Summary

The fast-paced modern lifestyle in France, particularly in urban areas, has led to an increased demand for appliances that offer convenience and time-saving solutions. Microwave ovens are ideal for reheating meals quickly and efficiently, aligning with the need for convenience in daily life. French cuisine is renowned for its emphasis on fresh and high-quality ingredients. Microwave ovens are used not only for reheating leftovers but also for gently warming dishes without compromising their taste and texture. This is especially important in a culinary culture that values food quality. Microwave ovens are commonly found in French office spaces and workplace break rooms. Employees use them to heat their packed lunches or meals, contributing to the demand for microwave ovens in both residential and commercial settings. Many urban dwellers in France reside in apartments or smaller living spaces where kitchen real estate is limited. Compact microwave ovens are favored for their space-saving designs, making them a practical choice for urban residents. Marketing campaigns, promotions, and discounts offered by microwave manufacturers and retailers play a significant role in influencing consumer choices, especially during holiday seasons and special sales events. Some French consumers use microwave ovens for sous vide cooking, a technique that involves cooking food in a vacuum-sealed bag at precise temperatures. Microwaves with accurate temperature control settings can facilitate this cooking method. Microwave ovens are frequently found in rental apartments and student housing, as they offer essential cooking and reheating capabilities for residents. This ubiquity has contributed to the widespread use of microwaves. Microwave ovens are commonly used in school cafeterias, workplaces, and shared spaces, further expanding their presence beyond individual households. This drives demand for commercial-grade microwaves in addition to residential models. Microwave ovens help reduce food waste by making it easy to reheat leftovers and prevent the discarding of uneaten food. This aligns with global efforts to combat food waste. Microwave ovens are popular among older adults and seniors who may have mobility or cooking limitations. The simplicity and convenience of microwave cooking can help maintain independence in the kitchen.

According to the research report “France Microwave Oven Market Overview, 2028," published by Bonafide Research, the France Microwave Oven market is expected to add more than USD 115 Million from 2023 to 2028. There's a trend towards microwave-safe cookware and containers designed to promote healthy cooking. These containers are often made from materials that help retain nutrients during microwave cooking, making them popular among health-conscious consumers. Microwave ovens with smartphone apps that allow users to control and monitor the cooking process remotely are gaining attention. These apps provide added convenience and customization options for users. Some advanced microwave models offer a variety of pre-programmed cooking modes, including specialized settings for specific dishes like risotto, pasta, and even bread-making. This trend caters to consumers looking for microwave ovens that can handle a wide range of recipes. Microwaves designed to work seamlessly with vacuum sealers have gained popularity. This combination allows for efficient sous vide cooking and reheating, appealing to culinary enthusiasts. Touch less control technology, such as motion sensors, is being incorporated into some microwave models. Users can open the microwave door and control settings without physically touching the appliance, which is particularly appealing for hygiene-conscious consumers. Microwave manufacturers are offering dedicated cooking apps and recipe libraries that users can access via smartphones or built-in touchscreen displays. These apps provide step-by-step guidance for preparing a wide range of dishes in the microwave. Specialized cooking classes and workshops are focusing on microwave gourmet techniques, teaching consumers how to create high-quality, restaurant-style dishes using their microwaves. French consumers are increasingly using microwave ovens to infuse dishes with fresh herbs and aromatics quickly. Microwave-safe containers and accessories designed for herb infusion and flavor enhancement have gained popularity.

Convection microwave ovens combine the quick heating capabilities of microwaves with the baking, roasting, and grilling functions of traditional ovens. This versatility appeals to consumers who want a single appliance capable of handling a wide range of cooking tasks. In a busy household or small kitchen, having a multipurpose appliance is convenient. Convection microwave ovens often cook faster than traditional ovens. This speed can be a significant advantage for busy individuals or families who want to prepare meals quickly. Convection microwave ovens are smaller than traditional ovens, making them a suitable choice for small kitchens or apartments where space is limited. The compact size also makes them more energy-efficient because they require less energy to heat up. As existing microwave ovens age or become outdated, consumers may opt to replace or upgrade their appliances. Convection microwave ovens are readily available and offer a convenient replacement option. Furthermore based on structure, Countertop microwave ovens are designed to sit on kitchen countertops, requiring minimal space. In France, where many homes have compact kitchens, space efficiency is a significant consideration. Countertop microwaves are preferred by consumers who have limited kitchen space and cannot accommodate built-in or over-the-range microwave ovens. Countertop microwave ovens are easy to install. They require minimal setup and can be used right out of the box by simply plugging them into a power outlet. This simplicity appeals to consumers who want a hassle-free appliance. In a country with a high percentage of rental properties, countertop microwave ovens are often the preferred choice of landlords and tenants due to their ease of installation and portability.

The commercial segment, which includes restaurants, hotels, cafes, and catering services, relies heavily on microwave ovens for quick and efficient food heating and preparation. As the hospitality industry in France continues to grow, there's an increased demand for commercial-grade microwave ovens in these establishments to handle high-volume foodservice operations. The rise of food delivery services and cloud kitchens has led to an increased need for commercial-grade microwave ovens in food preparation. These businesses require quick and reliable appliances for reheating and finishing dishes before delivery to customers. Commercial microwave ovens are designed for high-volume cooking, making them essential in settings where large quantities of food need to be prepared quickly. This includes event catering, banquets, and large-scale food production. Moreover based on distribution channel, France has a well-established retail infrastructure, with a network of physical stores that includes department stores, electronics retailers, appliance stores, and home improvement stores. Consumers in France are accustomed to shopping for household appliances in brick-and-mortar stores. Offline appliance retailers often have showrooms where consumers can view a wide range of microwave ovens and other kitchen appliances in a physical setting. These showrooms provide an opportunity for consumers to assess the design, size, and features of microwave ovens, helping them make more informed purchase decisions. In physical stores, consumers can purchase microwave ovens and take them home immediately, eliminating the wait for delivery associated with online purchases. This immediate gratification can be appealing, especially when consumers need a replacement or an urgent upgrade.

Considered in this report:
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• France Microwave Oven market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Convection
• Grill
• Solo

By End User:
• Household
• Commercial

By structure:
• Built-in
• Counter top

By Distribution:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Microwave Oven industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents