Summary

Environmental consciousness is on the rise in Colombia, as it is in many parts of the world. Colombians are becoming increasingly aware of the detrimental effects of single-use plastics, particularly plastic water bottles, on the environment. This awareness is motivating consumers to shift towards more sustainable alternatives, like reusable water bottles. The Colombian government has implemented regulations and campaigns aimed at reducing plastic waste and promoting sustainability. Some regions in Colombia have banned or restricted single-use plastics, indirectly encouraging the use of reusable water bottles. Like many countries, Colombia places a strong emphasis on health and wellness. Staying hydrated is considered crucial for overall well-being, and reusable water bottles are seen as a convenient and healthy way to carry water throughout the day. Environmental organisations, schools, and government agencies in Colombia run educational campaigns to raise awareness about the environmental impact of plastic waste. These initiatives highlight the benefits of using reusable water bottles and encourage responsible consumption. Many Colombian companies and institutions have recognised the importance of sustainability and have integrated the use of reusable water bottles into their corporate social responsibility (CSR) initiatives. Some provide employees with branded reusable bottles and promote their use in the workplace.

According to the research report "Colombia Reusable Water Bottle Market Overview, 2028," published by Bonafide Research, the Colombia Reusable Water Bottle Market was valued at more than USD 40 Million in 2022. Colombians place a high value on health and well-being. The use of reusable water bottles aligns with this cultural emphasis on staying hydrated and maintaining good health. The market offers a wide range of reusable water bottle designs and features, allowing consumers to choose bottles that suit their preferences for style, insulation, and functionality. Colombia, like other countries, is influenced by global sustainability trends and international efforts to reduce plastic waste. This awareness of worldwide environmental issues contributes to the growth of the reusable water bottle market. Colombia's tourism industry is expanding, attracting visitors from around the world. Tourists often choose reusable water bottles to reduce their environmental footprint while exploring the country's natural attractions. In response to the growing number of tourists, some Colombian destinations and businesses are implementing sustainable tourism practices. This includes promoting the use of reusable water bottles to reduce plastic waste in tourist areas. Increasing awareness of the negative environmental impact of single-use plastics, including plastic water bottles, is a significant driver. Colombians are becoming more concerned about plastic pollution in rivers, oceans, and urban areas, motivating them to opt for reusable alternatives. Colombia's growing tourism industry is attracting visitors who are increasingly conscious of sustainability. Tourists often opt for reusable water bottles to reduce their environmental impact while exploring the country.

In terms of product types, which include plain and insulated models, in Colombia, plain reusable water bottles are a growing market. Plain reusable water bottles are often more cost-effective compared to specialised or insulated models. This affordability makes them accessible to a broader segment of the Colombian population, including budget-conscious consumers. Colombia's diverse topography, including mountains, jungles, and coastlines, provides numerous opportunities for outdoor activities such as hiking, camping, and adventure sports. Plain reusable water bottles are versatile companions for outdoor enthusiasts seeking to stay hydrated during their adventures. The Colombian population is becoming more health-conscious and active, with many individuals participating in sports, fitness routines, and outdoor workouts. Plain water bottles are essential accessories for those prioritising proper hydration during physical activities. Some consumers appreciate the simplicity of plain water bottles and use them as a canvas for personalization. They may add stickers, labels, or their own designs to make their bottles unique and easily identifiable. Plain water bottles are often easier to clean and maintain compared to models with intricate designs or multiple components. The simplicity of maintenance is a practical feature for consumers seeking hassle-free hydration solutions.

According to the report, the material types are segmented into plastic, glass, metal, and silicon; among them, glass is a growing market. Glass is considered one of the safest materials for food and beverage storage. Consumers in Colombia prioritise the purity and safety of their drinking water, and glass bottles provide an excellent solution to address these concerns. Glass does not leach harmful chemicals or flavours into beverages, ensuring a clean and untainted taste. Colombia, like many countries, is increasingly focused on environmental sustainability. Glass is highly recyclable and can be reused numerous times without compromising its quality. Consumers appreciate the eco-friendliness of glass bottles as they seek to reduce their environmental footprint and reduce single-use plastic waste. Glass is inert, which means it doesn't react with the contents it holds. This property makes glass ideal for preserving the taste and freshness of beverages, such as water, juices, or infused drinks. Consumers enjoy the crisp and untarnished flavours that glass bottles provide.

Based on the primary usage, which includes everyday activities, sports, travel, and other utilities, in the country, every day is the primary usage of the reusable water bottle. Colombians have a strong culture of staying hydrated throughout the day. The country's diverse climate, which ranges from tropical regions to cooler highlands, encourages people to consume water regularly to maintain their well-being. As a result, reusable water bottles have become indispensable accessories for daily life. Everyday usage of water bottles is driven by convenience. People can fill their bottles at home, at work, or at public water stations, ensuring they have access to hydration wherever they go. This convenience is especially valuable in urban areas with bustling lifestyles. Reusable water bottles offer a cost-effective alternative to purchasing single-use bottled water repeatedly. Over time, using a reusable bottle can lead to significant savings, making it an attractive option for consumers looking to manage their expenses. In terms of distribution channel, this includes the hypermarket, supermarket, independent stores, online sales, and others. Online shopping offers unparalleled convenience to consumers in Colombia. They can browse a wide range of reusable water bottle options from the comfort of their homes or on-the-go through mobile devices. This accessibility eliminates the need for physical store visits, which is especially appealing to those with busy lifestyles. Online shoppers can easily compare prices and features across various online retailers and brands. Price transparency empowers consumers to make informed purchasing decisions and find the best deals, driving competition among sellers. Many online marketplaces feature customer reviews and ratings for products. Shoppers can read about the experiences of others who have purchased the same water bottles, helping them make informed choices and build trust in the products they select.

Considered in this report:
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Colombia Reusable Water Bottle market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Material Type
• Metal
• Plastic
• Glass
• Silicone

By product type
• Plain
• Insulated

By Primary usage
• Everyday
• Sports
• Travel
• Other Utilities

By Distribution Network
• Hyper/Supermarket
• Independent Stores
• Online Sales
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Reusable Water Bottle industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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