Summary

The Middle East and Africa (MEA) region is experiencing a considerable increase in demand for water heaters, owing to its diverse weather conditions and expanding urbanization. The MEA water heater market is positioned for significant growth, owing to factors like population growth, rising living standards, and a growing emphasis on energy efficiency and sustainability. The MEA region is seeing fast population growth and urbanization. The need for residential and commercial water heating systems has increased as more people move to cities. Hot water is widely sought after by city dwellers for its ease and comfort in a variety of uses, ranging from bathing to industrial activities. The MEA region's diverse temperature conditions, ranging from arid deserts to subtropical and Mediterranean zones, need water heating systems to tackle the challenges of severe winters or the necessity for warm water all year. As high temperatures become more common, so does the demand for efficient water heaters. Energy efficiency and sustainability are becoming increasingly important to the MEA. Environmentally friendly and energy-efficient water heating technologies are sought after by both governments and consumers. This has fueled commercial innovation, resulting in the creation of more environmentally friendly choices such as solar-powered water heaters and heat pump systems. Consumers in the MEA region are more willing to invest in modern and technologically advanced water heaters that provide higher performance, durability, and efficiency as disposable income levels improve. As a result, there is a greater need for high-end and creative water heating equipment. Many governments in the MEA region are enacting policies and providing incentives to encourage the use of energy-efficient water heating systems. Solar water heater subsidies and incentives, in particular, have gained popularity in nations such as Egypt, Morocco, and the United Arab Emirates.

According to the research report, “Middle East & Africa Water Heater Market Outlook, 2028” published by Bonafide Research, the market is expected to reach market size of more than USD 4 Billion by 2028. The abundance of sunshine in many parts of the MEA region has resulted in the widespread use of solar-powered water heaters. These systems use solar panels to collect the sun's energy, providing an eco-friendly and cost-effective alternative to heating water. Countries such as Egypt and Morocco have embraced this technology, making solar water heaters a familiar sight on rooftops. High-efficiency gas water heaters have gained appeal in areas where natural gas is widely available. These heaters are intended to use as little energy as possible while providing a consistent supply of hot water. They are well-suited for both domestic and commercial applications and are well-known for their quick heating capabilities. Tankless water heaters have gained traction in the MEA region for their space-saving design and energy efficiency. They heat water only when needed, eliminating the standby energy losses associated with traditional tank water heaters. This feature is especially appealing in densely populated urban areas where space is at a premium. Legionella bacteria can be a concern in regions with warm temperatures, and some water heaters in the MEA market are equipped with special features to mitigate this risk. These features include automatic flushing and temperature control to prevent the growth of Legionella bacteria. Water heaters are frequently manufactured from rust-resistant materials in coastal areas where seawater corrosion is a problem in order to extend their lifespan and preserve efficiency. Many water heaters are built with backup heating technologies, such as electric elements or gas burners, to ensure a constant supply of hot water during power outages in various parts of the MEA region.

Based on report market is divided in four major countries, United Arab Emirates, Saudi Arabia, South Africa and Qatar. Saudi Arabia is expected to lead the market of Middle East & Africa during the anticipated time frame.

Rising disposable income levels and increased household applications of warm water, such as cooking, bathing, cleaning, and space heating, is driving the Saudi Arabia water heater market. Furthermore, resorts and hotels are increasingly using hot water to satisfy the needs of their consumers. As a result, demand for water heaters has surged throughout the region. Furthermore, water heaters are utilized in a wide range of manufacturing industries, including thermal power plants, food and beverage processing, and chemicals, which is driving market growth. Furthermore, manufacturers are using various technological advancements and innovations to produce a low-cost and efficient water heater, which has a direct impact on market growth. Because of the government's emphasis on renewable energy, there has been an increase in demand for solar water heaters in Saudi Arabia. Saudi Arabian water heaters have a specific specialty due to the country's distinct environment, cultural beliefs, and economic reasons. Given the arid and hot desert climate, there is a high demand for durable and efficient water heaters, especially during the scorching months. Water heaters are a crucial component of Saudi homes, providing a consistent supply of hot water for daily needs such as bathing and cooking. The desert environment influences people's demand for solar water heaters, which utilize ample sunlight to generate energy-efficient and cost-effective water heating solutions. In keeping with Arabian hospitality cultural standards, Saudi residences usually stress providing guests with a pleasant and comfortable experience, emphasizing the importance of dependable water heaters.

Based on product type market is divided into electric, solar and gas. Solar type is expected to grow at the fastest rate in Middle East & Africa.

