right water bottle for their specific needs. Independent stores often curate a diverse selection of products, including reusable water bottles from various brands, materials, and designs. This variety allows consumers to find the bottle that best suits their preferences and lifestyle. South Americans often have a strong inclination to support local businesses and shop locally. Independent stores contribute to the local economy, and consumers may prefer to purchase reusable water bottles from these establishments over larger retail chains.

Companies Covered in this report:

CamelBak Products, LLC, Thermos LLC, Petainer Ltd., Groupe SEB, Tupperware Brands Corporation, Newell Brands, AptarGroup, Inc, Bormioli Luigi S.p.A., Berry Global Inc., Amcor Plc.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Reusable Water Bottle market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country Covered in this report

• Brazil
• Argentina
• Colombia

By Material Type

• Metal
• Plastic
• Glass
• Silicone

By product type

• Plain
• Insulated

By Primary usage

• Everyday
• Sports
• Travel
• Other Utilities

By Distribution Network

• Hyper/Supermarket
• Independent Stores
• Online Sales
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Reusable water bottle industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.







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