The MEA region receives plenty of sunlight throughout the year, making it a perfect location for solar energy utilization. The availability of natural resources considerably increases the potential for solar water heating systems. Many countries in the Middle East and Africa region have implemented incentives, subsidies, and laws to encourage the use of solar energy systems, including solar water heaters. These policies encourage consumers and businesses to invest in solar technology, which in turn drives market growth. Solar water heaters provide significant long-term cost reductions. They use free solar energy to heat water once installed, decreasing reliance on power or gas. As energy prices climb, the financial advantages of solar water heaters become more appealing to consumers. Solar water heaters have a reputation for dependability. They can maintain a consistent supply of hot water even during power outages or changes in energy supply, which are typical in some parts of the MEA region. This dependability is especially crucial in areas with intermittent energy access. Solar water heaters can be used for a variety of purposes, including residential, commercial, and industrial. They are versatile and adaptable to diverse market segments since they are appropriate for heating water for bathing, home heating, swimming pools, and industrial activities.

Based on technology market is divided into tankless, storage and hybrid. Hybrid technology is expected to grow at fastest rate during the forecast period.

Hybrid water heaters combine two or more types of energy, most commonly electricity and heat pump technology. This dual-energy technique enables them to run efficiently, particularly in places with high electricity bills or an unstable energy supply. Because MEA countries frequently confront changing electricity costs and supply difficulties, hybrid technology is an appealing alternative. The MEA region has a wide range of temperatures, from scorching and arid deserts to subtropical and Mediterranean climates. Hybrid water heaters are built to be adaptable to these changing situations. They can run efficiently in both hot and cold conditions, delivering a steady supply of hot water all year. Hybrid water heaters are well-known for their low operating costs. They can drastically lower their energy expenditures by adopting heat pump technology to capture heat from the surrounding air and transfer it to the water. As energy prices rise, the prospect of long-term cost savings becomes a powerful motivator for consumers. Hybrid water heaters are built to be dependable even in locations where power is intermittent. They have the ability to switch between electric and heat pump modes as needed, ensuring a constant supply of hot water. This dependability is especially crucial in areas with unstable electricity grids. Hybrid water heater technology is constantly improving in terms of performance and efficiency. Modern models include additional controls and features that improve overall functionality and user friendliness.

Based on Capacity market is segmented into below 30 litres, 30-100 litres, 100-250 litres, 250-400 litres, and above 400 litres. Based on application market is divided into residential and commercial.

Households in many parts of the MEA region are larger, with extended families living together. These larger homes require more hot water for numerous everyday activities such as bathing, cooking, and cleaning. A water heater with a capacity of 100–250 liters can cover the hot water needs of such families. The MEA region has a diverse climate, ranging from hot and arid deserts to locations with frigid winters. A higher water heater capacity is required in colder places to maintain a steady supply of hot water, especially during the colder months when hot water demand tends to increase. Larger water heaters can hold more hot water, lowering the frequency of heating cycles. This can lead to energy savings and lower utility bills, which is appealing in a region where energy costs can be relatively high. MEA is a well-known tourist destination with a thriving hospitality business. To maintain guest comfort, hotels, resorts, and guest accommodations require a consistent and dependable supply of hot water for showers, baths, and other services. The rise of the tourism industry has boosted the need for commercial water heaters dramatically. The region boasts a thriving culinary business, with a diverse selection of restaurants, cafes, and eateries. These facilities require commercial water heaters to supply hot water for cooking, cleaning, and sanitation. The expansion of the foodservice industry has contributed to an increase in demand for commercial water heaters.

Companies Covered in this report:

Robert Bosch GmbH, A. O. Smith, Ariston Holding N.V., Rheem Manufacturing Company, Rinnai Corporation, Bradford White Corporation, Noritz Corporationl, Whirlpool Corporation, Haier Group Corporation, Havells India Ltd, Ferroli S.p.A., Stiebel Eltron, Inc., Electrolux AB, Midea Group

Considered in this report:

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Middle East & Africa Water Heater market Outlook with its value and forecast along with its segments
• Country-wise Water Heater market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa
• Qatar

By Product:

• Electric
• Solar
• Gas

By Technology:

• Tankless
• Storage
• Hybrid

By Capacity:

• Below 30 Litres
• 30-100 Litres
• 100-250 Litres
• 250-400 Litres
• Above 400 Litres

By Application:

• Residential
• Commercial

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Water Heater industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.










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